MxMIndia

Category: PRODUCTS

  • The ad is set to bring back nostalgic memories from the 1990s

    Meera recalls good ol’ days with ‘Velikizhamai’ ad

    By A Correspondent

     

    Flagship CavinKare brand Meera re-telecast its popular ‘Velikizhamai’ ad across Tamil Nadu to bring back nostalgic memories from the 1990s.

     

    Said Gayatri Kabilan, Senior Manager- Marketing: “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasise the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”

     

     

  • Reassures painters and their families of their safe painting service

    Ogilvy Mumbai creates campaign for Asian Paints

    By A Correspondent

     

    Ogilvy Mumbai has devised a campaign for Asian Paints targeting painters and their families on ‘safe painting’.

     

    Said Amit Syngle, MD and CEO, Asian Paints Limited: “Communitarianism is mirrored in Asian Paints’ beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to assure people of the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services – the painter’s family.”

     

     

  • The channel has planned a curated line-up of ‘best of bro-hood’ movies and some quirky initiatives

    MNX celebrates Brother’s Day with campaign ‘#BroDaMan/

    By A Correspondent

     

    Times Network’s film channel MNX ran a campaign on International Brother’s Day titled #BroDaMan with a curated line-up of ‘best of bro-hood’ movies and some quirky initiatives.

     

    Said a communique: “#BroDaMan is all about kicking back and re-living the insane ‘bro-experiences’ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting May 24, 2020. Under this property, every day at 5pm, MNX will feature movies which are the ultimate bro-flicks like ‘Shanghai Noon’, ‘Hobbit: The Desolation of Smaug’, ‘Double Impact’, ‘POTC: Dead Man’s Chest’, ‘Goal’, ‘National Treasure: Book of Secrets’ and ‘Bad Boys 2’.”

     

     

  • The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India

    VMLY&R is digital AOR for Colgate-Palmolive

    By A Correspondent

     

    WPP-owned VMLY&R India has been appointed Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across  all digital platforms. WPP arm Red Fuse is an integrated global team dedicated to serving Colgate-Palmolive worldwide. Red Fuse operates with teams from VMLY&R, Wavemaker, Geometry and Ogilvy. Although the press release doesn’t mention Red Fuse, we guess it’s part of the same mandate.

     

    The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.

     

    Said Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive on the partnership: “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”

     

    Added Anil Nair, Chief Executive Officer, VMLY&R India: “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it  on  new-age digital platforms, and create meaningful content and experiences for consumers.”

     

     

  • The series of four TVCs is part of the ‘Pehli Daawat’ campaign

    Daawat Rice celebrates relationships with new campaign

    By A Correspondent

     

    Daawat Basmati Rice has unveiled a series of four TVCs as part of is ‘Pehli Daawat’ campaign.

     

    Speaking about the Initiative, Mr. Ashwani Arora, CEO and MD, LT Foods, said: ‘Through this campaign we wanted to build a personal connection with our audiences and recognise the heroes in their lives. We all have formed bonds that will outlast the current crisis. We Indians love feasting and show our love by indulging our guests in delicacies. A series of four TVCs, the campaign brings about stories of individuals who want to invite people who have been a part of their lives but their contributions have gone unnoticed, whether in these tough times or day to day lives. A gesture to thank them for their support by inviting them for the first Dawaat, when life gets back to normal.’

     

     

  • KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice

    Isobar to nurture future strategists

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.

     

    KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice.

     

    Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia said: “We are excited to launch this program and train our future strategic leaders. We intend to enable ‘strategic planning’ for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

     

    Added Gopa Kumar, Chief Operating Officer, Isobar India: “We are excited to launch this programme for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent.”

     

     

  • The idea for this film came from a conversation with a new mother, says the client

    Pampers’s ad airs mother’s wish for her newborn

    By A Correspondent

     

    Diapers major Pampers has released an adfilm titled #WelcomeToTheWorld newborns.

