MxMIndia

Category: PRODUCTS

  • Talks about 'Salary after Retirement'

    HDFC Life rolls out Annuity Campaign

    By Our Staff

     

    HDFC Life’s latest campaign aims to create awareness about securing life after retirement with Annuity. The film looks at retirement through the lens of a fifty-plus couple who outline their expectations and fears about what lies after retirement.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Retirement planning is not an easy process. What is even more critical is ensuring that the retirement corpus is utilised in a manner such that it meets the individual’s financial needs in a regular, uninterrupted way. The part most individuals find challenging is that of managing their retirement corpus. What one needs is a regular, guaranteed stream of income similar to the salary that one received during their working years. By choosing Annuity products, one can secure their income even after retirement.

     

    With increasing lifespan and the rise in nuclear families it is necessary for individuals to secure themselves financially in their golden years. Through Annuity it is possible to take care of various needs such as daily expenses, medication and even leisure activities such as weekend outings, etc. HDFC Life has a suite of annuity products that are designed to provide regular income after retirement.”

     

    Adding Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life always encourages people to plan today, for a better tomorrow. HDFC Life Annuity plans offer a steady income post retirement, almost like a monthly salary, this helps alleviate the fear of life after retirement. In fact it encourages people to continue planning their dreams and goals even after retirement.”

     

  • Features  Vijay Devarakonda and Janhvi Kapoor

    Dentsu launches brand film for iQOO smartphone

    By Our Staff

     

    Dentsu Creative India has launched a brand film for iQOO smartphones. The film stars Vijay Devarakonda and Janhvi Kapoor and was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.

     

    Speaking about the film, Nipun Marya, CEO, iQOO India, said: “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”

     

    Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative added: “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India’s no. 1 smartphone brand in terms of user satisfaction, but people just don’t seem to get our name right.”

     

  • Film is conceptualized by Talented and produced by Lucifer Circus

    Britannia unveils campaign for NutriChoice Herbs & Seeds Cookies

    By Our Staff

     

    Britannia unveils film to launch its new NutriChoice Herbs & Seeds Cookies. The campaign is conceptualised by Talented agency and produced by Lucifer Circus, a Mumbai-based production house.

     

    Said Amit Doshi, Chief Marketing Officer at Britannia Industries Limited:  “The NutriChoice portfolio has grown over the years by actively responding to changing consumer expectations around healthy snacking. The effort is to identify good-for-you ingredients through the convenience and taste of a cookie. It’s the reason we launched NutriChoice Diabetic Friendly Essentials Oats and Ragi cookies, and more recently cookies with 20% Protein. Our latest cookie launches are NutriChoice Seeds & NutriChoice Herbs – with the power of 5 Seeds & 5 Herbs. Playing up the ingredient story was essential – and I’m glad we found a truly entertaining way.”

     

    Added says PG Aditiya – Co Founder & CCO, Talented: “These seeds & herbs haven’t belonged together in a cookie – they’ve been in shampoos, cough drinks and sambar, all independently. It’s for the benefit of you, the consumer that they’ve come together – leaving the baggage of their ‘old jobs’. For your immunity. For your convenience. Shout out to our director – Shayak Roy – whose vision brought this film (and each of its ingredients) to life. I have never relied purely on a director’s instinct as much as I did for this launch,”

     

    Shayak Roy, Director, Lucifer Circus said: “I love the way PG and the team at Talented drafted the script. Casting was key. Each element of the film from inside the biscuit, to each seed and herb was curated with a lot of effort put in by PG and I. We needed to make sure each cast member resonates the bizarre reality we were attempting. Grateful for the freedom team talented allowed me to execute this vision. Rarely does one come across films with so many layers; looking forward to collaborating with master craftsman, PG and the team at talented again.”

