MxMIndia

Category: PRODUCTS

  • OnePlus, Brand USA, and Anheuser-Busch InBev are exclusive advertising launch partners in India

    Spotify enters India, woos advertisers

    By A Correspondent

     

    Popular music streaming service Spotify has officially launched its operations in India. It will offer brands a new platform to connect with consumers.

     

    Upon launch, OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

     

    Said Sunita Kaur, Vice President of Advertising Sales at Spotify, APAC: “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”

     

    Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.

     

     

  • Tata Steel will be umbrella sponsor as part of a three-year contract

    Tata Steel to sponsor Professional Golf Tour of India

    By A Correspondent

     

    Tata Steel will enhance its support to golf in the country through a three-year deal as the umbrella sponsor of the Professional Golf Tour of India (PGTI), Tata Steel Vice President for Safety, Health & Sustainability, Sanjiv Paul announced recently.

     

    Said Paul: “For more than a decade and a half, Tata Steel has hosted a tournament for the Indian pros at the Golmuri Golf Course in Jamshedpur. We decided it was time to extend our support to professional golf in the country as the lead partners for the entire tour.”

     

    Added PGTI Chief Executive Officer Uttam Singh Mundy: “We are delighted to welcome Tata Steel, one of Indian sport’s earliest and biggest benefactors, as our umbrella sponsor. Both the main and feeder tours – will benefit from PGTI’s association with Tata Steel.”

     

     

  • Wavemaker will manage offline and online media for Acko General Insurance

    Wavemaker wins mandate for Acko General Insurance

    By A Correspondent

     

    Wavemaker has won media duties for Acko General Insurance. Wavemaker will manage the offline and online media for the insurance company.

     

    Said Varun Dua, CEO, Acko: “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”

     

    Added Jagjeet Harode, Head of Business, Acko: “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry first innovations to reach consumers in a more personalised manner.”

     

     

  • The ad film is directed by Uzer Khan and is produced by 30 Sec Films

    Akshay Kumar gets summer-ready in latest campaign for Dollar

    By A Correspondent

     

    Dollar Industries has launched its latest ad film titled ‘Dollar Yahan Hai’ with brand ambassador Akshay Kumar. The concept revolves around the actor’s influential style quotient.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why the new Dollar Bigboss TVC opens up with Akshay Kumar being scanned by the airport security officer to establish curiosity among the audience. The Brand targets the young consumers. Akshay has a stature and appeal that resonates well with the brand’s image and this therefore helps the audience connect and understand us better.”

     

     

  • Data by Protected Media in partnership with Smaato reveals in-app advertising has significantly less fraud

    In-app advertising a lot safer than mobile web, notes study

    By A Correspondent

     

    Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, announced that in-app advertising had 25 per cent less fraudulent attempts than mobile web advertising in H2 2018. In a study of 40 billion impressions across 10 mobile DSPs and exchanges, Protected Media also found that Smaato, an in-app SSP, had 40 per cent less in-app fraud attempts when compared to its peers. eMarketer forecasts that mobile advertising will make up 43 per cent of the total US ad market by 2020, and ensuring that the industry remains fraud-free is critical to advertiser confidence.

     

    “With the continued rise of in-app advertising, it’s great to see that attempted fraud levels are significantly lower than mobile web. Mobile traffic opens up remarkable opportunities for programmatic buying, but with the opportunities, there are also risks,” said Asaf Greiner, CEO at Protected Media. “Our sophisticated cybersecurity detection methods and savvy technical teams are working hard to create safer advertising marketplaces for the industry.”

     

    “In-app advertising is an important growth channel for advertisers, and this study confirms that it also has less fraud,” said Arndt Groth, President at Smaato. “Our partnerships with fraud detection experts like Protected Media and our internal market quality teams ensure that we consistently and effectively fight fraud. It’s great to also learn that the Smaato platform has less attempted fraud than others in the industry. We are committed to ensuring that in-app advertising on our platform remains fraud-free.”

     

     

  • Behrouz Biryani is an in-house label from the house of Rebel Foods. Among other brands that come under the Rebel Foods banner are Faasos, Mandarin Oak, Oven Story, Sweet Truth, Lunch Box, The Good Bowl and Kettle & Kegs

    DCMN India to chew on Behrouz Biryani duties

    By A Correspondent

     

    Behrouz Biryani has awarded its media duties to DCMN India. Behrouz Biryani is an in-house label from the house of Rebel Foods which has various brands like Faasos, Mandarin Oak, Oven Story, Sweet Truth, Lunch Box, The Good Bowl and Kettle & Kegs.

