MxMIndia

Category: PRODUCTS

  • To create awareness about safeguarding the environment

    Godrej launches a book on World Earth Day

    By Our Staff

     

    On World Earth Day, this year, the Godrej group released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

     

    Commenting on the book, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “The Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation”.

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Every Earth Day, we’ve been asking adults the world over to think about the children of the future. This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

     

     

  • Revamps its logo

    SleepyCat unveils new brand identity

    By Our Staff

     

    SleepyCat, the direct-to-consumer sleep solutions brand, has announced a new brand identity reflective of its brand ethos.

     

    Speaking of the new brand identity Kabir Siddiq, Founder & CEO, SleepyCat said: “The sleep solutions market in India is becoming extremely dynamic with time. There’s a renewed focus on rest, comfort and well-being unlike never before. Our consumers’ requirements are changing and we want to align ourselves more closely with our customers’ lifestyles. The positioning of our refreshed identity is to reflect our company’s purpose, strategic direction and strong execution capabilities in designing & offering products that are miles ahead of anything on the market. The SleepyCat you see now is a manifestation of everything we’ve been building towards, and what SleepyCat stands for.”

     

     

  • To create awareness about its calculator category among non-users

    Casio launches new brand campaign

    By Our Staff

     

    Casio India, the consumer electronics major, has launched its new brand campaign called #FarakPadtaHai for its calculator category. While Casio is already a market leader in calculators, this campaign attempts to create awareness among non-users.

     

    Commenting on the campaign, Kulbhushan Seth, Vice President, Casio India said: “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign Farak Padta Hai (It Matters) for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust & overall value when purchasing calculators too as they all matter.”

     

     

  • Repositions the German Brand

    IdeateLabs launches new campaign for Häfele

    By Our Staff

     

    IdeateLabs has conceptualised and executed Let’s Reimagine campaign for Häfele, an international brand providing complete home solutions. The campaign comprises 22 ad films, with Let’s Reimagine being the key message. The digital campaign was launched in two phases by IdeateLabs.

     

    Commenting on the campaign’s launch, Ashwini Vyas, Sr. Creative Director, IdeateLabs, said: “We are excited to launch the Häfele Let’s Reimagine campaign. The entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message.”

     

  • To promote brand during IPL season

    Dinesh Karthik roped in as brand ambassador of Parimatch News

    By Our Staff

     

    Parimatch News, a sports, e-sports and entertainment outlet, has signed Dinesh Karthik as its brand ambassador.

     

    Commenting on his appointment, Karthik, who is eyeing a recall to Indian colours for the ICC Men’s T20 World Cup in Australia in October, said, “I’m thrilled to be associated as brand ambassador of Parimatch News because this is a brand that is close to my heart. It provides the most exciting coverage of a variety of sporting events, both national and international, in a style that’s engaging, to the point, and easy to read.”

     

    Added Dmitry Belianin, Chief Marketing Officer of PMI: “We at Parimatch News are delighted to welcome Dinesh Karthik as brand ambassador. Dinesh has lit up the IPL this year and continues to be an example to the youth of India, in the way he plays the game and in his infectious personality. We believe he will be a fantastic asset for us.”

     

  • To offer brands advertising solutions

    Flipkart partners with Criteo to bring Product Performance Ads

    By Our Staff

     

    Flipkart and Criteo have announced a partnership to launch Product Performance Ads (PPA) with Full Funnel measurement capabilities. This will strengthen Flipkart’s off-platform offerings and create opportunities for advertisers across segments to reach and engage high intent customers.

     

    Speaking about the launch of Flipkart’s PPA platform and the partnership with Criteo, Sankalp Mehrotra, Vice President – Monetisation, Flipkart, said: “Commerce advertising is growing faster than the overall digital market, and we believe that it will be a large part of the overall digital pie in a short time. Flipkart Ads is focused on providing technology-led advertising solutions to ensure the most relevant experience and outcomes for advertisers and customers alike. In addition to our current suite of advertising options, the launch of PPA in partnership with Criteo will help address the needs of incumbent and insurgent brands across verticals to solve their full-funnel marketing objectives on the open internet.”

     

    Added Taranjeet Singh, Managing Director, SEA & India, Criteo: “We are happy to announce the partnership with Flipkart, India’s homegrown e-commerce platform, to further accelerate and utilize Criteo’s commerce media capability. By combining Criteo’s superior audience-first technology and Flipkart’s reach, we will be able to offer a remarkable capability to marketers and brands to achieve meaningful marketing outcomes on the open internet.”

     

  • To provide holistic wellness and keep up energy

    Hamdard rolls out campaign for Cinkara

    By Our Staff

     

    Hamdard Laboratories (Medicine Division), has rolled out a special Ramzan special campaign for its family tonic brand, Cinkara.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges. Cinkara campaign is the testimony of providing holistic healthcare to all age groups.”

     

  • Through In-Content Advertising (ICA) on TV

    Whisper Media promotes Center Fruit

    By Our Staff

     

    Perfetti Van Melle’s chewing gum brand Center Fruit has partnered with Whisper Media for executing an In-Content Advertising (ICA) campaign on TV. The campaign showcases Center Fruit’s new product innovation through placements of ICA’s within content, powered by Whisper Media’s tech-enabled offering. The target for this campaign is the Hindi-Speaking Markets for which the brand chose a leading Hindi GEC channel.

