MxMIndia

Category: PRODUCTS

  • The account is handled out of the Mumbai office

    Jeep retains Leo Burnett as its creative agency

    By A Correspondent

     

    FCA India, manufacturer of the SUV brand Jeep, has retained Leo Burnett as its creative agency after a multi-agency pitch. The agency has been the creative partner on the account for the past four years. The account is handled out of the Mumbai office.

     

    Rahul Pansare

    Speaking about the announcement, Rahul Pansare, CMO & Head of PR, FCA India said: “Over the past few years we have had some great work come out in our partnership with Leo Burnett. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years. Jeep is well established as global premium SUV brand and we need a partner who could best optimize our marketing strategy. In the pitch-process team Leo Burnett was best aligned with our vision and came with some very unique and innovative ideas that will help us achieve our goals.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett, “Jeep has been with us for about four years now and over the past few years, we have created some of the most iconic work. We are glad that this relationship continues to grow from strength to strength. We are confident that our new-age creative approach to solving business problems through data and technology will help weave a strong narrative for the brand which will further strengthen its position in India. We look-forward to a creating some more magic together.”

     

     

  • The campaign advocates the need for keeping surfaces clean and disinfected to help break the chain of infection

    RB launches nationwide #DisinfectToProtect awareness campaign

    By A Correspondent

     

    In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched a nationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

     

    Commenting on the launch of the awareness campaign, Narasimhan Eswar, Senior Vice President and Managing Director, South Asia, RB Hygiene said: “Post our pledge to donate one million litres of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

     

    Added Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia: “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

     

    Said Prasoon Joshi, CEO and COO, McCann Worldgroup: “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ-free.”

     

     

  • Captures the endearing spirit of families coming together for a meal like never before!

    Licious launches ‘Ghar Baithe Baat Badal Do’ campaign

    By A Correspondent

     

    Online meats store Licious has launched its new campaign titled ‘Ghar Baithe Baat Badal Do’. The film captures budding cooks, the little helping hands at kitchen and many others who create endearing and unforgettable food-moments.

     

    Says Meghna Apparao, Chief Business Officer, Licious: “At Licious, we provide our customers with a lot more than just great quality meat! We are the architects of many unforgettable meals and memories that lasts a lifetime. Our lives are undergoing a transformation and the only constant in this ‘new normal’ is a homecooked, comforting meal that brings families together. This film is an attempt at capturing all those endearing moments keeping up our spirits in the safety of our homes– the adorable kitchen bloopers, the joy of crafting a new recipe, the excitement of a cooking class over a video call and much more! But most of all, this film is a portrayal of the changing times and the transformation that is quietly seeping into our lives.”

     

     

  • The film showcases the new normal, be it team meetings via video call, health and fitness lessons online

    ICICI Prudential MF unveils investor education ad film

    By A Correspondent

     

    As a part of its investor education initiative, ICICI MF has launched a new campaign that helps spread the message that one can now invest digitally too.

     

    The film showcases the new normal, be it team meetings via video call, health and fitness lessons online, placing orders for vegetables and groceries through digital platforms and more. All the work on this film has been done indoors and digitally during the lockdown, in accordance with the safety rules prescribed by the Government of India.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “There is a large shift in how we are managing our lives without stepping out in current times, by embracing smarter ways of doing things. Digital has emerged as the new normal and an efficient way forward for most of our activities including managing personal finance. With the help of various tools available through mobile applications and websites, one can easily learn, understand and assess the benefits of a systematic investment plan to fulfill various financial goals.  Through this communication, our endeavour is to highlight the benefits of digital investing and SIP as the preferred investment route in volatile market conditions. Hence we believe it is important to start and continue a smart habit like SIP, especially when it can be done conveniently through digital solutions.”

     

     

  • Campaign spreads hope, faith and love in its musical initiative against a coronavirus

    Khimji Jewels unveils digital music campaign

    By A Correspondent

     

    Khimji Jewels has launched a global musical retreat during the ongoing pandemic. Khimji Jewels and Digital Dogs collaborated with musicians from across the world to spread a message of hope and love.

     

    The show has been put together by PressPlay Collective, a Chennai and Los Angeles-based production house.

