MxMIndia

Category: PRODUCTS

  • The film is to promote a portfolio of four new limited-release beers

    Bira launches new brand film

    By Our Staff

     

    Bira 91, the premium beer company, has launched ‘Imagined in India’, a portfolio of four new limited-release beers, with a new brand film.

     

    Commenting on the launch,  Ankur Jain, Founder and CEO, Bira 91 said: “For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups. Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavor. Experimental. Creative. Flavorful. Limited – each of these flavors – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi is sure to elevate the beer experience of Indian consumers.”

     

    Sharing the idea behind designing the packaging of Bollywood IPA, artist Ranganath Krishnamani said, “Conceptualising the packaging of a flavor so bold and dynamic, that it takes you to the heart of Mumbai, where all things Bollywood originated, was truly exhilarating. Incorporating the charming art deco cinemas in Colaba, the iconic ‘kaali-peeli’ cabs, and the vintage colour scheme was the perfect way to capture Bollywood on a can.”

     

  • Sachin Tendulkar and Anil Kapoor reminisce about their journeys on BEST buses, promote digital bus travel

    BEST Launches Pudhe Chala campaign

    By Our Staff

     

    The Brihanmumbai Electric Supply and Transport (BEST) Undertaking – best known for its BEST buses and electricity supply services to South Mumbai, has launched two brand films under the Pudhe Chala campaign. Made by filmmaker Abhinay Deo, the films star cricketer Sachin Tendulkar and actor Anil Kapoor reminiscing their BEST bus journeys from their younger days.

     

    Notes a communique: “Just like for all Mumbaikars, BEST buses played an important role in Mr. Tendulkar’s and Mr. Kapoor’s lives. In the films, we see them re-living these experiences. Mr. Tendulkar recalls how he used to take a bus early morning to reach Shivaji Park for cricket practice on time; and Mr. Kapoor reveals that he took buses from his then Chembur home to studios and auditions across Mumbai. Both stars generously volunteered details of their real life bus experiences, which were crafted into the script. Both end the films by saying that BEST helped them move ahead in life and achieve their dreams, and highlight that now BEST itself is moving ahead with its new digital travel services.”

     

  • Advances billing capabilities of FloBiz's flagship product myBillBook

    FloBiz neobank launches first brand campaign

    By Our Staff

     

    FloBiz, a fintech platform for small and medium scale businesses (SMBs), has launched its new brand campaign ‘Business Ka Achha Time Shuru’ with a series of four ad films. The newly announced branding campaign bolsters the efficiency and advanced billing capabilities of FloBiz’s flagship product myBillBook, which is a GST invoicing and accounting software.

     

    Said Pulkit Saboo, Director- Brand Marketing, Flobiz: “The stories are a reflection of our user reviews. We feel fortunate to have been able to create a difference in the lives of SMBs by giving them an easy-to-use, powerful and affordable solution for their everyday business pain-points. Similar to our customer base, the films show a wide age spectrum ranging from a young businessman to an elderly well established business owner with each of them using myBillBook confidently and conveniently. The campaign has been well timed to usher in the new financial year with the brand promise of better times for your business. We are complementing the digital-first national roll out with a high degree of offline visibility through OOH advertising and BTL activities.”

     

    Added Rahul Raj, Founder and CEO, FloBiz: “The new brand campaign follows our previous campaign #BusinessKoLeSeriously launched in association with our brand ambassador Manoj Bajpayee. The recently announced ad series illustrates, in all its simplicity and sans-hyperbole and sans-jargon tenor, the benefits of having a superior product take on most of the daily business operations challenges for small businesses, leaving more time to concentrate on things that matter – more family and business strategy time.”

     

  • To continue accelerating the marketing transformation activity of the digital major

    Lenovo mandates Stagwell Agency Assembly & Dentsu

    By Our Staff

     

    Lenovo has announced the appointment of Stagwell Agency Assembly and Dentsu as its new global paid media agencies of record.

     

    Said Gina Qiao, Senior Vice President and Chief Strategy and Marketing Officer at Lenovo: “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernise as we navigate this new environment. We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”

     

  • To build awareness around the importance of strength among adults

    Protinex launches #OneLegChallenge

    By Our Staff

     

    Protinex the flagship brand of Danone India, has launched an integrated digital campaign #OneLegChallenge. The campaign urges Indian adults to test their strength by taking up the One-Leg challenge. The six-week-long campaign will include multiple national and regional influencers who will be taking up this challenge by creating a positive chain of influence with influencers asking others to take up the challenge and share their scores.

     

    Said Sriram Padmanabhan, Marketing Director, Danone India: “Not many Indians are aware of the pivotal role that muscle strength plays in leading a healthy life. Through the launch of #OneLegChallenge our intent is to provide an easy way for Indian adults to test their strength vs what is expected of their age. The video encourages viewers to try the test by visiting a dedicated page that has been created to help them take the challenge and understand the results. They can also check if their daily diets provide the required amount of nutrients and take the help of a nutritionist who will design a 30-day diet plan free of cost.”

  • To drive awareness on convenience in availing loans

    KreditBee launches ‘Loans Anytime, Anywhere’ campaign

    By Our Staff

     

    KreditBee, the fintech platform. announced the launch of its first brand campaign, ‘Loans Anytime, Anywhere’. The campaign is aimed at creating brand awareness among its target consumers and highlights the ease and convenience in availing loans from KreditBee.

