MxMIndia

Category: PRODUCTS

  • Illuminates the grandest spectacle with LED lights and technology

    Eveready illuminates streetlights at Kumbh

    By A Correspondent

     

    Kumbh Mela saw a large number of LED streetlights in Allahabad (oops, Prayagraj) put up by Eveready.

     

    Said Anil Bajaj, Senior Vice President, Sales & Marketing, Eveready Industries India: “With a deep rooted mantra of making a difference to the devotees thronging the mega spectacle called the ‘Kumbh’, EIIL helped the Kumbh authorities in managing the smooth conduct of the mela by way of facilitating Sangam bound direction boards, changing rooms for ladies, police watch towers and tall standing media towers to name a few.”

     

     

  • Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow

    MS Dhoni endorses new brand message for SRMB Steel

    By A Correspondent

     

    SRMB Steel has launched its latest ad film titled ‘Ghar Se Ho Jeet ki Shuruwat’. The campaign – conceptualised by Sacred Communications – is part of the company’s ongoing efforts to celebrate the values that a good home should project.

     

    Talking about the newly launched TVC, Ashish Beriwala, Director Marketing, SRMB Group said: “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home”.

     

     

  • It highlights food preferences and the silent divide that exists between vegetarians and non-vegetarians

    Red Label highlights food preferences in latest ad film

    By A Correspondent

     

    Red Label has launched its new campaign that brings to the fore the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians.

     

    Said Shiva Krishnamurthy, Vice President, Tea & Foods at Hindustan Unilever: “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”

     

     

  • Will help solidify the brand identity as Livspace expands to newer markets and product categories

    Livspace appoints Kartikeya Bhandari as CMO

    By A Correspondent

     

    Livspace has announced that Kartikeya Bhandari has been appointed as its Chief Marketing Officer. In his new role, Bhandari will lead Livspace’s overall brand, marketing and demand generation efforts and as the company gears to enter its next phase of growth and expansion.

     

    Said Anuj Srivastava, CEO and Co-founder of Livspace: “We are thrilled to welcome Kartikeya on board as our first CMO. This is a crucial time for the business as we are poised to take Livspace to its next phase of growth. Kartikeya’s vast experience in online retail and marketing will help us accelerate our brand goals.”

     

     

  • This comes on the heels of the company’s recent transition to a symbol brand

    Mastercard launches new sonic brand identity

    By A Correspondent

     

    Mastercard has launched a new sonic brand identity. This comes on the heels of the company’s transition to a symbol brand and is part of its continued brand transformation.

     

    Said Raja Rajamannar, chief marketing and communications officer, Mastercard: “Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future/ We set out an ambitious goal to produce the Mastercard melody in a way that’s distinct and authentic, yet adaptable globally and across genres.  It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.”

     

     

  • The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today

    PNB MetLife launches its new brand campaign – #ShedTheWait

    By A Correspondent

     

    PNB MetLife has launched its new brand campaign, #ShedTheWait, in association with brand ambassador PV Sindhu. The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are happy to launch our new brand campaign – #ShedTheWait featuring P.V. Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, P.V. Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that PV Sindhu is the perfect personality to bring out the essence of this campaign.”

     

     

  • The Mumbai office will handle the account

    Leo Burnett adds creative duties for a part of  Bajaj Auto’s international business

    By A Correspondent

     

    Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business and will have its Mumbai office handle the account.

     

    Speaking about bringing Leo Burnett India on board, Milind Bade, Vice President – International Business, Bajaj Auto said: “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”

     

    Added Sanju Menon, Executive Vice President, Leo Burnett India: “A successful relationship between Bajaj Domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”

     

     

  • The new campaign has been conceptualised by Leo Burnett Orchard

    Orchard bags GNC India’s biz, unveils ‘Start Strong’ campaign

    By A Correspondent

     

    Guardian Healthcare, health and wellness supplements retailers in India and the master franchisee for GNC products in the country, has awarded its creative duties to Leo Burnett Orchard. The business was won after a multi-agency pitch, and will be handled by Leo Burnett Orchard’s Mumbai office.

