Apollo Tyres is back with the #BadRoadBuddies in a digital format. As most of the activations have moved to the virtual space, the company has also chosen the path of building the community of enthusiasts online and is opening this event to the SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.
Said Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd: “We wanted to provide the enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We have opened this to people who love to explore the unexplored, and enjoy driving, whether on a two-wheeler or a four-wheeler, and our range of tyres will always be a reliable companion for their drive.”
Quaker has launched a TVC campaign #OneOatsManyTastes Quaker Oats with Flavour Mix. The film has been directed by Bauddhayan Mukherji of Little Lamb Films.
Said Sonam Vij, Associate Director and Brand Head – Quaker, PepsiCo India: “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and our latest introduction – Quaker Oats with Flavour Mix, is giving consumers a nutritious yet tasty breakfast option. The new TVC depicts the power of oats in a tasty and indulgent way and showcases how consumers can now use any one of the two delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour mix sachets, that come along with their favourite Quaker Oats, to whip up a tasty preparation of their choice. We believe Quaker Oats with Flavour Mix will surely give consumers a delightful experience of enjoying Quaker in a new and flavourful way, every day.”
Added Ritu Nakra, WPP Lead at Wunderman Thompson, India: “Life today is a race to do more as we want more fun, more experiences and more opportunities. Our appetite for life is huge and the same goes for what’s on our plate too. Consumers are always looking for tasty and nutritious options. That’s why, with the new Quaker Oats with Flavour Mix, we are bringing unique product innovation to your dining table with two delicious new flavours inside every pack. With this tasty flavour mix from Quaker Oats- we are ready for a day full of more!”
Fashion brand FBB has launched a Holi campaign – #FilterWaliHoli with a filter on Instagram. It has partnered with digital marketing agency NDMPL to launch a film, ‘Holi Ka Har Rang, fbb Ke Sang’ along with custom audio.
Said Pawan Sarda, Head of Marketing and Digital – Future Group: “Festivals are an integral part of our Indian culture. Holi is yet another important festival that is celebrated throughout, across the country, by every individual. Celebrations have become so important, that people do not want to miss out on one another. Hence, we wanted to create something memorable, everlasting, and an overwhelming, fun experience for everyone to enjoy.”
Added Natasha Saraogi, Founder, NDMPL: “This has been a wonderful experience. Creating this campaign has made my team and I, both reminisce on what we have missed out on. The process has been exciting and great, and we cannot wait to share this filter with each one of you. While the response is awaited, we dearly hope everyone enjoys this festival responsibly and in true spirit!”
Tanishq has launched a new campaign to promote its range of engagement rings with a digital film. The 90-second film has been conceptualised by Tanishq and Lowe Lintas.
Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “There comes a moment in our lives that defines the love of a lifetime and often that very moment overwhelms us with emotions that bind us with our partner for life. We believe that in that one precious moment when you realise that you have truly found the one… in that moment #WhenItRingsTrue…you have found not just a partner, but a best friend, a confidante and a soulmate! And our Engagement film is our sincere attempt to reflect upon the priceless moment ‘When It Rings True’ of the relationship nestled in the everlasting aura of love. Young couples today want Engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners.”
Added Sagar Kapoor- Chief Creative Officer – Lowe Lintas: “When it rings true’ is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life stage, those butterflies in the belly make you wonder are things happening too soon. It’s a delicate emotion that needs a nudge from you partner. That’s what this story does. Also since these are Engagement Rings, the idea sits beautifully on the emotion.”
The Times of India has released a campaign in their top eight editions to bring alive the unboxing of the new Redmi Note 10 series smartphones. The top flaps of the glazed French windows were of special glossy newsprint – giving the innovation a premium and upmarket feel, in sync with the new Redmi phones.
Said Partha P Sinha, President Response, The Times Group: “What’s unique about the print medium is that it allows innovation and customisation in ways that bring alive a brand’s unique requirement. The ‘French window’ is one such innovation that engages readers through a ‘reveal’. It’s a great tool to bring alive a brand launch in an impactful manner. This is for the first time that a smartphone brand has used this innovation to market its product.”
Added Sandeep KS, Associate Director – Redmi Marketing: “Our idea was to marry a smartphone unboxing experience with a format that can be enjoyed by consumers across the country. Times of India being the most read national daily was the ideal choice to execute this revolutionary front page innovation idea for a revolutionary product like Redmi Note 10 Pro Max for the first time ever for a smartphone”.
Berger Paints has given the social media mandate for corporate communication to Mirum India, part of WPP Group. Mirum has been tasked with building the corporate brand on social media and highlighting the key achievements going forward. The account will be serviced from Mirum’s Mumbai office.
Said Abhijit Roy, MD and CEO, Berger Paints India: “With the wide propagation of Social media, companies now need to reinvent their communication strategies to reach out more efficiently to their consumers, investors and other key stakeholders. We are sure that the association with Mirum India would help us in strengthening our corporate brand and create enhanced stakeholder engagement avenues in the current times.”
