MxMIndia

Category: PRODUCTS

  • Features a series of digital films highlighting its revolutionary Click-N-Lock tiles

    Welspun Flooring launches its first digital campaign

    By A Correspondent

     

    Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.

     

    Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”

     

    Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”

     

     

  • Using the occasion of the launch of Raymond Ceremonial, Raymond has given a new dimension to concept

    Raymond Complete Man goes ceremonial

    By A Correspondent

     

    The Raymond Complete Man has thus far been associated with the imagery of an immaculately well-dressed man in western formal wear. Using the occasion of the launch of Raymond Ceremonial, Raymond has given a new dimension to concept.

     

    Said Nishant Saurabh, Senior VP and Branch Head, Grey Mumbai: “Raymond as a brand believes that when you put in your best even the ordinary turns special. And we at Grey have tried to bring alive this endearing value that The Complete Man wields, in this thoughtful film. It’s precisely such values of inclusivity and a shared sense of celebrations that is as true to Indian festivals as it is to The Complete Man.”

     

     

  • The campaign is conceptualised by Rediffusion Brand Solutions

    PGIM India launches its first campaign in India

    By A Correspondent

     

    PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.

     

    Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”

     

     

  • The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy

    Katrina Kaif in Reebok’s new campaign

    By A Correspondent

     

    Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif titled, ‘She Got Ree’. The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy and enjoy being fit.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

     

     

  • A special offer that continues festive celebrations for small commercial vehicle (SCV) buyers

    Tata Motors unveils ‘India Ki Doosri Diwali’ ad campaign

    By A Correspondent

     

    Extending the festive cheer, Tata Motors has launched its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range.

     

    Speaking on the campaign, Rajesh Kaul, Head – Sales & Marketing, Tata Motors said: “At Tata Motors, we always believe in making customer-centric offerings and maximising revenues of our customers. Our SCV range offer superior safety, versatile performance in varied conditions, comfort and cost-effectiveness to its customers. We are glad to offer products that have positively changed lives by helping people start and grow their businesses. The buzz around this campaign has led to an increase in footfall across showrooms. We look forward to a boost in sales of all Tata SCVs owing to the ongoing festive spirits as well as the attractive incentives offered on every SCV purchased in this month.”

     

     

  • The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits

    Aegon Life uneils #NoTermPlanLikeThis ad campaign

    By A Correspondent

     

    Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits including return of sum assured, auto-increase in life cover, quit smoking, amongst others.

     

    On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance said: “We are glad to offer a product that plugs in the need gap of providing a life cover with  survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

     

    Added Punit Sheth, Senior Vice President, Content, Times Studio: “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.

     

     

  • Limited edition CompliMentos promotion will see every Mentos roll feature a light-hearted compliment pre-printed on the pack

    Mentos begins a new conversation with ‘CompliMentos’

    By A Correspondent

     

    Mentos has rolled out its latest campaign CompliMentos in India. The campaign is part of Mentos’ global brand proposition ’Who says no to Mentos’ and will be active in India during the months of November and December 2019.

     

    Said Rohit Kapoor, Head – Marketing at Perfetti Van Melle India: “Mentos as a brand always inspires fresh connection and the new limited-edition campaign shall strengthen it further. As a product, Mentos has enjoyed great adulation from Indian consumers. With this new introduction, we hope to help start great conversations via exchange of compliments printed on the wrapper. This campaign shall also be supported on Digital and on-ground medium.”

     

     

  • The association with megastar Amitabh Bachchan will help APL Apollo further widen its brand appeal

    APL Apollo ropes in Big B as brand ambassador

    By A Correspondent

     

    APL Apollo Tubes Limited (APL Apollo) has roped in actor Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. The contract signed for two years entails Amitabh Bachchan to endorse and promote the innovative product line of APL Apollo.

     

    Commenting on this announcement, Sanjay Gupta, CMD, APL Apollo said: “We take pride in announcing that now legendary star Amitabh Bachchan is another added Jewel to our crown. We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”

     

     

  • The positioning pivots on Myntra being the facilitator for people to make an impression with fashion

    Myntra highlights its role as a fashion expert in new ad

    By A Correspondent

     

    Myntra has announced the launch of #BeUnskippable, a new brand campaign that highlights its role as a fashion expert for its customers. The positioning pivots on Myntra being the facilitator for people to make an impression with fashion.

     

    Said Harish Narayanan, Head – Marketing, Myntra Jabong: “This is an important campaign for Myntra from a brand perspective as it implies a shift in our positioning with the progress we have made so far as a brand. We have passed the stage of defining who we are or what we offer, which is clear in the minds of our consumers and so are focussing on aspects related to enhancing the spirit of fashion in people, showcasing that we understand their needs and how we can help them. The new campaign establishes a strong pay off for people looking to make a lasting impression through fashion.”

     

     

  • The brand holds up the actress as a representation of beauty, femininity and candidness

    Swara Bhaskar to endorse skincare brand

    By A Correspondent

     

    Skin-care brand Namyaa Skincare has roped in actress Swara Bhaskar to endorse its range of products. The brand, which makes skincare and intimate hygiene products, holds up the actress as a representation of beauty, femininity and candidness.

     

    Said Karan Gupta, Director, Namyaa Skincare: “Swara Bhaskar has justified roles that break stereotypes and the vicious circle of sealing lips about life’s realities. Her style, boldness and attitude is what the brand wants to leverage.”

     

     

  • Flying Machine continues to experiment and push boundaries in its latest campaign

    Flying Machine promotes F-Lite denim in latest ad film

    By A Correspondent

     

    Flying Machine has joined hands with Dentsu India to launch its new TVC and a series of Instagram films. This latest campaign promotes Flying Machine’s product, F-Lite denim.

     

    Commenting on the films, Alok Dubey, CEO – Lifestyle Brands Division at Arvind Lifestyle Brands Limited said: “Yes. Denim is a serious business for us. But why should it be so serious for our customers – thus, this light-hearted take on what it means to wear a lightweight denim.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “After the famous ‘Split’ TVC, which was a hardcore proof of really flexible jeans, in this new set of films for light weight denim, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘Split’, we are hopeful that these fun films fly for us.”

     

     

  • Launches a 360-degree marketing campaign #TheGoodBites

    Soulfull launches campaign to promote its offering, Ragi Bites

    By A Correspondent

     

    Kottaram Agro Foods, the parent company of millet-based snacking brand Soulfull, announced the launch of their new 360-degree marketing campaign #TheGoodBites for its flagship product, Ragi Bites.

     

    On the launch of the campaign, Rasika Prashant, CMO, Soulfull said: “Ragi Bites has been the fastest-evolving sub-brand for Soulfull and the marketing strategy has played a key role in the success of the product. As a testament to this, the product has seen a 3x increase in its offtake from the previous campaign efforts. The new campaign is a step-up in that direction that puts to rest a mother’s dilemma and guilt around unhealthy snacks. As a product, Ragi Bites bring in the goodness of Ragi & Daal while eliminating nasties like Maida and Preservatives. We are confident that the campaign will deliver the business objectives and make place in the lives of many consumers.”