MxMIndia

Category: PRODUCTS

  • Jr NTR will be the face of the brand in South India

    Parle Agro signs Jr NTR as the face of Appy Fizz

    By A Correspondent

     

    Parle Agro has announced the signing of Tollywood star Nandamuri Taraka Rama Rao Jr., aka Jr. NTR as the brand ambassador for Appy Fizz in South India.

     

    Commenting on the association, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Parle Agro has an aggressive target to gain tremendous market share in South India and as part of the marketing strategy towards building a strong foundation in the region we have signed on Tollywood superstar Jr. NTR for Appy Fizz. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”

     

    Jr. NTR also joins in with Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.

     

     

  • The campaign inspires home builders to do some kamaal together

    ACC promotes product attributes in new brand campaign

    By A Correspondent

     

    ACC has launched its new brand communication campaign. The campaign, which has legs across media, targets the individual home builder who plans to construct his own home.

     

    Neeraj Akhoury

    Talking about the new campaign, Neeraj Akhoury, Managing Director & CEO, ACC Limited said: “We want to build a new ACC every day and add more cement to our 82 years of trust building. Home-building is a celebration of a lifetime; a celebration of a home-builder’s achievements. Our message will resonate far beyond the intended audience and appeal to multiple generations”.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy: “Cement is a low involvement category. Even though it is a key ingredient in the making of a building, it remains ‘invisible’ to the end user. I think the campaign created by 82.5 Communications overcomes this problem by helping the consumer engage with the ACC brand in an interesting way.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer and Head – New Products & Services: “ACC as a brand has always owned equity and trust in the market. Our brand philosophy is to inspire people to do extraordinary things. Our new campaign communicates that we will be keen partners on their journey towards “Karein Kuch Kamaal”. In this context, it is imperative to engage with a new generation of individual home builders.”

     

    Sumanto Chattopadhyay

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “Building your own home is a dream come true. But sometimes consumers see the actual process of home building as a challenge. In the new ACC campaign, we have relooked at home-building as a beautiful and joyful process. We roped in international director Anders Forsman to bring a new aesthetic to cement and concrete and to give a magical touch to the portrayal of the construction process.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • Curated for cleaner homes and healthier life

    Usha unveils ad campaign for Goodbye Dust fans

    By A Correspondent

     

    Usha International has launched a new campaign for its latest range of Usha Goodbye Dust fans. The TVC aims to connect with Indian audiences showcasing the latest range of technologically designed Usha fans, which enable consumers to keep their homes cleaner thereby supporting a healthier life.

     

    Said Sandeep Tewari, President – Marketing, Usha International Ltd: “At Usha, our endeavour is to constantly innovate and launch technologically advanced, superior products that are in-sync with evolving customer needs and trends. Our newly launched range of Usha Goodbye Dust fans are for consumers who yearn for healthier and cleaner homes without compromising on either technology or aesthetics, each of which is intrinsic to their lifestyle. The coming months will see many more models added to this range.”

     

     

  • The youth took the opportunity to break their silence on sex and revealed their beliefs, attitudes and questions when it comes to sex

    Vitamin Stree’s campaign explores sexual habits of millennials 

    By A Correspondent

     

    In October 2018, Vitamin Stree set out to understand how urban millennials in India view sex and sexuality, by conducting an anonymous, online sex survey among 2500 respondents. The youth took the opportunity to break their silence on sex and revealed their beliefs, attitudes and questions when it comes to sex.

     

    Said Padmini Vaidyanathan, Editor & Creative Head, Vitamin Stree: “This is such an important story to tell. It is not just telling young people to go have sex, but to tell them that if they are not armed with the right set of information, they may not make the choices that work best for them. Freedom to choose only works, when one has all sides of every story. We hope with this series, we can at least initiate the conversation that leads to informed, sexual empowerment for this generation and generations to come.”

     

     

  • Launches UberAuto, with fares starting at just Rs. 25 in Chennai

    Ogilvy unveils latest ad campaign for UberAuto

    By A Correspondent

     

    Uber has launched its latest campaign ‘No Haggling, No Hassles’ – encouraging people to avail UberAuto services in Chennai. UberAuto promises consumers faster pickups and convenient rides without haggling or hassles.

     

    Said Sonal Dabral, Vice Chairman India and Chief Creative Officer South and S.E. Asia, Ogilvy: “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

     

    Added Saakshi Verma Menon, Head of Brand – Rides, India & South Asia: “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an Auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai.”

