MxMIndia

Category: PRODUCTS

  • It's called the #BridesOfKaya campaign

    Kaya launches campaign ahead of wedding season

    By Our Staff

     

    Kaya, the hair and skin care company, has launched the #BridesOfKaya campaign ahead of the wedding season.

     

    Said Samyukta Ganesh Iyer, VP and Head of Marketing, Kaya: “At Kaya, we believe that every bride-to-be deserves customised and personalised services that are best suited for her. With the wedding season right around the corner, we have curated packages that have been designed specifically for someone who would be tying the knot soon and our treatments and products help her look her absolute best on her special day. We have roped in real brides staying true to our purpose of “beautiful is you”, an authentic inclusive highly relatable narrative. Our mission is to promote the intrinsic value of the strongest foundation of skin and hair health.

     

  • The new logo is symbolic to Wiggles’ relationship with animals

    Pet care brand Wiggles is now ‘Lovemark’

    By Our Staff

     

    Petcare brand Wiggles has a new identity called ‘Lovemark’. It has been conceived by Ideosphere.

     

    Speaking on the brand’s new identity, Anushka Iyer, Founder and CEO, Wiggles said: “Pets are our kids for us and always will be an emotion that is now increasingly shared by my fellow Gen Z and millennials. And we want nothing more than our pets to be happy, healthy and safe. With this vision, we started Wiggles in 2018 and set out to revolutionize the pet healthcare industry. Our first logo- which will always be special to me, was about recognising and celebrating the relationship between pets and their human parents. We wanted to convey a brand that acknowledged the spirit of unconditional love in all our offerings and backed by the credibility of veterinary expertise. Our journey over the past four years has been greater than ever expected, we have listened to pet parents across the country and have grown to meet and raise standards of petcare to now offer not only pharma but also food and treats, health and wellness and even services.”

     

    Added Aniruddha Atul Bhagwat, Co-Founder and CEO, Ideosphere: “It is always challenging to define a differentiated space in a cluttered, highly competitive industry, like the booming pet care space. We wanted to ensure the new brand identity complemented the core purpose of Wiggles, to be better towards pets and animals, and for the identity and messaging to be able to connect to the emotion, passion and story of the Wiggles brand. It was truly a collaborative journey of discovery with the Wiggles team, and we are excited to see how the audiences respond to the change.”

     

     

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  • To celebrate life's milestones with a solitaire

    CaratLane Jewellery launches new campaign

    By Our Staff

     

    CaratLane Jewellery – A Tanishq Partnership has launched their latest campaign #SolidAsASolitaire to talk about celebrating life’s milestones and achievements, with a Solitaire.

     

    Talking about the campaign, Jennifer Pandya, VP Marketing of CaratLane said: “We have understood from many customer stories and interactions that our Solitaires play a big role in helping customers mark their milestones and significant moments. #SolidAsASolitaire is conceived from numerous such stories that we want to celebrate. The beauty of the Solitaire is what makes it perfect for such important milestones, where nothing else is good enough. Through this campaign, we aim to showcase CaratLane as a primary destination for Solitaires for everyone who wants to mark their milestones forever.”

     

  • McCann Worldgroup has conceptualized the film

    World Gold Council releases new marketing campaign

    By Our Staff

     

    The World Gold Council today launched a multi-media marketing campaign in India to create awareness on gold’s role in an investment portfolio.

     

    McCann Worldgroup has conceptualized the campaign, with industry veterans Prasad Naik and Daniel Low as directors, and Prasanna Bhende and Kimaya Bhende as producers.

     

    Commenting on the campaign launch, Arti Saxena, Head of Marketing, India, World Gold Council, said: “Our research indicates that whilst the majority of Indians prefer savings in gold after term deposits, young investors are less likely to choose it. This campaign highlights gold’s attractiveness to young modern Indian investors as an integral part of their portfolio. Our film showcases stories of young investors pursuing their passion, chasing dreams and making bold decisions in life, without any fear of financial uncertainty because of the presence of gold in their investment portfolio. Be it physical gold or digital, it should be preferred go-to savings vehicle to balance, diversify and secure one’s portfolio.”

     

  • Encourage couples to take a Rental Health Day together

    Uber & Dentsu join hands for wedding season

    By Our Staff

     

    Uber Rentals – in association with Dentsu Creative India, has launched its latest campaign for the wedding season.

     

    A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – Driving!

