MxMIndia

Category: PRODUCTS

  • Sara celebrates her association with the brand through a new commercial

    Sara Ali Khan is now face of JBL

    By A Correspondent

     

    Actor Sara Ali Khan has been chosen as the new JBL brand ambassador. Sara celebrates her association with the brand through a new commercial that captures the imagination of the youth with high-octane graphics, and words inspired by Gen-Y.

     

    Said Vikram Kher, Vice-President, Lifestyle Audio, Harman India: “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

     

     

  • RD Telinet Pvt is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation

    RD Telinet ropes in Randeep Hooda as its brand ambassador

    By A Correspondent

     

    Actor Randeep Hooda has been signed by mobile accessory group RD Telinet Pvt Ltd to endorse its range of products.

     

    Said Chetan Singh Rathod, Managing Director, RD Talinet Group: “RD Telinet Pvt Ltd believes in persistent innovation as being the leaders in the category, it is prime responsibility of the brand to keep striving for innovations and offer cutting-edge products to their consumers.We are delighted to have Randeep Hooda on board as he is a perfect fit for promoting our dynamic and stylish products among millennials. Moreover, not only does he epitomize our idea of being youth’s icon but he is known to be quite dynamic and stylish as well. With his huge fan following among all sections of people, we are sure he will help our brand establish a deeper connect with the consumers,” he added.

     

     

  • The updates mark the most significant change to the OnePlus brand since the company was founded in December 2013

    OnePlus unveils new visual identity and logo

    By A Correspondent

     

    OnePlus unveiled the company’s refreshed visual identity, including an updated logo, that aims to make the OnePlus brand more easily identifiable and versatile. The updates mark the most significant change to the OnePlus brand since the company was founded in December 2013.

     

    Said Mats Hakansson, Global Creative Director of OnePlus: “OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.”

     

    A joint team of OnePlus in-house creatives and an external agency collaborated over nearly seven months to bring the refreshed brand identity to life. The goal was to unify all interaction with OnePlus, not just communications, but also the experience of using OnePlus’ products and services across all touchpoints.

     

    “No detail is too small. By starting from thousands of user data points, the team arrived at a new holistic visual language inspired by OnePlus’ burdenless philosophy,” added Hakansson. “OnePlus has grown a lot from an idea to a major smartphone player. Introducing a fresh new look is just one example of how we continue to bring our ‘Never Settle’ mantra to life.”

     

     

  • A maiden project for Planet Chrome, directed by Hemant Bhandari of Chrome Pictures

    Ebix Cash unveils 5-part ad series

    By A Correspondent

     

    Ebix Cash recently launched its first ad campaign – ‘Har Khushi Ke Liye Kaafi Hai’ that’s a five-ad series and will be released over a period of 50 days. Each of the ads reflect the intrinsic values that the brand stands for. The entire process was spearheaded by Planet Chrome and Chrome Pictures.

     

    Said Hemant Bhandari of Chrome: “Ebix Cash, being the first of its kind digital financing system in India, we had to take special care in communicating all the values that the brand has abided by over the years. Over the next 50 days the brand will be releasing different films. We are glad that we were able to recreate the sentiment behind this ad campaign “Har Khushi Ke Liye Kaafi Hai” through our efforts. Moreover, this campaign marks itself as a proud moment for us all since it was the first ever brand mandate secured by Planet Chrome, opening up a lot more opportunities for the Chrome family. A big thank you to the entire time for their involvement from inception to the completion of the project. Lastly, I am thankful to Robin for having believed in us and having given us this opportunity.”

     

    On the successful completion of the campaign, Robin Raina, Chairman of the Board, President & CEO, Ebix Cash, said: “Hemant brings innovative thought process, besides a innate understanding of the human pscyche to the campaign. Besides his work ethic and passion for perfection is highly infectious. His grasp of balancing what a brand seeks and marrying it with what a consumer seeks to get out of a campaign is fantastic. Putting a though provoking campaign that could inspire and yet make you smile was a challenge considering the aggressive time table that was set up to launch it. Thankfully that challenge was overcome beautifully by Hemant and team at Chrome Pictures. Diligent, thoughtful and a thought-provoking campaign that we believe will have lots of longevity.”

     

     

  • FCB India (Mumbai), Canara Robeco’s creative agency onboard, has conceptualised this campaign

    Canara Robeco’s new campaign decodes mutual funds in a fun way

    By A Correspondent

     

    Canara Robeco Mutual Fund, along with its newly appointed creative agency FCB India (Mumbai), has released a new campaign as part of its investor education and awareness initiative.

