MxMIndia

Category: PRODUCTS

  • Launches Bharti Axa Life Guaranteed Income Pro

    L&K S&S creates TVC for Bharti Axa

    By Our Staff

    Bharti AXA Life Insurance has launched its new integrated campaign for Bharti Axa Life Guaranteed Income Pro. The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam is created and conceptualised by agency L&K Saatchi & Saatchi.

    Said Manik Nangia, Chief Operating Officer, Bharti Enterprises: “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

    Added Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi: “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”

     

     

  • To launch Tractor Sparc Emulsion with the theme ‘budget wala paint’

    Ogilvy unveils TVC for Asian Paints

    By Our Staff

    Asian Paints has announced the launch Tractor Sparc Emulsion for interior walls with the theme of ‘budget wala paint’. The new 360-deg integrated campaign is conceptualized by Ogilvy India.

    Said Amit Syngle, MD & CEO, Asian Paints: “Asian Paints, being a customer-centric brand, is always looking to innovate and tailor-make products to cater to all segments of customers in order to beautify their dream home. Our brand, Tractor Sparc Emulsion is designed as an affordable emulsion for the value seeking customer to deliver quality products at a reasonable price. This Emulsion not only reduces the price gap but also makes it possible for the customer to transition from distemper to emulsion.  Our new TV commercial  for the product is themed around  ‘Budget wala paint’ proposition to highlight Tractor Sparc as an affordable emulsion which gives customers’ homes a  smooth finish and access to decor without the need to compromise on other splurges planned.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “The campaign is based on a very simple idea – ‘Budget mein lage, har shauq poora kare.’ The humour story dwells on the jealousy of the boss and his wife when they see how the junior has managed to afford so many new things in his newly painted house.”

     

     

  • Launches ‘Choice Is Yours’ as a digital video commercial

    Blue Frog gets Yami Gautam for KAI India

    By Our Staff

    E-commerce personal care provider Kai India has launched its digital campaign ‘Choice is Yours’ with actor Yami Gautam. The campaign is conceived and executed by Blue Frog, Delhi and playback singer Shibani Kashyap has lent her voice to the DVC.

    Said Rajesh U Pandya, Managing Director, Kai India: “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The Kai India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. A woman is beautiful always, we must respect her preference. Kai stands for care and superior quality of products that bears the hallmark of an 800-year legacy of fine craftsmanship. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”

     

     

  • Features Nawazuddin Siddiqui and Piyush Mishra

    HDFC Ergo unveils new TVC

    By Our Staff

    HDFC Ergo General Insurance launches a new TVC campaign.

    Notes a communique: “Conceptualised by Mullen Lintas, the “poochoge, toh aapko milega sahi jawaab” campaign features two TVCs, primarily focusing on health insurance and motor insurance. Featuring the brand ambassador Nawazuddin Siddiqui in a double role along with the multi-faceted Piyush Mishra, coming together on screen is sure to raise the entertainment quotient.”

     

     

  • Campaign features brand ambassador Hrithik Roshan

    PepsiCo launches Mountain Dew Ice with new TVC

    By Our Staff

    PepsiCo has unveiled its first TVC campaign to introduce Mountain Dew Ice. The ‘Made for India’ Mountain Dew Ice has been developed to suit the Indian palate and reiterates the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ with new tagline “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag”, notes a communique.

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “We are very excited to unveil the first-ever brand campaign for Mountain Dew Ice. The launch of Mountain Dew Ice has been a significant milestone for us in our beverage category innovation journey. With the new campaign, we are taking the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and giving it an ‘Ice’ twist. The idea is to inspire the youth that they can overcome any obstacles in their way if they just keep a cool mind along with the fire to win while facing  their fears head-on. We are confident that consumers will relate to the new campaign strongly and shower Mountain Dew Ice with the same love that our other campaigns for Mountain Dew have received over the years.”

  • Brings renowned artists to create striding man installations

    Johnnie Walker campaign enters second phase

    By Our Staff

    #WalkinWithJohnnie, the second phase of the Johnnie Walker campaign, has kicked off with glass installations of the iconic Striding Man, with the names of the contributing Walkers have been created. Leading metal and glass artists Tyrell Valladares, Reshmi Dey and Aman Garg have been roped in for the installation. As the last stop, Johnnie Walker has launches a brand film showcasing the journey of the artists and the campaign.

    Said Abhishek Shahabadi, VP and Portfolio Head, Luxury and Premium Brands at Diageo India: “The association with Tyrell, Aman and Reshmi with #WalkInWithJohnnie was extremely special as we wanted to showcase to Johnnie Walker’s vision of forging ahead in light of the pandemic. The melting and recasting of empty glass bottles into inspiring Striding Man installations is metaphorical to letting go of the past and walking towards a beautiful and rich future. Each installation symbolises a unique message of walking towards the light in tough times and will remain at the bars, celebrating those who made this contribution.”

     

     

  • Brand ambassador is Virat Kohli

    Great Learning launches new logo

    By Our Staff

    Great Learning launched its new logo which reinforces the brand’s ‘Power Ahead’ positioning.  As a part of the logo launch, the brand also released a short video highlighting the brand’s philosophy of mentored learning.

