MxMIndia

Category: PRODUCTS

  • The film captures the essence of Seychelles and highlights diverse aspects of the destination

    Seychelles Tourism Board unveils global ad film

    By A Correspondent

     

    Seychelles Tourism Board (STB) has launched its global ad film that will be showcased across traditional and digital mediums. The film has been directed and developed by digital content creators, TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

     

    Speaking about this recent development on the Indian market, Sherin Francis, STB Chief Executive mentioned that the collaboration with TheVibe has been an opportunity to maximise on the destination’s visibility on the Indian market.

     

    “Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon. Our aspiration is for our guests to indulge in the recreational activities of their choice and create memories of a lifetime.  We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months,” she said.

     

    Added Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India: “The film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer. We are also delighted to say that Seychelles received 13,901 tourists from India in 2018, retaining India’s position as the top 6th source market for the tourism board.”

     

     

  • The latest campaigns depicts how Gits Instant Mixes are a savior in every occasion

    Gits Foods unveils new ad campaign

    By A Correspondent

     

    Gits Foods has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the TVCs contain two stories centered on their breakfast and snack mixes.

     

    Commenting on unveiling the new TVCs, Sahil Gilani, Director – Sales and Marketing, Gits Food said: “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

  • Signs Bollywood talent Fatima Sana Sheikh and Siddhant Chaturvedi as the face for their new campaign

    Tata Motors announces its upcoming Harrier VIVO IPL ad campaign

    By A Correspondent

     

    Tata Motors has announced a TV campaign comprising a mini series of TV ads, that hinges on the story of ‘Love At First Drive’.

     

    Tapping on the pan India following of the IPL, this campaign will be advertised across the Star Sports network of 21 channels to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

     

    Commenting on the campaign, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Unit, Tata Motors, said: “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

     

    Speaking on this campaign, Anuraag Khandelwal, ECD, 82.5 Communications said: “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

     

     

  • With the general elections round the corner, the premier news channel has taken the IPL route to jump on the promotional expressway

    Aaj Tak goes on marketing overdrive. Is Title Sponsor of Kings XI Punjab

    By A Correspondent

     

    The all-important general elections are a few weeks away and the top-ranking Hindi news channel Aaj Tak is leaving no stone unturned to rule Bharat. Ah, well, India. It has turned Title Sponsor for Kings XI Punjab, which won the opening IPL2019 encounter on Monday.

     

    The news channel’s identity will be on Kings XI Punjab Jersey this year. Other sponsors include Bageshree Infratech, VIP Industries, along with Jio, Fena, Royal Stag and Finale Cables.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group: “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in News with the biggest in Sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

     

    Added Satish Menon, CEO, Kings XI Punjab: “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its indepth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

     

     

  • The account will be handled out of their Bengaluru office

    Britannia awards digital mandate of Timepass to Dentsu Webchutney

    By A Correspondent

     

    Dentsu Webchutney has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of WebChutney’s Bengaluru office.

     

    Jayant Kapre

    Commenting on the development, Jayant Kapre, VP- Adjacencies Business, Britannia said: “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

     

    Prashant Gopalakrishnan

    Added Prashant Gopalakrishnan, Sr. Vice President, Dentsu Webchutney: “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey – one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

     

     

  • The campaign aims to reach out to aspiring home owners

    SBI says #HoSaktaHai for its latest home loans campaign

    By A Correspondent

     

    State Bank of India has launched a new multimedia campaign titled ‘#HoSaktaHai.’ The campaign – created by Rediffusion – aims to reach out to aspiring home owners with a slew of innovative solutions.

     

    Speaking on the campaign, Dinesh Menon, Chief Marketing Officer, SBI said: “While home loan is a highly involved product category, most advertising in the category lacks adequate engagement and appeal from a communication perspective. Hence, it was important for us to not only ensure the brand story gets heard but discussed and recalled as well, amidst all the clutter and fragmented media consumption.  We are delighted at this bunch of films which have a poetic charm to them and are certainly clutter breaking.  We adopted a digital first approach and are happy to see that it has resonated well with different target audiences each piece of communication has been designed to address. We are optimistic this campaign will certainly augur well for our home loans business and stir some category conversation.’’

