MxMIndia

Category: PRODUCTS

  • Films for Maruti Suzuki hatchback

    Dentsu Impact creates campaign for 2021 Swift

    By Our Staff

    Maruti Suzuki has launched its latest campaign for the 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of Maruti Suzuki hatchback. The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

    Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited: “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors. The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”

    Added Amit Wadhwa, President, Dentsu Impact: “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”

    Said Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact: “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”

     

  • To convince people to buy health insurance with strapline ‘#ABHIKaro’

    Aditya Birla Health Insurance launches new campaign

    By Our Staff

    Aditya Birla Health Insurance Company Ltd. (ABHICL) has launched a two=video multilingual, multi-platform campaign ‘#ABHIKaro’. The campaign promotes the idea of ‘Chuno insurance jo de zyada’ (choose an insurance that gives so much more!)

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital: “The phrase ‘ABHI kya kar raha hai?’ is multi-dimensional and very commonly used in conversations across India. It can be a way of greeting, an inquiry, a question, or more. The ‘ABHI Karo’ campaign has used this as a hook to detail what ABHI i.e.; Aditya Birla Health Insurance is doing for its customers. The word play on the brand name allows for a high recall value and incorporates humour while reminding viewers regarding the importance of the comprehensive and ‘health first’ offerings provided by Aditya Birla Health Insurance”

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The concept of ‘#ABHIKaro’ was derived from the sense of urgency to convince people to stop procrastinating and buy health insurance right now and thus ‘#ABHIKaro’. We want to urge our customers to seek more from health insurance – ‘Chuno insurance jo de zyada’ i.e. to think beyond protection from medical expenses and to explore plans that provide progressive healthcare services along with access to the wellness ecosystem. With Aditya Birla Health Insurance’s feature-rich offerings such as the ‘Activ Health’ policy, one can get “zyada” from their health insurance. At ABHI, we have constantly taken efforts to evolve with the growing health and wellness needs and to provide truly comprehensive protection to our customers and so “#ABHIKaro.”

  • To take the brand’s story forward to consumers

    Wondrlab wins mandate of Ovenstory Pizza

    By Our Staff

    Ovenstory Pizza has awarded its creative mandate across television and digital platforms to Wondrlab.

     

    Said Indrajit Ghosh, Global Head, Marketing Communication and Design, Rebel Foods: “Pizza is the ultimate comfort food for so many of us. What is necessary, however, is to understand what the customer wants, rather than ‘what works’. There is a reason customer love is at the forefront of all of Rebel Foods’ decisions. Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results!”

     

    Added Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab: “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”

     

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • Echoes the brand power of Khud Pe Vishwaas or ‘Self-Belief is the Greatest Investment’

    Tata Mutual Fund films new campaign

    By Our Staff

    Tata Mutual Fund has launched a brand campaign which anchors on the power of self-belief.

    Said, MVS Murthy, Head – Marketing, Digital and Corp Comm, Tata Asset Management Limited: “We wanted to create a story with a distinct persona that brings together our group’s core ideology, our approach to running our business and a universal thread that can cut across gender, age, geography or life-stage. The commercial narrates the story of an aspiring nation, inspiring people to invest in themselves. We now have a universal plank that will resonate with all constituents – Investors, Corporates and Channel Partners across the globe. For self-belief belongs to everyone, that’s the nudge our brand attempts to give audiences. We do hope that an idea, that is a way of life for everyone will cut across our B2B, B2B2C and B2C audience pool. Going further, all our communication – brand, fund, partner and employee, will echo the power of Khud Pe VIshwaas, which is the biggest ever investment one can make and it can power many a dream. And full credit to our agency partners Grey India, for capturing the sentiment and the mood in a contemporary pacy manner.”

     

     

  • The cricketer will promote SportzXchange’s offerings as a part of an integrated campaign

    Fantasy Sports platform SportzXchange ropes in Prithvi Shaw as brand ambassador

    By Our Staff

     

    SportzXchange, the fantasy sports platform, has roped in Prithvi Shaw as its brand ambassador. SportzXchange will create content featuring Shaw as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra

     

    Said Hari Narayan, Founder & CEO of SportzXchange: “We welcome Prithvi Shaw on board for an exciting journey with SportzXchange.  We have always believed in India’s youth, their limitless energy and vast potential to perform under challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit. We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the esports category in India.”

     

  • To launch new smartphone devices in their V series soon

    Vivo onboards Virat Kohli as brand ambassador

    By Our Staff

    Vivo has announced Virat Kohli as its brand ambassador. A 360-degree marketing approach will characterise Civo’s association with Virat Kohli. Virat will be seen spreading awareness and promoting the launch of Vivo’s upcoming products series in the pipeline.

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”

    Added Kohli: “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are gamewinning. Associating with such a brand that understands and delivers to the audience is quite exciting.”

     

     

  • As the Chief Customer and Brand Officer

    Asha Kharga joins M&M

    By Our Staff

    Mahindra & Mahindra has announced the appointment of Asha Kharga as Chief Customer and Brand Officer for the Group. She will steward the Corporate Brand and will oversee the Group’s e-commerce platform M2All, Mahindra’s innovation agenda and Mahindra Racing.

