MxMIndia

Category: PRODUCTS

  • The 40- second TVC captures the essence of the brand’s purpose of positive ageing and advocates community living for seniors

    Columbia Pacific unveils its second TVC

    By A Correspondent

     

     

    https://www.facebook.com/Columbia.Pacific.Communities/videos/2566298073582238/

     

    To promote community living as a concept for senior citizens, Columbia Pacific Communities, India’s largest senior living community operators unveiled a new promotional campaign for Tata Sky viewers. The new TVC highlights why community living is the future for seniors in India. It aligns with the brand purpose of positive ageing and clearly positions the offering as “serviced residences for seniors” differentiating it from old age homes.

     

    Highlighting the concept of the TV campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities: “Our month-long campaign on Tata Sky Seniors is an ode to the idea of community living, and what it truly means to live in a happy and energising community in your golden years. It’s no secret that loneliness is the biggest killer amongst seniors; a self- sufficient community and with like-minded people is the biggest antidote to isolation and loneliness in one’s advanced years and the secret to ageing positively. Besides, in extraordinary times like this, a community stands for you.

     

    This TVC was conceptualised and scripted by creative agency Famous Innovations and produced inhouse using stock images while adhering to social distancing and quarantine norms.

     

     

  • The digital film encourages people to work out from home

    Gatorade asks people to invest in personal fitness

    By A Correspondent

     

     

    https://www.instagram.com/p/CAM0w03n8oc/

     

    Sports drink Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film encouraging people to work out from home.

     

    Said Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India: “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”

     

     

  • The campaign amplifies Prime Minister Narendra Modi's message of being Vocal For Local and self-reliability

    Kamdhenu Paints launches ‘Be Indian Buy Indian’ campaign

    By A Correspondent

     

    Kamdhenu Paints has launched a new social media campaign titled ‘Be Indian Buy Indian’ to amplify Prime Minister Narendra Modi’s message of being Vocal For Local and self-reliability.

     

    Talking about the campaign, Mr. Saurabh Agarwal, Director, Kamdhenu Limited said, “The fight against the pandemic COVID-19 is a joint effort by the government and citizens of the country. Kamdhenu Paints, as a responsible Indian Company has been doing its bit in contributing to the fight. By leveraging social media platforms to promote awareness and by standing firmly behind the government in its effort, we hope to have played our part and we will continue with our initiatives to reach out to registered painters and other needy in help”.

     

    As lockdown guidelines are being relaxed incrementally, we must continue to cooperate with the government and care for each other as a society. With the economy suffering because of the lockdown, this is the time for us, as citizens, to listen to the appeal made by PM Modi and buy locally produced goods and services only. Kamdhenu Paints encourages everyone to follow all safety guidelines issued by the government and we will continue to stand with the government in its initiatives.

     

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content for brand film

    By A Correspondent

     

    Property platform Magicbricks is driving positive consumer sentiment in the national lockdown by encouraging its employees and partners to come together for a crowd-sourced first-of-its-kind brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of COVID-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added  Ankur Suman, Partner, RK Swamy BBDO: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • The account will be handled out of the Mumbai office

    Nerolac brings Leo Burnett on board

    By A Correspondent

     

    Nerolac Paints has added Leo Burnett to its roster of creative agencies after a multi-agency pitch. The account will be handled out of the Mumbai office.

     

    Speaking about the announcement, Anuj Jain, Executive Director, Kansai Nerolac Paints Limited said: “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand. As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”

     

     

  • The campaign is titled ‘India Ki Puraani Aadat’

    Lowe Lintas crafts new film for India Gate Basmati

    By A Correspondent

     

    India Gate Basmati Rice unveiled a new campaign conceived by Lowe Lintas Delhi titled ‘India Ki Puraani Aadat’.

     

    Said Ayush Gupta, Business Head, KRBL: “India Gate has been a part of Indian households since many years. Our baseline, ‘India ki Puraani Aadat’ says that beautifully. This is a unique angle on lockdown which belongs to the brand. The film is an ode to old habits from another old habit of India. We hope it makes you smile and gives you strength, to see this through.”.

     

    Commenting on the campaign thought, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “India Gate is a brand that has always stood for all that is good about India. As families spend time indoors during the lockdown, they are rediscovering things they once used to do together, old habits they had always loved. The brand celebrates these ‘purani aadats’, habits that unite us and make us quintessentially Indian.”

  • It remembers the beautiful memories around tea that one collectively spends as a community

    Society Tea introduces #StayAtHome campaign

    By A Correspondent

     

    Society Tea has launched its #StayAtHome campaign, to encourage safety, remembering the beautiful memories around tea that one collectively spends as a community.

     

    Commenting on the occasion, Karan Shah, Director, Society Tea said: “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”

     

     

  • The message has been replicated in five countries (other than Nepal) – Brazil, China, India, Sri Lanka and Bangladesh –and across seven languages

    Outreach Nepal curates multi-country campaign on #BasicHumanity

    By A Correspondent

     

    Ujaya Shakya and his team from Outreach Nepal initiated a simple exercise to take forward their meesage of empathy and share with the world simple things like sharing food recipes, a book one has read or even the best films one has watched.