     

    Speaking about the campaign Shadab Khan, CEO of GNC India said: “The supplementation market in India is still at a very nascent stage and people lack the knowledge about how the right supplementation can fuel their performance. We believe that there is a need to educate people on how, along with discipline and hard work, consuming the right protein is extremely important to achieve their fitness goals. GNC Pro Performance 100% Whey Protein is the basic kick-starter protein that has been specially formulated for beginners, to maximise their fitness goals. We are confident that our new campaign with John Abraham, on GNC Pro Performance, will help inspire youngsters to take a holistic view of health and nutrition and thereby, choose the right supplements.”

     

    Speaking about the campaign Amod Dani, Executive Creative Director Leo Burnett Orchard added: “A lot of people who workout have icons they look up to. The beginners, however, lack the right direction and the right mentorship. John Abraham is a fitness icon; his disciplined approach to building and maintaining his physique has always been an inspiration to many. We brought this very inspiration to life with John’s poster coming alive and him motivating his protégé’s workout with a balance of hard work coupled with right supplementation. Workouts are built on a strong mentor-protégé relationship, and that’s what we have reflected in the film; John as the mentor-in-chief coaches his protégé and shows him the real meaning of ‘Start Strong’.”

     

     

  • The campaign encourages consumers to celebrate their love for KFC

    Blink Digital executes KFC Bucket Bae

    By A Correspondent

     

    Blink Digital has designed KFC Bucket Bae, a Valentine’s Day campaign that unites chicken lovers with the Bae of their dreams. In order to bring this idea to life, Blink helped create a robot designed to follow the consumer.

     

    Talking about this campaign Rikki Agarwal, COO said: “‘People usually have mixed feelings about Valentine’s Day, so this year, KFC decided to play on fans’ love for chicken. We created Bucket Bae as the perfect embodiment of that – a bot with your favorite chicken = the perfect ae for Valentine’s Day. It not only has the classic KFC bucket, but it also works on sensors that allow the bot to match you stride for stride. The thought is simple: true love follows you back.’”

     

    Added Moksh Chopra, CMO, KFC India said: “There is no love like the love of chicken! And if someone (or something) that follows you around with your favorite chicken isn’t true love, then what is? This Valentine’s Day we wanted to do something unique and add just a dash of (true) love to our consumer’s lives. So, here’s KFC Bucket Bae – a bundle, no, a bucket of love on wheels that follows you through thick and thin, promising to never leave your side. It is surely going to be a finger lickin’ good Valentine’s this year!”

     

     

  • The campaign highlights Orient Bell Limited as a leading tile and expert solution provider

    Orient Bell promotes product attributes in latest ad campaign

    By A Correspondent

     

    Orient Bell Limited has launched its new marketing campaign called ‘Chote bathrooms ke bade solutions’.

     

    Speaking on the launch of the campaign, Alok Agarwal, Chief Marketing Officer of Orient Bell Limited said: “The idea for this campaign was to bring light to a problem that middle class homeowners face which is that they often ignore their bathrooms when it comes to tile solutions, and are faced with the predicament of trying to make it look bigger. We feel that through our tile and expert solutions we can help them overcome this problem. Through this campaign our aim is to reach out to all touch points in the country and cement our position as an industry leader and be the go to choice for consumers for their tiling needs to bring their dream bathrooms to life.”

     

     

  • This campaign has been conceptualised by Hashtag Orange

    The Man Company unveils #GentlemanInYou campaign

    By A Correspondent

     

    Emami-backed men’s grooming startup The Man Company has unveiled its #GentlemanInYou campaign conceptualised by Hashtag Orange. Said Saurabh Kapoor, CEO & Founder of Hashtag Orange: “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”

     

     

  • AMO is an electric-mobility solutions company based in UP

    Ottoedge bags branding and marketing mandate for AMO

    By A Correspondent

     

    Ottoedge, a full-service advertising and marketing agency, has bagged the branding and marketing mandate for AMO, an electric mobility solutions company and will successfully help with the branding exercise and the launch of AMO in the Indian market shortly.

     

    Partnering with AMO right from the stages of conception of brand identity, Ottoedge has outlined the creative approach and formulated the brand’s strategy.

     

    Commenting on this new development Abhimanyu Sikarwar, Managing Partner, Ottoedge said: “I’m truly delighted and very excited about the agency’s foray into the field of electric vehicles communication space. This has been an extremely interesting and challenging project to be part of and we truly value this partnership with AMO. The fact that it is a category first for us makes it even more vital to our growth as an agency.”