MxMIndia

Category: PRODUCTS

  • Cricket prodigy will be part of a series of multi-channel marketing and promotional activities

    Navneet Education airs new ad film with Prithvi Shaw

    By A Correspondent

     

    Navneet Education’s youth stationery brand, Youva, has released its new TVC starring cricket whizkid Prithvi Shaw.

     

    Said Shailendra Gala, MD, Navneet Education Limited: “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”

     

     

  • The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

    Jack in the Box bags digital mandate for Parachute oil variant

    By A Correspondent

     

    Jack in the Box Worldwide has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil (couldn’t fit such a long name in the headline!). The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.

     

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”

     

     

  • On International Women’s day, the brand wanted to give a sharp nudge to women

    Ogilvy & Bournvita nudge women to #dontforgetyourself

    By A Correspondent

     

    Bournvita for Women, a product launched in 2018, is designed specially to fulfill the nutritional needs of women. On International Women’s Day, the brand wanted to give a sharp nudge to women so that they realize that as they are stepping out of their homes and evolving in their professional and personal roles, they also need to give equal importance to their health and nutrition. They launched this via a social experiment with the key message being #dontforgetyourself.

     

    Said Inderpreet Singh, Associate Director, Marketing (Gum, Candy and Powdered Beverages), Mondelez India: “Bournvita has been partnering mothers and successfully championing Health & Nutrition for children for the last 70 years in India. However, what we see in society today is that while most women do a wonderful job of taking care of their family’s health they seldom take care of their own health.  On the occasion of Women’s Day, Bournvita for Women wants to urge all the women of this beautiful nation to start taking care of their health. Women are the backbone on which our families, our communities and our larger society rests. And unless they feel healthy and strong no family, community or nation can be strong.”

     

    Added Akshay Seth, Senior Creative Director, Ogilvy West: “Most Indian women tend to put their family before themselves. And this choice is even reflected in their monthly grocery carts, where the nutrition and needs of others takes precedence. With #dontforgetyourself social experiment on Women’s Day, Bournvita for Women aims to give an emotional tug to women to not ignore their nutrition.”

     

     

  • Oven Story & Publicis India team up to create a pun-tastic campaign

    Oven Story’s latest campaign says ‘no’ to average pizza

    By A Correspondent

     

    Oven Story Pizza, has launched its inaugural national ad campaign. Crafted by Publicis India, this is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

     

    Said Sagar Kochhar, Group Chief Marketing Officer: “Our focus with our first national campaign was to drive home the point that there’s pizza, and then there’s Oven Story pizza. No harm, no foul, but given our understanding of our consumers’ discerning taste buds, our campaign clearly mentions how one should move from ordinary pizza to extraordinary pizzas with Oven Story. Driven by consumer insight, the campaign is centered around brand’s core USP and innovation – Pizzas with four incredible cheese bases. The pizza space in India is evolving and we wanted to bring the zing back to pizza, rather than letting it be the-food-to-order-when-you-can-think-of-nothing-else, where it today languishes in India.”

     

    Commenting on the win and also the campaign thought, Paritosh Srivastava, COO, Publicis Ambience added: “We are delighted to partner a pizza brand that has built quite a distinction for itself as a favoured choice of consumers. Being homegrown and boasting a competitive spirit is what sets it apart from the established names in the market. Our ambition with the communication strategy was to disrupt the current dough & topping conversation seen in the category and focus our advertising story on the key ingredient that drives consumer indulgence for pizzas, the cheese itself. More so, with Oven Story offering an assortment of cheese flavors, it not only allowed us to leverage this truth in our storytelling, but also gave us an easy plank to deposition the current narrative taken on by the larger players.”

     

     

  • This campaign targets women travellers to ‘Try and Buy’ at airport departure zones

    Milestone Brandcom executes unique AR installation for Tanishq

    By A Correspondent

     

    Tanishq has taken a step to be more accessible to its customers by launching into the AR experience at the Bangalore and Delhi airports. This campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

     

    Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

     

     

  • Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil

    Samantha Akkineni to promote Kurkure Masala Munch in the Southern markets

    By A Correspondent

     

    Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil. The brand has roped in Tollywood actress Samantha Akkineni, who will be seen taking ahead Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’.

