MxMIndia

Category: PRODUCTS

  • The campaign is titled 'Apna Cricket Adda'

    Meesho celebrates small biz in IPL campaign

    By Our Staff

     

    Meesho, the internet commerce company, has launched a campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever around IPL 2022. The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season.

     

    Meesho’s latest campaign celebrates every shopkeeper who keeps their doors open for Indians from diverse walks of life, joined together by their shared love for the sport.

     

    Said Laksminarayan Swaminathan, CXO, Supply Growth at Meesho: “Every year, the passion for cricket in our country hits fever pitch during the season. Small stores are an indispensable part of the festive mood that pervades towns and cities across India during this time. With the cricketing season in full swing, we thought this campaign would be an ideal celebration of MSMEs fuelling India’s passion for cricket.”

     

    Added George, Chief Creative Officer, Cryptic Intel, Meesho’s creative agency: “Through this film we have tried to capture the essence of India and cricket and add to that the spirit of entrepreneurship and Meesho. To showcase the joys and aspirations, the hopes and fears, the very vibe of Indians everywhere.”

     

     

  • … to launch its new range of HP Pavilion laptops

    Lowe Lintas ads for HP targets students

    By Our Staff

     

    HP India has launched its latest range of HP Pavilion laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to the younger segment who are returning to their schools and colleges post the pandemic.

     

    Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to.”

     

    Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas added: “Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”

     

  • Focuses on the brand's proposition 'Ready in Minutes'

    MTR Foods launches new TVC

    By Our Staff

     

    MTR Foods, the maker of Indian packaged food products, has launched a digital film showcasing its MTR Minute Range of products.

     

    Sharing her thoughts on this campaign, Prerna Tiku, General Manager – Marketing, MTR Foods said: “The millennials and Gen Z’s are the ‘now’ generation that is constantly on the lookout for hyper-convenience in everything they do. We recognized this need early on and pioneered many concepts to cater to these needs in the foods space and conceived of the MTR Minute Range. Through this film, we aim to raise awareness about the entire range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a hyper-convenient format across dayparts.”

     

  • … in the form of its air coolers

    Symphony ad for cooling solutions

    By Our Staff

     

    With temperatures soaring weather-wise, Symphony Ltd has launched a new campaign to promote its air cooler offerings.

     

    Commenting on the campaign, Anuj Arora, Global Chief Marketing Officer, Symphony Ltd said:  “As we begin our journey in the new financial year, we are confident in achieving our goals and setting new records. We as market leaders are taking the lead in category creation and providing an upgrade for our consumers. This campaign is truly aligned with our aim to resonate with our target audience by drawing synergies between a favorite Indian snack and the cost incurred for one day of cooling. The campaign is a creative expression of consumerising the product benefit and contextualising the low running cost of air coolers. With the temperature soaring high, it is of utmost importance to keep our homes cool and breezy. We have ensured that our consumers find value for money and have an impeccable shopping experience.”

     

    The campaign will be visible on platforms such as print and outdoor media including other digital platforms for an extensive outreach. The pan-India outdoor campaign will put up billboards across central locations targeting residential areas, and public places in about 200 cities across the country. The billboards will connect with consumers in native languages and the region’s popular snacks such as Samosa, Idli, Kachori, Chai, Khaman, Vada Pav.

     

  • Film conceptualised and executed by Shreyansh Innovations

    Amitabh promotes Indian wear in new film of Manyavar

    By Our Staff

     

    Manyavar has launched its Pehno Apni Pehchaan campaign featuring actor Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions. The film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by the legend himself. The monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.

     

    The film has been conceptualized and executed by Shreyansh Innovations.

     

    Speaking on the campaign launch, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has been at the center-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”

     

    Said Shreyansh Baid, Director at Shreyansh Innovations: “Manyavar’s campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for.”

     

     

  • For its Gas-O-Fast, an ayurvedic antacid brand

    Mankind gets Brahmanandam as regional brand ambassador

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has continued its association with Brahmanandam as its regional brand ambassador for Southern India. The brand will be launching a TVC featuring Brahmanandam, which will be rolled out soon on mainstream media platforms to mark the launch of Gas-O-Fast’s new range of flavours.

     

    Speaking on the association, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma, “We are glad to continue our association with one of the finest actors in the southern market. We are positive that our association will help us to explore new avenues in the market. We are determined to increase the product visibility in the southern market and create a top-of-the-mind recall value as the potential solution for all your stomach related problems.”

     

  • Takes over matrimonial classified sections to encourage timely conversations of change

    Ariel rolls out new initiative for ‘See Equal’ campaign

    By Our Staff

     

    Laundry brand Ariel India has brought out a series of ads in matrimonial classifieds in a newspaper, encouraging prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles.

