By A Correspondent
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https://www.facebook.com/Columbia.Pacific.Communities/videos/2566298073582238/
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To promote community living as a concept for senior citizens, Columbia Pacific Communities, India’s largest senior living community operators unveiled a new promotional campaign for Tata Sky viewers. The new TVC highlights why community living is the future for seniors in India. It aligns with the brand purpose of positive ageing and clearly positions the offering as “serviced residences for seniors” differentiating it from old age homes.
Highlighting the concept of the TV campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities: “Our month-long campaign on Tata Sky Seniors is an ode to the idea of community living, and what it truly means to live in a happy and energising community in your golden years. It’s no secret that loneliness is the biggest killer amongst seniors; a self- sufficient community and with like-minded people is the biggest antidote to isolation and loneliness in one’s advanced years and the secret to ageing positively. Besides, in extraordinary times like this, a community stands for you.
This TVC was conceptualised and scripted by creative agency Famous Innovations and produced inhouse using stock images while adhering to social distancing and quarantine norms.