     

  • Conceptualised by Yellow Windows Communications

    Vicco rolls out new ad campaign for Turmeric Aloe vera cream

    By Our Staff

     

    Vicco Ayurveda has rolled out its new ad campaign for its Turmeric Aloe vera skin cream. Created by Yellow Windows Communications, the latest ad for Vicco Turmeric Aloe vera skin cream is the first in the series of three ads. It reassures teens that they no longer have to fret over their skincare routines. One cream can solve most of their skin problems.

     

    Speaking about the product and communication, Devesh Pendharkar, Director – Vicco Laboratories said: “Over the past 7 decades Vicco has come up with some great quality ayurvedic products. This Turmeric Aloe vera cream is yet another innovation in our skincare range. Turmeric is very good at healing problems like acne and pimples while aloe vera is good at cooling sunburn and rashes. The two ingredients make a great combination and this one cream can do the job of many others. It’s every girl’s ‘go-to’ product for almost all skin problems.”

     

    Added Virendra Saini, Managing Partner of Yellow Windows Communications: “When we spoke to teens about their skin problems we realised that majority of them were very frustrated with the sheer number of products they had to apply to keep their face clear and very often, one solution led to another problem. This insight is what led to the idea of ‘keeping skincare simple. And this ayurvedic product delivers on its promise as it has the goodness of both turmeric and aloe vera, which together can give relief to most skin problems that one may have.”

     

  • Launch #HalkeMeinMattLo campaign

    BCCI & Mastercard promote women’s cricket

    By Our Staff

     

    Mastercard and the Board of Control for Cricket in India (BCCI) have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur Deol and Renuka Singh, highlighting their struggle, hard work and determination to do well.

     

    Speaking about the campaign, Jay Shah, Honorary Secretary, BCCI said: “India and Australia are among the top teams in world cricket and the contests between these teams have been quite thrilling. Each of their last few games has gone down to the wire and I am sure we will get to witness some top-quality cricketing action in Mumbai as the two teams meet again. We are happy to partner with Mastercard for the campaign, which will bring out the stories of hard work, sacrifices and dedication. We want to encourage young girls to pursue cricket as a passion and a career option.”

     

    Added Julie Nestor, Senior Vice President and Head of Marketing & Communications, Asia Pacific, Mastercard: “Mastercard has been striving to make sports more inclusive globally. Cricket is the most celebrated sport in India. We commend the BCCI for its inclusive pay policy and are delighted to actively support women’s cricket as part of the overall sponsorship of the BCCI home series matches. Collaborating with the BCCI to promote women’s cricket is an extension of Mastercard’s larger commitment to address gender biases and encourage women’s participation in sports.”

     

  • Conceptualized and executed by Jungle agency

    Budweiser India launches a series of campaigns for FIFA World Cup

    By Our Staff

     

    As a part of their FIFA World Cup campaign, Budweiser India teamed up with Jungle, a Mumbai-based creative production house, to conceptualize and execute the Indian leg of the tunnel stories.

     

    The campaign has kickstarted with actor Siddhant Chaturvedi and fashionista Masaba Gupta with more such stories launching soon leading up to the FIFA World Cup finale.

     

    Ankit Kataria, Director at Draftline & Connections talks about the campaign: “With Budweiser, we have always tried to push the envelope when it comes to people that shape culture. We wanted to showcase some really powerful stories & how each of them have faced the odds & the seized every opportunity that came their way. We were looking for a partner who would go the extra mile and bring our tunnel story narrative to life, and Jungle fit right in. A great collaborative effort that has resulted in some powerful stories which we are truly excited about.”

     

    Added Rudra Mawani, the Executive Producer at Jungle: “The tunnel is an analogy to the odds that we all encounter, coupled the uncertainty & doubt, which we rise up against with grit, determination to seize every opportunity. Harnessing the power of visual metaphors, a constant in all of Jungle’s creations we created a unique visual world that represented each artist’s story.”

     

  • To showcase Fruit & Nut and Berries & Seeds variant

    Leo Burnett unveils 3-film campaign for Quaker Oats Muesli

    By Our Staff

     

    Quaker Oats Company, breakfast cereal brand, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As part of the campaign, three films have been launched underlining how breakfast can be made an unvarying part of people’s daily lives by adding the nutritious, scrumptious and easy-to-make Quaker Oats Muesli.