     

    Speaking on the occasion, Mohit Bhatia, Head – Sales & Marketing at Canara Robeco Mutual Fund said: “The task we were set out to do was to ensure that we reach Indian masses not to propagate a fund or an AMC, but to make investor education a more delightful and memorable experience for viewers. This was done by enriching their knowledge about the simple nuances of investing in Mutual Funds by stating their functional aspects in a simple & interesting manner that investors will find easy to relate with. This is part of our overall broad Investor Education campaign for Mutual Funds called smarTomorrows, which endeavors to highlight fundamentals around investing and various opportunities of investment that Mutual Funds provide. Our agency FCB India, has created an admirable investor education campaign that aims to demystify mutual fund investing for Indian investors through some very informative, simple yet memorable creatives.”

     

    Added a spokesperson from FCB: “Mutual Funds as a category is very challenging, as the communication has to target two key things – changing people’s perception that the category of financial products is complicated, and at the same time, increasing  memorability of a concept-oriented message. With Canara Robeco’s clear approach, we were able to do something extremely unique, bold and different. The visual tool used, and the mood of the films will ensure that the viewers are left saying ‘Kya Baat Hai’, every time they watch them. We are sure that this campaign will make people notice how mutual funds are one of the best options when it comes to investing your money.”

     

     

  • Taproot Dentsu was awarded the creative mandate for the campaign following a multi-agency pitch

    Taproot Dentsu’s latest film for Bajaj Finserv spans centuries

    By A Correspondent

     

    Bajaj Finserv has roped in Taproot Dentsu to conceptualise and launch its latest brand campaign, ‘Better Never Stops’.  The agency was awarded the creative mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office.

     

    Said Umesh Shrikhande, CEO, Taproot Dentsu: “Brand ‘Bajaj Finserv’ is a power brand that has grown to a huge leadership position on the back of relentless innovation and a refusal to take no for an answer while finding new value propositions that make a difference to customers. This strong brand belief needed to be communicated in a manner that’s simple yet impactful.  And that’s what we have endeavoured to do.”

     

     

  • Mirum India has come on board as an implementation partner for Salesforce Marketing Cloud platform

    Shwapno appoints Mirum for its marketing automation

    By A Correspondent

     

    Mirum India has been appointed as the marketing automation partner by Shwapno, a grocery chain in Bangladesh. Shwapno operates over 60 physical outlets across Bangladesh and has an e-commerce portal for online ordering.

     

    Mirum India has come on board as an implementation partner for Salesforce Marketing Cloud platform and will also facilitate integration of Marketing Cloud with other third party systems.

     

    Said Mihir Karkare, EVP – Mirum India: “We are proud to be working with Shwapno, the largest grocery chain in Bangladesh. This is special for us, as it is our first assignment in Bangladesh market. We believe that with Marketing Cloud platform in place, Shwapno will see a positive impact on the customer engagement, online sales and an increased ROI on their marketing spends.”

     

     

  • The range of Merino Wool shoes by Neeman’s and The Woolmark Company showcases a young and vibrant vibe

    Vir Das champions Neeman’s latest ad campaign

    By A Correspondent

     

    Footwear brand Neeman’s, has launched its digital campaign in collaboration with The Woolmark Company featuring comedian Vir Das. To complement the launch, a digital campaign is being rolled out featuring Das, using his humour to spread awareness about the benefits of the shoe and talk about the brand’s eco-credentials and qualities which don’t exist in traditional footwear.

     

    Said Neeman’s founder Taran Chhabra: “With Neeman’s, we’ve created a ground-breaking collection of shoes by using the naturally versatile fibre, Australian Merino wool. We are focused on bringing truly comfortable footwear that looks good, feels good and is good for the planet. This collection is nature at its best. Our philosophy at Neeman’s is all-inclusive and therefore we have the same colours for men and women. The colours are genderless, we don’t subscribe to the mentality that ‘oh! pink is a colour for females or grey exudes such masculinity’. With so many divisive labels and categories already present, our customers resonate with our vision that if a colour talks to you and appeals to you then it’s yours – no questions asked. Be a part of our colour and style revolution,” he said.

