MxMIndia

Category: PRODUCTS

  • The campaign film is titled ‘A Story Takes Flight’

    Dubai Tourism highlights unexplored destinations in latest campaign

    By A Correspondent

     

    Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced the launch of a new collaboration with Hollywood actors Gwyneth Paltrow, Kate Hudson and Zoe Saldana. The campaign film titled ‘A Story Takes Flight’, features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery, and human connections. This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series, when Shah Rukh Khan bumped into Paltrow on a beach in the last video.

     

    Sharing his views on the recent campaign, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai’s aspirational leadership, the people of Dubai reflect the city’s underlying spirit, where the pursuit of excellence has no finish line. ‘A Story Takes Flight’ is unlike any other film in that it speaks to this defining character of our city. It is a story of each person’s discovery through their interaction with Dubai. Regardless of who you are or where you are from, your journey with us also has no finish line – and the paths to explore are endless. As a city, we were thrilled to have the opportunity to host Gwyneth, Zoe and Kate, and work with such an incredible director, which Reed is. Through the eyes of the actresses we see the values, connections, and experiences that are engrained in the fabric of Dubai. This is what we represent. We are proud to be a city home to over 200 nationalities and we welcome visitors to write the next chapter of their story here.”

     

     

  • The insight behind the film lies in the importance of kitchens in an Indian household

    Mirum India launches digital film for Corian Quartz

    By A Correspondent

     

    Mirum India has created a digital film for Corian Quartz. With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces. The insight behind the film lies in the importance of kitchens in an Indian household and the increasing popularity of open kitchens among consumers.

     

    Arvind Nair

    Said Arvind Nair, Regional Director (Delhi), Mirum India: “We aimed to create the inspiration that the product brings out through this digital film, capturing the textures, colours and the range of Corian®Quartz.  We have created a segmented approach to drive this to the end users, tying in with user behaviour and intent. The campaign has helped the brand create an aspirational digital persona that has led to conversions, which signify how understanding the customer’s digital behaviour is paramount in selling interiors today”.

     

    Sanjay Mehta

    Added Sanjay Mehta, Joint CEO, Mirum India: “The Path-to-Purchase journey for most products now begins from digital. It has now become imperative for every brand to capture the imagination of the end user digitally, even if the sale is driven through a brink and mortar shop. With this digital film, we have aimed to the same. ‘Wow’ the end users with the stunning designs from Corian Quartz”.

     

     

  • The business will be handled from Milestone Dentsu’s Delhi office

    Milestone Dentsu bags creative & digital mandate for Velocity Eyewear

    By A Correspondent

     

    Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

     

    Samir Ahmed

    Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said: “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”

     

    Ujjwal Anand
    Mayank Khattar

    Added Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu: “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”

     

     

  • #LearnLiveOnline to resonate with K-12 students across India

    Vedantu’s new film promotes its personalized online learning toolkit

    By A Correspondent

     

    Online learning platform Vedantu has launched a brand campaign titled ‘Samajh aayega toh mazaa aayega’.

     

    Speaking on the campaign, Vamsi Krishna, CEO & Co-Founder, Vedantu said: “We are excited to launch our first brand film to spread the message that learning should be fun and engaging. This film is a culmination of Vedantu’s journey that began in 2014 as the first to bring LIVE classes, to now, in 2019, as a frontrunner in the LIVE and personalized learning space. Technology has played a massive role in this timeline where we have reimagined and evolved the teaching and learning experience. Bringing in a new wave, we hope students will adopt the LIVE and online way to transform learning forever.”

     

    Added Hemant Shringy, Chief Creative Officer of Vedantu’s creative agency BBDO India: “When we heard about Vedantu, we knew it was going to be a positive revolution in education. It is the best of both worlds and a sweet spot between human interaction of LIVE classes and the new-age progressive technology that makes learning accessible and enjoyable. And when we attended a live class, we were amazed! The experience was unmatched. The product is the hero here and our job was to bring that a live in a communication that brings forth the empathy the creators have for the students and the real struggles they go through, in a format that appeals to the students and the parents.”

     

     

  • Many more brand campaigns have been planned back to back for the next few seasons

    Red Chief ropes in Vicky Kaushal as brand ambassador

    By A Correspondent

     

    Leayan Global has roped in actor Vicky Kaushal as brand ambassador for its footwear brand Red Chief.