    Said Mohan Lakhamraju, CEO Great Learning: “Our experience has shown that mentorship and guidance are pivotal to the success of an individual’s learning journey. It is this personalized attention and mentorship that has differentiated Great Learning and helped establish it as the most trusted edtech company in our space and enabled us to positively impact the careers and lives of our learners. Our new logo represents our continued commitment to helping our learners power ahead in their careers through our guided learning approach.”

     

     

  • Unveils new identity with #MadeForMad message

    DDB Mudra creates series of films for Poco

    By Our Staff

    Poco India launches its new brand identity ‘Made of Mad’, in a campaign created by DDB Mudra.

    Said Raghav Chitra, Marketing Lead, Poco India: ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

    Added Vishnu Srivastav, Creative Director, DDB Mudra Group: “The effort was to differentiate Poco clearly in the minds of the youth. Somewhere along the way we heard from consumers that Poco must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

     

     

  • Film showcases how Glucovita Lemony Bolts helps build immunity

    Ogilvy creates ad campaign for Glucovita Bolts

    By Our Staff

    Wipro Consumer Care has launched Glucovita Bolts Vitamin C energy tablets with its new TVC campaign.

    Said S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting: “A child’s immunity is always a top priority for the mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy, boosts immunity with a refreshing taste that aims to end all her troubles.”

    Added Mukesh Kumar, Group Creative Director, Ogilvy South: “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters but children being children, they always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Boltz. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how refreshing Glucovita Lemony Bolts helps mother to put immunity into her children with some great taste.”

     

     

  • Launches the #UnstoppableNaari campaign

    Kinnect creates film for Bandhan Bank

    By Our Staff

    Bandhan Bank has launched the #UnstoppableNaari campaign. To celebrate the stories of transformation of these women, Bandhan Bank and digital agency – Kinnect, have created a film that depicts inspirational stories of women.

    Said Rahul Parikh, Chief Marketing and Digital Officer: “This film is a representation of what Bandhan Bank has always believed in and stood for. We are proud of our millions of customers who have transformed their lives. What brings us greater joy is the ripple effect these women have created in their communities, thereby causing social change at scale. We are privileged to be with them in their incredible journeys. We are confident to continue to make a difference, where it really matters.”

    Added Chandni Shah, COO at Kinnect said, “Bandhan Bank believes women frontline change. With #UnstoppableNaari, we have tried to highlight stories of real women who turned their life around with little support from Bandhan Bank and are successful entrepreneurs today. The stories depict difficulties and challenges that women are constantly faced with and underscores how women embrace them and use their time designing new business approaches and solutions. Through the film, we wanted to celebrate the undying spirit of women who shaped their passions and addressed the immediate needs in the new world order.”

     

     

  • Features Nawazuddin Siddiqui and Piyush Mishra

    HDFC Ergo unveils new TVC

    By Our Staff

    HDFC Ergo General Insurance launches a new TVC campaign. Conceptualised by Mullen Lintas, the “poochoge, toh aapko milega sahi jawaab” campaign features two TVCs, primarily focusing on health insurance and motor insurance. Featuring the brand ambassador Nawazuddin Siddiqui in a double role along with the multi-faceted Piyush Mishra, coming together on screen is sure to raise the entertainment quotient.

    Said Mehmood Mansoori, President – Shared Services & Online Business, HDFC ERGO General Insurance: “The past year has proved that these are very uncertain and unprecedented times that we are living in. The whole pandemic situation has further made us reiterate that financial security and well-being is of the highest importance. In such scenarios, a well-comprehensive insurance policy provides peace of mind and helps in overcoming difficult situations. In testing times, the right kind of insurance will also protect an individual from digging into their savings. HDFC ERGO has always promoted insurance awareness in the country, with this campaign we aim to educate our customers and encourage them to ask the relevant questions while opting for an insurance policy.”

    Added Azazul Haque and Garima Khandelwal, CCOs at Mullen Lintas: “The campaign revolves around the simple idea that we ask too many questions when it comes to health related issues or while buying a vehicle, but while getting insurance for the same, we don’t ask relevant questions. The idea is to push the consumers to ask the right questions regarding insurance as HDFC ERGO has the right answers. In the creative execution, we wanted the same quirky brand tonality and with the idea of showcasing Nawazuddin in characters we have never seen before. So he is seen in a double role again, and Piyush Mishra makes a surprise entry in the campaign. The famous duo of Nawazuddin and Piyush Mishra is coming together on screen after a long time. So bringing them together makes the campaign clutter breaking and extremely memorable.”

     

     

  • To launch Cipladine with ‘Skin Ka 1st Aid’ campaign

    Taproot films first TVC for Cipla Health

    By Our Staff

    Cipla Health has launched its first-ever TVC for multipurpose topical antiseptic – Cipladine.  The new TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns and skin infections positioning it as ‘Skin Ka 1st Aid’. The ad has been conceptualised by Taproot Dentsu and will be broadcast across all popular Indian TV channels and digital platforms.

    Said Shivam Puri, CEO- Cipla Health Ltd.: “As a brand that has gained acceptance over the last 20 years, Cipladine’s first ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children. Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day to day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.”

    Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it. And the message will hit home every single time.”