MxMIndia

Category: PRODUCTS

  • This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations

    Uber appoints Manisha Lath Gupta as Head of Marketing

    By A Correspondent

     

    Uber has announced the appointment of Manisha Lath Gupta as the Head of Marketing for India. This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations.

     

    Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce, fintech and for a short while in politics (Aam Aadmi Party).

     

    Lath Gupta will take over from Sanjay Gupta, who will soon move to Uber US  and Canada in a new role.

     

    Commenting on the new appointment, Pradeep Parameswaran, President, Uber India & South Asia, Uber said: “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”

     

    Said Lath Gupta: “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”

     

     

  • The campaign will be live across TV, outdoor and digital

    Surf Excel cuts through cultural barriers in latest Holi-themed ad film

    By A Correspondent

     

    Surf Excel has released its new campaign around Holi. The campaign, that appeals to the festive mood of the country has been conceived by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Carlos Pereira, Regional Creative Officer, Lowe Lintas, said: “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making colour the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang – a sentiment that kids truly believe in.”

     

    Added Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited: “Holi is one of our biggest festivals, celebrated with much fanfare across the country. However, in the midst of the fun and revelry, one can often forget the true spirit of the festival. The #RangLaayeSang campaign from Surf Excel beautifully captures how the colours of Holi can be a force for good, melting differences and bringing people together. It seamlessly brings to life our decade long ‘Dirt is Good’ philosophy – ‘Agar kuch accha karne mein daag lag jaaye, toh daag acche hain’.”

     

     

  • Olay Launches new campaign starring Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni

    Olay urges women to be fearless and #FaceAnything

    By A Correspondent

     

    Leading up to International Women’s Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams.

     

    Said Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf: “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

     

    Emphasising the creative thought behind the campaign, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi added: “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

     

     

  • The ad highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong

    MS Dhoni, wife Sakshi in Colgate’s latest

    By A Correspondent

     

    Colgate has launched a new TVC featuring cricketer MS Dhoni and his wife Sakshi, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign. While sharing screen space with his wife, Dhoni talks about his inner strength that helped him in both his personal and professional journey.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited: “The ‘Colgate Andar Se Strong’ campaign reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.”

     

    Added Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

     

     

  • It brings together Deepika Padukone & Ranbir Kapoor for the very first time in a brand campaign

    Asian Paints launches national campaign for Royale Health Shield

    By A Correspondent

     

    Asian Paints has launched a campaign to promote its new offering, Royale Health Shield. Conceptualised by Contract India, the ad is directed by Vivek Kakkad. The film stars Ranbir Kapoor and Deepika Padukone.

     

    Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said: “Today’s consumer is more aware and believes in making healthy choices that are safe and hygienic, especially when it comes to their homes. Asian Paints “Royale Health Shield” is one such healthy choice for a consumer to make to ensure their walls are bacteria-free. This revolutionary paint contains Silver Ion Technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.” Speaking on the two most sought after personalities in the new TVC Syngle added: “We are beyond excited to launch this new film with Deepika Padukone & Ranbir Kapoor. It is for the very first time that they are coming together to launch our brand campaign to advocate the best of what our brand has to offer”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “The idea was to tell a story of a paint that cares for you through two friends who care for each other. While the intention was emotional, the tonality was playful. Achieving this fine balance wouldn’t have been easy otherwise, but we had two powerhouse actors in Deepika and Ranbir. And the result is evident in their performances.”

     

     

  • Over 8,000 taxis in the city will be outfitted with taxi top advertising displays

    Litcabs launches its taxi top advertising platform

    By A Correspondent

     

    Mumbai-based startup Litcabs has offered advertising solutions for brands on the black-and-yellow (kaali-peeli) taxis in Mumbai. Over 8,000 taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai in early Marc.

     

    Commenting on the launch, Jyotiba Patil, Founding partner, Litcabs said: “We are happy to announce the launch of our new service for advertisers in Mumbai. Our goal is to provide OOH advertising solutions that are mobile, cost effective and impactful compared with that of billboards, bus stands and other transit media. Kaali peeli is the popular medium of transport. With the ability to schedule advertising by location, coupled with superior reporting tools, we are looking to provide advertisers with a highly targeted, flexible and reliable medium to manage campaigns for their clients.”

     

     

  • It celebrates the brides who rethink wedding traditions that are irrelevant in modern times

    Platinum Evara celebrates the rare choices made by women

    By A Correspondent

     

    Platinum Evara, through its Women’s Day campaign, #RedefiningRituals, has been conceptualised by Dentsu Webchutney.