     

    Said Manoj Gyanchandani, Managing Director, Leayan Global: “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

     

    Added Rahul Sharma, General Manager – Marketing, Leayan Global: “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”

     

     

  • The new mandate will see Contract India become the global hub for strategic and creative duties

    Contract India wins global creative mandate for Bata

    By A Correspondent

     

    Following a multi-agency global pitch, Contract India has won the creative mandate for Bata brands globally. The new mandate will see Contract India become the global hub for strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies within Wunderman Thompson, part of the WPP network that it belongs to.

     

    Speaking on their decision to award the global mandate to Contract, Isabelle Sakai, Bata Group Chief Marketing Officer, said: “Contract India is a key strategic and creative partner for the Bata India operating company. The ‘Surprisingly Bata’ campaign has helped shift consumers perception about the brand, driving footfall to our stores and increasing sales. We are glad to award Contract India the Global mandate to roll out the ‘Surprisingly Bata’ campaign across the Bata world, smartly adapting the campaign idea to capture the local nuances of consumers insights. We are looking forward to a great partnership beyond the boundaries of India.”

     

    Said Raji Ramaswamy, Chief Executive Officer at Contract India: “We are delighted to be chosen by an iconic brand like Bata to partner with them in supporting their strategy and shaping their communications narrative across markets. Having done some great work for Bata in India, it is truly rewarding to now become the global creative and strategic hub for them which is a significant win for us and probably an industry first. Our team’s experience and capabilities in offering a multi-discipline integrated offering makes us well poised to drive the desired impact and achieve business outcomes for the brand across markets.”

     

    Added Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia: “Contract has partnered with the Bata India team extremely well to deliver fantastic business results. It is this partnership that gave Contract the opportunity to pitch for Bata’s global mandate. I am truly delighted that we could demonstrate the strength of our network around the world to help win this very prestigious account. I also feel a sense of pride that a campaign created in India is going global and will be executed in so many countries across the world. My congratulations to Raji, Rohit, Sagar and the entire team at Contract.”

     

     

  • The 360-degree campaign will be launched on television and will further be amplified through various other mediums

    Crompton launches TVC for water heaters

    By A Correspondent

     

    Crompton Greaves Consumer Electricals announced the launch of its first ever campaign titled – ‘Perfect Hot Water’ for its newly launched range of water heaters.

     

    Speaking about the campaign, Sachin Phartiyal, Vice President, Appliance Business – Crompton Greaves Consumer Electricals said: “We’re very excited to launch our first ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign we wanted to showcase the most valued factor of the product in an effective manner.”

     

     

  • Voltas Beko and Momspresso partner to understand ‘The Sunday Paradox’ that Indian moms face

    Indian Moms more stressed on Sundays, notes Voltas Beko Survey

    By A Correspondent

     

    Voltbek Home Appliances has released findings from The Sunday Paradox Survey. Aiming to provide a deeper understanding about the preferences and behaviour of Indian mothers, the survey highlights the disparity between expectations vs. reality of Sundays for mothers.

     

    Conducted online by Voltas Beko in association with Momspresso, The Sunday Paradox Survey assessed SEC A and B moms in the age group of 25 to 55 years. The nationwide survey targeted working mothers as well as homemakers, across Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Delhi NCR, Guwahati, Hyderabad, Jaipur, Jamshedpur, Kolkata, Lucknow and Mumbai.

     

    According to the survey, 50 per cent moms across India say Sundays are more stressful than weekdays due to household chores and preparations for the coming week, resulting in less of ‘me time’. While more than 33 per cent of moms said they wake up at the same time on Sundays as they do on weekdays (between 6 to 7 am), 43 per cent moms across the country said they do not get to wake up late on Sundays. About 40 per cent moms said their day gets over at the same time on weekdays as well as Sundays (between 11 pm to 12 am), while only 4 per cent of moms all over India said they go out for lunch/ dinner with their husband or friends on Sundays.

     

    Commenting on the survey findings, Pradeep Bakshi, MD & CEO, Voltas Limited said:  “Belonging to the house of Tata’s, we have always placed customer centricity at the heart of all our offerings. We understand that a relaxed Sunday is a reality for almost everyone – except for mothers. To understand this dilemma and help moms get their Sundays back, we partnered with Momspresso to come up with The Sunday Paradox Survey. The survey has shown that 50 per cent of mothers feel Sundays are more stressful than weekdays. Taking a cue from this study, Voltas Beko- a brand that has been trusted by moms all along commits to taking the lead in product innovation and development that aids a better and more relaxed lifestyle for mothers in India.”