     

    Said Abhishek Desai, Category Leader, Baby Care, P&G Indian subcontinent: “Pampers has been a confidence-boosting, spirit-lifting ally for parents. The idea for this film came from a conversation with a new mother. We are living in uncertain times, and one would think that bringing a child into the world can make a new mom anxious. But, she said holding her baby for the first time filled her with hope and positivity. This is the sentiment that formed the base for this film- and it’s so true! Even though we are living through an unpredictable time, we see people coming together like never before. Pampers #WelcomeToTheWorld highlights a message we feel is important – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett, South Asia, and Managing Director – India: “Bringing a child into the world in these uncertain times would fill a new mother with fear and anxiety. But, a candid conversation surprised me with the insight that holding a baby for the first time also fills a mom with hope and a deep sense of positivity. And if you think about it, doesn’t it make perfect sense? After all, a baby is a little bundle of hope, potential and love. If you look around with that lens, you see so much good. You see how the world has come together to fight this. You see how people have started to reach out to each other, to help each other in ways that we haven’t seen in a long time. That’s a powerful insight and so we wanted to tell the story through the lens of a new mom.”

     

     

  • The song conveys the importance of slowing down, exercising restraint and learning from this crisis

    Kotak releases song for the new normal

    By A Correspondent

     

     

    https://www.facebook.com/KotakBank/videos/2585108728422610/

     

    To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted, Kotak Mahindra Bank announced the launch of the song – “Oh jazbati Bhaarat waasi, Mann ki Lagaam ko aaj tu kass le…Tere Charan Kamal Kaabu Mein Rakh Le”, a song that conveys the importance of slowing down, exercising restraint and learning from this crisis.

     

    The voiceover song on an animated video has been composed by noted music composer and producer, Ram Sampath, and written and sung by Swanand Kirkire. The video has been conceptualised by Cartwheel Creative Consultancy and the animation has been designed by Plankton Collective.

     

    Said Karthi Marshan, President and Chief Marketing Officer, Kotak Mahindra Group: “As we get ready to restart life in the new normal, our natural instinct is to resume from where we left off and revert to the way we lived our lives before the lockdown. That is likely to be very unsafe not just for us, but also our kith and kin, as well as the community at large. Through this charming and cheerful song, Kotak is sharing the message that all of us must get wiser from our learnings, and continue practicing social distancing and all the safety norms that kept us safe and alive during the lockdown. Our aim is to spread positivity and convey that while things are tough, by staying together, taking care of oneself and each other, we can overcome mankind’s biggest crisis.”

     

     

  • The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown

    BBDO & Idea 4G work on learning in lockdown

    By A Correspondent

     

    Idea 4G has unveiled a new campaign crafted by BBDO India titled Online Seekho #Apnokesaath. It celebrates people who are learning and teaching online with the power of 4G internet.  The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown.

     

    Said Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited: “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

     

    Added Hemant Shringy – Chief Creative Officer, BBDO India Mumbai: “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.

     

     

  • Launch ‘Airtel India Esports Tour’ – the first national ranking of Esports players in the country

    Nodwin Gaming & Airtel ink tie-up for esports

    By A Correspondent

     

    Bharti Airtel and Nodwin Gaming have announced a partnership to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India Esports Tour, which is the first and largest property of its kind in this segment.

     

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

     

    Added Akshat Rathee, Founder and MD, Nodwin Gaming: “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

     

     

  • IIFL Finance and Rohit Sharma come together to say #SeedhiBaat’

    IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador

    By A Correspondent

     

    NBFC IIFL Finance has signed up cricketer Rohit Sharma as its first ever Brand Ambassador.

     

    Speaking on the association, R Venkataraman, Managing Director and Co-Promoter, IIFL Group said: “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador. He is renowned for his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight way.  We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”

     

    The first campaign by IIFL Finance with Rohit Sharma, informs a communique, is not a product promotion campaign but a public service message advising people on safety guidelines and rules to follow during lockdown to fight Covid19 outbreak.

     

     

  • Influencer-led campaign to position #SliceKiPeti as the perfect solution for consumers’ mango taste cravings

    #SliceKiPeti Makes Aam ka Mausam Khaas

    By A Correspondent

     

    Mango drink Slice has launched a influencer-led campaign to give a fun twist to the age-old consumer behaviour of buying an ‘aam ki peti’ every summer and  positioning Slice packs as #SliceKiPeti the perfect solution to satiate the mango taste craving.

     

    Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India said: “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the season often buying and gifting “Aam ki petis” to enjoy their  favourite fruit.  Keeping this in mind, Slice is offering a thicker and tastier mango experience with  #Slicekipeti to consumers for the perfect summer indulgence.”