MxMIndia

Category: PRODUCTS

  • Launches new campaign to mark the milestone

    Maggi turns 40

    By Our Staff

     

    Maggi noodles has turned 40 and to celebrate the milestone, the brand has launched a new campaign.

     

    Said Rajat Jain, Head – Foods Business, Nestlé India: “Maggi has been an integral part of the lives of millions of Indians for four decades. While Indian cooking tradition remains anchored in our love for everyday fresh food and century-old recipes it is being silently transformed. At Maggi, we deeply understand this transformation and see evolving consumer need for extraordinary taste in everyday food and the  increasing reliance on digital ecosystems for daily cooking.”

     

  • Targets different consumer segments

    Sideways shoots 12 films for Meesho online

    By Our Staff

     

    Meesho, the online shopping marketplace,  has launched its latest campaign – ‘Arrey Waah!’

     

    Said Lucky Saini, VP & Head of Brand-Meesho:  “The inspiration of this campaign is Meesho’s mission to democratize internet commerce for everyone in India and the joy every shopper experiences when they can own what they desire”. IPL is India’s favorite sports entertainment event that presents an opportunity to tap into a newer and larger customer base, by showcasing how Meesho is driving accessibility and elevating customers’ online shopping experience. The objective of the campaign is to create an ‘Arrey Waah’ moment in the minds of the consumers by showcasing the discovery of the desired products at unheard of prices. The campaign underlines how Meesho is solving for the value seeking aspirational India.”

     

    Added Abhijit Avasthi, Co-founder, Sideways: “Meesho has set out to delight Indians across geographies and pop strata in an unprecedented manner. They truly want to democratize ecommerce. With the ‘Arrey Waah!’ campaign we hope to capture this joy that millions of people will experience thanks to Meesho. I believe the simplicity, the relatability and the level of localisation will build affinity with people everywhere. I think this is also the first time when a trio of A- list Directors – Rajesh Krishnan (Soda Films), Prashant Issar (Tubelight Films) and Ryan Mendonca (Bang Bang) – have come together as a team to partner with a brand and an agency to execute something at this scale.”

     

  • Joins the IPL 2022 brandwagon

    Mullen Lintas wins communication partner for KKR

    By Our Staff

     

    Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

     

    Speaking on the partnership, Binda Dey, CMO, Kolkata Knight Riders said: “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

     

    Priya Balan
    Priya Balan

    Commenting on the association, Priya Balan, Executive Director, Mullen Lintas added: “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

     

  • Actor captures the spirit of  boat racing in Kerala

    Samantha Ruth Prabhu stars in the new Munch TVC

    By Our Staff

     

    Munch has rolled out its latest advertisement campaign featuring actor Samantha Ruth Prabhu. The new campaign, is shot in the beautiful backwaters of Kerala.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said, “Munch has always encouraged our consumers to overcome any doubts and inspired them to put forth their best self. This film uses the setting of the beautiful local boat races to bring this truth to life in a grand yet enjoyable, relatable way.”

  • Enabling advertisers to reach Samsung Connected TV households

    Samsung Ads partners with MiQ

    By Our Staff

     

    MiQ, the programmatic partner for brands and agencies, announced its partnership with the Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem.

     

    Siddharth Dabhade
    Siddharth Dabhade

    Commenting on the partnership, Siddharth Dabhade – MD, MiQ said: “We are thrilled to partner with Samsung to be a trusted partner in helping advertisers to buy smarter, focussed, impactful solutions, enabling a superior return on their investment. We are constantly building innovative solutions to empower our clients with accurate data sets and intelligence. The opportunity to partner with Samsung Ads across its TV platforms provides us with an extraordinarily unique position in the market as we now have the ability to analyse the impact of current TV campaigns. We are confident of forging more such partnerships to help organisations extract optimum benefits from their advertising spend.”

     

    Added Prabhvir Sahmey – Senior Director (India & South East Asia), Samsung DSP: “We look forward to working closely with MiQ, a company known to combine industry knowledge with excellent technology and analytics solutions. Global brands can now have widespread reach across device platforms. It is now for the first time that along with MIQ; we are able to bring deep TV insights programmatically via the Samsung DSP.”

     

  • Launches campaign for faster and simpler access of B2B BNP

    Sunil Gavaskar roped in as brand ambassador of Actyv.ai

    By Our Staff

     

    Actyv.ai, an artificial intelligence (AI) powered enterprise software-as-a-service (SaaS) platform, has rolled out its first-ever ad campaign featuring Sunil Gavaskar.

     

    Commenting on their first ad campaign, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai, said: “We are extremely excited to have the original Little Master and the voice of Indian cricket, Sunil Gavaskar, as the brand ambassador of Actyv.ai. Just as Mr Gavaskar played a crucial role in positioning the Indian cricket team on the global stage in the 1970s and 80s, it is our endeavour to take our B2B BNPL platform global in the next few years.”

     

    Added Shrenik Gandhi, CEO and Cofounder, White Rivers Media, the company that produced the ad films: “It has been a pleasure associating with Actyv.ai. With this campaign, we are glad we could be a small catalyst to their vision of empowering the B2B ecosystem with the power of BNPL marrying AI.”