     

    Commenting on the campaign launch, Sonam Bikram Vij, Associate Director and Category Head – Quaker, PepsiCo India, said: “With consumers now working both from home and office, it’s tough managing an active and nutritious morning routine while gearing up for the day ahead. The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast’ builds on this powerful insight in a relatable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli. It’s a modern offering that gives consumers a tasty, nutritious, no-cook and ready-to-eat option for busy morning schedules.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett: “Breakfast is the most important meal of the day and to reiterate this, our 3-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast. Thus, presenting the exciting option of Quaker Oats Muesli to help consumers with the perfect start to their day.”

     

  • Launches digital film for consumer education

    Wunderman Thompson promotes CenturyDoors

    By Our Staff

     

    Century Plyboards (India) Ltd, brand in interiors, is now a leading brand in the doors category and has released its new independent digital film for its customers.

     

    The advertisement has been conceptualized by Wunderman Thompson and directed by Visual Audio and will be promoted across social media and leading digital platforms.

     

    Speaking on the new film, Nikita Bansal, Executive Director, CenturyPly said: “CenturyDoors is built to endure everything a door is subjected to everyday.  The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

     

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  • Ahead of wealth tech foray

    CoinSwitch unveils new brand identity

    By Our Staff

     

    CoinSwitch, crypto investing app, has revealed a new brand identity, which includes a new logo, colours, font, and a refreshed mobile app. The company is on its way to diversify into other asset classes.

     

    Said Ashish Singhal, Co-founder and CEO, CoinSwitch: “At CoinSwitch, we want to revolutionise the financial investment journey for Indians. As we transition from a single-asset app to a wealth-tech destination, we understand now more than ever, the need for a stronger relatable visual personality. We revolutionized crypto investing experience with a simple UI/UX to become the largest crypto investing platform in India. The brand new colourful, contemporary but sophisticated colour palette resembles our core motto – simplicity and inclusion and embodies our vision and the way forward – to become a preferred investment destination for all Indians.”

     

     

  • Campaign created by Sociapa digital marketing and advertising agency

    Apis rolls out commercial for its honey brand

    By Our Staff

     

    Apis India Limited, manufacturers of food ingredients and natural honey, launches #ShuddhAurSaccha, a campaign to promoting their Honey. The company will also be collaborating with numerous influencers ranging from master chefs to lifestyle influencers, fitness and food bloggers in order to further position Apis Himalaya Honey for its health benefits during this season.

     

    The campaign is driven by Sociapa digital marketing and advertising agency.

     

    Commenting on the campaign, Amit Anand, MD of Apis India Ltd. said: “Consumers have become more aware of their health requirements in the last two years and have been actively going for healthy alternatives. With the coming of winter season, the time of the year when immunity tends to weaken, we are hoping to make parents more aware by promoting this campaign. Apis India has made a reputation for itself in the FMCG sector, thanks to its incredible value proposition, a solid leadership group, and incredibly competent staff. “

     

    Dheeraj Raj, Founder, Sociapa added: “It feels extremely proud and honoured to be a part of the brand. We are extremely hopeful that the audience will very well resonate with the brand’s ideology which is being communicated via #ShuddhAurSaccha.”

     

  • Conceived and created by 82.5 Communications

    Ayushmann creates magic for Monginis in new TVC

    By Our Staff

     

    Monginis, confectionary brands, unveils a new commercial for the Christmas-New Year festive season with a new commercial – continuing the ‘Magic every time’ campaign philosophy.

     

    Featuring brand ambassador, Ayushmann Khurrana, the 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Qusai Z Khorakiwala, Executive Director, Monginis: “At Monginis we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications India: “Taking forward the Har pal Magical platform for Monginis, we have a lovely new execution going into the New Year’s, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them.”