MxMIndia

Category: PRODUCTS

  • Highlights unparalleled benefits

    Cleartrip rolls out Clear Advantage campaign

    By Our Staff

     

    Cleartrip, the online travel agency that’s now part of Flipkart, has unveiled a new campaign ‘Clear Advantage’. The ad films focuses on how to get out of penalties around cancellations in travel. Every film is punctuated with a tagline – ‘Isse accha Cleartrip kar lete’. Aligned with the Challenger Brand narrative, this campaign offers a unique glimpse into the tendencies of the masses and Cleartrip’s ability to address these better than any other OTA player in the market.

     

    Commenting on the campaign, Kunal Dubey, CMO, Cleartrip said: “The desire to explore is an innate human expression. At Cleartrip, we celebrate this desire and constantly strive to make travel more accessible and inclusive for all. Cleartrip’s Clear Advantage was borne out of this intent. As a brand, we don’t just rely on price parity; when a customer chooses us, they are guaranteed a seamless and unforgettable travel experience that is value-driven. While the treatment of our ad films contains an element of humour, these are invitations to bid excuses goodbye and say yes to the wonders of travel.”

     

    Added Pravin Sutar, Chief Creative Officer, Leo Burnett Orchard, Cleartrip’s creative agency: “Travel, as a category, has been cracking the wildest of ideas. So, we decided to do something that stands out and stays true to human behaviour. When things don’t go their way, people pull the craziest hacks, cook up weird stories, and come up with lame excuses, to get their thing done. And all we had to say was, “Isse accha, Cleartrip kar lete.”

     

    We aren’t sure if all of this works. Travel ticketing is a lot about pricing, and, sadly, Cleartrip doesn’t always offer the most attractive for ticket costs.

     

  • To raise awareness and build imagery of the steel brand

    IProspect launches campaign for ArcelorMittal Nippon Steel

    By Our Staff

     

    IProspect, the digital-first end-to-end media agency from Dentsu India, has launched ArcelorMittal Nippon Steel India’s (AM/NS India) latest campaign titled ‘Reimagineering’. The campaign’s objective is to raise awareness and build imagery of a global new-age steel manufacturer committed to creating a brand-new future for the industry, people, and the planet.

     

    Speaking on the campaign, Bibek Chattopadhyay, Head – Communications, ArcelorMittal Nippon Steel India said: “We embarked on a journey almost a year back to craft the corporate identity and design for AM/NS India – a venture between ArcelorMittal and Nippon Steel, two of the most valued brands in the metal and mining space worldwide. With the 360-degree campaign, entailing media formats, we unveil a Young, Dynamic, Smart, Thoughtful, and Global architecture that elevates the brand presentation. Reimagineering – one world that eloquently puts forth our ambitions for the market we are privileged to serve – is rudimentary to our concept and reflects our brand philosophy, ‘Smarter Steels, Brighter Futures’.”

     

    Added Vinod Thadani, CEO, IProspect and Chief Digital Growth Officer, Dentsu Media: “We are extremely proud to be part of this amazing campaign. The beauty of the campaign is in synchronization of 6 very impactful KVs, a powerful and visually delighted TVC with melodious background score and multiple format renditions across touchpoints. We planned the campaign such a way so that each touchpoint complement each other to establish the core proposition of the brand. I am confident post this campaign, AM/NS brand awareness will be enhanced significantly.”

     

  • The ad films feature Stefy Patel and Tamanna Sharma

    Contract unveils campaign for Kisna Diamond

    By Our Staff

     

    Further to recently winning the Kisna Diamond and Gold Jewellery account, Contract Advertising has launched a brand re-stage campaign with multiple films and a 360-degree campaign across print, outdoor, digital, and retail. The campaign features Stefy Patel and Tamanna Sharma.

     

    Said Parag Shah, Director, Kisna: ”With rising affluence and international exposure, the Indian woman is ready to upgrade from traditional gold to more wearable diamonds. KISNA is best positioned to be a diamond-first brand given its Hari Krishna Group legacy. The re- stage campaign comes hand in hand with a shift in distribution strategy to focus on EBOs (Exclusive Branded Outlets). Launched in 2005, KISNA is India’s most widely distributed diamond jewellery brand.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The campaign is a disruptive take on the concept of a woman’s radiance and where diamond jewellery fits into the narrative.”

     

     

  • Will feature in an integrated marketing campaign across multiple channels

    Dhoni is brand ambassador of MYK Laticrete tile adhesive

    By Our Staff

     

    MYK Laticrete, a manufacturer of tile and stone installation products and adhesives, has roped in cricketer MS Dhoni as its national brand ambassador. The company has also rolled out an integrated marketing campaign across multiple channels with Dhoni featuring in various endorsements and initiatives. The TVC has been conceptualised by Associated Advertising.

     

    Said Murali Yadama, Managing Director, MYK Laticrete: “It’s absolutely fantastic to have an internationally recognised and esteemed sports person such as MS Dhoni as part of MYK Laticrete family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK Laticrete to continue to share our vision with more people than ever before. For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”

     

  • For Lux Parker thermal wear

    Lux releases new TVC

    By Our Staff

     

    Lux Industries Limited, the innerwear manufacturers, have unveiled a new campaign. The film ‘Garam Bhi, Patla Bhi’ has been conceived for the brand ‘Lux Parker’ thermal wear and stars television actress, Pooja Gor.

