MxMIndia

Category: PRODUCTS

  • ‘We Don't Stop’ is meant to honor the brand's spirit of innovation and perseverance

    Timex kickstarts ‘We Don’t Stop’ ad campaign in India

    By A Correspondent

     

    Timex has announced the launch of ‘We Don’t Stop’ brand campaign that celebrates its legacy. ‘We Don’t Stop’ is meant to honor the brand’s spirit of innovation and perseverance, as well as the spirit of the people who wear Timex.

     

    Commenting on the campaign, Ajay Dhyani, Head Marketing, Timex India said: “With this campaign, we wanted to pay a tribute to our American watch making legacy and tell consumers in India about our rich heritage. For the past 165 years, Timex has been pioneering in timekeeping, bringing watches to consumers that exemplify classic designs and unparalleled quality. The campaign will bring alive the spirit of craftsmanship and innovation, coupled with tradition.”

     

     

  • The idea behind the campaign is to build brand awareness

    LoanTap unveils latest brand campaign

    By A Correspondent

     

    LoanTap, a digital lending organisation that caters to salaried millennials, has launched its latest brand campaign that positions itself as a young gene organisation that any millennial can relate to.

     

    Said CEO Satyam Kumar: “At LoanTap, we intend to be the loan seekers’ companion. Loan must fit the pocket of the millennials and should come at friendly terms. The concept of going to the branch and getting personal loan has become obsolete. When technology commands the financial processes, customization must be at the hand of consumers. We firmly believe that there’s a long term relationship between a lender and the borrower.”  He mentioned that today’s millennials or salaried professionals need financial help to cope up with the ever changing environment – be it parental care, career movement or their lifestyle requirement. LoanTap with its customer friendly approach, high level customisation and well appreciated customer care executives has an edge over most digital loan lenders.”

     

     

  • Customers can upgrade their Airtel Xstream Fibre plans to UNLIMITED DATA for just Rs 299/month

    Airtel Home Broadband is now ‘Xstream Fibre’

    By A Correspondent

     

    Bharti Airtel has unveiled a new brand identity ‘Airtel Xstream Fibre’ for its home broadband services.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We are delighted to roll out a refreshed brand identity for our home broadband services. It reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”

     

     

  • Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh

    Fido Dido is back urging consumers to think fresh

    By A Correspondent

     

    7UP has launched its new brand campaign titled ‘Think fresh’ with Fido Dido, the wriggly-haired mascot, back in the promotions.

     

    Speaking about the new campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said: “7UP as a brand has always encouraged consumers to be their cool and optimistic self. The Think Fresh campaign builds on this belief and reiterates that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix. We are confident the new campaign will encourage consumers to Think Fresh and turn any tricky situation to their advantage.”

     

    Talking about the TVC, Ashutosh Sawhney, Managing Partner & Head, DDB Mudra North and Vishnu Srivatsav, Creative Head, DDB Mudra, added: “VUCA is today’s new normal and it even percolates down to slices of our lives. Consumers across the board have resonated with this reality. 7UP, with its refreshing flavour attempts to enable its consumers to think fresh, thereby turning their life’s little googlies into advantageous situations. The new campaign illustrates this in the most un-mistakably 7UP way by bringing the iconic Fido Dido back and keeping the brand’s tonality refreshing , just like the great taste of 7UP.”

     

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor and digital surround.

     

     

  • Brand launches new digital campaign starring a host of web-series superstars

    Taco Bell unveils Season 2 of ‘Big Bell Box’

    By A Correspondent

     

    Taco Bell has begun streaming the second season of its Big Bell Box meal offering across all its restaurants. This new launch is being supported by a digital campaign that builds on the growing popularity of the OTT space in India.

     

    For this campaign, Taco Bell has collaborated with leading web-series stars – Radhika Apte, Vikrant Massey and Kubbra Sait to develop quirky brand storytelling.

     

    Sharing his thoughts on the digital campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchisee partner in India, said: “Further to the much loved first edition, we are excited for the launch of our unique value meal offering, the Big Bell Box. The offering brings together all our Taco Bell favourites in one box at a very enticing price and value. We are proud of our digital campaign, ‘Streaming now at a Taco Bell near you’, that we have designed for this launch. It is a reflection of our efforts to have our finger on the pulse of our consumers and innovate for them. We hope that our loyal consumers and well-wishers will appreciate the campaign and make it a huge success”.

     

    Added Sidharth Shukla, Vice President and Head of Digital, Ogilvy India: “When we launched the Big Bell Box earlier in the year, in addition to the insight of ‘paisa vasool’, we knew, it would be much more relevant if we somehow linked it to the release of some of the most iconic movies which were coming out – Avengers, Godzilla, etc. because that was a trending topic for our demographic. This time around, we were cognizant of the fact that OTT was the hot topic – thanks to the likes of Sacred Games 2 and Mirzapur. The insight for this edition and the last one has not changed, what we have done is looked at the execution differently, basis the pulse of the consumer today which has also influenced our choice of cast for Big Bell Box Season 2”.