     

    Notes a communique: “It (Ariel India) has been advocating gender equality at home for seven years now, through its award-winning movement #ShareTheLoad. This year, Ariel’s #SeeEqual film that asks this relevant question – “If men can share the load equally with other men, why not with their wives?” has struck a chord with viewers having already garnered 100+ million views since it launched in February this year… With this initiative, Ariel is also reflecting the journey men have taken overall. The profiles of prospective grooms proudly adding ‘I #SharetheLoad’ is a reflection of change and openness demonstrated by Indian men towards their willingness to change and #SeeEqual.”

     

  • Created by Sideways Consulting

    VistaPrint digital printing unveils new ad

    By Our Staff

     

    VistaPrint digital printing, an online customization company, has launched an ad campaign, ‘Mera Naam, Meri Shaan’ (My Name My Pride) to help strengthen the business-customer relationship.

     

    Said Bharath Sastry, CEO of VistaPrint India: “When a small business is appreciated by its customers, when an owner has created a legacy, when an entrepreneur is just starting up full of hope, when any individual just wants to create and display an identity, there is a sense of pride. We are attempting to celebrate this emotion”

     

    Added Abhijit Avasthi, Founder of Sideways Consulting, who has created the ad.”Besides monetary benefits, for an entrepreneur or an owner an important outcome of running a business is establishing their identity and the respect that comes from doing so. The film we have created aims to capture this feeling that Vistaprint understands very well and provides services that bring it alive.”

     

  • On market volatility, unregulated deposit schemes, new age digital trends emerge as key concerns

    Sachin Tendulkar educates small investors on mutual funds

    By Our Staff

     

    We received an invite to the preview just the evening before so couldn’t attend it ourselves. But here’s a report based on a communique we received: The Association of Mutual Funds in India (AMFI) unveiled three TVCs featuring Sachin Tendulkar and Mithali Raj to address each of the three identified key fears impacting the investors’ psyche – market volatility, new age digital trends and unregulated schemes.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said in the statement: “We at AMFI, want to educate small savers to shift towards formal and regulated mode of investments, and opt for Mutual Funds as the preferred investment avenue. Last financial year the Mutual Fund Industry added 1.09 crore new Mutual Fund investors. A significant section of retail savers voiced their concerns about continued market volatility in the light of various global geo-political events. We wanted a voice of reason, someone who people trust to address the concern and educate them that it is best to ignore short term volatility and focus on long-term goals. Hence, we chose Sachin Tendulkar, our brand ambassador for this.”

     

    Sirs/Mesdames, investment in mutual funds may be fine, but press event mein invitation itna late bhejna is surely not sahi.

     

  • Created by Ogilvy with tagline Cricket Hai, Let’s KFC

    KFC rolls out new TVC campaign to celebrate cricket

    By Our Staff

     

    As cricket lovers from across India unite to cheer on their favourite teams (some in vain, if their fav team is Mumbai Indians), KFC’s new film hits it out of the park with Cricket Hai, Let’s KFC.

     

    Speaking about the TVC, Moksh Chopra, Chief Marketing Officer, KFC India, said: “Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on. Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets. So put on your game face, and let’s KFC!”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy: “We’re super excited about our new ‘Let’s KFC’ campaign. It beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat. Don’t forget, shaam ko match hai, let’s KFC!”

     

  • To boost car repair and after-sales service market in India

    Fixcraft releases maiden brand campaign film

    By Our Staff

     

    Gurugram-based car repair management startup Fixcraft has released its maiden branding campaign  film titled ‘Gaadi chaka chak’.

     

    Commenting about the film, Vivek Sharma, Founder and CEO of Fixcraft said: “Fixcraft has a huge opportunity to create a new car repair & service segment between authorized workshops and neighborhood garages. We assure quality and reliable repair service through company owned workshops using genuine spares parts in company owned workshops, unlike aggregators that just connect consumers with local garages”

     

  • Offers a perfect solution to beating driving stress

    Anil Kapoor in Uber Rentals campaign

    By Our Staff

     

    Uber has launched new campaign #RentalHealthDay, spotlighting its new mobility option – Uber Rentals. The campaign has been launched with a film starring actor Anil Kapoor and has been created by Dentsu Webchutney.

     

    Said Ameya Velankar, Head of Marketing, Uber India South Asia: “At Uber, we constantly reimagine the way the world moves. We want to give our customers the option to leave their car behind and make their long, hectic days stress free. Our product team has designed Uber Rentals in a way that it enables riders to retain the same car for up to 12 hours and add multiple stops as they go – saving them the effort of finding parking spaces or booking multiple trips.”

     

    Added Manish Thanvi, Executive Creative Director at Dentsu Webchutney: “‘Utility needs vanity’ – this was our simple mantra when it came to thinking about a creative platform that will increase use cases for Uber Rentals and thus was born #RentalHealthDay. Think of it as self love when it comes to the world of everyday transit, if you may. We imagined many ways to tell its story but preaching isn’t a great voice. Working with the uber young Anil Kapoor and one of India’s finest directors, Shakun Batra, we crafted a mockumentary where we use satire to tell a memorable story and in the same breath, deliver a sincere question – “Ek din ka Anil Kapoor banoge?”

     

    https://youtu.be/UDiYtxwMt70