MxMIndia

Category: PRODUCTS

  • He follows the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

    Ceat announces bat sponsorship association with cricketer Mayank Agarwal

    By A Correspondent

     

    Ceat Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes the cricketer a new addition to Team Ceat, which also has Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur on board.

     

    Commenting on the endorsement, Anant Goenka, MD, Ceat Limited, said: “We are glad to bring on board the extremely talented cricketer, Mayank Agarwal to represent the Ceat brand. At Ceat we strive to identify talent and encourage them in their cricketing journey. We believe that Mayank has all the qualities to become the next big thing in Indian cricket. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • Borosil decided to help spread the message of ‘love is love’ by telling a story of a real couple that’s honest and heartfelt

    Borosil reaches out to LGBTs with ‘love is love’ ad campaign

    By A Correspondent

     

    Borosil is celebrating Valentine’s Day this year by showing support for the LGBT community.

     

    Said Priyanka Kheruka, Head of Brand, Borosil: “We at Borosil have always believed in having a positive impact as a brand that belongs to and relates to all. The Decriminalisation of Section 377 was a big milestone for India as a country and its citizens. We are celebrating this victory of universal love this Valentine’s Day.”

     

     

  • Innovative offer is valid for 60 days starting 15th January 2019

    Aristocrat offers free bag repair and service at Kumbh Mela

    By A Correspondent

     

    It’s the place to be in for brands wanting to renew their connect with the masses. Aristocrat has announced its association with Kumbh Mela by providing free bag repair and service to the devotees, which will be valid till March 15. The devotees also get a chance to replace their bags with new Aristocrat bags at discounts.

     

    Commenting on the initiative, Sudip Ghose, CEO, V.I.P Industries said: “Kumbh Mela is one of the most iconic sacred pilgrimages in our country. Keeping in mind our constant endeavor to fulfill the common man’s needs, this is a great opportunity for us to serve the devotees. We know that many a times their bags are broken or get damaged, and this initiative represents our humble attempt to serve them. This initiative has been designed keeping in mind the pragmatic needs of every pilgrim, and we feel truly privileged and excited to present this offer at Kumbh Mela.”

     

     

  • A new and refreshing video created for the Tiago, exclusively for digital platforms

    Tata Motors and WATConsult unveil ‘Apni Hatchback’

    By A Correspondent

     

    Tata Motors in collaboration with WatConsult has unveiled a new music video titled ‘Apni Hatchback’ for the brand’s bestselling hatchback – the Tiago.

     

    Released across Tata Motors’ digital platforms, the video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. The music video is conceptualised and executed by WatConsult, the digital media partner for Tata Motors’ Passenger Vehicle business.

     

    Speaking on the same, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said: “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our bestselling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

     

     

  • Work with Kumbh Mela authorities to help ease the problem of river pollution

    Ogilvy and HUL partner to help people ‘Start A Little Good’ at Kumbh

    By A Correspondent

     

    Empowering the boatmen community of the region, HUL has joined hands with Kumbh Mela authorities in keeping the Sangam clean this year. The river is only accessible by boat and considering the volume of visitors, a substantial amount of littering ends up polluting the river. To address this challenge, Hindustan Unilever partnered with Ogilvy to conceptualise a simple and innovative solution – ‘Swachhata Ki Sawari’ that aims to keep cleaning the river unceasingly.

     

    The mechanism involves simply attaching two nets on either side of 100 boats, which ferries devotees to and from the Sangam. Once the boat is in the river, the nets which are closed at one end, collect floating garbage during the journey and once it reaches the shore to disembark passengers, a team of cleaners remove the garbage from the nets and reinstall clean nets. The cleaners then transport the collected waste to the designated garbage area on each ghat.

     

    Explaining the idea, Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India (West), said on this project: “Simplicity is the most difficult thing to achieve. This idea achieves that. Practical, low cost and highly effective, this innovation turns everyday boats into vehicles of cleanliness.”

     

    Added Priya Nair, Executive Director, Homecare, HUL:  “‘Start A Little Good’ and ‘Swachhata Ki Sawari’ are all about finding simple yet effective solutions to tackling growing issues like plastic pollution and waste management that we face today. We hope that this initiative will benefit in keeping the Sangam clean during the Kumbh and create awareness amongst consumers”.

     

     

  • It highlights the alarming situation of global tiger population in the wild which has fallen by 96 per cent over the last century

    Animal Planet partners Hyderabad metro to promote tiger conservation

    By A Correspondent

     

    Animal Planet has joined hands with L&T Metro Rail (Hyderabad) Limited (L&TMRHL) to sensitise citizens of Hyderabad about the importance of tiger conservation. Starting February 13, 2019 for a month, Animal Planet and L&T Metro Rail Hyderabad will be running a campaign highlighting the alarming situation of global tiger population in the wild which has fallen by 96 per cent over the last century.

