MxMIndia

Category: PRODUCTS

  • Reinvents its wedding brand Rivaah in a new avatar

    Tanishq films for wedding exclusive brand

    By Our Staff

    Tanishq has unveiled a new brand proposition for its wedding exclusive sub-brand Rivaah. The new campaign film showcases a series of brides from six communities to showcase cultural diversity inherent to Indian weddings.

    Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “Weddings are undeniably one of the most memorable moments of our lives and wedding jewellery holds a special place in our hearts as it embodies priceless sentiments, symbolizes our diverse ethnicities & the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewellery trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”

     

     

  • Features Pankaj Tripathi with tagline ‘Isme Pyaar Mila Hai’

    Ogilvy rolls out films for Nilon’s

    By Our Staff

    Ogilvy’s new campaign for processed food company Nilon’s has a series of films to showcase their range of products. The campaign released on TV and digital media features Pankaj Tripathi as a cooking obsessed gangster and shows the love that goes into making Nilon’s products with tagline ‘Isme Pyaar Mila Hai’.

    Said Dipak Sanghvi, Managing Director, Nilon’s: “Wheneveryou see Pankaj Ji’s shows or movies, it never seems like he’s acting, since it comes so naturally to him. Similarly, at Nilon’s, making topmost quality products with passion comes naturally to us. What made us choose Pankaj Ji as our brand proponent was the shared passion for doing things well along with the secret ingredient called love. This also led us to choose our tag line, ‘Isme pyaar mila hai’.”

    Added Rajheev Agarwal, Director and CEO Nilon’s: “We are very excited about our new campaign with Pankaj Tripathi. The commercials have come out very entertaining, with lots of drama and a fun quotient. We have already received glowing response to them. Full credit to the Ogilvy team and director Prashant Issar.”

    Said Anurag Agnihotri, Managing Partner, Creative, Ogilvy India-West: “Nilon’s was going to create brand communication after a very long time hence what was required most was achieving high recall and memorability. For a category which mostly talks to homemakers, we introduced Mr. Pankaj Tripathi, a very unlikely candidate into the mix but as a food loving gangster who spreads the message of love through his love for cooking. We hope these ads will be memorable.”

     

     

  • Features popular movie star Jiiva

    Royal Sundaram rides IPL wave to pitch for insurance

    By Our Staff

    Royal Sundaram General Insurance has launched its #BreakingNews campaign – #ClickTickDone. The campaign features popular actor Jiiva and will be rolled out throughout the 14th edition of Indian Premier League on Disney Hotstar. The ad campaign comprises five 15 second videos and will be offered in five Indian languages. The campaign has been co-created by the internal marketing team at Royal Sundaram and The Planning Room. The videos are directed by Pradeap Krishnan. The campaign will primarily air on Disney Hotstar, but would also be amplified across all digital and online platforms.

    Said MS Sreedhar, Managing Director, Royal Sundaram General Insurance: “IPL is amongst the most viewed events in the country. This is a good opportunity to educate people on the benefits of buying a Royal Sundaram insurance product. We want to demystify the terms used in insurance and make the benefits easy to understand. We therefore decided to create shorter and to the point videos, in an easy to engage creative format of breaking news. Our video ad campaign is in four regional languages-Hindi, Tamil, Telugu and Kannada along with English. The videos will appear on Hotstar during the IPL 2021 season.

    Added Vaasu Gavarasana, Chief Digital Officer, Royal Sundaram General Insurance: “We want to highlight the ease of interacting with Royal Sundaram, so we created a tagline #ClickTickDone to bring this to life. To build long term brand recall, we also created a sound logo that we are launching in this campaign. To carry our creative concept of breaking news, we needed a trusted known face with a connection to cricket. With a role in upcoming cricket movie 83, Jiiva was a natural choice. He is a popular and versatile actor with an endearing personality.”

     

     

  • Unveils new plywood reinforced with unique Firewall technology to contain spread of fire

    Walter Thompson films for Century Plyboards

    By Our Staff

    CenturyPly has launched new TVC to unveil plywood reinforced with Firewall technology. The conceptualisation and script of the film has been done by Walter Thompson and captures the capacity of CenturyPly Firewall plywood to contain the spread of fire. The ad was shot in association with Studio Eeksaurus.

    Said Keshav Bhajanka, Executive Director, Centuryply:  “We are deeply concerned about the rising incidences of fire across our country and we have decided to focus on what can be done to address this issue so that our customers continue to derive peace of mind from our solution. The result is this unique Firewall solution, which prepares our plywood to be the best in class to fight fire and give crucial time to save lives and valuables in case of fire breaking out. We wanted our film to quickly assimilate that Firewall Technology contains fire spread and smoke generation and gives customers crucial time to act. Our advertising agency Walter Thompson has done an excellent job to conceptualise and create the script of the film.”