     

    Said Sujala Martis, Director Consumer Marketing, Platinum Guild International – India: “Young brides-to-be today are a departure from the past. They have come a long way. They are far more individualistic, optimistic, spirited – quite unlike the coy, hesitant and ‘fearful of the future’ brides-to-be from the past.  The young modern Indian bride embraces tradition but does not let it pull her down. Especially when it comes to wedding rituals, she challenges and attempts to reinterpret rituals that question her sense of self, dictate her relationships and discriminate based on gender. We see cases of women questioning these rituals and negotiate them. We want to celebrate these young women who have made the rare choice of courage to question and then reimagine – it is changes like this that are contributing to transform our society, making it more equal and progressive for her present and future generations.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “While brides are meticulously planning their weddings to match their personalities, they hardly ever question the rituals they’ll be part of. There are a few who are redefining their wedding rituals; wedding rituals that might bring some more sensible new thinking into the society. This campaign celebrates these rare women.”

     

     

  • It highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment

    Greenply introduces India’s first women carpenters

    By A Correspondent

     

    Greenply has launched its latest campaign that highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment and equal opportunities for women in India.

     

    Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said: “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

     

    Added Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said: “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward.”

     

     

  • The campaign targets voters from all age groups with a special focus on the youth in the country

    Dailyhunt unveils #KhudKiSochBanao campaign on election eve

    By A Correspondent

     

    Dailyhunt has announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao. The campaign aims at highlighting how it is imperative for us Indians to have a trusted, unbiased, credible source of information online to make an informed choice.

     

    Said Umang Bedi, President, Dailyhunt: “The ‘Khud Ki Soch Banao’ campaign resonates with the philosophy of the brand. With the increase in the use of smartphones, expansion of 4G to rural villages, the growth of social media and media outlets, Indians are bombarded with multiple avenues offering news, varied opinions and biased narratives, thereby affecting election outcomes. The consumer feels the absence of a credible and trustworthy news brand that can provide unbiased coverage and multiple perspectives on every topic…. The Dailyhunt brand fills that void for the voting public.”

     

    The #KhudKiSochBanao campaign is conceptualised and executed by What’s Your Problem Brand Solutions.

     

    Added Amit Akali, Founder and Creative Head, What’s Your Problem: “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarised opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”

     

     

  • The Ogilvy creative team highlighted the best part about the consumption experience

    Ogilvy & Cadbury unveil a new campaign for Silk Hazelnut

    By A Correspondent

     

    Cadbury Dairy Milk Silk has launched a campaign promoting its new Silk Hazelnut variety. To bring alive the USP of the product, the campaign highlights the best part about consuming this product.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy West: “The new Silk Hazelnut comes with whole hazelnuts from Turkey. We tell the new ingredient story by bringing alive the eat experience. The inclusion of whole hazelnuts makes you pout while you devour the chocolate. So every time the girl takes a bite she looks like she is pouting to kiss. Making the ‘Kiss me’ jingle feel like it was written for this one. When consumers in India think premium ingredients, they think Almonds, Cashews, Walnuts. Hazelnut was nowhere in the picture.”

     

     

  • Encourages men to make a start towards changing regressive traditions holding back women

    Tata Tea Chakra Gold encourages society to move past regressive traditions

    By A Correspondent

     

    Tata Tea Chakra Gold has unveiled its latest campaign in Tamil Nadu in a bid to encourage society to move past regressive traditions holding back women.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Tata Tea Chakra Gold’s new Women’s Day campaign is about celebrating the women of our society by keeping aside some ‘roles’ traditionally defined for them and encouraging the men to take steps towards ensuring equality. The beginning to any great & meaningful change begins at home and hence our campaign tries to identify small but significant steps in which we can usher in changes we want to see in our society to challenge the stereotypical roles associated with women. Our campaign celebrates strong women and a cup of tea that is just as strong.”

     

     

  • As the campaign was launched in the month of January, the top reasons for people’s  travel was wedding, bachelorettes, family trips or for shopping

    Bajaj Finserv promotes EMI offerings in new campaign

    By A Correspondent

     

    Bajaj Finserv has launched its travel campaign that promotes its EMI offering.

     

    Notes a communique: “As we were looking to launch this campaign in the month of January, the top reasons for people’s  travel was wedding, bachelorettes, family trips or for shopping in the nearby regions hence the searches boiled down our research to 10 international and 10 national destinations. Some of the names were: Bali, Amsterdam, Spain, Prague, Seychelles, Dubai, Greece. Jaipur, Goa, Ooty, Udaipur.”