MxMIndia

Category: PRODUCTS

  • DViO designed a campaign to reach people across the country during the lockdown and help the mechanics’ family

    Motul & DViO Digital unveil #MotulFitnessChallenge campaign

    By A Correspondent

     

    DViO Digital has conceptualised a campaign for Motul India. Titled #MotulFitnessChallenge, the campaign is dedicated to the mechanics who have devoted their time and energy for the company and have taken care of engines for decades.

     

    Commenting on the campaign, Preetam Goswami, Director- Marketing and Business Development, Atlantic Lubricants & Specialties said: “The campaign was very close to our heart since we reached out to help our valued mechanics, they are our real assets. Also, we are ecstatic to join hands with DViO Digital and their incredible zeal and energy makes this campaign even more special.”

     

    Speaking on the campaign, Sowmya Iyer, Founder and CEO of DViO Digital added: “#MotulFitnessChallenge is an innovative initiative which helped Motul India to reach out and help their mechanics. DViO Digital is committed to creating opportunities for brands beyond conventional engagements that are integrated & effective, and help clients at every step of the journey.”

     

     

  • Seeks to create awareness around Covid-19 preventive measures

    Hamdard launches #MainDarpokHoon digital ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/indiahamdard/videos/240286330645781/

     

    Hamdard Laboratories has announced the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.

     

    #MainDarpokHoon campaign is conceptualised by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the government. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”

     

    Sharing the thought behind the campaign, Sharma added: “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”

     

     

  • Medimix took a creative leap and found an innovative way to pay tribute to these heroes

    Digitas & Medimix pay tribute to nurses

    By A Correspondent

     

    Medimix wanted to wish all nurses a Happy International Nurses Day yesterday (May 12) and took a creative leap to pay tribute to these heroes.

     

    Sharing his views, Rolf Hennessey, Creative Director, Digitas Bangalore, said: “In these uncertain times, healthcare workers across the globe have redefined their roles. So the team found a simple but engaging way to celebrate them.”

     

     

  • The ad film aims to celebrate the mother and daughter relationship, breaking the stereotype by taking an unconventional route

    Havmor Ice Cream’s brand campaign for Mother’s Day

    By A Correspondent

     

    Havmor came up with a digital brand campaign celebrating the bond between a mother and daughter on the eve of Mother’s Day.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We are utilizing our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “We wanted the film to bring a new side of our Mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor`s proposition of being a caring and innovative brand.”

     

     

  • Metro Shoes has been manufacturing shoes in India since 1947

    Metro Shoes gets vocal about local manufacturing

    By A Correspondent

     

    In an attempt to revive the Swadeshi campaign and embrace #AtmaNirbharBharatAbhiyan announced by Prime Minister Narendra Modi, Metros Shoes has showcased that it adapted ‘Make in India’ even before it was preached. Metro Shoes has been manufacturing shoes in India since 1947.

     

    The creative has been conceptualised by Makani Creatives. Notes a communique: “The idea was to revive the Swadeshi journey that Metro Shoes had with India and urge people to adapt to the concept of ‘Make In India’.”

     

     

  • Fastrack has taken it up a notch by documenting the significant change in their TGs behaviour with the “What You Heart Now” video

    Fastrack’s new campaign showcases how Gen-Z is living the Q-time

    By A Correspondent

     

    To connect with its young TG, Fastrack Reflex has come up with a new video that showcases everything that Gen-Z is doing to keep up with their friends, family and followers in the Lockdown. Fastrack has taken it up a notch by documenting the significant change in their TG’s behaviour with the “What You Heart Now” video.

     

    Ayushman Chiranewala

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With the campaign “What you Heart Now” the brand laurels the attitude of never letting any situation inhibit the spirits of the youth. The young, outgoing, adventurous souls have made staying indoors happening and fun. Within the four walls of home, they continue doing what they are passionate about, be it socializing over group video calls, acing their coffee-making skills or making TikTok videos. To ensure we connect further to our audience, we have been encouraging them to share their in-house stories with us and tell us what their heart calls out for.”

     

    Puneet Kapoor

    Added Puneet Kapoor, Regional Creative Officer at Lowe Lintas: “The youth is the fastest to adapt and accept the new-normal of how our lives have changed through these lockdown times. The tsunami of fabulous content created in the last 40 days stands testimony to this. What one’s heart desires and how we’ve adapted in these times, has found such numerous expressions and that’s exactly where a Fastrack idea property of #WhatYouHeartNow sits. Kudos to the Shiv-Deepesh team at Lowe to have pulled this quirky content piece amidst the lockdown.”

     

     

  • Tea will distribute food kits to the elderly (above 60 yrs of age), across India, in partnership with Help Age India

    Tata Tea Jaago Re partners with HelpAge India

    By A Correspondent

     

    In the wake of the Covid-19 situation and extended lockdown period in the country, Tata Tea has unveiled a social initiative titled Iss baar #BadonKeLiye #JaagoRe

    Taking this initiative forward, the tea-maker has now partnered with HelpAge India, a leading charity in India working for the elderly, to continue to make a meaningful and genuine change in the lives of elders. With this association, the duo will work towards providing on-ground help to elderly in different states of India during this crisis.

