MxMIndia

Category: PRODUCTS

  • The campaign is ideated to keep audience healthy and fit during the quarantine period

    Gemius Design conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    By A Correspondent

     

    Gemius Design Studio has conceptualised and executed #GetHighAtHome campaign for trampoline park – Woop. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

     

    Said Saurabh Pacheriwal, Co-founder, Gemius: “Our aim is to make the people relive the exciting and adventurous memories they shared at Woop with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop’s official Instagram handle.”

     

    Added Rajat Mahindru, Co-founder of Woop: “It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn’t have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500.”

     

     

  • Titan, through its social media handles including Facebook, Twitter and Instagram, has appealed everyone to avoid stepping out of their homes

    Titan’s new social media message reinforces hope amongst citizens

    By A Correspondent

     

    Titan has shared a message across its social media handles emphasising on the importance of social distancing. The brief video portrays the spacing out of the two ends of the Titan logo, which is a modern representation of the hour glass, thereby urging the citizens to practice social distancing as Covid-19 continues to rapidly spread across the country.

     

    Notes a communique: “This initiative aims to generate awareness with creative story-telling using the brand’s social media platforms to reinstill the spirit of hope and courage among the citizens and fight together against Covid- 19.”

     

     

  • Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home

    Endemol does its bit with ‘Be Cool Don’t Be A Fool’ initiative

    By A Correspondent

     

    Endemol Shine India in collaboration with more than 20 artists started its campaign ‘Be Cool Don’t Be A Fool’ urging all Indians to stay in during the ongoing lockdown. Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out as we all stay inside to fight against the COVID 19 together.

     

    Said Abhishek Rege, CEO, Endemol Shine India: ”This campaign is just a small attempt from our end to raise awareness and encourage people as they stay home doing their bit to help India fight against this pandemic.  I also want to thank all the artists that participated in the campaign who have all graciously joined us in this initiative. From all of us at Endemol Shine India ‘Be Cool Don’t Be A Fool’ stay home stay safe!”

     

     

  • The film intends to remind people that while we are locked in the safety of our homes

    Vivo India salutes Covid-19 warriors in latest campaign

    By A Correspondent

     

    Vivo India has unveiled a new digital campaign ‘Heroes Who Care’ in collaboration with Dentsu Impact. The campaign salutes doctors and frontline health workers who are relentlessly fighting the global pandemic. To support these heroes, vivo has also donated over two-lakh surgical and N95 masks.

     

    Conceptualised and executed by Dentsu Impact, the film intends to remind people that while we are locked in the safety of our homes and are practicing social distancing, there is a section of our society that has undertaken the most daunting of tasks.

     

    Sharing his thoughts on the brand film, Nipun Marya, Director Brand Strategy, Vivo India said: “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact: “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”

     

     

  • The current Covid-19 pandemic is a huge cause for concern

    Sleepwell encourages citizens to clock-in 8 hours of sleep

    By A Correspondent

     

    Sleepwell has launched a campaign to create awareness about the importance of sound sleep, especially, in today’s scenario.

     

    On the campaign, Sumit Sehgal – CMO, Sheela Foam said: “At Sleepwell, we firmly believe that to ensure good health, one must clock in a minimum of 8 hours of undisturbed sleep. Sleepwell has always pushed innovation with a focus on health and hygiene. In 2018, we introduced our Neem Fresche Technology to prevent allergies and certain diseases while asleep. The attempt now, is to raise awareness about how 8 hours of sound sleep can build up the body’s defenses. Research shows that sleep triggers the body’s natural healing and helps absorb nutrients better. Just some of the reasons why one should be making sure they get their 8 hours of sleep.”

     

     

  • Highlights various positive aspects of life and surroundings to help everyone stay optimistic and motivated

    Honor India encourages Indians with ’21 Days of Positivity’

    By A Correspondent

     

    Mobile phone brand Honor India recently started an initiative on social media to spread positivity amidst the ongoing situation. Titled as ‘21 days of Positivity’, the initiative aims at uplifting the consumers while they are staying at home to fight the current pandemic.

     

    Notes a communique: “Believing that staying home and positive are the core ingredients in the recipe for successfully managing such difficult times, the brand encourages everyone to not just preach but also practice the #LockdownWontGetMeDown.”

     

     

  • Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’

    HUL partners UNICEF in fight against Covid-19

    By A Correspondent

     

    Hindustan Unilever Limited (HUL) announced a collaboration with Unicef to undertake a mass communication campaign and to inform the general public against Covid-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of Unicef to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.

