MxMIndia

Category: PRODUCTS

  • With a series of four films

    Motilal Oswal Home Finance launches maiden Brand Campaign

    By Our Staff

     

    Motilal Oswal Home Finance has launched  a campaign for brand awareness. The campaign comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home.

     

    Speaking on the campaign, Prathamesh Pathak, VP- Marketing, Motilal Oswal Home Finance said: “Owning a home is a once in a lifetime decision and hence for hassle free home loans one needs a partner whom they can trust. The Motilal Oswal brand has the legacy of over 30 years in the financial services business. We use this experience to provide hassle free home loans. We decided to use humour as a genre to connect with the affordable home loan audience and hence came up with the daydreaming concept. The films depict different kinds of people thereby connecting with different affordable home loan audiences. Boundless Media conceived and executed the project to give us a simple to understand yet entertaining films.”

     

  • Roll out new TVC to promote 'CSK Yellow' paint colour

    Nippon Paint celebrates 5-yr truck with CSK

    By Our Staff

     

    Nippon Paint launched a new TVC, in line with its fifth year of partnership with leading Indian Premier League cricket franchise, Chennai Super Kings.

     

    Speaking about the association, S Mahesh Anand – President, Nippon Paint (India) Private Limited (Decorative Division) said: “We are delighted to yet again team up with IPL’s most celebrated team, the Chennai Super Kings and say ‘Yellow’ to another IPL season.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “We see cricket as something that draws us Indians together and spreads much cheer and celebration amongst Nippon Paint’s customers and Indians across the world. We are excited about what CSK has in store for us. For our customers, we have just the colour to celebrate IPL and CSK – the Nippon Paint ‘CSK Yellow’. Apart from that, we have a series of digital ads and contests on our social media pages for CSK fans to look forward to. With the CSK Yellow, we are all set for IPL!”

     

  • To drive equity participation in India

    Upstox trading platform launches campaign

    By Our Staff

     

    Upstox, an online stock trading platform, has launched its Indian Premier League (IPL) 2022 campaign, ‘Own Your Future’.

     

    Said Kavitha Subramanian, Co-Founder, Upstox: “The campaign ‘Own Your Future’ intends to encourage more Indians to participate in the equity market and make the right investment choices through Upstox. Young Indians today understand the value of owning assets and building a portfolio, via owning shares in companies. There’s a huge rise in startup culture and they understand that even if everyone cannot be an entrepreneur, you can still own a share of a company, and participate in its long term upside. Just like IPL has redefined cricket, Upstox aims to redefine investments for its customers. We have grown 3X year-on-year and expect a similar growth trajectory this year as well. We are positive that this campaign will help drive a culture of equity investment in India, as well as encourage more Indians to take charge of their financial future.”

     

  • Campaign conceptualised by FCB

    Aamir is brand ambassador for PharmEasy

    By Our Staff

     

    PharmEasy, the online medical platform, has launched its latest campaign starring Aamir Khan as its brand ambassador. Aamir will be seen endorsing the PharmEasy brand via various mediums. The campaign, conceptualised by FCB India, will also be a part of the IPL campaign 2022.

     

    Talking about the collaboration Gaurav Verma, CMO at API Holdings, parent company of PharmEasy, said: “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • Conceptualised by Ogilvy & Brand David

    Swiggy unveils 4 new TVCs for IPL 22

    By Our Staff

     

    Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

     

    Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”

  • Reaffirms 'Paani pe sabka haq hai', as it reopens!

    Wunderman Thompson campaigns for Water Kingdom

    By Our Staff

     

    Water Kingdom has opened its doors for the general public once again, with the ‘Paani pe sabka haq hai’ campaign. The 360° campaign has been conceptualised by Wunderman Thompson Mumbai.

     

    Talking about the campaign, Hanoz Mogrelia, Senior VP & Executive Creative Director, Wunderman Thompson Mumbai, said: “Summer is here. Water Kingdom is reopening after two years. The pandemic is at an end. Masks are not compulsory from tomorrow. Our line Paani pe sabka haq hai rings true in every sense.”

