MxMIndia

Category: PRODUCTS

  • Features MS Dhoni and other CSK players

    Chennai Super Kings promote TVS Eurogrip Tyres

    By Our Staff

     

    TVS Eurogrip, the two- and three-wheeler tyre brand, rolled out its new brand campaign – ‘Whistle Through Every Turn’- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist.

     

    The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials.

     

    Commenting on the new campaign, P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said: “Our last campaign ‘Tame The Turns’ was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players. Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.”

     

     

  • To elevate its corporate and brand reputation

    Bajaj Auto rides to Pitchfork Partners from Ketchum Sampark

    By Our Staff

     

    In what is a significant move in the world of communications, Bajaj Auto, the motorcycles and three-wheeler company, has assigned the mandate for handling its communication initiatives to Pitchfork Partners. The appointment is significant as the account has been with Ketchum Sampark with years. There have been rumours of the account moving nearly around the same time that it was known that former CEO and promoter NS Rajan was exiting the agency.

     

    Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said: “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”

     

  • The Company's forex bis claims over 1mn retail customers every year

    Thomas Cook rolls out leadership campaign in forex space

    By Our Staff

     

    Thomas Cook Group, global travel company, has launched a campaign to reinforce the company’s leadership position in the foreign exchange space.

     

    Notes a communique: With a clear intent to leverage the opportunity of India’s rapidly growing digital ecosystem and drive scale and speed, Thomas Cook India’s Forex business embarked on a journey of digitalisation pre-pandemic; and leveraged the lockdown to accelerate its digital transformation. The Forex business pivoted to enhanced digital models to deliver on the imperatives of contactless and safe transactions: launched the Virtual Forex Branch equipping its teams with VPN telephony/auto-diallers to stay connected and assist customers from the safety of their homes; the innovative FXMate digital tool to support B2B partners with virtual Foreign Exchange services; online remittances and card top-ups that proved invaluable for students stranded overseas with quick/seamless and secure transactions.

     

    Today, the Company’s unique Omnichannel model empowers customers with choice and convenience: simple, secure and quick bookings via its Online Forex Store; support through its call centre or by walking in to their closest forex outlet to transact with an in-store expert.:

     

  • The brand held a virtual session with parents sharing their stories

    Philips launches campaign to encourage breastfeeding

    By Our Staff

     

    Philips India has launched a campaign, #ParentYourWay, to create conversations around the importance of breastfeeding and how parenting is about trusting your instincts.

     

    Commenting on the campaign Vidyut Kaul, Head, Personal Health, Philips Indian subcontinent said: “When it comes to parenting, we only rely on the information that we have received from our parents and family. We are often skeptical about our methods as nobody is sure which is the right way to bring up their child. There is no textbook which has shown you the correct pathway, but it is important to adopt and adapt to whatever works for you. Our campaign #ParentYourWay is there to encourage and empower all the parents to be confident of their own methods and believe that as a couple, they are doing whatever is best of their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring that we at Philips believe in you as a parent. Philips Avent thrives to support all the parents in their parenthood journey through meaning innovations that enables to bring out their best version as a parent.”

     

  • On IPL Hotstar and Social Media

    Instashield launches its first ad campaign

    By Our Staff

     

    Instashield India Private Limited, the consumer durables technology company, has rolled out its first ad film on IPL Hotstar, social media platforms and YouTube. The ad campaign features the benefits of using the company’s plug-n-device, Instashield to protect oneself from all sorts of viruses, including the coronavirus.

     

    Commenting on the launch of Instashield’s first ad film, Hitesh M. Patel, Promoter & Director of Instashield said: “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”

     

    Added Ankit Khera of Brand Advocate: “The ad is created to demonstrate  the need to keep your family safe and prevent each other from the on-going pandemic. The product is simple to use at any place. The tagline of Instashield #Taaki Zindagi Chalti Jaye, ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”

     

  • The new collection, Rannkaar, celebrates the Rann of Kutch craftsmanship

    Scarecrow M&C Saatchi crafts campaign for Reliance Jewels

    By Our Staff

     

    Scarecrow M&C Saatchi has crafted a campaign for the latest collection of Reliance Jewels called ‘Rannkaar’ that is inspired by the intricate craftsmanship (Karigari) of Rann of Kutch for this Akshaya Tritya.

     

    Said Sunil Nayak, CEO, Reliance Jewels: “For Indians, jewellery is more than just a ‘tola’. It is a story, a heritage, a tradition and an emotion that evokes a pride of possession creating fond memories which then becomes a legacy for generations to come. That’s why every year, the team Reliance Jewels traverses through India to capture and bring to the fore the rich Indian culture, art & crafts and the rich heritage from different regions in every jewellery collection that we craft for our patrons across India. It started with Apurvam, inspired by Hampi; Utkala, inspired by the ancient art heritage of Odisha, and Kaasyam, dedicated to Banaras. The same tradition continues this year with Rannkaar, inspired by Rann of Kutch.”