     

     

  • Tanmay Bhat and team think out of the box once again

    Cred gets Jackie Shroff for next ad film

    By Our Staff

    Big bang advertiser (and also a payment convenience provider) Cred has launched a new campaign in continuation with its official sponsorship with IPL 2021. After the first ad film went viral featuring Rahul Dravid in an angry avatar, the next ad film has Jim Sarbh and Jackie Shroff in a never-seen-before personas.

    The ad films have been produced and directed by Early Man Film. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Karan Malhotra has composed the music for the films.

    Said Kunal Shah, Founder and CEO, Cred: “We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

    Added Ayappa, Director and Co-Founder, Early Man Film: “It’s that time of the year when we collaborate with our favourite heroes from the 90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”

     

     

  • Launches a digital campaign to raise awareness on preventing cholesterol

    Brandmovers partners with Ricela oil

    By Our Staff

    Brandmovers India, the creative digital engagement partner for Ricela by AP Organics, has launched a digital campaign – Ab Dil Ko Do Health ka Top-Up. The campaign went live as a film across social media platforms.

    Said Dr AR Sharma, Chairman of Ricela Group of Companies: “Our organization is committed to quality, excellence, and innovation. Today, we are the world’s largest producer of refined rice bran oil, and owing to numerous stabilization procedures, it has been possible to derive an array of health-promoting value-added products from rice bran itself, and this digital campaign is a step towards that direction. We are thrilled to have collaborated with Brandmovers India for the crucial launch. Their team has not only done a splendid job in helping us translate our vision for a healthier India, but also ensured that we gain strong footing in the digital landscape. We are very excited about growing this brand together and partnering with Brandmovers for our digital transformation.”

    Added Suvajyoti Ghosh, Managing Director and Chief Creative Officer, Brandmovers India: “We are glad to partner with AP Organics to create awareness in consumers on the importance of preventing cholesterol and living a healthy life. Employing the power of social and digital media, we hope that this message helps Indians all over.”

     

     

  • Bags mandate for launching on-demand home electronics services app

    Flags Communications partners with Jamun Informatics

    By Our Staff

    Flags Communications has bagged a 360-degree Marcom mandate for launching the first on-demand branded home electronics services app. This app is being created by Jamun Informatics. The agency will be responsible for managing the entire launch campaign for the brand. It will provide end-to-end communication solutions pertaining to branding, marketing, creative, digital services, and PR.

    Said Shiven Vikram Bhatia, Founder, Jamun Informatics Pvt. Ltd.: “We are excited to be working with Flags Communications right from the inception stage in creating and establishing a note-worthy brand. An optimal choice having over 15 years of experience, Flags is acquainted with the nitty-gritties of marketing and communications bringing immense value to launching and managing brands. With values like that of Jamun, Flags too is an energetic company focused on creating value for the customers. We look forward to having a long-term business relationship.”

    Added PKD Nambiar, MD and CEO, Flags Communications Pvt. Ltd.: ‘Working for startups is always an exciting experience. It’s always a new journey on a new road. Flags have always steered new start-ups with its benchmarked marketing services. Our association with Jamun will be a long-term strategic partnership, and we are excited about this association to create an International brand in India for Jamun.”

  • To increase awareness for insurance and recall for Digit Insurance

    Virat Kohli joins Digit Insurance as brand ambassador

    By Our Staff

    Digit Insurance has announced that Virat Kohli has joined them brand ambassador. The baseline of the campaign is ‘Digit, the almost five-star customer-rated insurance.’ Made by Stirred Creative, the campaign #SwitchToDigit with this 30 second ad comes ahead of the start of the IPL season.

    Said Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance: “Insurance in India is highly underpenetrated. Therefore, our marketing objective was to increase the awareness for insurance and recall for Digit Insurance. And who better than the very passionate youth icon, Virat Kohli, for the same, who is loved by every age group of Indians. Plus, at Digit, we believe that insurance can be simple and fun. Therefore, we wanted to keep that fun element in our campaign, too. From a brand perspective, we wanted to highlight that Digit has earned the trust of 1.5 crore Indians for their car, bike, health and travel insurance, and that reflects in our almost 5-star customer rating on Google and Facebook.”

