MxMIndia

Category: PRODUCTS

  • Kriti Sanon is face of Urban Company Salon At Home

    Kriti Sanon is face of Urban Company Salon At Home

    By Our Staff

     

    Urban Company has launched a new campaign featuring brand ambassador Kriti Sanon for its Salon At Home. Created by QED Communications, the series of three films highlight the service experience.

     

    Speaking on the campaign, Harihar Goswami, CD, QED Communications said: “The campaign romanticises Urban Company’s Salon At Home Services in a way like never before. The films showcase how the brand not only promises but delivers on the promise of a true beauty experience that every woman deserves – brought to life by the ever graceful Kriti Sanon.”

     

    Commenting on the campaign, Smit Shukla, VP, Marketing and Growth at Urban Company added: “We are absolutely thrilled to have Kriti Sanon on board once again for our latest salon campaign. Our brand value perfectly aligns with Kriti’s diverse, authentic, true and exuberant personality. With the launch of this campaign for salon services, we aim to showcase the unparalleled salon experience that every consumer can get from Urban Company at the comfort of their homes. Beauty and grooming are key verticals of Urban Company and our association with Kriti Sanon will help amplify brand connect with the consumers.”

     

  • Features Sonu Sood to promote the immunity-building drink for children

    Havas Worldwide creates TVC for Dabur Vita

    By Our Staff

     

    Dabur, the Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category with chocolate flavoured Dabur Vita. A TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task includes Dabur Vita’s mainline and digital communications.

     

    Entering the HFD category is a natural extension for Dabur as it is synonymous with good health and immunity through its various brands including Chyawanprash and Dabur Honey amongst others. Given the added focus of consumers on good health over the past few years, the demand for HFD is only flourishing, leading Dabur to make its foray in the category by coming up with a new product that promises a superior formulation with enhanced immunity benefits.

     

    Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd, said: “We are excited to partner with Havas Creative Group India. The health supplement category is exploding with untapped potential. We at Dabur India Limited have formulated this unique product, Dabur Vita. With a unique formulation Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in a consumer research. It is tested to significantly increase the activity of the known protein – TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s Immunity Expert. To introduce our newest offering in the health supplement space we have been working with Havas Creative Group India to create some effective and meaningful work for brand Dabur Vita. We are confident about building a powerful brand narrative through Havas Creative Group India in the months to come.”

     

    Added Ravinder Siwach, Executive Director and National Creative Director, Havas Worldwide (Creative) India: “We are excited to launch and be instrumental in growing the Dabur Vita brand by partnering them to make an impactful debut in what is a highly competitive market. We’re looking forward to making Dabur Vita a household name, and cement it in the hearts and minds of consumers through impactful and engaging storytelling. This TVC talks about Dabur Vita not just being another HFD but one that helps build immunity in children. Parents who choose Dabur Vita can be rest assured that they are giving their child a complete health drink. Sonu Sood’s presence further enhances the product’s efficacy promise as his image is wholesome and reliable.”

     

  • Mishti Shere Shrishti 2022

    ABP & Cadbury return with songs from Bengal in campaign

    By Our Staff

     

    The ABP Group’s ABP One division has announced the second season of Cadbury Mishti Shere Shrishti 2022. This time eight fusion songs have been created combining a popular Bengali song with another popular folk song of Bengal. All songs are presented as duet songs. Like Cadbury and the traditional ‘mishti’ of Bengal has blended together to create a unique concept of Codbury Mishti, smilarly a perfect mix of music and songs has been created this year with Codbury Gaane Mishti Jugalbandi.

     

    Over the years renowned and popular sweetmeat/mithai brands of the state have been associated with Cadbury Mishi Shera Shrishti. They have come up with innovative ‘mishtis’ in the theme of the campaign. This season they are creating mishtis basis the theme of the songs. The popular songs which has been

     

    The six-week programme will have a locality-based music and mishti quiz called Gomme Bhora Mishti Para quiz at select neighbourhoods (or paras). It will conclude in the third week of April 2022.

