By A Correspondent
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https://www.facebook.com/BNaturalFruitBeverages/videos/667051830817691/
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B Natural has launched a digital campaign on International Labour Day last week thanking farmers for their tireless efforts to help ensure availability of the Ready-to-Serve Fruit Beverages.
Speaking about the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd, said: “As we approach the peak of Indian summer, staying hydrated has become extremely crucial. We wanted to take this opportunity to thank the Indian farmers who have been a pillar of support during these challenging times and are amongst the many warriors who are helping with our efforts of reaching out to consumers.”