     

    Talking about the campaign, Nishit Nanda, Director, Khimji Jewels said: “We as a brand have always stood for a lasting promise. A promise to always partner our audiences through thick and thin. In these challenging times, it was obvious that the brand needed to send out a message. An authentic message of optimism and the power of the human will that defeats all adversities eventually. The Covid-19 situation is not just a state or country crisis. It is a global crisis. And we wanted to send out a message to everyone globally that we are in this together. And we will emerge victorious together as well.”

     

    Speaking on coming up with this idea, Ambarish Ray, Co-Founder and CEO, Digital Dogswraps added: “The human spirit is a teflon dog. You can’t kill it easily. And it is exactly this message that we wanted to broadcast to the whole world. The unifying power and healing potential of music is limitless. As a venture, our blood is poured into what we do. And what we do has to be authentic. Bleeding raw, if need be. But 100 per cent authentic. And we are hoping that this music album, this labour of collaborative hope and love called #DiscoverYourLove – that has brought together jewellers, marketers, musicians, tech nerds and social creators, will be able to bring more people from across the world together.”

     

     

  • Launches recommendation list of new games for mobiles, PCs and consoles

    Nodwin Gaming adopts #PlayApartTogether campaign for India

    By A Correspondent

     

    Nodwin Gaming has joined the World Health Organisation’s safety campaign #PlayApartTogether with a range of games to keep young India at home, safe and engaged.

     

    As part of the campaign, a team of gamers from Nodwin’s community has curated a list of their recommended games for different devices – mobiles, PCs and consoles.

     

    Said Sidharth Kedia, CEO, Nodwin Gaming: “Globally, the need of the hour is for people to stay home and help in their own way to flatten the curve. This global campaign is the gaming sector’s way of informing and encouraging the vast network of users to follow social safety norms. We have experienced a 25-30 per cent hike in our viewership in the last few days. Gaming today has much to offer – from careful mathematical reasoning to the sheer exhilaration of walking away undefeated, and most importantly, to get our minds off the crisis.  Through games like these, we aim to share WHO’s important message of safety while letting our community know that they are not alone.”

     

     

  • The video- led campaign aims to thank and appreciate all the essential service sectors and workers

    Adani Group salutes heroes against Covid-19 war

    By A Correspondent

     

    Adani Group has unveiled a campaign titled #GoodnessNeverStops to salute the workforce and the frontline warriors for their unwavering support so that others do not have to with #GoodnessNeverStops.

     

    Notes a communique: “The campaign further seeks support from people to stay home and maintain social distancing. The Adani Group conducted a video-led campaign on social media platforms for people to discover and empower the remote corners of the country to stand in solidarity and unity. The campaign aims to shed light on the novel thought of appreciating the real taskmasters and raise awareness amongst everyone who might forget the unsung warriors. It highlights the importance of making them feel loved and needed in the recently halted lives. The campaign also appreciates the dedication of Adani Group employees for the seamless effort of delivery so that there is no uninterrupted supply of essentials, gas and electricity which are basics need during the lockdown period.”

     

     

  • The campaign is live on leading business channels such as CNBC TV18, CNBC Awaaz, CNBC Bajar and ET NOW

    IIFL runs #StayHomeStaySafe #StayInvested TV campaign

    By A Correspondent

     

    IIFL Securities has launched a new campaign #StayHomeStaySafe #StayInvested with #IIFLMarkets App as it sees massive traction on its account opening and trading requests through the mobile app. More than half of IIFL customers trade through IIFLMarkets App and the numbers are rising significantly since March as lockdown is implemented to fight Covid-19.

     

    The campaign is live on leading business channels such as CNBC TV18, CNBC Awaaz, CNBC Bajar and ET Now.

     

    Speaking about the app and the campaign, R Venkataraman, MD of IIFL Securities said: “IIFL Markets App is the most popular stock trading app in the country which gives free access to NSE, BSE, MCX, and NCDEX, including comprehensive access to even Guest Users. The app is packed with in-depth analysis, top of the line charts, charting tools, expert research, livestock prices, market watch, and many more features. This TVC highlights how this ‘small, little app’ packs everything that an investor needs to know or do for stock trading.”