     

    Talking about the campaign, Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited said: “The need of the hour is simple and effective communication across both urban and rural India to help fight Covid-19 and our partnership with Unicef aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with Unicef, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

     

    Added Dr Yasmin Ali Haque, India Representative, Unicef: “Covid-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with Unicef’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”

     

     

  • It encourages people to spend quality time with their loved ones

    FGII launches digital campaign #CoverTheDistance

    By A Correspondent

     

    Future Generali India Insurance Company Limited (FGII) has launched a social media campaign #CoverTheDistance. The campaign is designed to encourage people to make the most of the time spent with their loved ones, whilst they are home.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “We live in extraordinary times. While we all know that social distancing is the best way to beat this pandemic, the truth is that social distancing is tough. We are very clear that our job in these tough times is to support our customers, and the best way to do that is to show them the positives of social distancing amongst the plethora of negativity. #CoverTheDistance is about looking at the bright side of this situation, and to focus on what truly matters – our relationships.”

     

    Added Amit Akali, Managing Partner & CCO, What’s Your Problem (WYP) Brand Solutions: “The lockdown and the uncertainty around us has made all of us reflect on what is really important to each of us and get our priorities right. When we came up with the thought, we realised that these times were actually a great opportunity to spend time with our loved ones, be it physically at home or through regular video calls, etc.”

     

  • The campaign was launched digitally by Chef Ranveer himself

    Kellogg’s unveils breakfast recipes for 21 stay-at-home days

    By A Correspondent

     

    Kellogg’s is helping parents table breakfast with a twist, through its all-digital ‘21 Days 21 Recipes’ campaign.

     

    Sharing an insight into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said: “Trying times like these present brands with an opportunity to showcase agility by creating authentic solutions for the consumer’s real-life issues. Our team at Kellogg has done exactly that by partnering consumers in their hour of need and responding with the initiative in 72 hours flat. We believe that coupling the brilliance and creativity of Chef Ranveer with the grain-based goodness of Kellogg’s products would make for the perfect daily breakfast innovation. The ‘21 Days 21 Recipes’ initiative is already receiving raving reviews from consumers.”

     

     

  • Each of the campaigns target the work from home scenario while making it fun and exciting

    Koovs joins conversation around Covid-19 in campaign

    By A Correspondent

     

    Koovs.com has launched its campaign titled #AboveKeyboardDressing and #UnpausewithKOOVS. The campaign targets work from home scenario adopted by most companies while making it fun and exciting.

     

    Notes a communique: “The #AboveKeyboardDressing campaign is all about mixing work and comfort together. Via this campaign, Koovs wants to bring forth the juxtaposition of two completely opposite dressing styles. The latter campaign #UnpausewithKoovs, is about engaging with influencers to find out how are they making the most of their time when quarantined at home. With this campaign, Koovs.com aims to be a platform to spread positivity and also where people showcase their talents.

     

     

  • ‘Goldsmith Relief Fund’ constituted in association with three industry federations to support kaarigars across the country

    Kalyan Jewellers launches ‘Goldsmith Relief Fund’

    By A Correspondent

     

    Kalyan Jewellers has announced that it will be supporting the daily wage worker community from the Gems and Jewellery industry as well as the Film industry, in association with Amitabh Bachchan’s ‘We Are One’ initiative that aims to support over 1,00,000 families.

     

    On its part, Kalyan Jewellers will provide 50,000 households with monetary relief during these tough times.

     

    For the ‘kaarigars’ or artisans and the daily wage workers who are part of the gems and jewellery industry, Kalyan Jewellers has launched the ‘Goldsmith Relief Fund’ and will be working closely with Jewellery Manufactures Association (Kerala), Coimbatore Jewellers Association and Gems & Jewellery Export Promotion Council (Mumbai). The fund will be used to provide relief material and monetary assistance to the daily wage workers.

     

    Talking about the initiative, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are witnessing an unprecedented global pandemic. During these testing times, it is important to support the daily wage worker community which has been most affected due to the shutdown. The Goldsmith Relief Fund is a humble initiative that we have put together to try and bring some semblance of financial relief to the artisans working in our industry.”

     

    Kalyan will also be partnering with the ‘We Are One’ Public Service Announcement film. Led by Amitbh Bachchan, stalwarts from the film industry have come together to make this short PSA, that clarifies the importance of staying home and maintaining social distancing to break the chain during COVID-19.

     

    “The film being made is very special as it brings together all the best creative minds of our industry. This will further strengthen the unity among the citizens of our country to fight COVID-19 and enable India to lead the world out of this pandemic,” added T S Kalyanaraman.

     

     

  • Mirum will also be setting up Salesforce Mobile Studio & AD Studio for the client

    Mirum India wins marketing automation business of Silver Arrows

    By A Correspondent

     

    Mirum India has been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd and Bimamitra. Mirum will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows. As part of the mandate, Mirum will also be setting up Salesforce Mobile Studio and AD Studio for the client. Mirum will be implementing the Marketing Cloud solution from Salesforce for Bimamitra, a leading insurance solutions company.

     

    Said Mihir Karkare, EVP – Mirum India: “Mirum has been associated with Salesforce for over eight years, and now we are a Salesforce Gold Consulting Partner. We are confident of our expertise and in-house talent; and hope to enable Silver Arrows and Bimamitra to achieve their business transformation goals.”