MxMIndia

Category: PRODUCTS

  • It presents a differentiated way of presenting the two different perfumes in a single pack

    Orienta Cine Advertising executes lift branding for ITC Engage

    By A Correspondent

     

    Orienta Cine Advertising ideated and executed an innovative lift branding campaign for the brand ITC Engage On 2-in1 pocket perfume across popular malls of Kolkata.

     

    The lift branding bears the product image of two-in-one pocket perfume on the two gates of the lifts (inside and outside lift gates) are placed in such a way that it presents a two different perfumes in a single pack, when the lift door opens at each floor of the malls.

     

    Said Ketan B Lakhani, Director, Orienta Cine Advertising: “Innovative ideas and flawless execution is what we always aim to deliver to our clients.”

     

     

  • Focused primarily on millennials and also catering to a wider age group of 22-50 years, the campaign went live from April 30, 2020 with a multimedia approach

    SBI Card urges millennials to stay positive and shop

    By A Correspondent

     

    SBI Card has announced the launch of its new brand campaign ‘Ghar mein Khushiyaan’ that inspires people to stay positive by finding new joy at home and creating cherished memories with loved ones, as they remain homebound in these trying times.

     

    Said Hardayal Prasad, MD & CEO, SBI Card: “We have come out with a new brand campaign to inspire and motivate our customers to remain upbeat and keep spreading joy, as we live through these exceptional circumstances. Through the campaign, we encourage people to pursue the desires or activities they always longed for, but which remained as just one more number on the wish list owing to hectic lifestyle. Now, we urge our customers to find new joy and happiness in what they already own and to create special moments with loved ones in the safety of their homes.”

     

    Focused primarily on millennials and also catering to a wider age group of 22-50 years, the campaign went live from April 30, 2020 with a multimedia approach. It will leverage media channels including TV and digital.

     

     

  • Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash

    For Himalaya, Namaste is the way to go

    By A Correspondent

     

    Himalaya and 82.5 Communications have created a digital film to introduce the new range of hand wash and sanitisers – Himalaya Pure Hands.

     

    Speaking about the film, Philipe Haydon, CEO, The Himalaya Drug Company, said: “This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, at 82.5 Communications: “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic.”

     

     

  • Opens up school curriculum learning through virtual classes on Paathshala Funwala app

    Nihar Shanti Amla provides free access to education to rural students

    By A Correspondent

     

    Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even at home through the ‘Phone Uthao India ko Padhao’ programme that was launched last year. Free virtual classes are available for the next two months for grades 6-10 through the Paathshala Funwala app on Google Playstore.

     

    Commenting on these initiatives, Koshy George, Chief Marketing Officer, Marico Limited said: “Nihar Shanti Amla has always believed that education is the foundation of nation’s growth. COVID-19 pandemic has posed serious challenges to continuity of learning. We understand this and to ensure that learning doesn’t stop even during the lockdown, we have launched Padhai Par Lockdown Nahi campaign. This programme gives an opportunity to urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone based intervention. In addition, the partnership with AAS Vidyalaya helps make all other subjects available free on our app for 2 months. It covers 6th-10th grade curriculum designed as per CBSE, UP State Board and NOIS board. Together we all can make a difference to these children’s lives and strive towards building a confident, educated young India.”

     

    Added Russell Barrett, CCO & Managing Partner, BBH India: “Nihar Shanti Amla has been built on the promise of Look good, Do good. And for years now the brand has dedicated itself to doing good by educating India’s underprivileged children through various on- ground and digital initiatives. During these exceptional times, exceptional brands reinforce their worth by their actions and Nihar Shanti Amla has dedicated itself to ensuring there is no lockdown on learning. We’ve used technology to give children in the remote interiors of India the same privileges that our own children enjoy during this time through the Phone Uthao India Ko Padhao programme. We’re so proud to partner Marico in this initiative and to ensure the next generation of India doesn’t stop their onward march to a better future.”

     

     

  • Releases a special digital campaign on the occasion of International Labour Day

    B Natural salutes Indian farmers for their hard work

    By A Correspondent

     

     

    https://www.facebook.com/BNaturalFruitBeverages/videos/667051830817691/

     

    B Natural has launched a digital campaign on International Labour Day last week thanking farmers for their tireless efforts to help ensure availability of the Ready-to-Serve Fruit Beverages.

     

    Speaking about the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd, said: “As we approach the peak of Indian summer, staying hydrated has become extremely crucial. We wanted to take this opportunity to thank the Indian farmers who have been a pillar of support during these challenging times and are amongst the many warriors who are helping with our efforts of reaching out to consumers.”

  • Cognizant of the various roles single mothers embrace while raising children, the DVC urges them to believe in themselves, with the affirmation #IAmEnough

    Voltas Beko pays tribute to single moms in latest ad campaign

     

     

    Voltbek Home Appliances has launched its latest digital video film – “#IAmEnough”. Launched on the occasion of Mother’s Day, the campaign is a tribute to mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

     

    Remarking on the campaign, Jayant Balan, CEO, Voltas Beko, said, “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

     

    Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitizes the society as well.”