     

    Added Paresh Mishra, President – Business Development at the entertainment park company: “We are taking utmost care of all our customers and staff after coming out of Covid19. Our water is hygienically cleaned throughout the day, and all Covid related precautions are maintained, our partners at Wunderman Thompson has created a wonderful campaign welcoming guests back to the water park, we were particularly happy with the theme –  ‘Paani pe sabka haq hai’. ”

     

  • As Brand & Communication AoR

    TVS Eurogrip tilts towards Vector Brand Sol

    By Our Staff

     

    TVS Eurogrip, manufacturers and exporters of two and three-wheeler tyres, has awarded its Brand & Communications mandate to Mumbai based Brand & Communications consultancy, Vector Brand Solutions.

     

    Said Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra: “The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development centre, we now have best-in-category range of quality tyres that cater to the needs of the new age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistent high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partner with Vector on strengthening brand.”

     

    Added Joseph (Joe) George, Founder & CMD, Vector Brand Solutions: “Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term – building the brand, and growing the business.  We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfil their rightful ambition, which hereon is ours too.”

     

  • To President & Head of Office, Ogilvy Gurugram

    Ogilvy promotes Prakash Nair

    By Our Staff

     

    Ogilvy India has announced the promotion of Prakash Nair to President and Head of Office, Ogilvy Gurugram. Nair has been with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, Nair was Associate President at Ogilvy Mumbai, leading stellar, new age work across a large portfolio of clients including all of Mondelez, Tata Motors and BP Castrol.

     

    Said Nair: “After having lead some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge. Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “One of the great things about Ogilvy is the wealth of talent in the company. It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of President and Head of Office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award winning work over the past few years. Loved by his clients and colleagues, I’m sure Prakash will bring his own distinct leadership style to the role and bring the full impact of Ogilvy to our clients in Delhi.”

     

  • Celebrates the idea of preparing scrumptious food

    Tilt creates campaign for Licious

    By Our Staff

     

    Licious, the online seafood and meat shop, rolls out its latest brand campaign. Developed by Tilt Brand Solutions, the ad celebrates the idea of being a good host and preparing scrumptious food.

     

    Notes a communique: “The brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends than using ‘convenience’ as an excuse to order from outside.”

     

  • The campaign will span across AstaGuru's digital channels

    AstaGuru launches month-long digital campaign

    By Our Staff

     

    AstaGuru, the online auction house, has launched a month0long digital campaign the ‘Month of Masters’ as a tribute to Indian modernists.  The campaign aims to create greater awareness and appreciation for modern Indian art. The campaign will span across AstaGuru’s digital channels like Facebook, Instagram, Twitter, Youtube and  Linkedin.

     

    Commenting on the campaign Sunny Chandiramani, VP -Client Relations, AstaGuru Auction House said: “Celebrating the Month of Masters, AstaGuru also celebrates its own spirit.Since its inception, AstaGuru has consistently engaged with works by great modernists. Offering such rare and historic artworks to our collectors also enabled us to understand the trajectory of artists’ vision very closely. In many ways, celebrating the Month of Masters is also reflecting on all that we have witnessed, learnt, and explored.”

     

    Added Sneha Karki Gautam, also VP – Client Relations at AstaGuru: “A visual journey into the beauty of Modern Indian Art is an extremely enriching experience. What makes celebrating the Month of Masters even more special is that April is the birth month of several revered modernists like Somnath Hore, K H Ara, F N Souza and Akbar Padamsee. It also commemorates the birthday of two Navratnas of Indian art, i.e, Raja Ravi Varma and Jamini Roy. Moreover, April 15 is also celebrated as World Art Day which also calls for a celebration.”

     

  • Will be responsible for social media marketing and website planning

    Yellophant Digital wins Oxemberg mandate

    By Our Staff

     

    Yellophant Digital marketing agency has won the digital mandate for Oxemberg, a men’s fashion clothing brand from the Siyaram group. The agency will be responsible for social media marketing and website planning as part of its digital duties.

     

    Said Prashant Awasthi, Marketing Head – Siyaram Silk Mills Ltd: “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

     

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We’re glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”

     

  • The TVC campaign is conceptualised and created jointly with Creativeland Asia

    Godrej Appliances ad stars Ayushmann Khurrana

     

     

    Godrej & Boyce, the flagship company of the Godrej Group, has announced that Godrej Appliances has launched its new television campaign featuring actor Ayushmann Khurrana, to showcase its air conditioning expertise.

     

    Commenting on the latest campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of Soch Ke Banaya Hai or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

     

    The TVC campaign conceptualized and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalizing on the IPL eyeballs and beyond as well. Adding some thoughts, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Air-conditioners are great to have. But, sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”