MxMIndia

Category: PRODUCTS

  • Looks to become the gaming technology company for the world

    Gridlogic ropes in Fabrik for rebranding

    By Our Staff

     

    Gurugram-based technology services group Gridlogic, with interests in gaming, data management and business transformation, has announced the onboarding of London-based design agency Fabrik Brands to drive its rebranding initiatives in order to position the group as a leading gaming technology firm.

     

    Explaining the significance of the new logo and the partnership, Pariekshit Maadishetti, Managing Director, Gridlogic said: “As one of the fastest growing gaming technology groups in the country, our new identity and digital presence will complement the growth of our business and position us as the leading entity from India building solutions for the world. In this endeavour, we are pleased to partner London-based leading design agency Fabrik Brands to provide us a new identity and offer a representation of our future growth”.

     

    Added Steve Harvey, Director, Fabrik Brands: “Gridlogic is a fast growing organisation and the new logo design  aims to capture an organisation that never stands still. This is echoed through modern typography, where an arrow shape, hidden in the ‘G’ of the name, suggests clear direction and upwards growth. The colour red was chosen to express confidence while capturing the company’s passion, strength and energy, a potent combination that provides an inspirational platform for the company’s future.”

     

  • Available in four variants with a non-sticky formulation

    WT unveils new range of Everyuth body lotions

    By Our Staff

     

    Skincare brand Everyuth Naturals has launched new range of body lotion with a maiden TVC campaign conceptualised by Wunderman Thompson.

     

    Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said: “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

     

    Added Samarth Shrivastava, Senior Vice President & Executive Business Director, Wunderman Thompson Mumbai: “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

     

  • The theme of the campaign is 'ASpaceApart'

    Liqvd Asia wins mandate for Asian Paints wallpaper

    By Our Staff

     

    Digital agency Liqvd Asia has won the digital communication mandate for Nilaya by Asian Paints.

     

    Arnab Mitra
    Arnab Mitra

    Commenting on the win Arnab Mitra, MD Liqvd Asia said: “Nilaya is looking to redefine the wall paper category and how consumers imagine luxury and art without compromising on their personal aesthetic instincts. Launching the integrated campaign with the theme “ASpaceApart”, we want to give Nilaya the rightful space helping consumers discover the real art of wall coverings.  Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanism across the digital universe. We hope to set a new benchmark via this partnership.”

     

     

  • The campaign has been conceptualised by What’s Your Problem

    Ranbir roped in for Tata AIG promotions

    By Our Staff

     

    Tata AIG General Insurance has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, now a Wondrlab company.

     

    Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said: “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring  alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”

     

  • The campaign is in eight regional languages to capture wider audience

    Mankind Pharma launches TVC for antacid brand

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast has rolled out a new multilingual TVC in eight regional languages.

     

    Talking about the launch of new TVC, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said: “Over the years, Gas-O-fast has captured optimum market share in the antacid industry and we aspire to become leader in this category. We are focused on driving penetration in the urban as well as in the rural markets and we are aggressively coming up with interesting and engaging campaigns.”

     

  • Roll out a short film to connect with Mobil’s audiences

    22Feet Tribal & Script Room collaborate for Mobil

    By our Staff

     

    Mobil has rolled out a short film to connect with its audiences. It celebrates the journey of a trucker. The film is titled Sonu Tey Pappa Di Gaddi. Rajesh Ramaswamy (Ramsam), also Co-Founder of The Script Room, has directed the film.

     

    Said Ramsam, Director of the film & Co-Founder, The Script Room: “This was a dream project for The Script Room. A great opportunity for a writers’ hub where writing was at the heart of it. With lots of scope to explore a story, screenplay, characters, dialogues, lyrics and at the same time bring in our brand expertise. And it was great fun and a learning experience to interact with the creative folks at 22Feet, which is something we are keen on. To collaborate with different minds to create beautiful stories. And separately as a director I got the opportunity to explore a long format project which was a great experience.”

     

    Added Mansoor Jamal, DDB 22Feet Tribal: “Truckers in India are always seen as people who are intimidating on road rushing to move things from Point A to B and sometimes even from their close ones. Nobody looks up to a trucker. And unfortunately not many know of their personal struggles and sacrifices they make. We wanted to tell their story through this film. And we found the perfect partner in The Script Room to collaborate and make this happen. Ramsam, UJ and the team at The Script Room saw the idea we had, and elevated it to flesh out the whole film. It was an absolute pleasure working with them.”