     

    The message has been replicated now in five countries – Brazil, China, India, Sri Lanka and Bangladesh –and across seven languages.

     

    The first country to adapt the idea is Brazil led by Daniel da Hora, Chief Creative Officer, DH, LO Creative Boutique. He reached out to Shakya and said: “The pandemic made us reflect that we, as humanity, are deeply connected to each other. What affects one, affects us all. Besides, the lack of equal opportunities and access to the basics is also a global threat.” He further added, “Empathy is when you put yourself on the position of another person. In a times such as this we see so many privileged people sharing their quarantine routine, so full of everything and so easily because of having everything can be a trap in a world so full of inequality.”

     

    Added Rashid Khan, Founder and CEO of Creato from Bangladesh: “#ORNKnowledge is a knowledge platform initiated by Outreach Nepal who lifted this campaign to raise empathy in current pandemic situation which is worth to support.”

     

    From China Dr Owen Jia, President of the ECI Awards, voiced his support and said: “In fighting this Covid-19, the common viral enemy of mankind, this movement is very timely, reminding us that human beings must care for each other, help each other and be friendly with each other no matter whatever language, faith and race they belong to.” And from Sri Lanka, Rohith Hettiaratchi, Director Business Strategy and  Planning at Media Factory wrote: “This campaign opened up the insensitivity of such uploads encouraging people to be more humane. The problems are the same across the sub-continent in terms of food availability and scarcity, hence it is very relevant to our market in Sri Lanka.”

     

    From India, Prof Ujjwal K Chowdhury, Pro Vice Chancellor of Adamas, Protik Basu, Managing Partner, Weaddo and FMCG consultant Jitendra Gupta spoke in glowing terms about the Outreach Nepal effort.

     

    Said Shakya who is Managing Director, Outreach Nepal: “At Outreach we believe advertising now has a bigger role to play. And we thought that in these uncertain times, we need to be more empathetic, more humane towards the less privileged. Our small initiative is simple, just a reminder of the basic humanity which we all have inside us. This campaign is not meant for those who are actually suffering – they might have little access to social media in these tormenting times. On the contrary this is meant to sensitise us, the forgetful privileged. The team at Outreach is very happy that people across countries are reacting positively to the message. The new normal will makes it necessary that we have new insights and new visions. And now we know that there cannot be a bigger insight than ‘Empathy’.”

     

     

  • As a part of the initiative, the tea brand is donating payments for more than 2 lakhs cups of tea

    Tata Tea Chakra Gold launches #OruTeaSollunga campaign in TN

    By A Correspondent

     

    In an attempt to ease the financial situation of tea shop owners, Tata Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward to launch a campaign #OruTeaSollunga.  The initiative spreads awareness calls for people to digitally donate payment equivalent for a cup of tea. On its part, Tata Tea Chakra Gold is donating payments for more than two lakhs cups of tea to add to the contribution from patrons to select tea shops in Tamil Nadu.

     

    Speaking about the initiative, Puneet Das, Vice President – Marketing, Beverages India, Tata Consumer Products, said: “Tamil Nadu’s Tea Kadais are a favuorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well. The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop Anna in these difficult times. People can pay a nominal sum of Rs 10, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. As part of this initiative Tata Tea Chakra Gold is donating payments for more than two lakhs cups of tea, each cup worth Rs 10. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.

     

     

  • Campaign highlights celebrations with oneself and family amidst lockdown

    Shoppers Stop launches campaign for Eid

    By A Correspondent

     

    Shoppers Stop invites consumers to get #Selfieidi ready. In the new campaign, the brand encourages customers to get dressed up and celebrate the festival safely indoors.

     

    Notes a communique: “The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!”

     

     

  • The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown

    Equinox Films creates Airtel’s commercial while adhering to lockdown norms

    By A Correspondent

     

    Equinox films, a company owned by Ram Madhvani, has directed and produced the new commercial “Recharge Revolution” scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, for Airtel.

     

    The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. The actors and team headed by Annum Waris, Producer, Equinox Films took the right precautions against Covid-19 during the shoot.

     

    Talking about the same, Nitin Parmar, Director, Equinox Films said: “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”

     

     

  • The video marks the beginning of the actor’s association with the menswear brand from the Aditya Birla Fashion and Retail

    Peter England & Ayushmann Khurrana launch ad on face masks

    By A Correspondent

     

    Actor Ayushmann Khurrana in association with Peter England posted a short video emphasising the importance of wearing face masks while stepping out during this pandemic. This video marks the beginning of the actor’s association with the menswear brand from the Aditya Birla Fashion and Retail.

     

    Speaking on the association, Manish Singhai, COO, Peter England said: “As a responsible brand, we have strived to do our part in this collective fight against this global pandemic. Various studies show that wearing face masks as part of everyday routine is now crucial to contain the spread of COVID-19. Hence we have leveraged our strengths and skillset to produce high quality cloth-masks which are the need of the hour. We have collaborated and begun a long journey with Ayushmann Khurrana and our association marks the union of two iconic brands that are synonymous with honesty and authenticity. Our journey starts with a message for a special cause, to raise awareness about the importance of wearing cloth based face masks. We believe that Ayushmann, being a popular style and youth icon, will help in getting this social message delivered to large set of Indians across the country”