     

    Further elaborating on the partnership, The Woolmark Company Country Manager for India Dilip Gianchandani added: “We are extremely pleased that Merino wool has continued to remain a staple of Neeman’s conscious footwear collection and highlight’s the eco-credentials of the fibre. We are very excited that through this association with Neeman’s we are tapping into the footwear category in India and reaffirming Merino wool as versatile and a clever alternative to other fibres. The range of Merino Wool shoes by Neeman’s and The Woolmark Company showcases a young, vibrant vibe with a multi-functional superior comfort.”

     

     

  • It has launched a TVC campaign called ‘Mint Nahi Hint Hai’

    Janhvi Kapoor is brand ambassador of Mint ChocOn

    By A Correspondent

     

    Mahak Group has launched candy-Mint ChocOn and has roped in Janhvi Kapoor as the face of the brand. It has launched a TVC campaign called ‘Mint Nahi Hint Hai’.

     

    Said SK Jain, CEO & MD, Mahak Group: “In today’s competitive environment, it is becoming increasingly difficult to build and sustain consumer loyalty. It has become paramount for every brand to keep coming up with innovative offerings in order to create differentiation in the mind of target consumers. We launched Mint ChocOn keeping just that in mind. Mint ChocOn is a novel and innovative concept. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We are ecstatic to have Janhvi Kapoor on board as the face of the brand. There is a lot for us to benefit from this association, as she a rising star and someone that our target consumers resonate with.”

     

     

  • The new logo encapsulates the company belief of collective and continuous social growth through equal access to the capital

    Capri Global Capital unveils new logo

    By A Correspondent

     

    Capri Global Capital has undergone a rebranding exercise and launched a new logo. The new logo encapsulates the company belief of collective and continuous social growth through equal access to the capital.

     

    Speaking on the development, Rajesh Sharma, Managing Director, Capri Global Capital said: “Our logo’s evolution reflects the renewed energy and firm commitment that we are making to our potential customers. More than a logo, this is a symbolic statement of Capri Global Capital Ltd.’s vision for our new service experience. We are all set to expand our portfolio to further enrich the experience and value we provide to our customers through a vast network of 1600+ dedicated employees, numerous departments, and multiple branches, underpinned by our technology prowess. We are confident that the new avatar of CGCL will play a key role in taking the company’s ambitions forward, while also contributing to our vision of financial enablement and empowerment.”

     

    The new CGCL’s logo has been designed by the branding studio, Loca. Speaking on the visual identity, Roshnee Desai, Creative Director of Local said: “The logo represents ‘collective growth’ which is at the core of CGCL’s philosophy. We believe that, when one person grows, they take their community with them – both in terms of capital and inspiration. CGCL is in the business of building not individual but such collective growth.”

     

     

  • The TVC weaves in the brand’s key message Keep Chillin, Keep Flippin

    Salman Khan takes ‘Keep Chillin’ message further for Bahamas

    By A Correspondent

     

    Footwear brand Bahamas has launched its latest campaign featuring Salman Khan. The TVC weaves in the brand’s key message ‘Keep Chillin, Keep Flippin’.

     

    Expressing his thoughts on the new launch and the campaign, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said: “Salman Khan, who has been the face of the brand for a while now, perfectly fits in as he cuts across all age groups especially the youth and there’s no one better than him to spread this message in a super quirky and most efficient way. Youngsters today are opting for causal looks and this trend is driving the growth of such market. Our offering is designed for the free-spirited, the easy-going, the live-for-today chillers and to keep celebrating each moment of life. The new TVC brings in energy into audience, motivating them to take a break from their digital life and rededicate themselves to exploring new experiences in real life.”

     

     

  • Reveals the bright side of things amid growing impatience towards staying at home

    Pizza Hut unveils #QualityTimeNotQuarantine ad campaign

    By A Correspondent

     

    Pizza Hut has launched its #QualityTimeNotQuarantine initiative that urges people to be optimistic while staying at home and appreciate the extra time that they have got with themselves and family during this time of crisis.

     

    Sharing her thoughts around the initiative, Neha, Marketing Director, Pizza Hut India said: “This story has two parts, the first part of the crisis is extremely important and serious as millions of people across the world are locked down in their homes to play their part in these difficult times. But there’s also been an unexpected second part, a positive, brighter side. And that is the additional time that we all have discovered! Restart hobbies, have meals in leisure, spend time with loved ones or maybe just more ‘me’ time and enjoy moments that were lost due to the daily rigor of routine.”