MxMIndia

Category: PRODUCTS

  • Ariel collaborated with American ASMR youtuber and artist GIBI ASMR

    Ariel releases #ShareTheLoad video on International ASMR Day

    By A Correspondent

     

    On the occasion of International ASMR Day (April 9), Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax and sleep better.

     

    Taking the conversation further and in context of the current times, Ariel collaborated with American ASMR youtuber and artist GIBI ASMR to curate a #ShareTheLoad ASMR. This ASMR video is a depiction of a husband doing the laundry, the sound of which is calming for the women.

     

    Said Sharat Verma, CMO, P&G India and Head, Fabric Care Indian Subcontinent: “Ariel’s ShareTheLoad movement, which started five years back, has been sparking conversations to promote gender equality in the household by propagating the equal distribution of household chores. The message is more relevant now than ever …when the home is also an office, school and playground. Research tells us that households where partners share the load, make happier homes. It’s important that women get equal rest and sleep. Gibi’s ASMR video aims to help more and more women unwind using relaxing sounds and sights while inspiring more men to #ShareTheLoad.”

     

     

  • The soap creates awareness about the power of handwashing

    Lifebuoy unveils series of initiatives in fight against Covid-19

    By A Correspondent

     

    Taking the cause of preserving health and preventing the further spread of Covid-19, Lifebuoy has launched a nationwide public awareness campaign educating people on the importance of and steps to hand sanitization, urging citizens to use any soap at their disposal.

     

    The campaign kicked off across print, television and digital platforms with a message that placed emphasis on the importance of handwashing while also boldly naming its competitors and urging consumers to use any soap that is available to them.

     

    Commenting on the public awareness campaign, Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever said: “Until a cure is found, a simple act of handwashing, when done correctly, can effectively contribute towards reducing the spread of this deadly virus. We at HUL have ramped our production capacities to ensure that Lifebuoy hygiene products are available to consumers and continue our commitment to support the nation and its citizens in this fight against corona virus.”

     

     

  • Anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

    SBI Life unveils emotional anthem in battle against Covid-19

    By A Correspondent

     

    SBI Life Insurance has unveiled an anthem titled ‘We can, we Will’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19.

     

    The anthem has been conceptualised by Be the Bee and the video featuring 27 TV celebrities from various parts of the country was executed by Mindshare. Establishing a regional connect, the celebs can be seen singing the anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia, thereby reflecting the nation’s true spirit of unity in diversity.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “The Corona virus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘We Can, We Will’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

     

  • Creatively spreading smiles with an ongoing #DistanceOKPlease campaign

    JK Tyre encourages citizens to #StayHome

    By A Correspondent

     

    In line with the government’s appeal to maintain social distance to counter the spread of Covid-19, JK Tyre & Industries has introduced a social media campaign #DistanceOKPlease to educate people about the importance of staying at home.

     

    Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign has gone live across social media platforms of JK Tyre with a focused outreach through Facebook.

     

    Commenting on the occasion, Srinivasu Allaphan, Director – Sales & Marketing at JK Tyre & Industries Ltd said: It is an unprecedented and highly sensitive time for all of us, which demands us to come together  online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of Covid-19.

     

     

  • Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19

    Tata Tea urges individuals to care for senior citizens

    By A Correspondent

     

    Tata Tea has announced that in the wake of the Covid-19 situation and extended lockdown period in the country, they will work towards spreading awareness and facilitating change for the cause of the elderly, who are the most vulnerable during these times, through their social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe.

     

    Commenting on the initiative of Iss baar #BadonKeLiye #JaagoRe, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said: “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action.”

     

    Added Puneet Das, Vice President Marketing, Beverages – India, at Tata Consumer Products: “It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the Covid-19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe.”

     

     

  • Titled #StayIn the brand is asking people to rejoice the wonderful life moments

    ‘Stay In, Stay Home ‘, says Duroflex in new digital film

    By A Correspondent

     

    Duroflex has released a film titled #StayIn with the social message urging people to #StayIn and #StayHome because currently, one’s bed is the safest and most comforting space that one has. And it is time to make the most of it.

     

    Elaborating on the film, Smita Murarka, Vice President, Marketing, Duroflex, said: “In these times of social distancing and work from home, it is very easy to feel confined and restricted by the idea of staying in. Through our film we want people to rejoice the happy moments of staying in with our bed being a companion and support in these life moments. From giving us a haven to letting us snuggle-in over the weekend, from being our jumping bag to being the perfect place to crash and helping rejuvenate our body and mind to prepare us for the next day. Beds have always been a safe haven but even more so today when staying in and staying home is staying safe.”

     

     

  • The campaign, which was launched earlier this month, was rolled out in two phases

    Tata Starbucks unveils the #ReconnectWithStarbucks ad campaign

    By A Correspondent

     

    To cheer people up while being locked inside their homes, Tata Starbucks has devised a social media campaign, #ReconnectWithStarbucks to keep its online audience engaged and connected.

