MxMIndia

Category: PRODUCTS

  • The campaign has been targeted towards millennials and Gen Z

    Wrogn Active says, #GetoffyourAss

    By A Correspondent

     

    AB de Villiers and Virat Kohli recently engaged in a Twitter banter announcing the launch of Wrogn Active. The campaign focuses on one simple message – #Getoffyourass and has been targeted towards millennials and Gen Z. The South African cricketer is the face of the brand and he launched the initiative recently.

     

    Notes a communique: “The campaign focuses on spreading the message that physical activity is needed to be fit and active. Wrogn’s signature non-conformist has approached to create a look that blends fitness and fashion in a way no other active wear brand can.”

     

  • The TVC has been launched in Tamil Nadu, Karnataka, Kerala, Telangana and Andhra Pradesh

    Usha International announces new campaign with Keerthy Suresh

    By A Correspondent

     

    Usha International has launched a new media campaign for Usha sewing machines featuring brand ambassador Keerthy Suresh. Aimed at amplifying consumer connect and engagement within the southern region, the television commercial has been launched in Tamil Nadu, Karnataka, Kerala, Telangana and Andhra Pradesh.

     

    Commenting on the new campaign, Parveen Sahni, Business Head, Usha Sewing Machines, said: “The TV commercial is an effort to engage with southern markets for maximum reach and impact. With this campaign we are looking to connect with the consumer and bring to life the joy that comes with unleashing one’s creativity using a sewing machine. We hope to increase our brand salience as well as connect with consumers and sewing enthusiasts within these markets.”

     

     

  • Signifies Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers

    Tech Mahindra tweaks its logo to support Covid-19 fight

    By A Correspondent

     

    Tech Mahindra conveyed solidarity in the global fight against Covid-19 through announcement of a temporary tweak in its brand logo. The new logo is in line with Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers.

     

    Said CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra:  “We, at Tech Mahindra, have always prided ourselves in our ability to be adaptable and agile. This logo tweak is reflective of our commitment towards the same, while delivering a refreshingly positive message during the time of crisis. Our focus continues to be on ensuring the safety and well-being of our associates, partners and customers; while continuing to keep mission-critical systems on for global clients.”

     

    Added Harshvendra Soin, Chief People Officer, Tech Mahindra: “At Tech Mahindra, we RISETM up to meet the challenges. That’s the essential quality that keeps us strong and resilient. Employees are our biggest asset, and their health and safety is our top priority. Our new logo symbolizes this spirit of resilience and fight for the greater common good. It perfectly balances the sense of optimism and the need for caution that will help us weather these tumultuous times”.

     

     

  • Buffalo Soldiers has spaced out its logo alphabets to send out the important message of social distancing

    Buffalo Soldiers revamps logo to create social distancing awareness

    By A Correspondent

     

     

     

    Digital marketing agency Buffalo Soldiers has revamped its logo to send out a social message. As India fights Covid19, Buffalo Soldiers has spaced out its logo alphabets to send out the important message of social distancing.

     

    Said Sumon K Chakrabarti, Co-founder and Managing Partner, Buffalo Soldiers: “We are a small and growing start-up which literally started from the garage. Despite that, we were one of the first in India to move our whole team to work from home six days before the government announced the lockdown. In these challenging times, the most important thing is to stay healthy. Because the future will not wait for us or be kind to us if as entrepreneurs we don’t stand together to become responsible and pass on the message of social distancing. Our logo and tagline reflects a simple messaging – We Design Stories From Home. Our shared trust in tomorrow is maintained in our speed and agility, for our customers and teammates, even in these difficult times.”

     

     

  • Many celebrities also joined the campaign using the handle, #LetsStayHome

    Cera urges people to stay home via latest ad campaign

    By A Correspondent

     

    As a brand which celebrates home, Cera has urged people to stay at home and stay safe through its video campaign on social media. Many celebrities also joined the campaign using the handle, #LetsStayHome.

     

    Notes a communique: “The current campaign strikes a sync with #CeraKuchPalGharKeNaam which was launched by CERA almost a year ago, and says Aaj Ghar Pe Hi Rehte Hain and ends with Kuch Pal Ghar Ke Naam.”

     

     

  • The new campaign sends a strong message on safety and quality

    Akshay Kumar is back to promote new message for RR Kabel

    By A Correspondent

     

    RR Kabel has launched its integrated marketing campaign, #serialkiller. Taking the brands previous campaign further, Akshay Kumar who is RR Kabel’s brand ambassador, is back in his fireman avatar promoting awareness around the brands champion product – Firex LSOH.

     

    The campaign highlights how mainstream media often tends to overlook fire accidents in the country, preferring to focus their time on terror attacks or natural disasters, despite the fact that on an average, fire accidents are the cause of significantly more loss of life than any other major catastrophe.

