MxMIndia

Category: PRODUCTS

  • The video sees Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself

    Voltas and Ogilvy urge Indians to be adjustable during the lockdown

    By A Correspondent

     

    Earlier this year, Voltas launched its maha-adjustable campaign for its new range of ACs that could adjust between multiple tonnage modes. And since the lockdown, the words ‘Maha-adjustable’ have been reborn with a very different message at heart.

     

    The video sees protagonist Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself and how the lockdown has changed him as a person.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “This lockdown really has changed everything. Our Voltas Inverter ACs were Maha-Adjustable, and now we’ve also become maha adjustable. Not just in what we do in our homes, but also how so many of us from different cities have managed to come together to create this beautiful message in the most delightful way. It was an absolute joy to collaborate with Gajraj Rao on this film. Not only did he feature in it, but also volunteered to produce it for us, with his son Nikhil wearing the director’s hat. It’s work like this that makes one also look at all the good this new normal brings.”

     

     

  • This film has been written, produced, directed and narrated by Rohit Kumar Kanojia

    Nutrela Health unveils #DilKiBaat ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/Nutrela/videos/586720475523729/

     

    Nutrela Health has unveiled a new campaign #DilKiBaat, in association with digital media firm BC Web Wise. The campaign showcases what being stuck at home due to the lockdown feels like. It aims to give a message to people on staying positive and spending quality time with family.

     

    This film has been written, produced, directed and narrated by Rohit Kumar Kanojia.

     

    Said Darshan Panchal, General Manager, Nutrela: “The purpose of ‘DilKiBaat’ is to make people emotionally stable and realise the value of connection with family members while staying at home. The current situation is an appropriate time to discuss things and talk to family, while balancing both work and life. It is a human truth.”

     

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise:

    “Nobody knows what our future holds, so we should use this time at its best.  The lockdown has definitely not been easy to cope with. This film is designed to enable people to look at that brighter side, cherish those special moments even as they cope with the new normal.”

     

     

  • The brand has also asked it audience to capture their special wishes and moments with their mothers

    Titan tweaks its iconic tune to ‘Tune for Ma’

    By A Correspondent

     

    On the occasion of Mother’s Day 2020, Titan has launched ‘Tune for Ma’, a new take on the Titan signature tune. The brand has also asked it audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

     

    Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

     

    Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy added: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

     

     

  • The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc

    Now Salman Khan is brand ambassador for Navratna oil

    By A Correspondent

     

    Navratna Oil, from the house of Emami Limited, has kicked off its new season with actor Salman Khan.

     

    Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited, said: “We are very happy to have India’s evergreen hearthrob Salman Khan on board for our brand Navratna.  We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”

     

    The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc.

     

     

  • Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories

    Kalyan Jewellers celebrates motherhood with tribute by Amitabh Bachchan

    By A Correspondent

     

     

    https://www.facebook.com/KalyanJewellersIndia/videos/544228533120099/

     

    This Mother’s Day, Kalyan Jewellers launched a digital ad film with Amitabh Bachchan reciting the poem ‘Maa Tune Sone Ka Dil Paaya’ – thus paying tribute to all mothers. The video rendition of the poetic tribute features ‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked some of the best moments captured on camera to be part of the campaign video.

     

    Speaking about this campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use the evergreen voice of Amitabh Bachchan juxtaposed with real photos.”

     

    Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories.

     

     

  • The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family

    Johnson’s reminds moms that “they’re doing okay”

    By A Correspondent

     

    Baby care brand Johnson’s unveiled a digital video highlighting the joys and journeys of motherhood amidst uncertain times. The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family.

     

    Speaking about the video, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said: “We at Johnson’s have been proud partners to generations of mothers and understand that in current circumstances, they may feel uncertain and anxious about giving the best to their baby. On the occasion of Mother’s Day, we are championing mums everywhere through this video, highlighting the strength of their bond with their baby, and are assuring them with confidence that they are doing okay.”

     

     

  • On Mother’s Day, P&G unveiled a short film featuring true stories of undying love and care of real-life mothers

    P&G thanks mothers through its #ThankYouMa campaign

    By A Correspondent

     

    P&G tried to unite India to thank mothers through its campaign #ThankYouMa on Mother’s Day. Launched on Mother’s Day, the film is conceptualised by Leo Burnett India.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India: “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia and Managing Director, Leo Burnett India: “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”

     

     

  • The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India

    Asus celebrates Mother’s Day with #LikeMotherLikeAsus Campaign

    By A Correspondent

     

     

    https://www.facebook.com/AsusIndia/posts/3259385210762354

     

    Asus India celebrated “Mother’s Day” with its #LikeMotherLikeAsus campaign to promote meaningful gestures by motjers. The digital campaign was designed by Dentsu WebChutney in collaboration with Asus India.