     

    Speaking on the launch of the new campaign, Saket Todi, Executive Director, Lux Industries said: “Over the years, Lux has always developed innovative product offerings that are driven by customer demand in response to shifts in consumer tastes and preferences; and this campaign is a testament to this ideal of ours. Since winter season is almost upon us, we picked this up as an opportunity to highlight how Lux Parker has the perfect design, thickness and material to be worn as an undershirt, under trousers or individually and is truly the best warmer for the entire family. Our products are thin, light, comfortable, and well-fitting, but most importantly, it gives the wearer the much-needed warmth to keep the chilly weather at bay. We really hope that consumers would enjoy our products as well as the new campaign.”

     

  • Highlight importance of savings plans

    Rohit Sharma, wife promote Max Life Insurance

    By Our Staff

     

    Max Life Insurance has launched its new ad campaign featuring its brand ambassadors, Rohit Sharma and his wife, Ritika Sajdeh.

     

    Commenting on the TVC launch, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “In our endeavor to drive financial awareness and adoption, the TVC underlines the significance of guaranteed savings plan and how it enables consumers to achieve key milestones -children’s education, marriage or retirement – while enjoying life’s moments today with loved ones. Along with building our protection portfolio, Max Life is focused on long-term savings plans that offer financial stability to families, especially the millennial segment. Reiterating our brand philosophy of ‘You are the Difference’, Rohit and Ritika deliver the key message of our savings solutions, specifically to the younger audience that is seeking holistic, new-age financial products that cater to all their requirements.”

     

  • Leads Brand Connect agency conceptualized the ad film

    Shilpa Shetty to endorse BL Agro’s brand Nourish

    By Our Staff

     

    BL Agro’s food products brand Nourish has launched a new television commercial and social media campaign highlighting the role of consuming quality dry fruits. The #SehatKiSunoNourishHiChuno campaign, was launched across television channels, social media, OTT platforms, radio, and print media. The commercial stars actors Shilpa Shetty as and sister Shamita

     

    Said Ashish Khandelwal, Managing Director, BL Agro: “With this new TVC, we want to promote the right nutrition intake, especially when it comes to diet powerhouses like dry fruits. We are thrilled to add this dimension to our SehatKiSunoNourishHiChuno campaign.”

     

    Added Richa Khandelwal, Managing Director, Leads Brand Connect, the agency, which conceptualised the ad: “The Shetty sisters have always sent out a powerful message about health and nutrition, and we are excited to have roped them in to further Nourish’s vision for encouraging the use of premium dry fruits. We want to highlight that a handful of high quality dry fruits are a handy way of promoting better well-being, both for the mind and body, in a creative way.”

     

  • The campaign celebrates the spirit of winning everyday

    Iodex ‘Har Din Jeet Meri’ campaign

    By Our Staff

     

    Pain relief brand Iodex has launched a new campaign ‘Har Din Jeet Meri’.

     

    Said Bineet Jain, Pain & Respiratory Health Lead, India Subcontinent, Haleon: “Iodex is a heritage brand which has been trusted for many generations. With this new communication idea, the brand continues to be relevant to consumer’s life by capturing today’s spirit of making winning an everyday habit. With a strong portfolio of products spanning across gel, spray and balm, there is an Iodex for every consumer need.”

     

  • The rebranding aims to augment Fitterfly's vision of offering therapy for metabolic health

    Fitterfly unveils new brand identity

    By Our Staff

     

    Fitterfly, a leading health-tech company working in the field of digital therapeutics (DTx), has unveiled a new brand identity as a step towards its next growth phase.

     

    Said Kanwaljeet Singh, Managing Partner and Co-founder, Fireside: “Trust credentials are extremely essential for the kind of business that Fitterfly is in. In this regard, the rebranding comes as an important step in the right direction. As a young brand that aims to make a difference to people’s health, it was imperative that their persona resonates with consumers. We are happy to back them at every step.”

     

  • Bachchan will be it 'Happyness Ambassador'

    Big B to now endorse Nexus Malls

    By Our Staff

     

    Nexus Malls, the retail offered of Blackstone Real Estate funds, has announced Amitabh Bachchan as its ‘Happyness Ambassador’.

     

    Said Dalip Sehgal, CEO, Nexus Malls: “We are extremely privileged to welcome Amitabh Bachchan to our Nexus Malls family. He has a remarkable ability to connect with different age groups. We are proud to partner with one of India’s biggest icons to help us deliver Har Din Kuch Naya experiences to our customers.”

     

  • Novo Nordisk, the global healthcare company, has engaged with Kapil Dev

    Novo Nordisk India launches campaign with Kapil Dev

    By Our Staff

     

    Novo Nordisk, the global healthcare company, has engaged former Indian men’s cricket team captain Kapil Dev to launch its ‘Break the Partnership’ campaign.

     

    Said Vikrant Shrotriya, Corporate Vice President and Managing Director, Novo Nordisk India: “At Novo Nordisk, patient centricity lies at the core of everything we do. Diabetes with obesity can jointly coexist and this partnership is often not addressed adequately in clinical practice. The combination can further lead to serious complications for people living with type 2 diabetes.10-16 The diabetes management landscape has evolved over the years to bring about medical therapies that target blood sugar alongside reducing weight. Our newly launched ‘Break the Partnership’ #WeightinDiabetes campaign educates people about the impact of weight in diabetes, encourages them to consult their doctor to explore newer treatment options to manage not just blood sugar but also weight in diabetes and curtail onset and progression of complicated comorbidities. We are hopeful the initiative will help us inspire strong action among PwD in the country.”

     

  • He joins other endorsers actor Taapsee Pannu and cricketer Rishabh Pant

    Noise onboards Virat Kohli as brand ambassador

    By Our Staff

     

    Cricketer Virat Kohli has joined actor Taapsee Pannu and cricketer Rishabh Pant as brand ambassador of Noise, the smartwatch offering.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”