By A Correspondent
Navneet Education’s youth stationery brand, Youva, has released its new TVC starring cricket whizkid Prithvi Shaw.
Said Shailendra Gala, MD, Navneet Education Limited: “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.â€