     

    Speaking of the association, Sagar Kochhar, Group Chief Marketing Officer, Rebel Foods said: “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in a sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”

     

    The pitch process was held in Mumbai and the account will be handled from DCMN India’s Gurgaon office. The business will be led by Bindu Balakrishnan, Country Head, DCMN India. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.

     

    Added Bindu Balakrishnan, Country Head, DCMN India: “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and  data-driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”

     

     

  • The vision is to reimagine the current global agency model

    Bite and Text100 officially merge to launch Archetype

    By A Correspondent

     

    After their merger last year, tech PR firms Bite and Text100 will now be one entity and called Archetype.

     

    Said Lee Nugent, Regional Director APAC, Archetype: “We unveil Archetype, a new marketing and communications agency with a vision to transform the way clients are serviced across the world. It’s a new agency that builds on the decades of client experience that Text100 and Bite have gained while driving thousands of successful campaigns around the globe, and is created for the world we live in today. A world where marketing and communications have converged, where every company is a technology company, and where global means finely tuned to individual markets. We believe that big ideas and the fine details matter equally. Clients demand market-leading consultancy, powerful creative and high-quality execution. Not one or two of these things, but all three. And clients want access to the right talent, at the right time, at every level, with consistent standards applied globally, no matter where we operate. This is what Archetype does, and what we will deliver. We know our success is rooted in the success of our clients and that drives us every day. I’m hugely excited by the launch of our new agency and look forward to showcasing more right across the APAC region in the coming weeks and months.”

     

     

  • The cricketer encourages Indian eSports enthusiasts to join India’s fastest growing mobile gaming platform, Mobile Premier League (MPL)

    Mobile Premier League announces Virat Kohli as brand ambassador

    By A Correspondent

     

    Mobile Premier League (MPL) has announced India captain Virat Kohli as its brand ambassador. Kohli will participate in a series of multi-channel marketing and promotional activities for the brand.

     

    Commenting on the newly formed partnership Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said: “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”

     

     

  • The recently launched Harrier will leverage the IPL platform to showcase the SUV

    Tata Motors’ Harrier to be lead brand for IPL19

    By A Correspondent

     

    The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner Tata Motors will promote their newly launched SUV – Harrier as the lead brand for the Vivo Indian Premier League 2019 (IPL19). The recently launched Harrier will leverage the IPL19 platform to showcase the SUV, engage fans and deliver memorable experiences to them.

     

    Speaking on the development, Amitabh Choudhary, Acting Honorary Secretary BCCI, said: “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL19. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as Tata Motors.”

     

    Added Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors: “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

     

     

  • Bollywood actor features in India’s first poker commercial for TV

    PokerStars India signs Nawazuddin Siddiqui as brand ambassador

    By A Correspondent

     

    PokerStars India has launched its first poker TV commercial (created by Ogilvy) and announced its association with actor Nawazuddin Siddiqui. The launch and association is designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience, notes a communique.

     

    “We are delighted to partner with Nawaz for this ground-breaking TV advert,” said Ankur Dewani, CEO, Sachiko Gaming, adding: “Nawaz is one of the most engaging and, popular and personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players and PokerStars India so we could not have partnered with anyone better. I look forward to working with him on many successful projects in the future.”

     

     

  • The world’s ‘Largest oil lamp’ carrying 868.83 litres of oil signifying ‘A wish for good health’ was inaugurated and lit by actor Sonu Sood

    Too Yumm achieves unique feat at Kumbh Mela

    By A Correspondent

     

    The RP-Sanjiv Goenka Group’s snack brand Too Yumm installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where actor-film-maker Sonu Sood set alight the largest oil lamp (diya) and took the pledge for good health. The diya measuring 476.5mm in height, and 2390.6mm in diameter is installed at the Ardh Kumbh Mela in Prayagraj.

     

    Sharing his views on this achievement for the brand, Suhail Sameer, CEO of the RP-SG FMCG business said: “This is yet another proud moment for Too Yumm! We believe FMCG industry will be one of the largest value creators over the next 5-10 years; our focus has always been to keep innovating our products to offer our consumers the perfect balance of maximum taste and good health. Activities symbolizing good health (like the largest diya) reinforce our commitment to bring the best to the fans of the Too Yumm! brand!”