     

    Commenting on the campaign, Paramjeet Singh Mehta, Head of Marketing, SYS Business Group, Asus India said: “Being a mother has its moments. Some are heartwarming, others messy, some thrilling, and other’s just overwhelming. Being a mother is full of these ups and downs, a seamless blend of the perfect and not so perfect moments. The #LikeMotherLikeAsus campaign is a perfect embodiment of this thought wherein we encourage our consumers to pause and take a moment to appreciate and be grateful towards this truly divine manifestation on earth.”

     

    Added Harsh Shah, Senior Vice President, Dentsu Webchutney: “We at Dentsu Webchutney, personally have been big fans of Asus laptops. Be it Zenbook Pro Duo or VivoBook, they are our favorites, purely for their multitasking capability. Beauty, display muscle, state of the art technology only adds to it. This makes Asus Laptops so relevant to us as Indians. Multitasking is in our genes, be it roles that we play in our daily life or things we do at work and our homes. Genes that we strongly believe are maternal. There is no bigger multitasker than our Moms in humankind and this reality seamlessly brought us to the biggest multitasker known to the Laptop kind. This Mother’s Day, instead of going conventional with a wish we decided to let people know the biggest inspiration that there is for Asus Laptops – Mothers. And what better way to say it than going with something every Indian relates to ‘Maa pe gaya hai’. Hence, the thought of #LikeMotherLikeAsus.”

     

     

  • The digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children, said the Nivea marketing head

    Nivea salutes caregiver moms on Mother’s Day

    By A Correspondent

     

    Skincare major Nivea launched a digital campaign to show gratitude and thank all those moms who are frontline caregivers working 24×7 for society leaving behind their own families and kids to face new challenges every single day.

     

    Speaking on the campaign, Sachin Killawala, Director Marketing, Nivea India said: “Nivea symbolises protection and care just like a mother’s instinct and that’s why this time we wanted to go beyond the traditional way of showering love to your own mom. This digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children. Nivea pays tribute to all the caregiver moms are the front runners and greatest Influencers of our lives in this pandemic.  We are extremely grateful as she stands by us as a pillar of support and wakes up every day to face new challenges leaving her family behind.”

     

    Added Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India: “From taking care of her family, to playing multiple roles, mothers are doing it all during the pandemic. What’s more inspiring are the mothers who extend their care beyond their home. These are mothers working in the field – countless doctors, nurses, policewomen, and other frontline caretakers and essential service providers. They’re going beyond the call of duty to heal, protect, and provide for people in these trying times. We owe them a huge debt of gratitude and this our way of paying tribute to them, and saying thank you”.

     

     

  • The campaign is a tribute to all the mothers who have been through rough patches

    Mother’s Recipe celebrates unconventional mothers in campaign

    By A Correspondent

     

    To celebrate motherhood, Mother’s Recipe launched a social media campaign #TasteofMothersLove. The campaign is a tribute to all mothers who have been through rough patches, joys and most importantly have been a pillar of support to those who are in desperate need for unconditional love.

     

    The campaign has been conceptualised and executed by Mother’s Recipe and Social Panga to celebrate unconventional moms and their role in the lives of children and those stuck away from home during the quarantine.

     

    Talking about the initiative, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd. said, “Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to spread the taste of mother’s love. With this online campaign, we want to highlight the dedication and selfless love of these unsung warriors like Mrs Sundari, Sabina Soloman and many other mothers like them. We are anticipating a greater response and participation from people across all generations. We urge more and more people to come forward to extend their wholehearted support towards this noble initiative.”

     

    Adding about the campaign, Himanshu Arora, co-founder of Social Panga, added: “Mother’s Day has always been special for Mothers Recipe as a brand and has played a vital role in talking about the importance of sharing mother’s love with those who lack it. And we intended to maintain the same brand essence this year as well with our take on the campaign. Most often we forget to talk about unconventional mother figures in our lives who make a lot of difference. With this campaign, we really want people to take a moment and celebrate these women who have spent almost their whole lives sharing unconditional love to those in need. The idea is to share the #TasteOfMothersLove through stories that touch your heart. What’s also incredible is that no one stepped out to make this film.”

     

     

  • In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

    Emami ropes in Divya Dutta for new TVC

    By A Correspondent

     

    Emami Healthy & Tasty, the edible oil brand of Emami Agrotech, has launched a campaign titled #CookForOurHeroes, with Foxymoron as its digital media partner.  The campaign features actor Divya Dutta and others

     

    Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said: “Empathy and gratitude is what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via art work, innovative videos and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful  that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

     

    In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.