MxMIndia

Category: PRODUCTS

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • The new TVC takes brand’s ‘Deewarein Bol Uthengi’ proposition further

    JK Wall Putty relaunched in a new identity

    By A Correspondent

     

    JK Cement has announced a brand refresh for its brand JK Wall Putty with its new avatar – JK Cement WallMaxX. The company has rolled out a new TV campaign across the country, announcing the brand re-launch, featuring their popular ambassador, Chhutkau, to further strengthen the brand’s key positioning ‘Deewarein Bol Uthengi’.

     

    Speaking about the campaign, Niranjan Mishra – Business Head (JK White Cement) said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigious Superbrand status, placing it in an elite league of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to the customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.”

     

     

  • The TVC – Asli Aukaat – encourages people to check their score free of cost before applying for a loan

    ClearScore encourages loan seekers to check credit scores in latest ad film

    By A Correspondent

     

    ClearScore, a free credit scoring fintech platform, has announced the launch of its first TV campaign ‘Credit Score Matlab ClearScore’.

     

    Said Hrushikesh Mehta, Country Manager, ClearScore: “We believe that credit education and awareness are of utmost value. Being aware of and educated about one’s credit score facilitates easier and cheaper access to finance whenever someone needs it. The purpose of the television commercial is to educate credit seekers to check their credit score on our fintech platform – for free – and find suitable credit offers quickly and easily,” adds Hrushikesh.

     

    Added Srreram Athray and Elizabeth Dias, Group Creative Directors, Ogilvy, Mumbai: “When you apply for a loan you always have the jitters – what if they don’t approve it? And you go through self-doubt and fear. We took a light-hearted and yet in-your-face way of dramatizing what goes on in the loan seeker’s mind. Thus, underlining the importance of checking credit scores to be able to avail any form of finance.”

     

     

  • The agency has been tasked to create the upcoming consumer campaigns for the brand

    Bang in the Middle bags Colorbar Cosmetics mandate

    By A Correspondent

     

    Bang in the Middle has been appointed by Colorbar Cosmetics as its creative agency. The agency has been tasked to create the upcoming consumer campaigns for the brand.

     

    Speaking about the development, Prathap Suthan, Managing Partner, Bang in the Middle, said: “Colorbar is a beautiful brand and stands at the threshold of brilliant growth across India and other regions. In a market that’s more conscious about looks and empowerment, Colorbar is a brand that has pitched tent right in the centre of the action. It’s been awesome to be entrusted with their journey forward, and we hope to build even more love for the brand.”

     

     

  • The portfolio includes Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few

    Dentsu Impact to handle digital business for tea brands under TGBL

    By A Correspondent

     

    Dentsu Impact’s Bengaluru branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few.

     

    Said Puneet Das, Vice President – Marketing, Tata Global Beverages India: “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium.  We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24×7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”

     

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact added: “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

     

     

  • As part of the Allen Solly Children’s Day Celebration, children are coming together at exclusive Allen Solly Juniors stores across Bangalore, Cochin, Calicut, and Lucknow

    Allen Solly celebrates Children’s Day with an emotional twist

    By A Correspondent

     

    Allen Solly brought out a creative way to make their junior stores a hub for colourful creativity on the occasion of Children’s Day. At the event, children were paired up with a group of talented kids from local NGOs like CRY, Sparsha Trust, Sarthak Foundation and SOS Children’s Village to participate in a drawing competition at the exclusive Allen Solly Junior store across cities to win exciting prizes.

     

    Commenting on the event, Anil. S. Kumar, COO, Allen Solly said: “Allen Solly Juniors is about fun and vibrancy. Children’s Day is all about celebration and we wanted to connect with the little ones on their special day. Story telling is every child’s favourite past time and hence we made that the core of the celebration. Kids coming together to have fun, doodling and colouring as a team made the event more special.”

     

     

  • It also features Maharashtra State Award winner, Priya Bapat

    Ching’s Secret ropes in Neena Gupta in ad campaign

    By A Correspondent

     

    Capital Foods’ flagship brand Ching’s Secret has launched a new ad campaign featuring actor Neena Gupta and Maharashtra State Award winner, Priya Bapat.

     

    Said Navin Tiwari, the CEO of Capital Foods: “Food is an integral part of India. It unites the varied demographics of the country and yet lets each region maintain its own uniqueness. However, Desi Chinese is a cult food loved across the country by people of all age groups. Recognizing this distinctiveness, our masalas make the whole cooking experience as enjoyable as the dining experience. Through this campaign we have brought to life various parts of India and have united them with easy-to-make Desi Chinese.”

     

     

  • Expert advice combined with trust and honesty will decide which one of these couples will become the ultimate ‘Fit’ couple

    Infectious promotes MX Player reality show, ‘Shaadi Fit’

    By A Correspondent

     

    Ad agency Infectious has unveiled its campaign to launch MX Player’s latest show, ‘Shaadi Fit’. Said Nisha Singhania, Co-Founder, Infectious: “When people are in love they see life through rose tinted glasses. They don’t consider other factors besides love before deciding to marry. Our campaign idea was about creating dissonance with blissfully in-love couples and giving them a little reality check by asking tough questions to check if they are ready for marriage.”

     

    Added Co-founder Ramanuj Shastry: “The promos for the MXPlayer series ‘Shadi Fit’ were fun to work on. The ads were both quirky and insightful takes on the thorny issue of “compatibility” – a top of mind issue for singles. Kudos to Director Karan Butani and The Rumor Projects for a fab job again.”

     

     

  • This digital campaign is the sequel of the #InspiredByIndia campaign

    Citroen India launches #InspiredByChildren campaign on Children’s Day

    By A Correspondent

     

    Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

    Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

     

     

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”

     

     

  • The salon has teamed up with renowned experts Namrata Soni, Dr. Mickey Mehta and Saanchi S. Nayak

    Digi Osmosis to manage digital duties of Femina Flaunt salon

    By A Correspondent

     

    Bennett, Coleman & Co. Ltd has mandated Digi Osmosis for the digital and social media mandate of its recently launched Femina Flaunt Studio Salon in Mumbai.

     

    Said Sandeep Dahiya, CEO, Femina Flaunt: “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”

     

    Added Manish Kumar, CEO, Digi Osmosis: “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”

     

     

  • Aashirvaad Sugar Release Control Atta encourages people to take up a 21 day fitness challenge and lead the way for one’s family towards a healthier life

    ITC’s Aashirvaad Atta launches crusade against diabetes

    By A Correspondent

     

    Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallenge in the run-up to World Diabetes Day last week.

     

    Commenting on the initiative, Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd said: “Aashirvaad Sugar Release Control Atta was launched with the aim of helping individuals take control over diabetes, naturally.  Its innovative formulation and clinically tested low GI values successfully aid in preventing sugar level spikes, making it an effective staple for people having existing or potential sugar concerns. Our initiative this year is aimed at encouraging individuals and families to come together and make easy lifestyle changes that can help manage diabetes effectively and enable its prevention in some cases. We hope we are able to contribute to significant improvements in diabetes care in our country.”