     

    The campaign, which was launched earlier this month, was rolled out in two phases. The first leg asked followers and coffee enthusiasts to share their favourite past times that helped them to reconnect during quarantine. Tata Starbucks also encouraged its fans to share their favourite Starbucks memories from the past and upload it on their personal Instagram handle, with the hashtag #ReconnectWithStarbucks.

     

    Commenting on this innovative campaign, Deepa Krishnan, Head of Marketing, Digital, Loyalty and PR at Tata Starbucks, said: “Tata Starbucks has always been about connecting with its customers, partners and the communities we serve. Through #ReconnectWithStarbucks campaign we wanted to keep the cherished Starbucks ritual alive albeit virtually and wanted to spread cheer amongst our beloved customers and most importantly stay connected with them in these times.”

     

     

  • Remotely shot at Varun Dhawan’s home, the campaign encourages Indians to showcase their talent and entertain the country as they remain indoors

    Flipkart launches campaign titled ‘Entertainer No. 1’

    By A Correspondent

     

    With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently announced the launch of ‘Entertainer No. 1’ – a stay-at-home reality show under the Flipkart Originals umbrella.

     

    To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show’s message of innovating when entertaining from home, while practicing social distancing.

     

    Said Vikas Gupta, Head – Customer Marketing and Digital Businesses at Flipkart: “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home.”

     

    Added Joy Ghoshal, Co-founder, Marching Ants: “This has truly been a paradigm shift in ad film-making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in its true sense.”

     

     

  • It is a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora

    Reebok India pushes people to stay fit during lockdown

    By A Correspondent

     

    Reebok India in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness. The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers.

     

    Debashish Ghosh

    Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said: “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”

     

     

  • Encourages Indians to contribute for feeding the daily wage earners

    Paytm launches #NobodyGoesHungry ad campaign

    By A Correspondent

     

    Paytm has launched #NobodyGoesHungry campaign on social media to encourage fellow citizens to donate on the app and contribute to serve meals to daily wage earners in Noida, Mumbai, Bengaluru, Chennai and Hyderabad. As the campaign gains momentum, the company is targeting to distribute two million meals in the next few weeks.

     

    Recently, Paytm partnered with KVN Foundation to serve meals to people who have lost their source of income due to the lockdown. The company is requesting everyone to support this initiative by logging on to their Paytm App and clicking on the ‘Feed My City’ tab to donate.

     

    Said Siddharth Pandey, Vice President – Paytm: “As a responsible citizen of this country, we need to ensure that the ones who cannot fend for themselves do not go hungry during this lockdown. This initiative, as well as the social media campaign, is aimed at ensuring more people come forward and help those in need. Our campaign has struck the right chord with people and the overall response has been encouraging.”

     

     

  • The first film of the series highlights the importance of space as a means to keep oneself safe

    Mahindra Lifespaces advocates people to stay at home in latest ad campaign

    By A Correspondent

     

    Network Advertising has conceptualised and created a series of digital films for Mahindra Lifespaces, as part of efforts to encourage social distancing and staying at home during the current lockdown. The first film of the series highlights the importance of space as a means to keep oneself safe, while also protecting our communities.

     

    Shayondeep Pal
    Sunil Sharma

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising:  “In these unprecedented times, the idea was to position homes as the safest space during the lockdown. The physicality of a home is what prompted us to create a simple messaging, where staying indoors generates positivity and is a joyful experience.”

     

    Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd: “With responsible social distancing being a critical element in India’s fight against the spread of coronavirus, homes are now more than ever at the centre of our day-to-day lives.  Our intent was to aid and help build widespread awareness of the need to stay at home and thus, stay safe.”

     

     

  • Hosted by celebrity chef Amrita Raichand

    IFN hosts ‘Live Lockdown Cooking Show’

    By A Correspondent

     

    India Food Network (IFN) in collaboration with Reliance Fresh successfully concluded the first-ever live virtual cooking reality show, ‘Live Lockdown Cooking Show’. The show was streamed from two kitchens giving the viewers an experience of an actual live cook-along show.

     

    The five-episode series from April 10-14, 2020 saw Chef Amrita interacting live with homemakers, professional culinary experts and even young students over some home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods.

     

     

    Said Lalatendu Panda, Chief Marketing Officer (Reliance Fresh and Reliance SMART): “This first ever Lockdown Cooking Show was another way to letting consumers know that we are with them every step of the way, helping them make healthy, tasty and quick meals, all of which help them in whatever way possible. This show was also a first for us and the industry where two kitchens were streaming simultaneously and cooking. We hope to continue creating content that excites and inspires our RelianceOne loyalty programme customers.”

     

    Added Rajeshree Naik, founder of IFN: “Food content has clearly been a huge preoccupation both for comfort and practical reasons. Whether it be recipe videos, advice on quarantine cooking, how to stock your pantry or the increased interest in baking and bread, food content has seen an unusual spike in interest. This cooking show we did with Reliance Fresh was one-of-its-kind because it was live, in a way where it was two kitchens cooking together – same time and also with a larger audience participation. With food being both a need and source of distraction, we have been creating content that people will find very useful during times like this.”