MxMIndia

Category: PRODUCTS

  • The partnership is expected to contribute significantly to the company's growth

    Yuvraj Singh to be brand ambassador for Design & Construct

    By Our Staff

     

    Design and construct.in, a tech-enabled construction company, has onboarded Yuvraj Singh as the company’s first-ever brand ambassador.  He will also be an equity partner for the company.

     

    Speaking on the development, Priyadarshi Mishra, CEO and Founder of Design & Construct said, “Yuvraj Singh is the most passionate and fierce cricketer the world has ever seen. His character, dependability, and aggression represent our market approach and customer acquisition strategies. Moreover, our vision corresponds to those of Yuvraj and we are confident that he is the perfect fit to represent our brand.”

     

  • The campaign is handled by Kala Production House

    Colocal Chocolates launches film for new outlet

    By Our Staff

     

     

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    A post shared by Colocal “the cacao artisans” (@colocalchocolates)

    Colocal Chocolates has launched a short film to showcase its new outlet Khan Market, New Delhi. The campaign is handled by Kala Production House under the direction of Harikanth Gunamagari.

     

    Said Nishant Sinha, Founder of Colocal: “We have been serving our patrons with world-class chocolate dishes, drinks, and desserts and finally want to show the world how we do things differently. I would further like to thank the cinematographer: Md Yousuf, colourist: Harikanth, editor: Sri Hari, and music director: Vedala Hemachandra for lending their expertise on this mission of ours. We look forward to the projected growth and reach we will gain with this new beginning!”

     

     

  • Paves the way for a new perspective to see women beyond traditional roles

    Lowe creates campaign for Vim dishwash

    By Our Staff

     

    Vim dishwash brand has launched a TVC as a tribute to successful women. With a tagline ‘Nazariya Badlo, Dekho Bartano Se Aage’, the campaign is a nudge to society to see women beyond archaic roles.

     

    Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director & VP – Home Care, South Asia at HUL said: “Vim is the market leader in Dishwash by far and has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’.

     

    Speaking about the same, Prateek Bhardwaj, Chief Creative Officer – Lowe added: “This campaign speaks to the mindset that when a man does the dishes, he’s ‘helping’ the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign.”

     

  • The actor to reinstate 'Darr Ke Aage Jeet Hai' philosophy

    Mahesh Babu to be brand ambassador of Mountain Dew

    By Our Staff

     

    Mountain Dew announced actor Mahesh Babu as its brand ambassador. This partnership between Mountain Dew and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

     

    Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said: “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”

     

     

  • With the tagline 'Smart ho, toh Rapido'

    Rapido bike-taxi app rolls out campaign

    By our Staff

     

    The recently launched bike-taxi aggregator Rapido has rolled out a six-week campaign for its promotion. The platform had released two television commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi-speaking market (Non-HSM) – in two phases as part of the campaign. The ad films directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) featured megastars Ranveer Singh and Allu Arjun.

     

    Expounding on the campaign’s success ‘Smart ho, toh Rapido’, Amit Verma, Head of Marketing, Rapido, said, “At Rapido, we realised the problems posed by heavy traffic and narrow lanes in the country. We launched bike taxis to cut this clog of traffic and provide the most timely, convenient, and pocket-friendly solution. We are glad that our campaign ‘Smart ho, toh Rapido’ has increased our numbers. Megastars like Ranveer Singh and Allu Arjun have helped us establish the idea of Rapido as the alternate as well as the regular mode of city transportation for the masses.”

     

     

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • Actor Paresh Rawal is the face of the brand

    Tiger Advtg creates hyperlocal campaign for Tulsi Tea

    By Our Staff

     

    Tulsi Tea from Gujarat has launched a hyperlocal campaign to connect with its customers in Saurashtra. The campaign ‘Safaltaa ka Kadak Swaad’ has been conceptualised and executed by Tiger Advertising. Actor Paresh Rawal is the face of the brand.

     

    Talking about the campaign, Mihir Shah, Partner, Tiger Advertising, said, “The brand wanted to connect on a deeper level with a very specific target market. We understood that. It made logical sense to cast somebody who would embody these various qualities, and hence we recommended Paresh Rawal, and not just another model. In a market like Saurashtra which respects maturity in an individual, Paresh Rawal connects strongly at a grassroots level. This strategic move helped convey the message with clarity tempered with wisdom.”

     

    Added Gordhanbhai Kathrotiya, MD of G M Tea Packers Pvt. Ltd, manufacturers of Tulsi Tea.: “Success is achieved only by the mature. Through this campaign, we wanted to convey this simple truth, which associates perfectly with the strong taste and robust character of our teas.”

     

  • Partnership for two years

    Neeraj Chopra to endorse Disney Byju’s Early Learn App

    By Our Staff

     

    Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney Byju’s Early Learn App. It’s a two-year commitment.

     

    Said JSW Sports CEO Mustafa Ghouse: “While a lot has been written and said about Neeraj’s historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth. We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform.”

     

     

  • Uses radio, internet and outdoor media to reach diverse, local audiences

    Yes Bank launches integrated campaign

    By Our Staff

     

    Yes Bank has launched an integrated campaign titled Saath Mein Baat Hai to drive mass awareness of its family banking proposition: Yes Family.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank, said: “The campaign’s messaging around family harmony is curated to echo across mass media. Through the use of carefully selected media platforms, Saath Mein Baat Hai is designed to get consumers, adults as well as those coming of age, talking about what families can achieve when they come together and work as one. While radio will help localize this message, influencers on social media will drive family-centric conversations, taking the message to a wider section of the audience, who get to participate in a social media contest, generating excitement and engagement with the brand. The winners will be gratified with outdoor display of their family photos, as a reinforcement of the message.”

     

     

  • To stress on PepsiCo’s energy drink brand mantra

    Akshay Kumar to be brand ambassador of Sting

    By Our Staff

     

    PepsiCo India’s energy drink Sting has announced Akshay Kumar its brand ambassador in India. The collaboration is expected to extend the brand’s ‘Energy Bole Toh Sting’ mantra. Akshay Kumar will feature in the brand’s new TVC campaign in the coming year.

     

    Speaking about the announcement, Vineet Sharma, Category Director, Mountain Dew and Sting, PepsiCo India said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”

     

  • To manage the brands’ social presence

    Sociowash bags the creative mandate for Big Bazaar

    By Our Staff

     

    Sociowash has won the social media mandate for Big Bazaar. As part of the mandate, Sociowash will be responsible for social media and performance marketing assets.

     

    Said Pawan Sarda, CMO, Future Group: “We’re delighted to be partnering with Sociowash for our social media marketing mandate. Their team brought in new ideas, as well as a clear distinction in strategy across  Instagram, Facebook, and Twitter. We’re quite excited, and confident that working with Sociowash will help us create stronger engagement with our audience.”

     

    Added Pranav Agarwal, Co-founder, Sociowash: “Partnering with India’s leading retail brand is a major win for our Mumbai team. We’re thrilled to add such a household name to our roster of clients while strengthening our presence in India. Our expertise will be focused on effectively communicating the brand’s purpose to a wide range of audiences. We’re excited to contribute to Big Bazaar’s primary goals and digital objectives.”

     

  • Unveils the new Milk + Rice lotion

    DDB Mudra films for Johnson’s Baby new lotion

    By Our Staff

     

    Johnson’s Baby announced the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration. The TVC is conceptualised by DDB Mudra.

     

    Said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India: “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”

     

    Commenting on the TVC, Godwin Dmello, Executive Creative Director, DDB Mudra added: “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”