MxMIndia

Category: PRODUCTS

  • The agency will be responsible for the end-to-end social media and handling official Facebook and Instagram pages

    Crosshairs wins Bentley’s digi comms mandate

    By A Correspondent

     

    Crosshairs Communication has won Bentley India’s social media mandate in a multi-agency pitch. The agency will be responsible for the end-to-end social media and handling official Facebook and Instagram pages.

     

    Speaking on this partnership, Stuti Jalan, MD, Crosshairs Communication said: “We are grateful to Bentley India for giving us such an incredible opportunity. At Crosshairs, we have always strived to add compilation of the most exciting projects of our time and the team’s excitement is clear. We are confident that our communication will set the brand far above the competition.”

     

     

  • The contest recognizes and rewards the truck drivers as they share photos from their travel experiences

    Truck drivers turn artists for Tata Motors’ ‘Photo OK Please’ contest

    By A Correspondent

     

    Tata Motors has unveiled a contest titled ‘Photo OK Please’ to reach out to the trucking community and recognise the fun side to their trucking life.

     

    Said UT Ramprasad, Head Marketing Communications, CVBU, Tata Motors: “At Tata Motors, we are constantly churning unique ways to positively impact the lives of our most important stakeholders, the truck drivers. ‘Photo OK Please’ is meant to be a platform for the drivers to engage with a wider audience and share their experiences on the social media. We hope this contest will reveal the lesser known aspect of a truck driver’s life and inspire the youth to consider it as a viable career option. The campaign has received very encouraging response so far and we look forward to all the wonderful entries still to come.”

     

    The first phase of the year-long campaign ends on March 30 which will be followed by the final winner selection in the first week of April.

     

     

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • The mandate includes digital creative, social media, content and advocacy

    Digitas bags digital duties for Puma

    By A Correspondent

     

    Following a multi-agency pitch, Puma India has appointed Digitas as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy.

     

    On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, said: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

     

    Added Amaresh Godbole, CEO Digitas India: “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

     

    Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office.

     

     

  • A start-up led by Mukesh Bansal and Ankit Nagori

    Wavemaker to handle media mandate of Cure.fit

    By A Correspondent

     

    Wavemaker has bagged the media mandate for Cure.fit, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

     

    Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said: “We are extremely thrilled and honored to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

     

    Added Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit: “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach amd ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”

     

     

  • The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today

    Life ko karo lift, says Upgrad in latest ad campaign

    By A Correspondent

     

    Upgrad, an online education venture focused on building careers of working professionals, has unveiled its first ad-campaign featuring actor Vicky Kaushal.

     

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

     

    Announcing the launch of the new ad-campaign, Ronnie Screwvala and Mayank Kumar, co-founders, Upgrad said: “Through this campaign we are trying to create awareness on how Upgrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “It was an excellent briefing session by the founders that led our creative thinking at Upgrad. The vibe was positive and the brief actually spoke about what Upgrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

     

     

  • After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide

    FCB creates ‘Bottle of Love’ for Horlicks

    By A Correspondent

     

    Horlicks is back with a new campaign ‘Bottle of Love’ in an attempt to reconnect mothers to their children across the country. Said Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India: “We recognise the emotional stress in children during exam time and the need to provide them with emotional nutrition. Horlicks, as a brand, has always aimed at providing students the support they need to excel in all their endeavors. This time we went a step further with this campaign and launched it across India, in a bid to connect and reconnect children with their mothers.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Almost every household in Bihar, Bengal and down South is home to a Horlicks bottle. There is hardly a house that doesn’t have one. And by using the bottle, using its body to be the medium of sending ‘emotional nutrition’ from mothers to the children battling exam stress, is the insight that forms the foundation of this film.”

     

     

  • The company launches its new logo and the brand campaign ‘#ShedTheWait’

    PNB Metlife signs PV Sindhu as its brand ambassador

    By A Correspondent

     

    PNB MetLife has signed on badminton player PV Sindhu as the company’s brand ambassador. Over the next few months, Sindhu will bring alive PNB MetLife’s brand promise of being the right life insurance partner to every Indian.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are thrilled to announce P.V. Sindhu as the new face of PNB MetLife. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, she is invested in making a difference to the community at large. She embodies the spirit of perseverance, discipline and determination, and discipline and with PNB MetLife it is a seamless brand alliance. In P.V. Sindhu we’ve found a partner who reflects the drive we share while embodying our commitment to serving the society.”

