MxMIndia

Category: PRODUCTS

  • New campaign has Alia Bhatt, Varun Dhawan and Allu Arjun as brand ambassadors

    Parle Agro films summer campaign for Frooti

    By Our Staff

    Parle Agro has announced the launch of its new #LiveTheFrootiLife summer campaign for 2021. Brand ambassadors Alia Bhatt and Varun Dhawan feature in the TVC. Allu Arjun along with Alia Bhatt will feature in TVC for the southern markets.  &Walsh, the creative agency for Frooti, has led the campaign narrative.

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “This year’s summer campaign is an extension to the surreal world of miniatures interknitted intricately with our brand ambassadors – Alia Bhatt and Varun Dhawan for national markets and Alia Bhatt and Allu Arjun for southern markets. The campaign aesthetically blends in new and quaint elements of the Frooti brand story. Through our campaign, we want Frooti fans to unleash their enthusiasm and #LiveTheFrootiLife”

     

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

     

     

  • Promotes air coolers with tagline ‘Mann Thanda Tann Taaza Rahe'

    Symphony Ltd launches new summer campaign

    By Our Staff

    Symphony Ltd has launched a campaign ‘Mann Thanda Tann Taaza Rahe’. The 360-degree campaign which has been dubbed in several languages will be promoted across television, digital, radio, OOH and other mediums.

    Said Rajesh Mishra, President – Sales and Marketing, Symphony: “Symphony as the leading air cooler company worldwide, is ready to come forth with bigger, better plans; and what could be better than a story of saving love? With #MannThandaTannTaaza we aim at tugging the heartstrings of our audience by highlighting how imperative it is to keep oneself calm and refreshed, no matter how challenging the times may be.”

     

     

  • To be brand ambassador for Jaipur based home furnishings brand

    Shraddha Kapoor to endorse Bella Casa furnishings

    By Our Staff

    Shraddha Kapoor
    Shraddha Kapoor

    Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur based home furnishings brand – Bella Casa. She will also partner with the native homegrown furnishings brand and will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets.

    Said Saurav Gupta, Bella Casa’s CEO: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

     

     

  • It’s titled ‘Go Glow Girls’

    Jacqueline Fernandez stars in Lotus Whiteglow campaign

    By Our Staff

    Beauty brand Lotus Herbals has launches a nationwide hunt through a high decibel social media campaign “Go Glow Girls” for its flagship brand “Lotus WhiteGlow”. The campaign features brand ambassador Jacqueline Fernandez and features a month-long contest commencing today (April 1) that will be showcased on all Lotus Herbals social media platforms.

    Commenting on the campaign, Nitin Passi, Joint Managing Director, Lotus Herbals said: “This is the first time that we are embarking on a nationwide hunt to discover new talent who will be the social faces of the brand. With this campaign we aim to break through the clutter and engage directly with millennials, who form a large part of our consumer base. Miss Universe Sri Lanka and brand ambassador for Lotus WhiteGlow, Jacqueline Fernandez says, “This is a fun peppy campaign and it’s wonderful that Lotus WhiteGlow is creating a platform where budding talent can showcase their creative skills. It’s a perfect medium to connect with young aspirational women and I am really looking forward to seeing the new Glow Girls”.

     

     

  • Weaves in a different hue with #BuraNaMano this Holi

    Bajaj Allianz Life unveils digital campaign

    By Our Staff

    Bajaj Allianz Life has released a digital campaign #BuraNaMano. The one-minute video celebrates the diversity in thoughts and perspective around us.

    Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life: “The campaign reflects on widely prevalent behaviour about strong resistance to engage divergent views quite evident on WhatsApp groups, social media or even family dinner table. #BuraNaMano campaign celebrates the power of co-existence of contrasting views which enable us to find creative solutions for our collective lifegoals.”

     

     

  • Hits the sweet spot with campaign – "Madhur Pal"

    BC Web Wise films for Madhur Sugar

    By Our Staff

    Madhur Pure and Hygienic Sugar has launched three new films to promote its brand. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the campaign features TV actress Ansha Sayed who unveils a plethora of Madhur moments.

    Said Dr Satbir Sindhu, President Marketing and OD at Madhur Sugar: “Madhur Sugar has been a favourite with homemakers for decades. They understand the value of good health and happiness. The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time. Madhur Sugar brings you the purity of sweetness time and again”.

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise: “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments. The authenticity with which we have captured these relatable moments makes this a winning campaign for us as it resonates so well with what the brand stands for along with the space that these sugar-filled moments hold with the audience.”

     

     

  • Has launched Ride to Safety anthem

    ICICI Lombard campaigns for road safety

    By Our Staff

    ICICI Lombard has launched a Ride To Safety anthem, adding to its endeavour of bringing about road safety in India. The anthem has been sung and composed by Shankar Mahadevan. It was unveiled by Minister of Road Transport and Highways Nitin Gadkari. To increase the anthem’s visibility, social media influencers will also be involved in the campaign.

    Said Bhargav Dasgupta, MD and CEO, ICICI Lombard: “At ICICI Lombard, we are committed to contribute to the cause of Road safety. The anthem introduced as part of our ‘Ride To Safety’ program is aimed at amplifying our Road Safety messaging and bringing about a behavioural change among people when it comes to adopting safer road habits. I would like to express my gratitude to Shri Nitin Gadkari ji for unveiling this anthem and lending his support to this important cause. I would also like to thank Shri Shankar Mahadevan for partnering us in creating this unique anthem, that can become a symbol of road safety and effectively persuade vehicle users to demonstrate the correct driving behaviour for their own safety and for the benefit of others.”

  • 'Champions ka culture' is the new mantra

    Rummy Culture ropes in sports legends for campaign

    By Our Staff

    Rummy Culture has ntroduced its marquee campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” with sporting legends in a bid to promote champions in rummy. The campaign features sporting legends from India’s favorite sports.

    Said Amit Kushwaha – Head Brand Strategy – Gameskraft: “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players. Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.”

     

  • The strapline is #MilneKaMeethaBahana

    Option Designs curates Holi campaign for Haldiram

    By Our Staff

    Rather late in the day, but we’ve just heard that Option Designs had curated a Holi campaign for Haldiram. The campaign #MilneKaMeethaBahana was conceptualised and implemented by the agency.

    Said Rahul Gandhi (yes, the name’s correct), the Co-Founder of Option Designs: “Keeping in mind the enthusiasm of Holi, we wanted to create a campaign where people could stay connected through the channel of Haldiram’s and it became a source of encouragement for people to meet and greet their family and friends on Holi.”

  • Marking the first complete global rebrand in over 20 years

    Burger King evolves visual brand identity

    By Our Staff

    Burger King India has launched the new visual identity of brand Burger King. The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.

    Said Kapil Grover, Chief Marketing Officer: “Burger King India continues to evolve as a brand matching the needs of its guests. After recently launching the Trust In Taste project with food free of any synthetic colours and artificial flavors, now even our logo represents realism. The new brand logo and visual identity is minimalistic, iconic and all about the food that we offer. The new visual identity is intended to get people to crave our food; its flame-grilling perfection and above all, its taste.”