     

    Commenting on the association, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said: “In these troubled times, it is our simple yet genuine endeavour to contribute towards making a meaningful change and to lend our sincere support to the senior citizens in the country. To help us in our efforts towards the same, we are pleased to get into a partnership with HelpAge India, who have been serving the elderly cause for 4 decades. Together with this association we encourage everybody to also join the initiative and help us in supporting our elders during this crisis.”

     

     

     

    Added Mathew Cherian, CEO , Helpage India: “Helpage India has been working with and for the disadvantaged elderly, serving their needs in a holistic manner, enabling them to live active dignified and healthier lives. During the Covid-19 pandemic, it is all the more important for us to step up and help one of the most vulnerable sections – the senior citizens. We are happy to be associated with Tata consumer products for the Iss Baar #Badonkeliye #Jaagore cause of helping the elderly in every possible way we can.”

     

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content to launch latest brand film

    By A Correspondent

     

    Magicbricks drove positive consumer sentiment amidst the national lockdown by encouraging its employees and partners to come together for a crowdsourced brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of Covid-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added Ankur Suman, Partner, RK Swamy BBDO, said: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • Garners a massive 10 billion views in the first six days alone

    Parachute’s #ChampiBeats garners great traction on TikTok

    By A Correspondent

     

    Marico Limited’s hair-nourishment brand, Parachute Advansed, has launched #ChampiBeats, a campaign to encourage consumers to use the lockdown time to bond with their loved ones over a musical champi. Roping in TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a massive 10 billion views in the first six days alone.

     

    Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed is a brand that stands for care and nurturance, and shares an extremely strong connect with its consumers. During the on-going lockdown, we felt that the brand can help people make the most of their togetherness, while also helping them deal with the stress of the situation. We launched Parachute Advansed #ChampiBeats on TikTok to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with loved ones. In collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way, while staying true to the core value of the brand which is providing superior nourishment.”

     

    Added Venkatagiri Rao, Chief Creative Officer, VMLY&R India & South East Asia: “When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation. Creating memorable ‘connected experiences’ and connected brands is what we do at VMLY&R, and this is a very good example of that approach.”

     

     

  • The final logo was selected after screening more than 3000 entries received pan India and will be first showcased on the upcoming V19

    Vivo announces crowdsourced ‘Make in India’ Logo

    By A Correspondent

     

    Vivo, the smartphone brand, has announced the winners of its ‘Make in India’ logo contest today. Bringing to life the brand’s Make in India commitment, the winning logo, designed by Rahul Patel (a design enthusiast from Mumbai) and crowdsourced on Talenthouse India (a Division of Reliance Entertainment) will be printed on all Vivo devices including the recently launched V19. This logo reestablishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India.

     

    Congratulating the winners, Nipun Marya, Director-Brand Strategy, Vivo India said: “It is a moment of delight for us to announce the winners of ‘Make in India’ logo contest. It was great to see participants unleash their creativity and share so many wonderful designs. I congratulate Rahul for winning the contest as his design was a perfect blend of all elements that represent India that were strategically placed into a gear mechanism. Ingenious!”

     

     

  • The campaign attempts to shatter the stigma through a simple message

    Red Label highlights need for benevolence in campaign

    By A Correspondent

     

    Brooke Bond Red Label has launched its latest ad film emphasising on the importance of compassion during these difficult times. The campaign attempts to shatter the stigma through a simple message: being told to stay alone is not the same as being left alone.

     

    Said Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, on the campaign: “Social distancing is the need of the hour but the paranoia in people makes them act in an extreme fashion. This often leads to ostracism of the person suffering from Covid-19. Not only does she or he have to deal with the illness but also the stigma and rejection. Brooke Bond Red Label believes that togetherness can prevail at all times. Yes. You can be physically distant and find a way to care for someone. With this in mind, Chinmay and Akshay wrote the story. Credit to them and the director Buddy, for producing it so beautifully.”

     

    Added Shiva Krishnamurthy, Vice President – Tea & Foods, HUL: “We can be socially connected even while we are physically distant’ is the message that Brooke Bond Red Label would like to convey through this new film. Brooke Bond Red Label’s purpose is to make India more inclusive. We strongly believe that a tasty cup of tea can help overcome prejudices that come in the way of bringing people together. Set in today’s times, this film is yet another execution of our long running Swad Apnepan Ka campaign.”

     

     

  • The campaign highlights the importance of safety and hygiene to fight COVID-19

    Big Bazaar’s Ramzan campaign speaks about the power in prayer

    By A Correspondent

     

     

    https://www.facebook.com/BigBazaar/videos/2470490566598043/

     

    Believing in the power of prayer, Big Bazaar has released a heart touching campaign called, ‘Ibaadat Bhi, Hifaazat Bhi’ (prayers with safety) for Ramzan. The campaign is conceptualised by DDB Mudra and is in line with the brand’s larger initiative of helping every Indian stay safe and protected.

     

    Created, recorded, edited and scripted all by working from home; the campaign has been successful in making an instant connect with its customers across the country.

     

    Speaking about the film, Pawan Sarda, Group Chief Marketing Officer, Future Retail said: “The concept shared by our agency DDB Mudra was so unique that we were absolutely sure we wanted to make this film, despite the lockdown constraints. We decided to shoot it with phone cameras. For us the intent was more important than the production value. The agency shot this film with zero budget.”