     

    Added Manish Bhatt, Founder Director of Scarecrow M&C Saatchi: “We got a delightful opportunity to showcase the holistic craftsmanship of the Rann of Kutch with a team of legends who understood the true visual and musical essence of the region.”

     

  • Celebrates the colourful state of Karnataka

    Nippon Paint launches TVC with RCB

    By Our Staff

     

    Nippon Paint has released a TVC to celebrate another year of association with the Royal Challengers Bangalore. This is the second year of Nippon’s association with the celebrated team. This partnership will see Nippon Paint’s logo appear on the back of the player’s helmets and caps.

     

    Speaking about the event,  S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division), said: “We are thrilled to associate with the cherished RCB for the second year in a row. Karnataka is an important market for us and RCB celebrates the state like no other brand can. We look forward to many years of partnership.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “Our association with RCB has been very fulfilling for Nippon Paint and all of our stakeholders through our shared love for the team. We are pleased with how the TVC celebrates the essence of Karnataka and showcases what it means for us. Apart from the TVC, we have a series of digital ads and contests on our social media pages for RCB fans to look forward to. For customers who want to bring home the RCB red shade, it is available at all our dealer stores.”

     

  • Features actor Vani Kapoor as its brand ambassador

    VIP bags unveils new collection for wedding season

    By Our Staff

     

    VIP Bags has rolled out a new campaign to highlight its all-new wedding collection of travel bags. The campaign features actor Vani Kapoor as its brand ambassador.

     

    Said Praful Gupta, Vice-President, Marketing, VIP Industries Limited: “With the wedding season upon us, while  touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign. The message in the TVC reverberates with the inner voice of every woman in the present-day empowered world. As a brand with great legacy, we’ve always been the first choice for travel bags over the years and with this messaging, it also showcases our progressive and forward thinking. We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. She certainly resonates with the audiences with her natural charm and traditional, yet modern approach. We’re confident this campaign will touch the hearts of millions.”

     

  • Conceptualised by Mullen Lintas, the TVC features Mrunal Thakur and Ronit Roy

    Dulux paints new TVC campaign

     

     

    AkzoNobel, the maker of Dulux Paints in India, has released a new campaign for Dulux Velvet Touch – its flagship ultra-luxury interior emulsion brand.

     

    Conceived by Mullen Lintas Delhi, the campaign hinges on a woman’s need for autonomy of space to underline the product superiority of Dulux Velvet Touch.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “Dulux Velvet Touch epitomises the best quality of decorative paint. As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours. We’re delighted to present the all new Dulux Velvet Touch with the Tru Color technology. This is our promise of intense rich colours with ultra-smooth finish so that every living space paints a narrative as progressive as today’s consumers and ‘Feels like Home’.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Dulux Velvet Touch wanted to own new conversations in relationship dynamics as we make a comeback in the consumer’s mindspace, carving a contemporary space for the brand. The need for autonomy or the question to why it’s sought by a young independent woman was a fresh conversation with home at the centre of it. It was a collaboration of the right talent coming together that touches the right note.”

     

  • Ad campaign is conceptualised and executed along with Wunderman Thompson

    Park Avenue TVC celebrates essence of masculinity

    By Our Staff

     

    Park Avenue, the men’s grooming brand from Raymond, has unveiled a new advertising campaign  conceptualised and executed along with Wunderman Thompson.

     

    Speaking about the campaign, Pooja Sehgal, Chief Marketing Officer, Raymond Consumer Care, said: “Consumers preferences for fragrances have evolved from being simply a practical choice to becoming a discerning lifestyle choice. At Park Avenue, we cater to the evolving choices, of the modern man while they explore and expand the horizons of their personality. Our latest campaign is an endeavor to showcase the openness and acceptance of one’s authentic self.”

     

  • Rasna to launch new packaging through ads on multiple channels

    Chhota Bheem is Brand Ambassador for Rasna

    By Our Staff

     

    After Hrithik Roshan, Karisma Kapoor, Akshay Kumar, Rohit Sharma, Paresh Raval, Anupam Kher, Kapil Dev, Virendra Sehwag, Genelia D’Souza, Saina Nehwal, Kareena Kapoor and many more; Rasna now ties up with popular kiddie icon Chhota Bheem.

     

    Commenting on the move,  Piruz Khambatta, Chairman, Rasna Group, said: “We are proud to be associated with the Make in India icon, Chhota Bheem. There is a natural synergy between our brand, Rasna and Chhota Bheem. We both are brands for the masses, especially children. We are also delighted that Rasnagamers.com is being launched with Chhota Bheem as the brand ambassador. Through this move, we are aiming at offering a unique platform to the kids where they would have rejuvenation along with learning. “

     

     

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”