  • Features in new ad campaign around the 'Sukoon' or peace of mind theme

    Farhan Akhtar is brand ambassador of InsuranceDekho

    By Our Staff

     

    InsuranceDekho, one of India’s leading Insurtech players, has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family.

     

    Commenting on the association and campaign launch Ankit Agrawal, CEO and co-founder of InsuranceDekho said: “We are thrilled to be associated with Farhan. We at InsuranceDekho, believe that Sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured. These tiny activities make way for the idea that Sukoon is in knowing your family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.”

  • With the tagline Bharosa Kar Ke Dekho

    Akshay Kumar in CarDekho new campaign

    By Our Staff

     

    Actor Akshay Kumar continues as the brand ambassador of CarDekho, the leading auto-tech company in India. He features in the company’s latest TVC. With the tagline Bharosa Kar Ke Dekho, the TVC highlights the importance of trust and convenience of selling one’s car from the comfort of one’s home for the best price.

     

    Said Charu Kishnani, Senior VP-Marketing, CarDekho: “It’s great to have collaborated with Akshay Kumar again after our first outing in 2020, which was a massive success. The objective of our campaign is to showcase how CarDekho brings convenience by helping people sell their cars from the comfort of their homes. Akshay’s charisma is a good fit for CarDekho, a company that strives to make life easier and better. Ad is featuring a unique bond between father and daughter and highlighting a true experience of selling a car with CarDekho. This is the first of many more to come. With this new TVC, we are looking to replicate the success story we scripted earlier and hope customers will reinstate their trust in us.”

  • Introduces the fintech company's bounty and the mega rewards

    Karisma Kapoor promotes Cred

    By Our Staff

     

    Cred, the fintech company, is back with its latest campaigns for IPL 2022- Cred: Play it different. The ad features actor Karisma Kapoor who introduces Cred bounty and the mega rewards Cred members can win during IPL 2022.

     

    The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi. The film was produced by EarlyMan Films and directed by Ayappa. To set the tone of the campaign right, Karan Malhotra lent his expertise to compose the music for the film.

     

    Said Kunal Shah, Founder, Cred: “This year, we want to encourage Cred members to invite their friends & family to win big with Cred. We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

     

  • Conceptualised and created by Fatmen agency

    Slice super credit card addresses millennials in new films

    By Our Staff

     

    Slice, an app-based credit card, has released a new series of ad films created by Fatmen Ideas.

     

    Said Shikha Gupta, Creative Head at Slice: “In today’s fast moving world where time is the most precious commodity, we aim to save it so that our users live it the way they desire. We wanted to showcase the quintessence of the slice super card – its speed – and that we’re a brand for those who believe in moving fast. We need to be reflective of the persona of the people we cater to and that’s what led to us to design the campaign in this tone and tenor. Fatmen Ideas & ZigZag Films brought this vision to life with a distinctive campaign that reflects our design ethos, and with  humour, quirk and zing.”

     

    Added Ashwin Varkey, Founder & Creative Director, Fatmen Ideas:  “This is the kind of brief every agency dreams of. We like that slice isn’t afraid of being brave and different. That’s what makes this campaign and slice one-of-a-kind. Our team had a lot of fun ideating and executing this series of films which are edgy, fearless and youthful. We thank slice for their faith in us and a big shout out to ZigZag films for bringing this to life.”

    https://youtu.be/xwMmMuyNOYw

  • Will be provided, with other benefits, customized jerseys by Masaba Gupta

    Cadbury partners with Mumbai Cricket Association to sponsor ground staff

    By Our Staff

     

    Cadbury Dairy Milk has partnered with the Mumbai Cricket Association to celebrate and support the the ground staff at cricketing venues. This includes best-in-class travel, accommodation, taking care of their nutritional needs and providing customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season. The brand has also extended its collaboration with Mumbai Indians as the official goodness partner supporting this initiative.

     

    Commenting on the campaign, Anil Viswanathan, Vice President – Marketing, Mondelez India said: “As a brand, Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way and it is often the small acts of kindness that have the biggest impact. Taking this narrative and purpose a step ahead, our partnership with Mumbai Cricket Association this year celebrates the lesser-known heroes of cricket, the ground staff. Through our initiative, we want to support and bring forth stories of these members who tirelessly work behind the scenes to create magic for the entire nation. We hope our initiative acts as a springboard and spreads the message of acknowledging the unacknowledged.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Building further on our generosity platform, this cricketing season we are proud to celebrate an unknown team of superstars, the team of ground staff. We are grateful to have them as our team. As proud sponsors, we hope that this team becomes the most loved team not just for the players but for the entire country.”

     

     

  • Will endorse the wide range collection of the brand

    Tara Sutaria to be face of Madame fashion wear

    By Our Staff

     

    Madame, the western wear fashion brand, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will be endorsing the spring-summer and autumn-winter collection of the brand.

     

    Said Sumedha Jain, Head of Marketing and Communications: “We are delighted to partner with Tara to endorse our new collections of MADAME. This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams. I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”