     

    Talking about the campaign, Ameya Velankar, Head of Marketing, Uber India and South Asia said: “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

     

    Ankit Mathur, Creative Director, Dentsu Creative India added: “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

     

  • … and seeing persons with disability as an integral part of life and society, writes Sanjeev Kotnala

    Dealing with Disability: It’s a question of mindset…

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaSeeing the videos of a differently challenged or differently-abled people or person with a disability (no longer called disabled) performing tasks forces one to question the term disability and look at the possibilities. It not only puts one in awe of the potential and demonstrated capabilities but also makes one wonder how much one has been able to achieve in life. At times, it makes one wonder who is the one who is differently challenged.

    Seeing the videos of persons with disability (no longer called disabled) performing tasks forces one to question the term disability and look at the possibilities. It not only puts one in awe of the potential and demonstrated capabilities but also makes one wonder how much one has been able to achieve in life. At times, it makes one wonder who is the one who is disabled.

     

    YOUR JUDGEMENT MY DISABILITY 

    So, it strikes a chord when one sees the Future Generali campaign #DisabledByYourJudgement sensitising people to the disabled community. There is no reason for one not to appreciate the skills and talents of persons with disabilities and realise how we tend to discourage them with our judgements and reactions.

    The film questions seeing every simple task, achievement, or action by persons with disabilities as magical and inspirational. Why can’t others see them as regular with the usual demands of life, emotions, relationships and things to do? Watch and then decide if it is not time to free disabled people from such perception.

     

     

    HIRING A PERSON WITH A DISABILITY

    My first direct interaction with a disabled person in the service industry happened at Lemon Tree Noida. He was a deaf-mute person from the housekeeping department. It took a moment for me to realise first the difficulty and then the ease with which he functioned. And then there was no difference. Still, a few corporates take that extra step in employing persons with disabilities. They hesitate and see it as charity or social obligation, which is wrong. The truth is that someone has to take the first step, and others can follow. This Hiring Chain film makes the point simple. May the tribe of corporates and businesses hiring disabled grow.

     

     

    It is a question of mindset. A question of opening your mind and seeing persons with disability as an integral part of life and society. With the enhanced new technology, some of the challenges are being addressed. Brands are working towards more inclusiveness. Here is a film: Accessibility by Apple. The film shows how technology embedded in a simple standard device like the mobile phone can help persons with disability by enhancing accessibility.

    Apple claims it takes on accessibility as a Human right. Hence, features like Door Detection, Sound Recognition, Voice Control, and more are designed to let the devices work in ways that work best for disabled people. 

    Apple accessibility is all about multiple solutions that help users with limited physical or motor abilities use your apps. Voice Control and Switch Control use the accessibility hierarchy to interact with elements within the app. The brand adds, Make Apple yours, make it big, make it clear, make it speak, make it listen, listen and make it simple. Here is more about Apple Accessibility and accessibility support, extending to even app development. Here are some of the innovative accessibility features.

     

    NET-NET.

    Disabled people are special, just like we are. Everyone needs one or the other in life to feel supported, respected, valued, and capable of better things. Needing support only makes us human beings. And that’s true, differently abled or people with disability.

    We have branded these people earlier as handicapped and then as differently challenged, differently-abled, Divyang and Persons with disability. Every time making a minor adjustment based on the new term and implied empathy. The time has come when we are inclusive in the best possible way and no longer see them differently. However, they are willing to accept the cards life has dealt them and eager to work around it to the best of their abilities.

    We can at least normalise our behaviour and reaction when we meet a person with a disability, interact with and see doing things we assume will be tough.

    So, it will be nice and polite if one asks before offering help. It is wrong to assume that disabled people always require assistance leading their lives, and the first step is treating them as equals. It will be good to see the Corporates and the Government working on accessibility across Information & Communications, Employment, Transportation Standards, Public Spaces Design and Services.

     

    MFPA

    I regularly contribute to MFPA– Mouth and foot painting artists and get beautifully painted cards and envelopes. MFPA works with over 800 artists across more than 78 countries with the simple motto “Self-help, not Charity’. And I have found that most people with disability demonstrate- reflect this attitude in life. Do visit their https://imfpa.org/paywebsite and if interested buy some product.

     

    ADD-ON

    Maybe you would do good and watch this video. You Are More Disabled Than Me by Nick Vujicic and another one for Amrita institute for the differently abled.

     

     

    An earlier version of this article had a few usages which are not considered kosher when one writes or talks about persons with disabilities. Like differently abled and differently challenged. We’ve made the corrections. As a publication which has been highlighting the need for using the right descriptors, our apologies.  – Ed

  • Conceptualised by Dentsu, the campaign shows women who aren't afraid to make life and career choices

    Hamdard campaign for women

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has unveiled a new campaign for Roghan Badam Shirin, an oil  used for skin, hair, memory and stronger bones.