    Said Dr Anish Shah, MD and CEO, Mahindra Group: “Mahindra has a rich history of innovation, and care for its stakeholders. However, customer expectations are constantly evolving. Asha’s rich and diverse experience will help our businesses stay at the cutting edge of customer experience.”

     

     

  • Willbe involved in digital creative strategy and social media campaign

    Evolve Digitas wins mandate for SoulFuel

    By Our Staff

    Evolve Digitas has won the digital mandate for SoulFuel, a protein supplement. As per the mandate, the scope of work includes brand’s digital and social media strategy, e-commerce portal development and management to position SoulFuel as a superior nutritional and dietary supplement brand.

    Said Priyanka KaulLakdawala, Founder, SoulFuel: “We decided to go ahead with Evolve Digitas because they brought a unique combination of freshness and great insights. The agency understands our ambition for increasing awareness about the protein needs of the human body and stimulating the desire to adopt a healthier lifestyle.”

    Added Aparna Gupta, Managing Director, Evolve Digitas: “The digital and creative mandate for SoulFuel is a great opportunity for us to work with one of the leading brands in the rapidly growing fitness segment and we are aligned with the brand’s aspiration and the audience’s expectations.”

     

     

  • Popular comedians collaborate to drive awareness and encourage India to #TakeItLite

    Tata Salt Lite ads on hypertension

    By Our Staff

    Tata Salt Lite has launched an awareness campaign in collaboration with India’s popular comedians – Zakir Khan and Atul Khatri. The initiative uses humour to build education around hypertension, a rising health concern.

    Said Richa Arora, President, Packaged Foods, Tata Consumer Products, India: “We have seen increased levels of stress among India’s urban adult population which is known to cause Hypertension. While some people make a start controlling the intake of sodium along with an active lifestyle, the task for us is increasing the levels of awareness about the early signs of Hypertension. Therefore, our campaign is aimed at educating consumers about it and urging them to #TakeItLite.  Our Tata Salt Lite™, a 15% low sodium salt is designed to provide a convenient option to those advised to keep blood pressure in check by cutting down sodium intake.”

    Added Dr. Narsingh Verma, Secretary-General, Indian Society of Hypertension (ISH): “There has been a steep increase in covert stress and underlying anxiety this year which has led to more people experiencing high blood pressure or even Hypertension. In fact, Hypertension is more common than considered, with nearly 30-40% of India’s adult population afflicted with it (source). At a primary level, however, this can be easily managed by keeping a watch on one’s diet which includes consuming a low sodium salt.”

    Said Mohit Malik: “#TakeItLite is an important message for people to hear and know more about – now more than ever. We too learnt about the effects of anger on one’s well-being having seen a family member experience Hypertension and ever since, have been taking active steps to manage Hypertension in our families. Both Aditi and I try and follow a healthy lifestyle and keep a count on our sodium intake by consuming Tata Salt Lite™ which is a 15% low sodium salt.”

     

     

  • To explore flavours of India through popular train journeys

    Ixigo launches campaign #TrainKaSwad

    By Our Staff

    Travel app Ixigo has rolled out a campaign #TrainKaSwad in collaboration with food YouTuber and blogger, Gaurav Wasan to explore best of Indian street food through train journeys. The video series will showcase train adventures across India, covering Indian cities and discovering food vendors and famous delicacies.

    Said Aloke Bajpai, CEO & Co-founder, Ixigo: “Train journeys give travel a whole different feel and very few modes of transport can compare to the thrill of train travel. It’s the perfect way to experience the unique, diverse and cultural experiences that Indian cities have to offer. Through this new campaign our focus is to bring people closer to the real India through a great Indian rail adventure.”

  • Features Boman Irani in the TVC

    Ogilvy designs new campaign for Greenply

    By Our Staff

    Greenply Industries Limited has launched its brand campaign to highlight the risk of formaldehyde emission from plywood and showcase Zero Emission (E-0) product range. The TVC campaign has been created by Ogilvy India featuring Boman Irani in the lead.

    Said Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd:  “There has been a significant change in the consumer buying pattern. People are more focused on maintaining a clean environment inside their homes as well. The campaign is all about creating awareness on what E-0 emission stands for.  The commercial operates in the space of humour to strike a chord with our target audience. With increasing awareness about the harmful consequences of air pollution on human health, consumers today are extremely concerned not only about their external environment but also about the Indoor Air Quality where they live. The rising concern pushed us to come up with this innovation.”

    Added Sujoy Roy, Executive Creative Director, Ogilvy:  “Musical banter is one of the oldest forms of creative expressions. It makes the intended message more memorable simply by being engaging, lyrical and humorous. We thought that a comic dialogue leading to a conversation on formaldehyde emissions might just be the way to reach out to homeowners, across social, cultural and class identities. We couldn’t think of anyone better than Boman Irani for the role. His presence, not to mention his inimitable brand of humour, adds a touch of domestic familiarity to the campaign.”