     

    Shedding light on this, Shreegopal Kabra, Managing Director, RR Kabel said: “The loss of life from electrical fires is on a steady rise which is highly alarming. Our objective is to educate the masses that during an electrical fire, smoke does more damage than fire itself. People are ill informed of this and many such facts due to lack of awareness and poor media coverage on such issues. With this campaign, we have attempted to grab media’s attention, urged them to talk about this issue, spread awareness and encourage them to fight smartly against fire.”

     

    Talking about the creative thought behind the campaign Kirti Kabra, Head of Communications & Director, RR Kabel added: “After months of research and countless hours studying consumer behavioral data, our brief to the agency was that the new campaign must highlight real issues and expose facts, which we believe will help break common myths surrounding fire accidents. It was also important for us to ensure there is a common link between our previous campaign and this year’s strategy. For far too long have brands sold products under false pretenses, contrary to that, RR Kabel’s communication strategy is based on facts and ethics effectively delivered by Mr Kumar.”

     

     

  • The campaign focusses on women in sport and inspires them to be bigger than their challenges

    Adidas’ #FasterThan campaign inspires women across all fields

    By A Correspondent

     

    In an attempt to forge a gender equal world, adidas launched its latest campaign “#FasterThan”, that attempts to inspire women across all fields and ages to participate and celebrate sport in their daily lives.

     

    On the launch of this campaign, Manish Sapra, Senior Brand Marketing Director, Adidas India, said: “At Adidas, sport is in our DNA and we believe that ‘Through Sports, we have the power to change lives’. As part of our 2020 strategy, we will be focusing on ‘Women in Sport’ to inspire more women in India to take to a healthier life through sport and fitness. We feel sport doesn’t discriminate between genders and the playing field is the same for all. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”

     

     

  • The campaign showcases the benefits of living in a senior living community

    Columbia Pacific initiates digital campaign to help seniors

    By A Correspondent

     

    With the nation observing a lockdown of 21 days to curb the spread of Covid-19, Columbia Pacific Communities has launched a two-week-long digital campaign titled #PositiveLockdown to help seniors make the most of their time indoors by engaging in enriching experiences and thus steering clear of the sense of paranoia that is currently prevailing in the country.

     

    Commenting on the campaign, Piali Dasgupta, Vice President – Marketing, Columbia Pacific Communities: “We understand that these are extraordinarily anxious times particularly for the senior members of our society who live alone. We believe that positive affirmations of any kind will help them get through this period.”

     

     

  • Ogilvy is tasked with delivering an integrated marketing communications strategy across the business

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    By A Correspondent

     

    Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. The agency has been tasked with delivering an integrated marketing communications strategy across the business.

     

    Sumit Sehgal

    Speaking on the development, Sumit Sehgal – CMO, Sheela Foam: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

     

     

    Shouvik Roy

    Added Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

     

     

  • These services range from dance tutorials, cooking, fitness, to learning services for children

    Tata Sky urges us to stay home & access, what else, Tata Sky

    By A Correspondent

     

    In a move to help subscribers meaningfully fulfill their forced quarantine period, Tata Sky has freed up their top 10 services. These services range from dance tutorials, cooking, fitness, to learning services for children.

     

    Directed by Bauddhayan Mukherji of Little Lamb Films, a new campaign has been launched titled #StayHomeStayJingalala. The campaign was shot and directed over seven cities (Kolkata, Mumbai, Delhi, Gurugram, Lucknow, Chennai, Jodhpur) with phones, and no lives were put at risk in the making of this film.

     

    Talking about the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India:

    “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata Sky is doing its bit to entertain and engage its subscribers while they stay at home.”

     

     

  • Recreates the famous ad to inspire people to stay home and stay safe

    Piyush Pandey drives ‘stay at home’ message for Asian Paints

    By A Correspondent

     

    Asian Paints has bought back its 2007 ad film, ‘Har Ghar Chup Chap Se Kehta Hai’. Narrated by Shri/Mr Ogilvy India, Piyush Pandey, the film has been stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period.

     

    Commenting on the ad, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of the ‘Har Ghar chup chap se kehta hai’ is to make people feel the strong emotional connect a home brings in their lives. The current times are exceptional and at Asian Paints we believe that it is important to relive the happiness and joy around homes at the same time reminding people of staying home and being safe. Made with real home videos, the brand is inspiring people, by showing how people across are creating their own special moments in their homes and bringing hope and smiles in these tough times. Stay Home Stay Safe.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “What could be a better way to inspire people than recreate what they love, rewritten to address the current times.”

     

     

  • #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times

    Gozoop campaign brings positivity with #HumHongeKamyaab

    By A Correspondent

     

     

     

    On the back of the national lockdown, Gozoop has released a video to showcase a positive spirit that is more than just the sound of a spoon hitting a plate. #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times.

     

    Speaking about this, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: “This is a time for all of us to stick together in spirit but stay separate at home. We wanted to communicate this message to as many people across the nation, in a way that they understand and act on it. I am glad that our team, while working from home, put in their efforts and used the power of creativity to launch this video. I am thankful to the NITI Aayog for supporting this idea and helping it reach across India. If this helps save even one life, we will consider our job done.  #HumHongeKamyaab.”