     

    On Kurkure’s expansion in the South, Dilen Gandhi – Director Marketing, Foods Category, PepsiCo India, said: “Kurkure has always been at the forefront of innovating with new formats and variants; and our regionalization strategy is a demonstration of our efforts to build closer connect with our consumers. Southern India is an important market for us and with the launch of Kurkure Masala Munch with Gingelly Oil, we aim to bring in a twist of south Indian taste and flavor to the much-loved tea-time snack.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited said “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on conceptualising the campaign, Raj Kamble, Founder & CCO, Famous Innovations added: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”

     

     

  • Mithila Palkar and Divyendu Sharma will promote its range of face wash with natural extracts

    Joy Personal Care promotes its facewash range in latest ad campaign

    By A Correspondent

     

    Joy Personal Care has launched a new campaign with actors Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

     

    Talking about the campaign, Divyendu, Poulomi Roy- Chief Marketing Officer- RSH Global said: “According to our estimates, Facewash in India is a Rs. 1600 crore category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited: “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on the campaign, Raj Kamble, Founder & CCO, Famous Innovations remarked: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”

     

     

  • WatConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon

    Racold boosts geyser sales on Amazon with WatConsult

    By A Correspondent

     

    WatConsult has launched a campaign for Racold leveraging the Amazon Marketing Service. The team created a campaign using wrongly spelled keywords; like the word ‘Geyser’ which was often misspelled. This resulted in a return on the actual spend of 16X, while the team inserted these keywords into each and every product listing on Amazon.

     

    Said Prashant Dhar, VP – Marketing, Ariston Thermo India: “Racold is a brand synonymous with breakthrough innovation and we never stop listening to our customers whether it is in terms of product innovation or their needs/demands. WatConsult provided a highly insightful and in-depth understanding of consumer behaviour on E-Commerce platforms enabling the brand to touch newer heights and witness great success.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult said, “Ecommencify team analysed and understood the behavioural patterns of consumers while searching a product online. Considering the fact that our country has diverse languages and every language has a different dialect, we figured that people, many times, type as they speak which results in miss-spelling. We used this simple insight and leveraged ‘Amazon Search Ads’ to drive whopping sales for our brand.”

     

     

  • The DVC is conceptualised by Creativeland Asia and communicates the ill effects of sleep deprivation among children

    Godrej Interio promotes its mattress offering in new ad film

    By A Correspondent

     

    Godrej Interio Mattresses launched a new campaign on World Sleep Day under the aegis of its health awareness initiative – sleep@10. The new campaign by Creativeland Asia reveals that over 84 per cent of children and teenagers in India are sleep deprived.

     

    Commenting on the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, Godrej Interio, said: “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Over 91% of Indians are sleep deprived. Further insights gathered from our sleep-o-meter taken by over 3 lac Indians, we were informed that our children too are sleep deprived. This demands for a more serious discussion as it threatens the future of our nation.”

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “Parents often are clueless about how big a role proper sleep for 10 hours plays in the development of a child. The idea was to get them to take pride in their kids’ sleeping habits, as much as in any other achievement. The film was honestly the simplest expression of the idea.”

     

     

  • Just like last year’s messaging, this year too the campaign follows the route of humorous and witty narratives

    Tata AIG highlights insurance protection offered to travellers

    By A Correspondent

     

    Tata AIG General Insurance has released its travel insurance campaign 2.0, that celebrates the spirit of the Indian traveller. In collaboration with Holiday IQ, the digital campaign adopts a rich content-focused strategy to keep the target audience hooked with meaningful content on destination and travel planning tips.

     

    Speaking on the launch of the campaign, Jayraj Jadhav, Vice President – Marketing & E-Business, Tata AIG General Insurance Co. Ltd., said: “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller’ through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller”.