     

    He further added, “Voltas Beko is dedicated to make the lives of each ‘mom’ easier by offering technologically superior, easy to use, energy efficient home appliances, which have been specifically designed for Indian conditions.”

     

    Talking about the digital DVC, Parul Ohri – Chief Editor, Momspresso, said, “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”

     

     

  • Collaboration with helped campaign outreach to eight million

    Mother Sparsh floats #PlantAndPure digital ad campaign

     

     

    Mother Sparsh has launched its #PlantAndPure campaign to ascertain the probabilities and options in the segment. The two-month-long campaign was carried out in a phased manner wherein influencers from across social media boards were roped in even as platforms such as FirstCry, which is a one-stop destination for all baby needs, were utilized to garner niche perception.

     

    Talking about the comprehensive outcome of the campaign, Mother Sparsh co-founder and Head of Brand Strategy Rishu Gandhi said: “We had strong belief on the plant powered range owing to the freshness and utility of the concept. Thanks to the overwhelming outreach of the campaign, sales of our new plant-based products in high potential category surged from 15 to 20 per cent.”

     

     

  • The film lifts up sentiments around lockdown with a heart-warming story

    Ogilvy Delhi executes ad campaign for Dabur Amla

    By A Correspondent

     

    Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown. The film lifts up sentiments around lockdown with a heart-warming story that helps connect with the consumers.

     

    Said Ritu Sharda, Chief Creative Officer Ogilvy India-North: “The lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn’t take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

     

    Added Rajeev John, Senior GM Marketing, Dabur: “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lock down. Instead of being more of a product story, we felt it was key to respect the current sentiment & create a simple yet endearing film.”

  • Hotstuff pulls off a strategic TVC for ICICI Prudential Mutual Fund amidst Covid-19 lockdown

    Hotstuff executes latest TVC for ICICI Prudential MF

    By A Correspondent

     

    In light of the current situation, ICICI Prudential Mutual Fund wanted to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, created a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways.

     

    Said Arun Fernandes, CEO of HotStuff: “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in a record time from script to release, amidst a lockdown.”

     

  • The film recognises the bankers for their indomitable spirit

    Axis Bank unveils #FilmFromHome by Lowe Lintas

    By A Correspondent

     

    Axis Bank has unveiled #FilmFromHome that has been conceived by Lowe Lintas Mumbai and which recognises all bankers for doing everything they can to keep India open and keep the flow of transactions and money in the economy running.

     

    Earlier this year, the bank spelt out its new brand philosophy ‘Open’ that was conceived by Lowe Lintas in partnership with its stakeholders. The philosophy of the bank ‘Open’ was backed by a visible service transformation using technology seamlessly integrated with a human touch.

     

    Speaking about the need for this campaign, Asha Kharga, Group CMO, Axis Bank said: “This campaign reflects Axis Bank’s brand philosophy, keeping it open, both physically and virtually. Through a nationwide lockdown which required backend and on-ground services to be functional at consistent levels. Activities like payments, money transfers, running branches, providing paper rolls to merchants for card payments, loading cash in the ATMs, or make banking accessible in the remotest areas during a pandemic is possible only due to bankers’ selfless service and their unwavering resolve.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas added: “The film, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat is an expression of the pride that Axis Bank feels in being part of the banking fraternity. Which finds itself at the economic frontline, facing challenges it has never faced before and showing us every day, that it is equal to the task.”

     

     

  • Initiates community engagement of mothers in providing healthy nutrition for families

    Nu-Shakti launches #ShaktiBadhao campaign for mothers

     

     

    On the occasion of Mother’s Day 2020, Nu-Shakti has launched a #ShaktiBadhao campaign to salute all mothers who nurture their families. The digital community engagement campaign is aimed at empowering mothers by highlighting to them the role micronutrients play in ensuring better nutrition and good health of the entire family.

     

    Said Alok Kohli, Business Director DSM India: “Mothers play an incredible role in the well-being of their children and families, right from effortlessly managing household chores to providing them nutrition. The #ShaktiBadhao campaign salutes the Shakti in every house – mothers  while enabling them to take care of their families’ nutritional needs. Through Nu-Shaktis #ShaktiBadhao community engagement campaign, we are harnessing the exponential power of aggregation on social media platforms, motivating mothers fraternities in sharing experiences about addressing their children and families nutritional needs.

     

     

  • Parle Products’ brand- Kismi captures the opportunity to discuss social distancing with revamped digital logo

    Parle reinventing Kismi logo to signify social distancing

    By A Correspondent

     

    Parle Products has rolled out a change in the ‘kissing couple’ logo digitally for its brand Kismi toffee. The change in logo denotes the message of social distancing during pandemic crisis.

     

    Said Krishnarao Buddha, Senior Category Head at Parle Products: “We tweaked the iconic logo on social media platforms to remind our customers and employees that everyone should be doing their part to help stop the spread of coronavirus by practicing social distancing  We, at Parle Products take safety measures seriously and are proud to have initiated the digital campaign. In order to keep serving our customers with essential commodities in this crisis, we have implemented enhanced safety measures. While adhering to social distancing, we have shared various guidelines where our brave workers follow contactless operation procedures, sanitation, maintaining hygiene and ensuring workers always wear masks and gloves at all times.”