     

    Added Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion: “While the intention was to be different and clutter-breaking, we focused on bringing alive the constraints faced by aspiring home buyers. Very often they don’t take the plunge because they don’t have a loan option that suits their specific challenges. It was refreshing to have the client not just demand, but also back a brave idea to the hilt.”

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion: “This campaign is all about the strange ‘mathematics of emotion’. We are promoting something like home loans which are worth lakhs and crores, with small, inexpensive objects like dancing dolls and toy elephants that cost just a few hundred bucks! But these inanimate objects are what people dream of decorating and enlivening their new houses with. And this is where emotion trumps mathematics by loosening the purse-strings, by tugging at the heart-strings!”

     

     

  • Delhi Capitals will sport the brand logo on the back of the player’s jersey

    APL Apollo hires Crayons Network for integrated ad campaign

    By A Correspondent

     

    APL Apollo has announced its sponsorship with Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

     

    To leverage the association, APL Apollo has appointed The Crayons Network as its communications creative partner. The brand plans to use all possible communication mediums to get the best out of this tie-up.

     

    Said Sanjay Gupta, CMD, APL Apollo Tubes Limited on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”

     

     

  • Storytelling attempt to strike a chord with every homemaker in Andhra Pradesh and Telangana

    ITC Aashirvaad’s ad campaign weaves a traditional spin

    By A Correspondent

     

    ITC’s Aashirvaad brand has launched Aashirvaad Koora Karam, a multi-purpose masala with a new campaign ‘Just like homemade, with your mother’s touch’.

     

    According to Meera Jyothis Prem, Creative Lead, McCann World Group Advertising, Bengaluru: “Koora Karam Podi is what mothers of AP and Telangana hold near and dear to their hearts. Every household has a unique recipe that has been passed down for generations, and is what every mother lovingly makes for her daughter who comes to visit. So introducing Aashirvaad Koora Karam, the first packaged koora karam podi in this market was a significant endeavour, tactically and emotionally.”

     

     

  • The actor will also be associated with a range of consumer activations, digital and social media engagements for the brand

    Limca ropes in Kiara Advani as brand ambassador

    By A Correspondent

     

    Coca-Cola India has roped in Kiara Advani as the new face for Limca. The company will soon roll out a new ad campaign featuring Kiara.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India and South West Asia: “Limca has always been India’s favourite thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same time, Kiara has a uniquely refreshing personality and is immensely loved by her fans. This makes her the perfect fit for Limca, and we are so pleased to welcome Kiara to the Limca family.”

     

     

  • As the Official Partner for the Indian Premier League unveils a marketing campaign that unfolds unlimited entertainment for its consumers

    Tasty Treat ropes in Melvin Louis for IPL 2019 ad campaign

    By A Correspondent

     

    Tasty Treat has executed an integrated marketing campaign that connects with its customers throughout the IPL season. As the Official Partner for the Indian Premier League, Tasty Treat has roped in celebrity choreographer Melvin Louis to choreograph the dance steps for Tasty Treat Army.

     

    Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Group said: “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”

     

     

  • Aims to strengthen the connect with IPL by extending the partnership as an Associate Sponsor for the league

    Asian Paints partners KKR for Vivo IPL 2019

    By A Correspondent

     

    Asian Paints has announced its association as official sponsors for Kolkata Knight Riders in addition to the continued association with IPL.

     

    Commenting on the association, Amit Syngle, COO, Asian Paints, said: “We are proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition and are confident that this association will be a successful one. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility. KKR is considered to be one of the most coveted teams in the lucrative T20 tournament and this association is an added benefit for us to strengthen our connect with our consumers spread across the breadth of the country with a focus on the east.”

     

    Added Venky Mysore, MD & CEO, Kolkata Knight Riders: “It’s a pleasure to have a great brand like Asian Paints associate with us. At Knight Riders we like to work with credible brands who bring a lot of value to the partnership and with Asian Paints it’s yet another step in that direction.”

     

     

  • Team 82.5 Communications conceptualised the commercial

    Himalaya Purifying Neem highlights product benefits in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has unveiled its ad campaign ‘Reveal your best skin’ for Himalaya Purifying Neem Pack.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”

     

    Team 82.5 Communications conceptualised the commercial. Said Naveen Raman, Senior Vice President & Branch Head, 82.5 Communications, said: “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.”