     

    Added Josy Paul, Chairman of BBDO India, the creative agency of PNB MetLife: “Players like PV Sindhu are definitely unleashing the patronage of different sporting disciplines in India. As a brand ambassador, she is the perfect representation of what PNB MetLife believes in and will add great value to its identity. We are absolutely delighted to be a part of this journey and look forward to crafting its narrative as a company that will be at the forefront of securing India’s future.”

  • It joins the League as Technical Timeout Partner

    Gulf Oil comes on board as official partner for RuPay Pro Volleyball League

    By A Correspondent

     

    RuPay Pro Volleyball League has joined hands with Gulf Oil who has come on board as Technical Timeout Partner.

     

    Talking about the collaboration, Ravi Chawla, Managing Director, Gulf Oil said: “We are delighted to be associated with the RuPay Pro Volleyball League. Gulf Oil’s passion for high performance products and excellence resonates with India’s first ever-Pro Volleyball league and we hope that Indian audience will enjoy this high-energy sport wholeheartedly “.

     

    Added Joy Bhattacharjya, CEO, Pro Volleyball League: “Gulf Oil is a very prestigious brand. Their association with sports like cricket, football and motorsports is very well known to everyone in the country. I am glad that they have seen an opportunity in the sport of volleyball and have chosen the first ever pro league as an avenue for association.”

     

     

  • Entering SEA in August, the companies’ international business has clocked nearly 30 per cent of the overall revenue in six months

    SilverPush firms up growth plans for India

    By A Correspondent

     

    SilverPush, the marketing technology platform powered by artificial intelligence (AI), has drawn up plans to further bolster its growth in India.

     

    Said Kartik Mehta, Chief Revenue Officer of SilverPush: “The opportunity to grow in Asia is huge, given that online video revenue is expected to grow at 21 percent CAGR across the region in 2017-2022. For 2019, we expect our contributions from online video to reach 50 percent and with it to be driven by consumers in the Asia-Pacific. In 2018, we started working with global brands such as Ford, Nestle, Coca-Cola, Samsung, and many others.”

     

    SilverPush, notes a communique, has already supported the campaigns of regional brands in APAC such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, KFC, Coca-Cola, Samsung, Johnson & Johnson and many more.

  • The matchmaking app ties up with ‘Ek Ladki Ko Dekha Toh Aisa Laga’

    Banihal.com launches campaign with Ek Ladki

    By A Correspondent

     

    Banihal.com, a matchmaking app targeted at millennials in India, is the official brand partner of the just-released film ‘Ek Ladki Ko Dekha Toh Aisa Laga’.

     

    The brand film Sonam Kapoor and Rajkumar Rao highlights Banihal.com as the app to meet the one who can complete your sentences. Banihal has developed proprietary artificial intelligence technology called Rae that can predict compatibility and makes introductions so individuals can meet the one that would be the right partner.

     

    Said Ishdeep Sawhney, Founder and CEO, Banihal.com: “We are fortunate for the opportunity to collaborate with Vinod Chopra Films and Fox Star Studios for a fabulous story in ‘Ek Ladki Ko Dekha Toh Aisa Laga’. We have now culturally accepted individuals to have a strong voice in their personal decisions. Banihal is a perfect solution that meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations.”

     

     

  • A thought that is apt for tea, movies, and our lives

    Society Tea’s latest ad film celebrates India’s passion for cinema and ‘chai’

    By A Correspondent

     

    Society Tea has launched its latest ad film for its masala tea offering. The film revolves around the union of two shared experiences in India – love for cinema and tea.

     

    Commenting on the occasion, Karan Shah, Director, Society Tea said: “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – Cinema and Chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

    The ad campaign has been conceptualised by Black Swan Life and is produced by Skylark Productions.