MxMIndia

Category: PRODUCTS

  • The campaign conceptualised by the agency AndAnd Brand Partners

    Kohler launches campaign for range of lifestyle products

    By Our Staff

     

    Kohler India has launched a new campaign with a series of three films for its range lifestyle products.

     

    The campaign has been conceptualised by the Gurugram-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.

     

    Said Anand Suspi, Co-founder, AndAnd Brand Partners: “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

     

    Added Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, Sout Asia, Middle East and SSA: “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious Kohler bathroom”.

     

  • Reiterates the "Mountain Dew's philosophy of "Darr Ke Aage Jeet Hai"

    Hrithik shoots atop Burj Khalifa for new TVC of Mountain Dew

    By Our Staff

     

    Mountain Dew has unveiled its new TVC featuring brand ambassador Hrithik Roshan. The film has been shot on the top of the Burj Khalifa in Dubai.

     

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.”

     

  • Echoes the ‘Ghanam’ outlook of people of AP & Telangana

    Mullen Lintas films for Tata Tea Chakra Gold

    By Our Staff

     

    As part of its latest restage campaign, Tata Tea Chakra Gold has launched a new film continuing its series of hyperlocal campaigns. The campaign is conceived by Mullen Lintas Bangalore.

     

    Talking about the launch, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Following our recent restage strategy on Chakra Gold, which saw a refreshed packaging highlighting Telugu pride elements, we are happy to launch the new AP and Telangana – specific film celebrating the ‘Ghanam’ way of life. The campaign brings alive the true spirit of the region and its people as part of our hyperlocal strategy aiming to engage consumers with local cultural insights. Just as people from AP & Telangana prefer everything to be lived fully loaded in their quintessential magnum opus way, their choice of tea too reflects a fully loaded, strong and punchy taste that Chakra Gold promises.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Every facet of Telugu states is celebrated with a larger than life attitude to make every moment fully-loaded with emotions, people and made with all the good things of life. Whether it’s the opulent movies or the lavish feasts of Telugu states; they are awe-inspiring and have set a record in themselves. We wanted our commercials to highlight the insight and we used a colloquial word which encapsulates this – outlook via ‘Ghanam’.  And then we went to town to bring out different life events and occasions that bring out the liveliness and the scale of the events and of course, everything was Ghanam. Just like how Chakra Gold’s strong taste that makes it a Ghanam tea”.

     

  • To create richer experiences for customers

    Mirum bags marketing automation mandate for GRT Jewellers

    By Our Staff

     

    Mirum India has bagged the Marketing Automation mandate for jewellery brand – G R Thanga Maligai, popularly known as GRT Jewellers.

     

    Said G R ‘Ananth’ Ananthapadmanabhan – Managing Director, GRT Jewellers: “At GRT Jewellers, we have built deep relationships with our customers that span over decades and generations. We believe that Mirum’s expertise and platform understanding will help us further in creating richer experiences for all our customers.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “As a consumer-centric brand, GRT Jewellers wants to engage with their consumer base using relevant, contextual, and personalised communication across all digital channels, such as email, SMS, social channels, mobile, etc. Mirum is very excited to work with one of the most trusted jewellery brands in the country. With our experience of over a decade and successfully implementing 120+ marketing cloud stack projects, we are confident of delivering the best-in-class and integrated solution for GRT Jewellers.”

     

  • To pursue an aggressive expansion plan for Esprit watches in India

    Ananya Pandey signed brand ambassador for Esprit

    By Our Staff

     

    Watch brand Esprit has appointed actor Ananya Pandey as its brand ambassador via its India partner, the AP Group.

     

    Said AP Group Managing Director Hamza Patel: “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit watches, we chose Ananya Pandey to endorse Esprit Watches. Ananya is perfect to promote Esprit watches as she is just not a celebrity, but a successful young woman, who connects the millennial and Gen Z to the upcoming fashion trends through her style sense. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and are priced attractively between Rs.8000 – Rs.10000.”

     

  • To boost technology, employment opportunities between India and Australia

    Brett Lee appointed brand ambassador of Phoenix Business Advisory

    By Our Staff

     

    In an endeavour to enable Indian businesses to expand into Australia, Phoenix Business Advisory has announced a strategic partnership with former Australian pacer Brett Lee.

     

    Said M P Singh, CEO, Phoenix Business Advisory and an Australian citizen with roots in India, said: “We are thrilled to have Brett Lee as our Brand Ambassador to spearhead our new campaigns of ‘Make Australia your 2nd Home’. Australia’s robust economy and business policies have attracted millionaires from all over the world, and more than six lakh Indians already consider it as their second home.”

     

     

  • Deal includes licensing agreement for UFC-Branded portfolio of time-keeping products

    UFC martial arts and Timex enter global partnership

    By Our Staff

     

    UFC mixed martial arts organization and Timex have announced a major global sponsorship and licensing partnership that provides an ideal marketing opportunity for each brand to reach more fans and consumers.

     

    Timex will become an ‘Official Licensing Partner of UFC’ and will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more.  Each piece will be made with the same craftsmanship, quality, and innovative design that has made Timex the most famous watch brand in the world.

     

    Said UFC President Dana White: “Every fight fan knows the importance of time and clock management in this sport. Every second counts, and the ticking clock adds to the drama and the fun of a great UFC fight.  Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world.  Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner.”

     

    Added Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group.”We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands. The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments.”

     

     

  • To outsource all delivery tasks to Swiggy Genie this Christmas

    Swiggy Genie & Dentsu Webchutney to deliver gifts like Santa

    By Our Staff

     

    Dentsu Webchutney has launched the #SantaOpenToWork campaign for Swiggy Genie. It depicts how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is.

     

    Said Sneha John, Director- Marketing, Swiggy: “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

     

    Added Sanket Audhi, Creative Director, Dentsu Webchutney: “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it.”

     

  • Through the influencer campaign, Iodex aims to reach 10Mn people

    Iodex ropes in Bani J & Sunil Chhetri  for campaign

    By Our Staff

     

     

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    Iodex Balm, from the house of GSK Consumer Healthcare, has rolled out its Instagram Influencer campaign with Bani J and Sunil Chhetri amongst others to launch ‘Iodex Rapid Action Spray’, a body pain relief solution for consumers.

     

    Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.

     

    Eighteen influencers including eminent personalities such as Sunil Chhetri and Bani J will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.

     

    Said Anurita Chopra, Head Of Marketing, India Sub Continent, GSK Consumer Healthcare: “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs. With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • Redefines 'boldness' with brand ambassador Kartik Aaryan

    Wunderman Thompson launches new TVC for Doritos

    By Our Staff

     

    Doritos Chips has released a television commercial featuring brand ambassador Kartik Aaryan. The new campaign showcases ‘bold self-expression’ with tagline ‘For The Bold’.

     

    Said Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India: “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways.”

     

    Discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”

     

  • Aims to change the narrative for a 'woke' audience

    Randeep Hooda promotes fragrances of Villain Lifestyle

    By Our Staff

     

    Men’s fragrance brand Villain Lifestyle, part of Mensa Brands, has launched its latest digital campaign #DeoNahiVillain with Randeep Hooda. Villain through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances.

     

    Commenting on the new campaign, Ananth Narayanan, Founder & CEO- Mensa Brands said: “Villain stands for being unapologetic, and we are happy to be showcasing this with Randeep Hooda’s no-holds-barred persona. The brand is already one of the fastest growing men’s fragrance brands in the country and we are looking forward to changing the conversation on fine fragrance usage throughthe #DeoNahiVillain campaign.”