     

    Commenting on the partnership, Rohit Kapoor, Director Marketing (India), Perfetti Van Melle said: “The new Center Fruit tennis ball shape gum is an innovative product launch. We have started its roll out and the product continues to get amazing initial response in the market. To take it mainstream, we are glad to partner with Whisper Media to create an ICA campaign. It seamlessly integrates the brand, leading to a rich consumer experience while advertising. It leads to higher visibility and recall as it is placed during a consumer’s voluntary viewing of shows.”

     

    Speaking about the campaign, Guneet Anand, Global Revenue Head, Whisper Media added: “Center Fruit has been one of the most preferred chewing gum brands among the youth in India. We have carefully crafted our In-Content Advertising campaign to align and place the brand keeping the youthful identity intact. We are confident the brand message delivery will be seamless through this unique ICA campaign.”

     

  • Petcare brand HUFT aims to expand the pet care category

    Heads Up For Tails releases #HUFTFamilyTales ad

    By Our Staff

     

    Petcare brand Heads Up For Tails has launched a brand campaign titled ‘#HUFTFamilyTales’ featuring three short films produced in partnership with FCB India.

     

    Speaking about the campaign, Samriddh Dasgupta, Chief Marketing Officer, Heads Up For Tails said: “At Heads Up For Tails, we are focusing on expanding the category and bringing more people into pet parenthood. It is an amazing journey filled with love, craziness and self-discovery. We reached out to our community for stories that depict this myriad of emotions. It was truly overwhelming to see the kind of impact pets have had on the lives of their parents, and how our brand has had the privilege of playing a small role in this journey. We aspire to raise awareness about the value that a pet brings to your life, but in a fun and deeply creative way. We believe that pets are family, and family deserves only the best.”

     

  • Campaign depicts real Indian kitchens with real Indian problems

    Dentsu Impact & Ozone Kitchenware launch new campaign

    By Our Staff

     

    Ozone Home and Kitchen store, in partnership with Dentsu Impact, has launched its latest campaign, ‘Hum Sab Sambhal Lenge’. The campaign is conceptualised and executed by Dentsu Impact with a series of five films.

     

    Said Abhishek Aggarwal, President, Ozone Overseas: “Our products are designed for long-lasting use. They are durable, elegant and are tested stringently to work in demanding kitchens. Much like the conditions the films capture. We usher in world-class quality and support to a market that today is ready and is discerning. We want them to know that we understand them like no other.”

     

    Added Ujjwal Anand, Executive Vice President, Dentsu Impact: “The expression, Hum Sab Sambhal Lenge, gives confidence to the TG that no matter what kind of pressure they put on the kitchen hardware, Ozone will handle all of it since it understands Indian kitchen and usage. Also, in a market that is driven by a retailer’s recommendation and push, ‘Hum Sab Sambhaal Lenge’ is equivalent to ‘Arre sir! Main baitha hoon yahan’ ‘Main keh raha hoon na sir’ ‘Aankh band kar ke le jao’. The articulation gives the assurance to the consumers of the quality and at the same time helps retailers with a whole new pitch.”

     

  • The campaign is conceived and created by Tilt Brand Solutions

    Tilt launches Tata Copper Water TVC

    By Our Staff

     

    Tata Copper Water has unveiled a campaign titled ‘Jeene Ka Paani’ that has been conceived and created by Tilt Brand Solutions.

     

    Said KS Kuttiah, VP – Marketing, Nourishco Beverages: “We worked very closely with Tilt for the rebranding of Tata Water plus to Tata Copper Water and developing the new packaging, positioning, and communication. We are delighted with the feedback we have received on this new brand communication idea as it does full justice to the powerful consumer proposition on which it’s based”.

     

    Added Adarsh Atal, Senior Director – Creative, Tilt Brand Solutions: “We conceived and designed this campaign to persuasively, but with a light touch, draw a parallel between Tata Copper Water and water drunk from copper vessels. We also wanted to land the message that this water enables you to embrace life in all its fullness. Thus ‘sirf peene ka pani nahin, yeh hai jeene ka paani’.

     

    https://www.youtube.com/watch?v=kxf9Xsef900

     

  • The creative has been conceptualised by Tanishq and Dentsu Webchutney

    Tanishq celebrates leader in every mum

    By Our Staff

     

    Tanishq, the jewellery retail brand, has launched its latest digital film ‘The Interview’ ahead of Mother’s Day. Conceptualised by Tanishq and Dentsu Webchutney, the two-minute slice of life film attempts to break stereotypes around maternity break and showcases an apt description of Life’s Boot Camp through the eyes of a new mother.

     

    Speaking on the launch of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said: “The woman of today is seeking to express herself with honesty and authenticity to confidently celebrate her realities. She’s thriving in her vulnerability while rising in her power to change her world. The brand believes these powerful stories build positive momentum in cultivating a world of equality and adding to her self-growth. This film is an ode to women who challenge set narratives and inspire many others to follow the change”

     

    Speaking on the film, Binaifer Dulani, Founding Member and Creative at Talented said: “Studies reveal that it will take at least 136 years to close the global gender pay gap, and one of the biggest factors for this is the lack of representation of women in senior leadership. We need more workplaces to see beyond the dominant culture and create equity for women so that they can make their comeback. There is no parallel to the thought differentiation and unique life experiences mothers bring to the table, yet they are constantly on the back foot when they want to make a comeback after a maternity break. Through this campaign, we want to inspire organisations to take affirmative action towards retaining and hiring mothers, and we want to inspire mothers to claim their maternity breaks as what it is – a boot camp in life and leadership”