By A Correspondent
Mastercard has launched a new sonic brand identity. This comes on the heels of the company’s transition to a symbol brand and is part of its continued brand transformation.
Said Raja Rajamannar, chief marketing and communications officer, Mastercard: “Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future/ We set out an ambitious goal to produce the Mastercard melody in a way that’s distinct and authentic, yet adaptable globally and across genres.  It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.â€