     

     

  • The programme offers cement dealers multiple ways to engage in social responsibility

    Dalmia Cement launches digital engagement programme

    By A Correspondent

     

    Dalmia Cement has launched a digital engagement programme, ‘Dalmia Cares’ for its dealers and channel partners across the country. The programme offers cement dealers multiple ways to engage in social responsibility, wellness and family activities using digital and in home/ near home activities.

     

    Speaking about the launch, Ujjwal Batria, Chief Operating Officer, Dalmia Cement: “We have prided ourselves on being the first to market with various digital tools over the years. These tools help dealers make day to day business interactions easy, quick and cost-efficient. With the lockdown in force to overcome Covid-19, we have launched several activities to keep morale up, help local communities and increase life satisfaction during this difficult time.”

     

    Added Pramesh Arya, Executive Director- Marketing, Dalmia Cement “Many of our dealers are community and business leaders, and have already undertaken a number of social activities in their local areas. With Dalmia Cares, we wanted to create a larger social movement, helping give shape to a more focused effort to help communities and families.”

     

     

  • As a trend, Malaria and Dengue spikes up during May running upto August

    Godrej Group urges people to take measures against malaria

    By A Correspondent

     

    On World Malaria Day (April 25), Godrej Group urged people to take precautionary measures against vector-borne diseases like malaria and dengue during the ongoing Covid-19 pandemic. As a trend, malaria and dengue spike up during May running upto August.

     

    Speaking about the need for preventive measures, Sunil Kataria CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “Covid-19 has caused high levels of panic. While we do our best to deal with this pandemic, we should not forget the looming threat of malaria and dengue. Indian households primarily depend on mosquito repellents, vapourisers, coils to safeguard themselves. These household insecticides should be included in the items that fall under the essentials category.”

     

    Said Jayant Deshpande, Secretary & Director, Home Insect Control Association (HICA), an industry body of household insecticides sector, on how the industry can support the malaria prevention efforts of the government: “As an industry, we are committed in appreciating and supporting the government’s or local bodies initiative in tackling the malaria and COVID-19. Some of the local bodies have commenced work on monsoon and is acting on preventive solutions which may not be foolproof for vector-borne diseases. Listing household insecticides goods such as mosquito repellents, mats, coils, liquid vaporiser as essentials goods like groceries items of everyday use and their availability during COVID-19 through kirana stores, medicals-chemists and e-commerce platforms should help consumers in protection. Needless to say that smooth supply- chain, manufacturing and raw materials from trade partners will help industry in proper delivery of goods on time. Request from HICA in this respect is pending with government for consideration”, commented.

     

     

  • Campaign publicly available for any organisation to use

    Tata Trusts launches nationwide health drive on Covid-19

    By A Correspondent

     

    Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural areas to prevent the spread of Covid-19. Beginning March 31, the exercise is expected to have already reached about 12 million people in 21 states.

     

    The campaign ‘5 Kadam, Corona Mukt Jeevan’, ranges from video messages in the country’s languages, even dialects, short animation videos and infographics to audio messages, and SMS based messaging.

     

    Notes a communique: “For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages, and dialects like Dongri, Kumaoni, Ladakhi, Garhwali, Santhali, Mundari, Kutchi (Gujarat) and Koborok (Tripura).”

     

     

  • In the video, Khan shares the feeling of being alone and missing ‘Maa Ke Haath Ka Khaana’ during the current lockdown’

    Mother Dairy gets stand-up artist Zakir Khan to share lockdown message

    By A Correspondent

     

     

    https://www.instagram.com/tv/B_PaVRCJlNT/?igshid=1709ui34a26qh

     

    Mother Dairy has associated with writer, presenter, actor, and stand-up comedian Zakir Khan for its ongoing campaign ‘Rishton Ka Swad Badhaaye’. During the current lockdown while few are enjoying with their family and savouring home-cooked food, there are others who are not able to meet their families and missing them. The video is a personal expression of Zakir but a reflection of emotions of many away from home.

     

    Said Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable: “Coronavirus and lockdown is more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Zakir Khan for coming forward and associating with Mother Dairy. We are thankful to his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”

     

    The video has been conceptualised by Mother Dairy and is being executed in co-ordination with Wavemaker India.

     

    Speaking about this campaign Ajay Gupte, CEO – South Asia, Wavemaker added: “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of mother’s unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”