Added Sanjay Mehta, Joint CEO, Mirum India: “Social media is the future of corporate communication. It plays the role of an image builder, an enhancer and a maintainer… all rolled into one. Berger Paints is one of the respected companies in the Indian market and comes with a rich brand legacy, which we look forward to amplifying through social media. Our experienced team is confident of delivering a solution which the brand deserves.”
Crompton Greaves has launched a multimedia campaign for its new Optimus Air Cooler range. Conceptualized by BBDO, the short film shows Crompton’s perfect summer solution – “Hottest Day Main Bhi Jaldi Cooling” with its Optimus Desert Air Coolers.
Said Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd.: “We wanted to communicate the superior performance of our product in an interesting and entertaining manner that not only underlines our key messaging but also highlights our technology in an effective way. Our Optimus Air Cooler range follows the basic consumer insight of wanting instant cooling the minute one feels the heat. Our thoughtful design has incorporated a lot of small features in the product that actually make “jaldi cooling” possible like the larger fan blades, a larger ice chamber that’s easy to maintain hence providing uniform cooling. Apart from this there are mosquito nets & an auto drain pump on account of which mosquitos will not find our coolers to be a breeding ground. Our lighthearted tongue-in-cheek messaging not only adds humour but also captures the basic and most important benefits of what our product offers in the long run.”
RR Kabel, a part of RR Global’s USD 850+ million conglomerate and a leading wire and cable manufacturer in India, has marked its debut this IPL season. The company is the official sponsor for Kolkata Knight Riders this year.
Said Kirti Kabra, Director, RR Global: “We are elated to be a part of a magnanimous celebration like IPL and about our partnership with Kolkata Knight Riders. The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as KKR team which makes our partnership more meaningful with them. We are confident that this alliance will be fruitful for both the teams and we are definitely rooting for KKR’s big win this season.”
Added Kaustubh Jha, Marketing Head, Kolkata Knight Riders: “RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board.”
Kotak Mahindra Bank Limited (KMBL) has announced the launch of a multimedia campaign focusing on its 6.65% per annum interest offer. This is a special, limited period offer that is available till March 31, 2021. The multimedia campaign includes a series of three videos that will be played across digital and social media platforms. The outdoor campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd and the social and digital campaign has been designed by Tonic Worldwide.
Said Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank: “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”
Dentsu has been appointed as the agency partner for William Grant & Sons, a Scottish company that distils Scotch whisky and other selected categories of spirits.
The appointment is the result of an Asia Pacific (APAC) business consolidation which concluded at the end of 2020. This will see Dentsu driving omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
Said Susie O’Donoghue, Global Head of Communication Strategy and Planning, William Grant & Sons: “We have an established global relationship with dentsu and after engaging with the APAC team during our chemistry meeting, we were impressed with their well-rounded thinking, demonstration of planning capability, as well as expertise in driving omnichannel thinking. Throughout the engagement, dentsu demonstrated in-depth understanding of our consumer landscape, ever evolving media and tech ecosystem. Most of all, we like that they have expertise working with clients in the alcohol and spirits business. We look forward to partnering with dentsu to drive growth for our brands in APAC.”
Prerna Mehrotra
Added Prerna Mehrotra, CEO, Media, APAC: “We have been working with William Grant & Sons globally and are delighted to have managed to expand this partnership within Asia Pacific. At dentsu, our role is to drive accelerated growth for our clients by delivering experiences consumers want today, whilst unlocking the promises of tomorrow. By understanding our consumers’ world digital first, we are able to unlock new growth opportunities at every stage of the consumer journey. For William Grant & Sons, this has translated into a full digital transformation project as we look to support them in their omnichannel, ‘people first’ future. We are excited to work on iconic William Grant & Sons brands and delighted to partner them in their omnichannel journey here in APAC.”
Cashback online shopping site GoPaisa has announced a digital campaign called #PartyonwithGoPaisaCashback to spread awareness around cashback. The campaign has been launched ahead of Holi keeping the shopping traffic in mind. The cashback platform has unveiled a series of shot videos in the form of short situational dialogues to spread awareness around the concept of cashback and added money-saving methods. The campaign is live across the social media platforms connecting directly with the potential online shoppers.
Said Ankita Jain- CO-Founder, GoPaisa: “A lot of people are still directly opting for the offers that appear on the checkout while shopping on eCommerce websites. Though people are aware of the terminology of ‘cashback’ they still have not really developed a habit of opting for a cashback coupon before hitting the pay button. And the difference that an added cashback offer can make is significant. Hence, we are launching this digital campaign to create awareness with a dash of humour, which falls in line with the taste of the digital audience too.”
Taproot Dentsu India has launched a second film as part of the agency’s ongoing ‘More Together’ campaign for Facebook. The film illustrates the platform’s power of connections and communities through yet another story.
Said Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu: “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”
Apollo Tyres is back with the #BadRoadBuddies in a digital format. As most of the activations have moved to the virtual space, the company has also chosen the path of building the community of enthusiasts online and is opening this event to the SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.