     

     

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • Kumbh Mela Authorities acknowledge the contribution of Lifebuoy to spread the message of hygiene awareness

    Lifebuoy promotes public awareness on hygienic living at Kumbh Mela 2019

    By A Correspondent

     

    Lifebuoy has been acknowledged as ‘Swasthya Sehbhagi’ at Kumbh Mela 2019. The mela authorities have recognised the efforts of Lifebuoy to encourage people to adopt the healthy habit of hand-washing through a series of highly innovative initiatives.

     

    Appreciating Lifebuoy’s efforts at the Kumbh Mela, ACMO Dr. VK Mishra, Nodal Officer – Sanitation Kumbh Mela Prayagraj said: “We appreciate the role played by Lifebuoy as ‘Swasthya Sehbhagi’ (Hygiene Partner) in this grand event to spread the message of hygiene and sanitation. We are hopeful that these initiatives will help drive a behavioral change among the masses.”

     

    Shedding light on the recognition and thought process behind the interventions, Harman Dhillon, the General Manager of Skin Cleansing at HUL shared: “It is matter of great honour to be recognised by the Kumbh authority for our efforts as ‘Swasthya Sehbhagi’. Recognitions like these reaffirm our belief and serve as motivation to keep innovating with our approach to encourage more and more people to adopt handwashing before eating and after using the toilet as a habit.”

     

     

  • Move-In-Sync is poised to expand its offerings in employee transportation

    Move-In-Sync unveils new brand identity

    By A Correspondent

     

    Move-In-Sync Technology Solutions unveiled its new brand identity and logo to celebrate 10 years of transporting employees “safely, reliably and efficiently”. The brand refresh is timely as Move-In-Sync is poised to expand its offerings in employee transportation.

     

    Speaking on the change, Co-Founder & CEO, Deepesh Agarwal said: “As a company, we created a Make in India solution for a problem in India and are now thrilled to offer this solution to countries around the globe. Being leaders in this ecosystem, we wanted to ensure that while we are aiming for a renewed look signifying simplicity, forward vision and seamless services, we wanted to retain the strength the brand has stood to symbolize. Move-In-Sync is determined to create cutting-edge, vision-driven transformational change in customer experience.”

     

     

  • Breaks QSR advertising clutter to impactfully engage millennials

    Pizza Hut strengthens its content strategy with new ad film

    By A Correspondent

     

    Pizza Hut is back with a new brand film for millennial netizens that will be launched exclusively on digital platforms. Aimed at breaking the clutter when it comes to predictable QSR category advertising, Pizza Hut will use humour-based content delivered innovatively via digital platforms to reach and engage with audiences.

     

    Commenting on the thought behind the film, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Taste is the biggest driver in our category and we take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We wanted to make a fun film that highlights the distinctive aroma of Pizza Hut pan pizzas in an interesting way. This ad not only achieves that objective, but also enhances it with the element of a surprising twist at the end, that successfully piques viewers’ interest and makes it memorable. We hope our differentiated content strategy and digital push will spur conversations around the film amongst netizens. This is a first of many more films we will be launching going forward, given that millennial audiences are highly invested when it comes to consuming video content online.”

     

    Added Kapil Arora, President – Ogilvy Group Companies – North about the film: “What’s the precursor to a lip-smacking, delicious pizza from Pizza Hut? It’s irresistible aroma! One which entices your taste buds, in anticipation of the treat to come. We decided to dramatise that very enticing aroma of the tastiest pizzas, in this campaign. Taking on stereotypical, fake deodorant and toothpaste attraction stories, we contrasted the magnetic pull of irresistible pizzas from Pizza Hut at a fabulous price as the real deal.”

     

     

  • The launch of the new identity is a part of the ongoing evolution of TajSATS

    IHCL unveils new brand identity for TajSATS

    By A Correspondent

     

    The Indian Hotels Company Limited (IHCL) unveiled a new visual brand identity for TajSats.

     

    Said Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL and Chairman, TajSats: “TajSats is an integral part of the IHCL ecosystem. It is currently the market leader in airline catering and we look forward to strengthening this further by unlocking its potential in non-aviation businesses as well. The new identity is a bold re-imagination of the TajSats brand and presents the company as modern and progressive.”

     

    Added Sagar Dighe, Chief Operating Officer, TajSats: “The rebranding is an exciting change for us. It not only creates a foundation for new opportunities but also emphasizes on our objective of achieving strong growth and focus towards innovation; as we strive to achieve Aspiration 2022.”