     

    Added CMO Anupam Bokey: “We are absolutely thrilled to have achieved this wonderful feat of the Guinness World Records®, especially at one of the most sacred gatherings across the globe. Through this monumental diya, we have endeavored to make a wish for good health for one and all. ‘Being healthy’ forms the very foundation of our brand Too Yumm!. We have always tried to convey our brand message through disruptive ideas, be it through the #WhyChipsVirat campaign and now with this largest diya. While Kumbh offers us an excellent opportunity to get closer to our audience, the disruptive record will continue to help manifest our core brand message and propagate the significance of good health to the whole nation. After all, health is wealth!”

     

     

  • A significant number of complaints looked into by the CCC pertained to F&B sector

    ASCI processes complaints against misleading ads

    By A Correspondent

     

    In October and November 2018, Advertising Standards Council of India (ASCI) investigated complaints against 389 advertisements of which the advertisers ensured corrective action for 112 advertisements. ASCI’s Consumer Complaints Council (CCC) upheld complaints against 232 advertisements from a total of 277 advertisements evaluated by them. Of these 232 advertisements, 95 belonged to the education sector, 53 to the healthcare sector, 36 to the food and beverages sector, 23 to personal care, and 20 were from the others category.

     

    Amongst various advertisements that were examined, the CCC observed that, a cricketer endorsing a bike brand shown driving rashly and violating traffic rules amounted to manifesting a disregard for safety. In addition to this, a celebrity was found to endorse a shampoo claiming to keep hair non-stop fresh for up to 72 hours. In another advertisement a celebrity was endorsing a well-known brand of glasses promising that the product blocks harmful blue rays from digital media unlike other glasses.

     

    A significant number of complaints looked into by the CCC pertained to F&B sector. The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge. It was also observed that the advertisements had unsubstantiated leadership claims, improper use of FSSAI logo in contravention of the FSSAI advisory, organic claims, disparagement of healthy eating habits as well as surrogate advertisements.

     

    D Shivakumar

    Said D Shivakumar, Chairman, ASCI: “ASCI and FSSAI recently concluded their second year of collaboration via an MOU. FSSAI had given ASCI a mandate for comprehensive Suo Moto surveillance of potentially misleading advertisements in the F&B sector. Over 200 misleading advertisements have been looked into by the CCC and their compliance status was updated to FSSAI. This co-regulation model has been quite effective in ensuring compliance and was recently also referred in a Rajya Sabha question.”

     

    The following advertisements were in violation of ASCI’s Guidelines for Celebrities in Advertising. The advertisers did not provide any evidence to show that the celebrities did due diligence prior to lending their name for the endorsements, to ensure that all description, claims and comparisons made in the advertisement are capable of substantiation:

     

    Hero MotoCorp Ltd (Hero Xtreme 200r): In the advertisement, cricketer Virat Kohli is seen driving rashly in normal traffic conditions. The advertisement portrays violation of traffic rules, shows dangerous practices and manifests disregard for safety. The advertisement showed speed manoeuvrability in a manner which encourages unsafe or reckless driving which could harm the driver and general public.  The TVC contravened Chapter III.3 of the ASCI Code and Clauses (a) (b) and (c) of the ASCI Guidelines for Advertisements depicting Automotive Vehicles.

     

    L’Oreal India Pvt Ltd. (L’Oreal Extraordinary Clay Shampoo): The advertisement’s claim, “The power of pure clay in shampoo” is inadequately substantiated as it lacked specific scientific evaluation showing the effectiveness of clay and is misleading by ambiguity and implication. For the claim “keeps hair non-stop fresh for up to 72 hours” the advertiser did not provide appropriate scientific evaluation to substantiate the claim, hence is misleading by ambiguity and exaggeration and is likely to lead to grave or widespread disappointment in the minds of consumers.

     

    L’Oreal India P. Ltd. (Garnier Micellar Cleansing Water): The advertisement with celebrity Alia Bhat claimed, “Makeup off in just one swipe,” which was not substantiated. The claim is misleading by exaggeration, and is likely to lead to grave or widespread disappointment in the minds of consumers. The advertiser did not provide any testimonials, or any evidence of the consent of the celebrity for the product efficacy claims.