     

  • #FutureFearless brand campaign primarily targeted at parents

    Ageas Federal Life Insurance recreates ‘young Sachin’ in new campaign

    By Our Staff

     

    Ageas Federal Life Insurance announced the launch of its #FutureFearless brand campaign primarily targeted at parents. The brand campaign portrays a perspective to #FutureFearless, told through the lens of Ageas Federal’s Brand Ambassador, Sachin Tendulkar. The #FutureFearless campaign was conceptualised and created in partnership with VMLY&R India.

     

    Speaking on the importance of the campaign, Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance said: “Our Brand Ambassador, Sachin Tendulkar is the perfect embodiment of being #FutureFearless. Un-deterred by any hurdles that life threw at him, he persevered with determination to achieve his dreams and build his future. Our aim through this campaign, is to use Sachin’s example to encourage parents to wisely plan for their children’s future. We are going through uncertain times but with financial discipline and timely investment in life insurance, parents can help fulfil the fearless dreams of their children.”

     

    Commenting on the campaign, Mukund Olety, Chief Creative Officer, VMLY&R India said, “It’s amazing what we can do with technology. We can tell stories that could have never been told before. We wanted an inspiring figure to convince parents to overcome their fears with better financial planning from Ageas Federal Life Insurance, and who better than our protagonist – the 11-year-old Sachin. While we knew this was something we could achieve using technologies such as DeepFake AI, unfortunately for us, we didn’t have any pre-existing videos of Sachin as a child. Instead of letting that stop us, we found our way through custom tech innovations.”

     

  • To highlight solutions to organise homes better in financially stressed times

    Ikea launches new campaign

    By Our Staff

     

    Ikea has launched a new integrated campaign in India with the tagline “everyday situations, everyday solutions.” The campaign highlights Ikea’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when many people have tight budgets.

     

    Commenting on the campaign, Kavitha Rao, Country Commercial Manager, Ikea India, said: “We are always passionate about life at home and our home furnishing solutions focus on creating a better everyday throughout the year. This is the time of the year with a flurry of important activities – be it completing our tax calculations on time for the financial year or supporting our children during their exams. It is also the time when money is tight but there are even greater demands at home. It is in this context that our everyday low price and multi-functional products are a great way to meet the many requirements at your home.”

  • She will provide creative and financial backing to Stage3

    Athiya Shetty collaborates with Stage3 lifestyle platform

    By Our Staff

     

    Stage3, a community-powered social commerce platform for fashion and lifestyle, has signed actor Athiya Shetty. She will take on the role of Stage3’s creative director.

     

    Speaking on this, Sabena Puri, CEO/Co-founder, Stage3 said: “We are excited to have Athiya back Stage3.  Stage3 is building an AI-powered social platform where India’s 5m+ Creators (influencers and content creators) can interact, build out social video-led storefronts, and sell to India’s digitally native 300m Genz and millennials. Athiya has a strong authentic voice, and we look forward to working with her closely to fuel the booming creator economy.

     

    Added Shetty on her connection to Stage3’s vision: “I have always expressed myself through fashion, and love being a part of the creator economy. I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator’ and I found that with Stage3. I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this.”

    https://youtu.be/d-IwfYpUQeI

  • Created by Lowe Lintas

    Akshay Kumar in new Dollar Bigboss TVC

    By Our Staff

     

    Dollar Bigboss, the men’s innerwear, has launched a new commercial to further boost the brand popularity. It features actor Akshay Kumar and has the tagline “Dollar Upar Gaya”. The film is set against the backdrop of a stock market.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “With our decade long association with Akshay Kumar, our brand has witnessed a 5x times growth. The concept of the commercial clearly speaks how Dollar has lived upto the expectations of its consumers and thus maintaining its position as one of the three major players in the hosiery industry with 15 % market share. Our new tagline ‘Dollar Upar Gaya’ explains the brand’s soaring market acceptability. We also wanted our long-time payoff to have a new meaning, a different take for the brand.”

     

    Speaking on the idea behind the campaigns, Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said: “Fit hai Boss as a payoff has always worked wonders for Dollar Bigboss. This time we used the phrase to develop a witty plot which establishes the growing value of the brand. Akshay is a brilliant actor who pulls off the film with flying colours.”

    https://www.youtube.com/watch?v=jXdHe6RbF14

  • Launches 'Enjoy Learning' campaign

    ITC Classmate Notebook rolls out new TVC

    By Our Staff

     

    ITC Classmate notebook brand has announced launch of a new television campaign. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the idea of enabling learning in interesting and engaging ways.