     

  • To raise awareness about the Index Fund category

    L&T Mutual Fund unveils digital campaign

    By Our Staff

     

    L&T Mutual Fund has launched a campaign to simplify, educate and raise awareness about the Index Fund category through a 30-second digital film,

     

    Speaking on the launch of the digital campaign, Kailash Kulkarni, CEO, L&T Mutual Fund said: “Steering a row-boat is fun when there is minimum effort with maximum impact and our latest digital campaign on Index funds highlights the hassle-free feature of this category where an investor is not required to decide on the sectors and the investment style, before investing. We believe in demystifying the jargon of the MF industry and all our communication across the board aims at simple, easy to relate campaigns that a person without any financial knowledge can also understand.”

     

     

  • To spearhead growth

    Taneira appoints Shalini Gupta as new GM

    By Our Staff

     

    Taneira, the women’s ethnic wear brand from Titan, has announced the appointment of Shalini Gupta as General Manager – Marketing, Category, Design, and Supply Chain.

     

    Speaking on her new role, Shalini Gupta, General Manager, Taneira said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

     

  • Builds on the idea of #NayeZamaaneKiNayiSchooling

    Anil Kapoor joins Teachmint education startup to decode digitization

    By Our Staff

     

    Teachmint, an education infrastructure startup, launched its new campaign featuring Anil Kapoor. Centred around the idea of ‘Naye Zamane ki Nayi Schooling’, the new campaign decodes what makes a school truly digital in today’s world.

     

    Announcing the launch of this new campaign, Divyansh Bordia, COO & Co-Founder, Teachmint, said: “We have witnessed unprecedented growth in just 17 months since launching Teachmint and this campaign marks a new milestone in our journey of building a state-of-the-art infrastructure for education. Teachmint was launched to empower educators to truly thrive in the ‘Naya Zamaana’ by helping them digitise their classrooms without any hassle. With this new campaign, we take this up a notch by introducing an offering to help an entire institute digitize within minutes – Teachmint for Institute. We are extremely excited to collaborate with Anil Kapoor and are confident that this partnership will help us reach out to a larger audience, connect with educational institutes and help them become more aware about the benefits of end-to-end digitization.”

     

  • The film conveys benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips

    Himalaya launches new campaign for Lip Balm

    By Our Staff

     

    Himalaya Wellness Company has released a new TVC for its Lip Balm.

     

    Sushil Goswami, General Manager, Consumer Products Division, Himalaya Wellness Company, said: “The new TVC has been conceptualised to support Himalaya Lip Balm, one of the most trusted products in our personal care portfolio, and establish it as the go-to solution for chapped and dry lips. The film’s theme conveys the benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and keeping them from getting dry during cold winters.”

     

    Added M Damodaran, Senior Vice President & Head of Office, FCB Ulka: “Winter is here and with it comes the problem of chapped lips . We all use home remedies but carrying around these remedies everywhere is often inconvenient. Using these in front of other people could seem odd, and this is where we found our insight: People want relief from chapped lips but feel uncomfortable using home remedies in public. Therefore, the idea: some things like home remedies are “khane ke liye” and since Himalaya Lip Balm is a natural lip care specialist, it is the best “lagane ke liye” solution. We believe this piece of creative will help shift the consumer’s behaviour from using home remedies to a natural lip care specialist.”

     

  • She will be seen engaging consumers talking about food hygiene

    Kareena will now sell Samrat Atta & Flours

    By Our Staff

     

    Pune-based Parakh Group has announced actor Kareena Kapoor Khan as brand ambassador for its brand Samrat Atta & Flours.

     

    Said Director Mayank Parakh: “At Parakh Group, our efforts have always been focused on sourcing the best raw materials to manufacture high quality products with a detailed focus in maintaining product hygiene. The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta grinded in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic & touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan? Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together.”

     

     

  • The film features Prateik Babbar and Rahul Bose

    Shreyansh rolls out campaign for Stonex India

    By Our Staff

     

    Marble manufacturer Stonex India has partnered with Shreyansh Innovations to release its first-ever brand campaign in the marble category. The campaign, conceptualised and executed by Shreyansh Innovations, consists of a film that features Bollywood Celebrities, Prateik Babbar and Rahul Bose

     

    Speaking on the campaign, Gaurav Agarwal, Managing Director, Stonex India, said: “Stonex India has now become synonymous with grandeur, finesse and quality in the space of the natural stone. Being the first and the only brand in India which offers SRS Technology to deliver the best that lasts. Taking the same ethos ahead this campaign is aimed at educating the customers about the benefits and the X factor that the Brand Delivers.”

     

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Marble as a category has never been advertised in India. So the pioneering campaign had to be something that just doesn’t entertain the consumer but also educates him on what goes behind in choosing the perfect marble for your home. And this campaign aims to do both in equal measure.”