     

    Said Ishan Bose, Chief Marketing Officer, KreditBee: “We are delighted to launch our first brand campaign ‘Loans Anytime, Anywhere’, which is aimed to educate the young Indian middle class on how they can meet their aspirations by availing loans instantly in a simple, secure and hassle-free manner. At KreditBee, we are focused on understanding our consumers and their personal finance needs. This campaign gives us an opportunity to kickstart our audience engagement from a brand awareness standpoint and highlight our value proposition of being ‘the friend indeed’ in tough times, be it for occasions, events or emergencies.”

  • Conceptualised by Ittisa

    Himalayan Natives rolls out new campaign

    By Our Staff

     

    Himalayan Natives, an all-natural food brand, has launched a brand new video campaign outlining the strength and freshness right from the land of Himalayas. An advocate of a healthy and nutritious diet, the brand displays its commitment via the video campaign, encouraging its viewers to be strong and steady like the mighty range itself. The campaign is created by Ittisa, a Bengaluru based Digital Marketing Agency.

     

    Said Bhupendra Khanal, Founder, Himalayan Natives: “I hail from the land of the Himalayas and have been lucky to have had the most delicious and healthiest of food. Now I want to extend the goodness of my homeland to the world and make access to healthy food easier via Himalayan Natives. The campaign, the messaging and the product line on the platform is something I resonate with. I truly believe that a healthy food source is what makes or breaks the mind and body.”

     

  • The brand takes on the task of category expansion by taking on homes remedies

    Eno goes live with new TVC

    By Our Staff

     

    Eno, the OTC Antacid brand by GSK Consumer Healthcare, has gone live with its new TV campaign.

     

    Commenting on the new launch, Anurita Chopra, Head of Marketing, India Sub Continent, GSK Consumer Healthcare said: “As a leading brand, we have always ensured to stay ahead by creating innovative campaigns. With each year, we create brand stories that connect with audiences. Through this campaign, we’re rekindling the joyous moments of friends and family together, with food and Eno playing a central part in their fun times together. A simple selfie moment typifies a pop culture phenomenon that unifies social and age stratas.

     

  • To commemorate Akshaya Tritiya

    Candere by Kalyan Jewellers launches new campaign

    By Our Staff

     

    Candere by Kalyan Jewellers has launched a campaign, #TaiyariPooriHai, that talks about their customisation feature.

     

    Said Rupesh Jain, Founder & CEO of Candere: “It is our constant endeavour to provide our customers with an enhanced jewellery shopping experience. The customization feature is not something new that we have come up with; in fact, Candere was started with the intent of providing its customers with a piece of jewellery that resonates with them. The percentage contribution of customized orders is around 50-60% of our total order share. We have integrated advanced technologies to ease their shopping experience. Although the market has multiple jewellery designs to offer, every customer wants their design to be unique and stand out, and that’s where our customisation feature comes in handy. They can get the jewellery of their choice with just one tap within the comfort of their own home.”

     

    Added Akshay Matkar, Head of Marketing at Candere: “Jewellery is just not a fashion accessory; it is more than that. We Indians have sentiments attached to our fine jewellery, and when it comes to shopping for one, it is a decision that is very well thought of. So this Akshaya Tritiya, we are ready to help our customers fulfil their Khwaishein with our customisation option. All they need to do is select the design and leave the rest to us!”

     

    Akshay Trittiya falls on May 3 this year. While it is regarded as an auspicious date by many, in recent years, marketers have been promoting it to sell their wares (Please refer to this article from our archives: https://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/).

     

  • A joint venture between parent company Glance and Collective Artists Network

    Roposo & Rana Daggubati launch Dcraf

    By Our Staff

     

    Actor Rana Daggubati and entertainment commerce firm Roposo announced the launch of their co-created men’s grooming brand Dcraf. The label is to be launched by Roposo through Glance Collective, a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network.  Dcraf is derived from ‘D’ for Daggubati, and ‘Craf’, short for Hair Craft.

     

    Said Mansi Jain, Vice President and General Manager, Roposo: “Our intention has been to partner with celebrities and creators to launch brands that reflect their unique persona and become an extension of who they are. Rana is one of the most fashionable contemporary male celebrities and is followed by many for his sense of style and grooming. We are delighted to be partnering with him to launch Dcraf. With the live commerce technology and the scale of our platforms, we expect Dcraf to be discovered by millions of users across India.”

     

  • Aims to connect with fervent cricket fans across the country

    Tata Capital launches digital campaign to promote Flexi Plus Loans

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has announced its latest cricket-themed digital campaign to promote its Flexi Plus Loan Offerings. The campaign aims to connect with fervent cricket fans across the country.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said: “Our latest campaign which is centered around cricket is a great opportunity for us to connect and engage with our customers. The campaign aims to promote our latest Flexi Plus Loans which come with exclusive features and benefits. We are sure our films will be enjoyed by ardent cricket fans across the country.”

  • Under its Power Brands programme

    Snapdeal launches Korean inspired beauty brand Miyuki

    By Our Staff

     

    Snapdeal, the online shopping store, has launched beauty brand, Miyuki on its platform. Introduced under the Power Brands program, Miyuki offers a Korean beauty inspired makeup range.

     

    Said Saurabh Bansal, Chief Merchandising Officer, Snapdeal Limited: “Customers have high awareness about the latest trends in beauty and personal care products.  Value-conscious consumers look for products that are trendy, good-quality and also are priced as per their spending comfort. The Miyuki range of products by Snapdeal sellers serves this requirement of premium-quality, trendy and innovative products that are priced right.”