     

    Speaking about the campaign, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Ltd, said: “Classmate has always focused on relevant issues concerning children and has aspired to become an active enabler in their learning journey. Through this campaign, we want to promote the idea of joy of learning and encourage children to apply theory into everyday activities, so that they can fully understand, enjoy, and remember what they learn. This practice will help kids become more innovative and will also help parents acknowledge that academic learning goes beyond the classrooms.”

  • Taproot Dentsu film Ranveer in prehistoric avatar

    Ranveer grooms with Set Wet of Marico in TVC

    By Our Staff

     

    Set Wet, a male grooming masterbrand  of Marico, in association with Taproot Dentsu, has launched a campaign with its long-time ambassador, Ranveer Singh. The campaign, which has gone live across TV and digital platforms, is also complemented by the debut of an all-new look Set Wet products.

     

    Speaking on this new campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “As a youth-centred brand, Set Wet has always strived to echo the mindset of our consumers. Today’s generation has prided themselves on finding the best and most unique solution to their problems and we aimed to take that ideal a step further with this new campaign. Together with the iconic and beloved Ranveer Singh, this campaign elaborates on the resourcefulness, uniqueness, creativity, and cheeky nature of our consumers, showing how they can be the sexiest version of themselves.”

     

    Talking about the inspiration behind the film, Ayesha Ghosh, CEO, Taproot Dentsu added: “A brand whose baseline is ‘Sada Sexy Raho’ and whose brand ambassador is a livewire, usually means that the campaign development is a rollicking ride, all the hard work notwithstanding. Add to that Team SET WET were just as keen as us to break the mould of the conventional grooming product ad. Once Yogesh Rijhwani, the ECD who conceptualised this ad, landed the prehistoric man comparison, Ranveer’s flair for pulling off unexpected characters and director Rajiv Rao’s effortless style of storytelling took the idea to the next level.”

  • On 'Taiyaar Hokar Aaiye' featuring Amitabh Bachchan

    Manyavar releases  a series of film campaign

    By Our Staff

     

    Manyavar is back with their new films under the campaign #Taiyaar Hokar Aaiye with actor Amitabh Bachchan.

     

    Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has always been a brand that showcases the nuances and beauty of the Indian culture. The new digital films are aimed at everyone who believes in the magic of celebration. Mr. Bachchan with his narrative and screen presence has put soul into the idea of #TaiyaarHokarAaiye and we are confident it will be a widely accepted and celebrated phenomena amongst our target groups.”

  • Introduces new fruity Blueberry flavour

    Mars Wrigley launches new Boomer campaign

    By Our Staff

     

    Bubble gum brand Boomer of Mars Wrigley Confectionery has unveiled a new digital campaign starring actor Radhika Madan and has also introduced its new Blueberry flavour. With a history of over 25 years and known for its iconic ‘Boom Boom Boomer’ jingle, Boomer continues to be a favourite across generations.

     

    Talking about the campaign, Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “Boomer is a legacy brand for us at Mars Wrigley that has over the years become a favourite for our consumers in India. Building on the keen sense of nostalgia attached to the Millennials and Gen-X and to also recruit the Gen-Z Fruity gum consumers to Boomer, we have introduced a new flavour that is fruity, quirky and tastes like childhood. With the launch of Boomer Blueberry, we aim to bring more innovation in the gums category with a unique twist to a brand that consumers have always loved.”

  • To appear in a new Digital Video Commercial

    Jacqueline F to be face of Lotus Herbals Safe Sun

    By Our Staff

     

    Lotus Herbals natural beauty care company has appointed  Jacqueline Fernandez as the brand ambassador for its Safe Sun brand protection products. As the face of the brand, the actor will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms.

     

    Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are thrilled about the launch of Safe Sun Vitamin C Matte Gel SPF 50, a new addition to our assortment of high-quality sun protection products. As the market leader in the sun protection category, we continue to innovate and bring cutting edge products that are scientifically researched and crafted with natural actives. We are glad to extend our association with Jacqueline for our Safe Sun brand since she truly embodies the spirit and ethos of Lotus.”