MxMIndia

Category: PRODUCTS

  • The range has an interesting range of games in a new format

    Hasbro rolls inaugural campaign in India

    By A Correspondent

     

    Hasbro, a global play and entertainment company has introduced the ‘Grab and Go’ range of games in India with its latest television commercial.

     

    Said Bhavesh Somaya, Country Manager, India and Middle East, Hasbro: “At Hasbro, we are constantly innovating and reimagining our brand portfolio to bring the best play experiences for parents and kids in India. Keeping in mind the role of toys and games in the lives of our consumers especially during key moments, we developed this range that consumers of all ages will enjoy. The Grab and Go range ensures an exciting and interesting gaming experience anytime, anywhere with family or group of friends/ With the range of popular games in a travel friendly version, we aim to bring different generations of families and friends together for fun and meaningful interactions.”

     

    The script and storyboard were developed by Cake Mix Studios, Hasbro’s in-house creative agency. The film has been created and developed by Workship Creative Solution, a content company based in Mumbai.

     

     

  • The campaign will run across TV and social media with a focus on metros and key regional markets

    Tata Capital says ‘Count on Us’, in latest brand film

    By A Correspondent

     

    Tata Capital has launched its latest brand campaign ‘Count on Us’. The key retail offerings showcased are personal, home, two-wheeler and business loans. The campaign went live this week and will run across TV and social media with a focus on metros and key regional markets.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Tata has been recently acknowledged as India’s most valuable brand. With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”

     

    The videos have been conceptualized by Cartwheel. On the brand campaign, D Ramakrishna, Founder and Creative Head, Cartwheel added: “Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance. The campaign highlights some of the key attributes of Tata Capital – transparency, reliability, and thoroughness.”

     

     

  • Advocates appropriate therapy for asthma through usage of inhalers

    Cipla back with second chapter of BerokZindagi

    By A Correspondent

     

    Cipla has launched the second chapter of #BerokZindagi with a new digital film that highlights the campaign’s core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). The digital film released is anchored by actor Radhika Apte and includes celebrity chef, Vikas Khanna, Arjuna awardee Badminton player, Parupalli Kashyap and digital influencer, Shristi Dixit.

     

    Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla: “This campaign intends to continue inspiring millions across India, an ambition we started executing last year through #BerokZindagi. While positive shifts testify our success, there is still much to be done for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use. Hence, we shall continue our work through #BerokZindagi with the central message, Asthma ke liye #InhalersHainSahi.”

     

    This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra.

     

     

  • The new range boasts timeless pieces that will make men look dapper this wedding season

    Traditional attire for men in new campaign by Raymond’s

    By A Correspondent

     

    Raymond’s latest campaign nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions.

     

    Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said: “The latest ceremonial line from the House of Raymond showcases  a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over.  Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”

     

    The campaign is conceptualised and developed by Grey Worldwide and directed by Llyod Baptista.

     

     

  • The campaign will continue for 25 days comprising of around 2 lakhs sq ft across India

    Laqshya executes outdoor campaign for Titan’s latest collection

    By A Correspondent

     

    Titan has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘Raga and Maritime’.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.”

     

     

  • #StrongerTogether aims to raise awareness on the need to maintaining muscle health and strength through balanced nutrition

    Abbott unveils #StrongerTogether ad campaign

    By A Correspondent

     

    Abbott has unveiled a new ad film as part of its integrated #StrongerTogether campaign — capturing the concerns of people over 40 who are dealing with loss of muscle and strength. The film leverages the chemistry of real-life couple and popular actors, Ram and Gautami Kapoor, to bring alive a day in life of a modern-day family.

     

    Said Vikash Prasad, managing director and general manager of Abbott’s nutrition business in India: “#StrongerTogether is an integrated campaign which started with a simple but effective chair challenge called Stand4Strength, which  helped people understand whether muscle loss has set in by simply trying to stand up from a chair using one leg, with arms across the chest. The #StrongerTogether challenge aims to help raise awareness about how muscle loss can set in as early as 40 years: if you are in your 40’s or 50’s and can’t stand up from a chair on one leg now, you risk not being able to walk in your 70’s. While the challenge highlighted the problem, we aim to bring awareness to this challenge through a film that shows how strength can be maintained through nutrition. We want to encourage people to live their healthiest and most fulfilled lives – without compromise.”

