MxMIndia

Category: PRODUCTS

  • Targets people from different walks of life

    Comfort Walk rolls out its latest campaign

    By Our Staff

     

    Comfort Walk from the house of Red Chief Shoes has launched a new ad campaign offering wide range of footwear. The music video has been conceptualized by ad agency ADK – Fortune and directed by Kunal Pardesi.

     

    Said Rahul Sharma (General Manager, Marketing): “Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music. We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity.”

     

     

  • To curate digital communication

    Reliance Jewels to flow with White Rivers

    By Our Staff

     

    White Rivers Media has bagged the digital mandate of Reliance Jewels. In this partnership, the agency aims to curate and create insight-led digital communication.

     

    Said Anup Kondakundi, Head of Marketing, Reliance Jewels: “We have high hopes for this partnership. White Rivers Media has established itself as an unmatched digital leader with its diverse portfolio and adroit creativity. With this association, we aim to create effective communication pieces that act as a catalyst to generate our customer’s faith and trust in our brand as their ‘neighbourhood jeweller’ that delivers world-class designs.”

     

    Added Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media: “Reliance Jewels shares a deep bond of confidence with their customers, which has accelerated their growth and established their position as a ‘family brand’. Through our association, we aim to achieve several moments of connection between the brand and the audience as an indicator of our success and the efficacy of this partnership.”

     

  • Will appear in multimedia campaigns spanning TV, digital and OTT platforms

    Malaika Arora to be face of Lotus Herbals Youth Rx

    By Our Staff

     

    Lotus Herbals has appointed Malaika Arora as brand ambassador for its Lotus Herbals YouthRx brand and its range of natural, anti-ageing skincare products

     

    Commenting on the association, Nitin Passi, Joint Managing Director, Lotus Herbals said: “Lotus Herbals Youth Rx symbolises green beauty and our scientifically researched natural product line redefines the anti-ageing category. We are glad that we have such a stunning celebrity endorser who resonates with the brands ethos and values. Actress Malaika Arora elaborates “I am delighted to associate with Lotus Herbals YouthRx since their products are free from Parabens & Artificial preservatives, is Non-toxic to the environment & are tested on Indian Skin.  These wonderful products are all you need for radiant, firm, hydrated, youthful looking skin. My need for younger and healthy looking skin  has finally been met by Lotus YouthRx.”

     

     

  • To emphasise on careful selection of best quality

    Elephant Design partners Tata Sampann for dry fruits

    By Our Staff

     

    Tata Sampann has roped in Elephant Design for the packaging and brand-building activity of its dry fruits offering.

     

    About the agency engagement, Deepika Bhan, President, Packaged Foods, Tata Consumers Limited said: “Elephant Design brought to life our vision on the dry fruit category launch. It was a challenging brief and a challenging timeline, and they delivered seamlessly. Project ownership from both the design and client servicing team is their winning formula”.

     

    Added Ashwini Deshpande, Co-founder & Director, Elephant: “As custodians of the brand, we have managed a lot of flexibility within the visual system for specific categories that not only carry forward the brand equity of Tata Sampann, but also stand out within their respective categories. For Dry Fruit range, we wanted to emphasize on careful selection of best quality. The packaging also needed to be strong on e-commerce creating balance between brand & product imagery.  Two hands forming a heart shaped window seemed to be the perfect semiotics to go with.”

     

  • The brand has launched a new line of accessories which it claims helps prevent Covid

    Hrithik Roshan is brand ambassador of Euronics

    By Our Staff

     

    Euronics washroom automation accessory brand has signed Hrithik Roshan as its brand ambassador. In the last year, the brand has launched a line of accessories which it claims can help prevent Covid. Such as: Automatic Hand Sanitiser Dispensers, Hand Sanitiser Panels, Automatic Soap Dispensers, Sensor Taps, WC and Urinal Sensors and Hand Dryers.

     

    Said Viknesh Jain, CEO, and MD of Euronics: “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety. This is the area where our Brand ethos coincides with that of Mr Hrithik, we both strive to work in the public interest. His body of work that encompasses versatility and evolution, is very much in line with how we operate. We both listen to our audience and aim to deliver results in tandem with global standards. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India, is a bonus.”

     

     

  • Wondrlab drove the creative mandate

    Chaayos launches new brand campaign

    By Our Staff

     

    Chaayos, the tech-enabled food brand and chai start-up, has launched an integrated campaign #RelaxwithChaayos. Wondrlab drove the creative mandate of the integrated campaign.

     

    Said Raghav Verma, cofounder of Chaayos: “We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest ‘Chai + Snacks = Relax’ brand campaign for Chaayos.”

     

    Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab, added: “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.”

     

  • Encourages travellers to stop travel-dreaming and start travel planning

    Lowe Lintas creates campaign for Cleartrip

    By Our Staff

     

    Travel platform Cleartrip has launched its latest advertising campaign with Lowe Lintas.

     

    Said Kunal Dubey, Chief Marketing Officer – Cleartrip: “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries!”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

     

  • 'Fitness is not an option' campaign

    Cult.fit releases two new ad films

    By Our Staff

     

    Cult.fit, the health and fitness platform, has launched a new ad campaign with a tagline ‘Fitness is not an option’. Two ad films will be released with Bollywood-based pop culture.