     

    Conceptualised by Dentsu, the campaign shows women who aren’t afraid to make life and career choices.

     

    Said Suman Varma, CMO, Hamdard Laboratories: ‘Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence and not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturizing oil, Its anti-inflammatory properties help in tightening the skin by penetrating at deeper levels. Almonds are also considered brain food. Hence when had with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week highlighting the product benefit,”

     

  • The ad campaign is a celebration of women

    Shraddha Kapoor is the face for Clovia lingerie brand

    By Our Staff

     

    Clovia, online fashion and lingerie brand, has signed up actress Shraddha Kapoor as its first brand ambassador. The TV ad campaign themed around ‘Happy is my Superpower’ is a celebration of women doing what makes them happy.

     

    Commenting on the announcement Neha Kant, Founder & CRO said: “Clovia has been tirelessly putting in efforts to educate & empower women by sharing critical information when it comes to lingerie, right fit & body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”

     

  • To have sustained brand connect with home credit consumers

    Home Credit India releases second brand campaign

    By Our Staff

     

    Home Credit India (HCIN), a local arm of the global consumer finance provider, unveiled its second brand campaign – Khushiyon Mein Der Kaisi – on lines of its new brand thought ‘Zindagi Hit’. This campaign is an effort to have sustained brand connect with Home Credit consumers and potential loans seekers. The AV showcases Home Credit as an enabler, trusted by 1.5Cr+ customers with the support and special relation enjoyed with over 50,000 retail partner network pan-India, towards fulfilling consumer aspirations and helping them to extract more from life – now leading to more celebrations.

     

  • Pledges to remove mono-cartons from packaging by June 2023

    Pernod Ricard India promotes eco-conscious consumption

    By Our Staff

     

    Pernod Ricard India (PRI), a multinational alcohol beverage company , unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100% permanent mono-cartons from its packaging by June 2023. The campaign aims to bring together ‘responsible consumption’ practices and nudge today’s purpose-driven consumers to make eco-conscious decisions.

     

    Talking about the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”

     

  • To raise awareness on the impact of climate change

    Habitat for Humanity launches ‘Green Habitats’ campaign

    By Our Staff

     

    Habitat for Humanity India, a non-profit housing organisation, has launched its Green Habitats Campaign in collaboration with 30 schools across India. This campaign will encourage over 10,000 students to raise awareness about climate change and the urgent need to take climate action which will enable Habitat India build energy efficient homes in support of low-income families and provide them with access to solar energy.

     

    Commenting on the impact of climate change, Dr Rajan Samuel, Managing Director, Habitat for Humanity India said: “We believe that adequate and affordable housing can be constructed sustainably and will contribute to the achievement of the Sustainable Development Goals adopted by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development. This also aligns with our honourable Prime Minister Narendra Modi’s Mission Life Movement to protect the environment. Our ‘Green Habitats’ initiative will create young leaders as well as equip, empower and engage them to become ‘Green Champions’ for taking better care of our environment, communities and planet.”

     

    Added Suprieya Kutty, CAS Coordinator, The Next School, Mumbai: “In India, climate change has far-reaching effects on individuals from all areas of life. Millions of families are vulnerable to the effects of climate change, which include more frequent and severe weather events such as cyclones, floods, and droughts. Through this campaign, our students will gain an in-depth understanding of the devastation that climate change can cause and the action they can take at this young age to build a livable planet.”

     

  • Bringing music and culture to the centerstage

    Budweiser India ropes in trailblazers for last leg of FIFA campaign

    By Our Staff

     

    Budweiser, an Anheuser-Busch InBev (AB InBev) global brand, has collaborated with four trailblazers of the country for the latest leg of the FIFA 2022 campaign. Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika come together to celebrate the shared passion and spirit of Budweiser and football with a war cry that unites people across borders– “The World Is Yours To Take”. Sharing their journey to the top like never before, the celebrities dive into the trials and tribulations they faced, the triumphs they rejoiced, and the immense anticipation experienced before any big moment – just like a football player does as he makes his way from the tunnel to the field.

     

    On the campaign, Vineet Sharma, VP Marketing – South Asia, AB InBev, said: “With over 35 years of collaboration with FIFA, Budweiser continues to create high energy consumer moments and conversations that shape the cultural fabric of the country. Through this  campaign, The World Is Yours To Take, we want to engage with consumers, celebrate the greatness of the sport and the determination, courage it takes to achieve success. We have collaborated with four phenomenal stars – Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika, who inspire millions, through their journeys, to follow their dreams despite the challenges that may come their way.”