     

     

  • The campaign seeks to establish Titan as the leading eyewear brand

    Titan Eyewear tells Indians to ‘Find their signature style’

    By A Correspondent

     

    Titan eyewear has unveiled its latest campaign titled ‘Find your signature style’. Said Shalini Gupta, Marketing Head of Titan’s Eyewear business: “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio & spectrum of Ayushmann’s versatility.”

     

    Added Tithee Ghosh, Managing Partner, Ogilvy: “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand’s ambassador. Titan Eyewear has been synonymous with the brand’s outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions it was important to deliver this news in an engaging manner. The fit with Ayushman was very strong as he has established himself as a stylish actor with amazing range. The brand’s message therefore gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman’s core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”

     

     

  • The campaign will go live on television and digital platforms for a period of over five weeks until December 15

    Ranbir-Alia promise stress-free shopping in Flipkart’s latest campaign

    By A Correspondent

     

    Actors Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign.

     

    Sharing his views on the latest edition, Vikas Gupta, Vice President and Head of Marketing at Flipkart said: “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”

     

     

  • The brand has launched a new campaign ‘Dil, Dosti, Domino’s!’ to further strengthen that relationship with its consumers

    Domino’s takes emotional route with consumers

    By A Correspondent

     

    Domino’s Pizza has unveiled its new campaign ‘Dil, Dosti, Domino’s’, that aims to strengthen the emotional connect with consumers by creating tasty and memorable moments of togetherness.

     

    Speaking on the launch of the new campaign, Kapil Grover, Chief Marketing Officer, Domino’s Pizza India said: “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Domino’s pizza is designed to be shared for people to gather around the “magic circle”, pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

     

  • The activity will aid young parents to acknowledge and appreciate the creativity and hidden talent in their child

    Seven Seas unveils new campaign, #MyLittleGenius

    By A Correspondent

     

    In the run-up to Children’s Day, Procter & Gamble Health brand Seven Seas has launched a new campaign ‘My Little Genius’. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole world.

     

    Said Procter & Gamble Health Limited’s, Managing Director, Milind Thatte: “Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our Seven Seas Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated on the Seven Seas® ‘Museum of Genius’.”

     

    The on-ground unveiling  of the ‘Museum of Genius’ will take place three days after Children’s Day… that’s November 17

     

     

  • The campaign has been conceptualised by Gemius

    Alpino Health Foods rolls out digital campaign

    By A Correspondent

     

    Alpino Health Foods has launched a digital campaign titled #BeBetter and stars Shweta Mehta of MTV Roadies fame. Conceptualised and executed by Surat-based Gemius, the campaign focuses on educating their consumers on the high nutritional value and the absence of harmful fats and cholesterol, hence providing better health for better performance.

     

    Said Chetan Kanani, co-founder of Alpino Health Foods: “With the launch of #BeBetter campaign and having Shweta Mehta on-board, we want to spread a message that protein-rich foods if taken in the right way and the right quantity can help you perform better and gain a better health – #BeBetter!”

     

    Highlighting the creative thought process behind the campaign, Saurabh Pacheriwal, co-founder of Gemius added: “Alpino resonates better health and strives to create an impact in the community by offering products which makes one fitter, everyday. The Peanut Butter is revolutionary and a rich source of protein. We wanted to set the brand messaging clear while also connecting with the audiences from fitness and FMCG worlds, together. Shweta rightly resonates with the messaging and the audience connect as well.”

     

     

  • Mirum has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

    Mirum wins digital mandate for Joyalukkas

    By A Correspondent

     

    Mirum India has bagged the mandate for marketing automation services for Joyalukkas Jewelry.

     

    Said Mihir Karkare, EVP – Mirum India: “We are thrilled to work with one of the biggest jewelry brands in India. Marketing Automation is the future of digital marketing and every consumer centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+    years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas”.