     

     

  • The account will be serviced from the agency’s Mumbai office

    Big Trunk to manage digital for Trubore

    By A Correspondent

     

    Big Trunk Communications, a Mumbai-based independent creative digital agency, announced it will now be carrying out the digital duties for Trubore Piping Systems. The account will be serviced from the agency’s Mumbai office.

     

    Rakesh Nair

    Said Rakesh Nair, Manager – Branding and Advertisement, Trubore Piping Systems: “Times have changed massively. Trends come and go within the blink of an eye and by default, an impressive online presence helps greatly in reaching out to your target audience. We are delighted to have Big Trunk Communications on board with us and are looking forward to this brand-new partnership.”

     

     

    Dinakar Menon

    Commenting on the win, Dinakar Menon, Business Head, Big Trunk Communications, added: “We are super-excited to be associated with Trubore Piping Systems as their official digital partner. We plan on to give their online presence a boosting momentum by integrating innovation, content and media. The idea is to circulate the brand’s story and give it an online identity. We’re pleased to achieve this milestone and shall strive to deliver outstanding results.”

     

     

  • ‘Awesome is contagious’ brings out the youthful, fun and eccentric side of millennials and is an extension to Mochi's philosophy of #StayAwesome

    Makani partners Mochi to launch an integrated ad campaign

    By A Correspondent

     

    Mochi has launched ‘Awesome is Contagious’, an integrated Autumn-Winter campaign, created and executed by Makani Creatives. The idea was conceived by the digital team of Makani Creatives for an activation which later became the mainline campaign.

     

    Commenting on the launch of the campaign Sameer Makani, Co-Founder and MD, Makani Creatives said: “In the social media world with so many challenges going viral we have attempted to create a similar yet meaningful one where the youth influence others to be awesome just like them. We have therefore created an unconventional campaign for the target audience to better resonate with the brand’s offerings.”

     

    Added Shwetal Basu, Marketing Head, Mochi Shoes: “The young generation is very self-conscious and are obsessed with clicking pictures; cashing in on this habit of the youth, we encourage them to get creative with it and therefore be awesome and influence others too. The launch of the AW campaign ‘Awesome is Contagious’ highlights the variety of awesome footwear collection that the brand has to offer.”

     

     

  • An investor education initiative that inspires people to live the life of their dreams

    HDFC MF unveils #KyaPlanHai ad campaign

    By A Correspondent

     

    HDFC Mutual Fund has launched a 360‐degree investor education campaign titled ‘#KyaPlanHai’ across print, television, and digital. The campaign aims to touch the universal truth of life that people have big dreams and they always have desired to live an upgraded life, whether it’s moving to a big house or buying a dream car.

     

    On the launch of the campaign, Milind Barve, Managing Director, HDFC AMC said: “To upgrade means to elevate every aspect of ourselves to a higher standard. The new campaign displays the powerful, conscious, human expression of dreaming. We intend to ensure that through this campaign everyone has an opportunity to understand the importance of financial planning via mutual funds to upgrade their lifestyle”.

     

    The campaign is spearheaded by Mirum India. Added Naila Patel, Executive Creative Director, Mirum India: “We have observed that people love inspiring stories, they connect with them at an emotional level. These mini stories will tug at people’s heart and will teach them that all dreams can be attained. We are living in exciting times where creativity can be showcased at its best and across various platforms all at once. We are proud of the insightful work and great partnership.”

     

     

  • The campaign will be live till January 3, 2020

    Oyo unveils ‘Raho Mast’ campaign

    By A Correspondent

     

    Oyo Hotels & Homes has rolled out its new campaign – ‘OYO, Raho Mast’. The five-week-long burst is live across television, digital and social media platforms.

     

    Reflecting on the television campaign, Aditya Ghosh, CEO, India & South Asia, Oyo Hotels and Homes said: “We are excited about this new Raho Mast brand campaign. Great brands are built when you are answering to the consumer’s needs, doing it consistently and delivering on your promises. With its funny, quirky and yet relevant approach, the Raho Mast brand campaign reflects on what the average Indian consumer goes through and how Oyo can help make the experience hasslefree at every touchpoint. The red and white Oyo sign stands for our enduring belief that low cost has nothing to do with low quality.”