     

    Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital Networks, Discovery Communications India, said: “Tigers – the revered specie, is in real danger of getting extinct. It is disturbing to know that as few as 3900 are left in the wild across the world. With almost 57% of them in India, it is imperative that every Indian is sensitised about this fact so that more and more of them can join hands with us in our endeavour to double the size of tiger population by 2022. I am delighted that L&T Hyderabad Metro has joined forces with us in this important initiative.”

     

    Added KVB Reddy, MD & CEO, L&TMRHL: “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode. L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. I am glad that lakhs of our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide.”

     

     

  • Customers can benefit from this advanced jewellery experience for a month

    Tanishq unveils its first AR experience for customers

    By A Correspondent

     

    Tanishq has launched an Augmented Reality experience at the Bengaluru and New Delhi airports for customers to ‘Try and Buy’ jewellery looking at the AR screen. Customers can benefit from this advanced jewellery experience for a month.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative is one such approach in achieving the objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click.  The real-time customer experience will definitely strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and purchase jewellery in the near future.”

     

     

  • Signs Taapsee Pannu as its brand ambassador

    Kurkure unveils its new brand mantra

    By A Correspondent

     

    Snack brand Kurkure has unveiled its new positioning ‘Khayal toh Chatpata hai’ to celebrate progressive thinking that young Indian homemakers bring in to traditional Indian families

     

     

    Speaking about the new positioning and signing Taapsee Pannu as Brand Ambassador, Jagrut Kotecha, VP Snacks Category, India Region, PepsiCo India, said: “As Kurkure enters a new and exciting phase with ‘Khayal Toh Chatpata Hai’ positioning, we are thrilled to be carrying forward this journey with Taapsee, who resonates well with the brand philosophy. With the new positioning, we aim to celebrate the forward-thinking brought-in by today’s homemaker and Taapsee who is an inspiration to them; and has proved her strength and mettle by taking on unconventional roles, in movies and beyond, is a natural fit.  We welcome her to the Kurkure family.”

     

    Elaborating on the new campaign, Varun Channa, Managing Partner, JWT added: “The brand positioning is evolving with the changing consumer and the line ‘Kurkure, Khayaal to chatpata hai’ resonated well in research across centers.  Taapsee with her chatpata personality helps bring to life the proposition and celebrates the families that walk the unconventional route.”

     

     

  • The campaign intends to promote contactless everyday payments in India

    Isobar unveils integrated marketing campaign for Visa India

    By A Correspondent

     

    Isobar India has collaborated with Visa to launch the ‘Tap to pay with Visa. Just like that.’ campaign.

     

    Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said: “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below Rs 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

     

    On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

     

     

  • The campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims

    Colgate offers dental solutions at Kumbh Mela

    By A Correspondent

     

    Colgate-Palmolive has launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Allahabad.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we consistently work towards providing superior oral care and protection to all Indians, and towards caring for our communities. The Kumbh Mela gives us an opportunity to achieve both these objectives with our key target segments at an unprecedented scale.  Our theme at the Kumbh is Complete Protection or Sampoorna Suraksha, as part of which we are offering millions of visitors free samples of Colgate Vedshakti toothpaste that provides sampoorna suraksha to the mouth. But that’s not all – we are also extending to our consumers ways and means to ensure complete safety of their families, as they wade their way through the Kumbh Mela by handing out  suraksha ropes – for families to walk together, and suraksha wristbands – for children to have an emergency contact number on their wrist.”

     

     

  • The fragrance has been launched through a new launch campaign that interprets its sensual notes

    Essenza Di Wills promotes Mikkel Verde via latest campaign

    By A Correspondent

     

    ITC’s fragrance brand Essenza Di Wills has introduced Mikkel Verde, a new evening wear fragrance for men.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Mikkel Verde embodies a fine balance between enigma and elegance. This newly launched fragrance is a unique addition to the repertoire of Essenza Di Wills’portfolio of fine fragrances. The experience of Mikkel Verde has been interpreted by Denzil in an intriguing film that explores and celebrates the eternal quest for adventure.”

     

     

  • The platform kicks off with a video that stresses on the theme of ‘Stronger Together’ theme

    Praveen Kenneth & Co pay ode to India’s unity via new ad film

    By A Correspondent

     

    Praveen Kenneth, founder Law & Kenneth and former chairman of Law & Kenneth|Saatchi & Saatchi, has launched a campaign under the platform of ‘Ek Desh, Ek Hum’.

     

    Stating on the intent of the messaging, Kenneth said: “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our nation. The important thing however is that we need to keep bringing this back into the center-stage of conversation and consciousness. It’s like brushing teeth- it needs to be gotten into our collective consciousness -always. And this needs to be a on-going and a engaging conversation- Nation above all. A nation’s health and progress is directly proportional to the quality of the collective and inclusiveness of the society- and that’s the truth.”

     

    The launch video has been directed by filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar, and the lyrics have been penned by Ishita Arun.