    Added Edward Anthony, Founding Partner, Stirred Creative: “Our brief was straightforward. We had Virat, a 5-Star rated player and Digit, an almost 5-Star rated insurance. All we needed to do was to marry these two in a fun way. And with IPL around the corner, #SwitchToDigit was conceptualised with a twist that would leave people with a smile at the end.”

     

     

  • To create a brand with an in-depth consumer connect and high recall

    WolfzHowl wins brand mandate for Tea Valley

    By Our Staff

    WolfzHowl Strategic Instigations, a brand strategy consultancy, has been mandated by Tea Valley for crafting its brand purpose. The directive is to create a brand with an in-depth consumer connect and high recall by leveraging WolfzHowl’s brand purposing and strategy expertise.

    Prerna Dubey Gupta
    Prerna Dubey Gupta

    Said Prerna Dubey Gupta, Lead – Integrated Strategy and Partner, WolfzHowl: “We are excited to have Tea Valley on-board with us as it’s one of the fastest growing tea brands. Purpose is a way to create sustainable profitability for the brand and its people; to do that for a wonderful brand like Tea Valley in a challenging and crowded tea category is really exciting for us. As an integrated brand consultancy with expertise of more than 8 years in creating brand purpose across categories, we are cognizant of the fact that the end output should not be just a purpose-sounding film or a positioning brand with a bunch of CSR initiatives. While crafting brand purpose, what we aim for is to truly make a difference to people’s life while being extremely profitable with a high impact in the market.”

    Vallabh Keswani
    Vallabh Keswani

    Added Vallabh Keswani, Marketing Manager, Tea Valley: “Tea Valley is more than just a tea brand. Our aim is to create the finest, richest and most affluent tea blends in the country. We recognised early on that brand purposing can make a significant difference to the lives of people and communities, which ultimately creates lasting value and differentiation for brands, much beyond just profitability on its own. Tea as a product is highly penetrated and the presence of local jewels is pretty dominant so every market would require a different strategy and identifying a purpose early will also bring in consistency in brand communication. For this, we looked at a lot of agencies and figured out that Wolfzhowl was the best consultancy to partner with. Their deep understanding of the consumer as well as the tea market is what swayed us in their favour. What sealed the deal for us was how they want to bring the purpose to life beyond just a film and how they also focus on creating a brand purpose that impacts brand profitability while making the consumer’s life better.”

     

     

  • To promote Ayurvedic products of Kapiva

    Enormous Brands bags the brand planning of Kapiva

    By Our Staff

    Independent creative agency Enormous Brands has bagged creative mandate of Kapiva Ayurveda. It will be responsible for brand planning and designing strategy.

    Shrey Badhani
    Shrey Badhani

    Said Shrey Badhani, Co- founder, Kapiva: “We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months.”

    Ashish Khazanchi
    Ashish Khazanchi

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household’s life with innovative formats. Kapiva did exceedingly well in the last few years with people’s attention shifting to better nutrition and going forward, we’ll look forward to building even higher relevance for the brand in the consumer’s mind.”

     

     

  • New campaign to celebrate Earth Day and its core beliefs

    Dia Mirza appointed brand ambassador of Lotus Organics+

    By Our Staff

    Lotus Organics + has appointed Dia Mirza as the brand ambassador for its Lotus Organics+ range of skincare and hair care products. As the face of the brand, Dia will appear in multiple campaigns which will run across digital platforms.

    Said Nitin Passi, Joint Managing Director, Lotus Herbals: “Lotus organics+ is a brand committed to a non-toxic lifestyle and emphasizes the benefits of living life the organic way. We are delighted to associate with Dia Mirza, who shares the same passion for a better, greener world. She personifies the organic lifestyle, cares about the environment, and makes conscious choices towards sustainability. Actress Dia Mirza elaborates, “I’m proud to be associated with Lotus Organics+, a brand that has deep-rooted values and an ethical approach towards the environment. It is a responsible 100% certified organic beauty brand committed to providing holistic skincare and hair care products without using any parabens or harmful chemicals. I am personally committed to sustainable living and aim to live a no-plastic lifestyle.”

     

     

  • Conceptualised by Ogilvy India and executed by Dentsu Communications

    Tata Sky unveils murals of Gujarati actors

    By Our Staff

    Tata Sky has launched a mural campaign in Gujarat to bring alive the local flavour by associating with popular Gujarati cinema actors. The campaign is conceptualized by Ogilvy and executed by Dentsu Communications, along with Bollywood Art Project (BAP). The wall murals will cover 375 walls across 133 towns.

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign- “Iss khidki ko khol dala toh life Jingalala”. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all.”