     

     

  • The initiative aims to motivate women to self-examine lumps

    CenturyPly pledges pink to encourage early detection of breast cancer

    By A Correspondent

     

    To mark the breast cancer awareness month, Century Laminates from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative aims to motivate women to self-examine lumps and promote the benefits of early detection.

     

    Notes a communique: “As a part of the campaign, the brand is encouraging people to click pictures while holding or wearing anything in pink and post the same on their social media assets with the hashtag #PinkPledge, tagging @centuryplyofficial and five close mates they care about to support the cause of early detection.

     

     

  • A unique outdoor and digital campaign brings together India’s most influential travel photographers on a journey of exploration and discovery

    Johnnie Walker unveils #TheTravellingBillboard

    By A Correspondent

     

    Johnnie Walker has unveiled #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life=size billboard with the brand’s Striding Man logo across some of the most unchartered and exotic locations in India.

     

    Conceptualised by What’s Your Problem, #TheTravellingBillboard will travel to places which only a few people have visited, and also where no billboard has been before.

     

    Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said: “Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.”

     

    Added Ruchita Zambre, Group Creative Director, WYP, & Tejas Mehta, Strategy & Business Head: “The brief from the Diageo team came in to do an OOH led campaign. After studying the international work done by the brand, we all felt that a basic OOH campaign will never do. It had to do more, create conversations, engage consumers. This thinking led us to create #TheTravellingBillboard. An OOH that roams the country in search for unique vistas. Thus, pushing the boundaries of what a billboard campaign can be like. Completely in line with the brand’s philosophy of pushing boundaries. And WYP’s philosophy of coming up with solutions that go across media and are truly integrated. A campaign of this kind required collaborating with various partners – for fabrication, media plan, digital amplification, photography, innovation etc. The campaign hasn’t been easy to execute at all. But where’s the fun in easy, right?”

     

     

  • Offers promotional fares across its international destinations starting Nov 03

    Indigo launches ad campaign for budget international flights

    By A Correspondent

     

    IndiGo has launched an integrated brand campaign titled ‘IndiGo Abroad: Happy to be your first’ for its short and medium-haul international flights.

     

    Said William Boulter, Chief Commercial Officer, IndiGo: “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”

     

     

  • The 300+ cr account was won following a multi-agency pitch

    m/Six bags media mandate of Emami

    By A Correspondent

     

    m/SIX, a unit of GroupM, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd, Emami  Agrotech Ltd, and Emami Cement Ltd. The account will be handled by the agency’s Mumbai and Kolkata offices and the scope entails the television buying and implementation responsibilities.

     

    Harsh Agarwal

    Said Harsh Agarwal, Director – Emami Limited: “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate.  We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience and expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

     

    Prasanth Kumar

    Added Prasanth Kumar, CEO GroupM South Asia: “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

     

     

  • It will be launching a three-part ad campaign soon

    Yulu rebrands identity

    By A Correspondent

     

    Yulu, a micro-mobility platform service has partnered with Red Baton Design Studio, for rebranding the brand identity for Yulu and create a holistic visual guideline for the brand which is now used to expand to various newer markets.

     

    Said Vijit Agrawal, the Creative Director and Co-founder at Red Baton: “We shall be launching a 3-part ad campaign, which will incorporate the brand’s vision of making our cities, our citizens and our country unstoppable!”

     

    Added Amit Gupta, CEO Yulu: “It has been a pleasure working with the Red Baton team. Yulu started its operations with an aim to address the rising air pollution and traffic congestion and we were glad that team Red Baton was so quick to catch on to that vision. Their in-depth immersion with our business vision and philosophy has been a critical driving force in our branding, website and video campaigns.”

     

     

  • NIMF has cleverly woven the product deep inside the very plot of the film

    Nippon India MF appeals to Indians with financial offering

    By A Correspondent

     

    Nippon India Mutual Fund came up a campaign leveraging the festival of lights to highlight the entry of its new brand of mutual funds.

     

    Notes a communique: “Where this campaign scores over the regular Diwali communication is that rather than just wishing viewers happy Diwali or pushing a product with a discount, NIMF has cleverly woven the product deep inside the very plot of the film.”

     

     

  • Mirum will be responsible for implementation of Salesforce Marketing Cloud

    Prestige Developers appoint Mirum for Marketing Automation services

    By A Correspondent

     

    Prestige Group has appointed Mirum for providing Marketing Automation services. Mirum will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with SFMC.

     

    Said Hareesh Tibrewala, Joint CEO, Mirum India: “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address the customer needs. We believe that, with this integrated MarTech solution in place, Prestige Group will see a positive impact on the customer engagement and an increased ROI on their marketing spends.”