     

    Commenting on the new ad film launches, Prachita Pujari, Brand Marketing Head, cult.fit, said: “We are excited to bring our campaign back in a new avatar. Our last two films released in August earlier this year were immensely well-received and validated our strategy behind mixing humour with popular culture to create an impact. This is a new direction and a fresh take in marketing communications within the fitness industry and we are happy that it was met with huge audience appreciation. With these new films, we look forward to reinforcing our message once again and encouraging more people to join us in becoming more proactive about their health and well-being.”

     

     

  • Ravi Dubey to be the face of the channel

    The Q launches maiden brand campaign

    By Our Staff

     

    Hindi GEC The Q has launched its maiden brand campaign with two short films. Titled ‘Sabse Alag, Sabke Liye’, an integrated marketing campaign that will deepen awareness, increase reach, drive inclusivity while strengthening the channels Zara Hatke proposition as it embarks on its next phase of growth. With actor Ravi Dubey as the face, the campaign has been conceptualised and executed by Mumbai based Integrated Communications Agency Blitzkrieg.

     

    Speaking on spearheading The Q’s growth story in India, CEO Simran Hoon said: “2021 has been exciting and rewarding for us at The Q. We have not simply brought the best of digital on to television, but have also given digital talent an opportunity to be on television. We have partnered with platform and creators to offer content that keeps our viewers engaged and entertained while building a robust library of content cutting across genres. Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. With our latest campaign Sabse Alag, Sabke Liye reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a Hatke style”.

     

    Added COO Krishna Menon: “Sabse Alag, Sabke Liye’ is well-integrated and is sure to strike a chord with viewers. It is an ode to our existing viewers, thanking them for their constant support and a warm welcome to new viewers encouraging them to be a part of our growing family. Ravi Dubey’s popularity is equally commendable in rural and urban markets and by leveraging his popularity, we are certain of attracting a new set of viewers to The Q. Our Watch and Win contest are also designed to drive engagement while offering viewers to win gold. We look forward to strengthening our industry position and solidifying our Zara Hatke proposition with our latest campaign.”

     

  • Vidya Balan and Pankaj Tripathi to feature in campaign

    LinkedIn launches ads for Hindi platform

    By Our Staff

     

    LinkedIn has launched a new brand campaign to support the launch of Hindi language on the platform. The creative, conceptualised by The Glitch, celebrates Hindi being used in the professional context – bringing to life a breadth of workplace scenarios in warm, emotive ways. The campaign is conceptualised and executed by The Glitch. Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi.

     

    Said Sivaram Parameswaran, Head of Brand Marketing, Asia Pacific, LinkedIn: “Hindi is spoken by nearly 44% of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace. With the launch of Hindi, our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they are comfortable with.”

     

    Added Lucille Pereira, Creative Director, The Glitch: “Hindi is a milestone launch in LinkedIn’s journey of becoming more accessible and equitable for Hindi speaking professionals. And to celebrate this landmark moment, we wanted to create a campaign that would build a strong audio and visual association between the Hindi alphabet and workplace scenarios. Ergo, we chose key visual mediums to help people see these Hindi words representing cultural & professional scenarios, and key audio channels with high-profile voiceovers that would help them hear these words – a collective of which helps us effectively land the message that LinkedIn is now available in Hindi as well.”

     

  • To promote benefits of Swiggy One

    Lowe Lintas collaborates with Swiggy

    By Our Staff

     

    Swiggy has launched a multi-film digital campaign showcasing its membership programme called Swiggy One. It is conceptualised by Lowe Lintas Bangalore.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “While the Swiggy One membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy One  can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how Swiggy One members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. Swiggy One is everything Swiggy be it Instamart, restaurants, Genie and anything else that comes from the Swiggy One stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.”

     

  • Create awareness video for Tata Motors' 'Road Safety Initiative' in Bangladesh

    Ogilvy & Post Office Studios tie up for Tata Motors

    By Our Staff

     

    Mumbai-based new media tech studio – Post Office Studios – a 2D animation and motion graphics vertical at Kulfi Collective has collaborated with Ogilvy for an animated video released during Tata Motors’ ‘Road Safety Initiative’ in Bangladesh. While the anthem – No Second Chance – was conceptualised and composed by the Ogilvy team, the creative animated video for the same was developed by a dynamic collective of designers of the Post Office Studios.

     

    Said Akshat Gupt, Co-Founder and CCO at Kulfi Collective: “While talking about critical issues like road safety, it was important to not sound preachy or rigid or talk down to vehicle drivers, and the catchy anthem does a great job of addressing the issue. For us the mandate clearly then was to bring the same approachable fun tonality and vibrancy of the anthem in the visuals.”

     

    Added Vibha Lad, and Joydeep Chowdhury, Post Office Studios, who co-directed the project: “Road safety is a serious subject, so to address it effectively, our team developed a concept where the visual language was light-hearted to strike a perfect balance. Our objective was to keep it grounded but ensure that the audience could relate to the anthem’s lyrics effortlessly.”