MxMIndia

Category: PRODUCTS

  • The video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health

    #SurakshaBandhan draws attention span of brothers via latest ad film

    By A Correspondent

     

    We don’t trust claims of online page views and impressions that have been claimed, but the effort deserves mention: The Niine Movement video campaign #SurakshaBandhan, which was supported by actors Shabana Azmi and Akshay Kumar.

     

    Unveiled on Raksha Bandhan, the video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health. The udnerliNiineSanitary Napkin.

     

    Said Amar Tulsiyan, Founder of the Niine Movement: “With every view and every click of the campaign, Niine is making great progress in reaching out and educating more men about the sensitivities, and encouraging them to support menstrual hygiene. Through the campaign, we wish to enlighten every man in the country, and show each of them how important menstrual hygiene is for their loved ones. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”

     

     

  • The ad focused on the fact that a sister’s protection is just as powerful as that of a brother’s

    Motorola’s digital campaign celebrates #Supersisters

    By A Correspondent

     

    Bringing alive the emotional bond between brother and sister, Motorola released a new digital campaign #SuperSisters that has been created by Enormous Brands.

     

    Said Rachna Lather, Marketing Head, Motorola Mobility: “The #SuperSisters campaign aptly expresses the resilient spirit of sisters and highlights the essence of Raksha bandhan in the true sense. We wanted to celebrate all those strong women out there who have always stood by, supported and protected their brothers despite of the “brother protects sister” stereotype, just like a super sister. With this film, we aimed to strike an emotional chord with our consumers  and I am confident that the youth of India would have found resonance with the film.”.

     

     

  • The business was won as part of a competitive multi-agency pitch

    Zenith wins Spykar

    By A Correspondent

     

    Zenith has won the media duties of India’s leading Jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Said Tanmay Mohanty, Group CEO, Zenith India: “We couldn’t be more thrilled to partner with Spykar which is India’s own home-grown contemporary jeanswear brand and needs no introduction.   Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer- centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”

     

    Added Sanjay Vakharia, CEO, Spykar:  “Spykar has been India’s leading denim brand for 25 years. Great product coupled with widespread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help  us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans.  Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights  will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”

     

     

  • The film brings alive the thought that if you are a professional, Vistaprint will make sure you look the part

    Vistaprint unveils latest brand campaign

    By A Correspondent

     

    Online printing brand Vistaprint has launched a new campaign that brings alive the thought that if you are a professional, Vistaprint will make sure you look the part.

     

    Said a spokesperson from Sideways: “The thought of being branded to look professional is a pertinent one for small businesses. We wanted to bring alive this message in a memorable way while demonstrating all the Vistaprint can do.”

     

     

  • The brand encourages women to pursue their desires with conviction and not shy away from exploring their true desires

    Secret Temptation’s new campaign empowers women to #OwnYourTemptation

    By A Correspondent

     

    Secret Temptation has launched a new brand platform which is a part of a consolidated re-launch of the brand.

     

    Said Narendra Kumar Daga, MD, McNroe: “A woman of today is unstoppable when allowed to pursue her desires with conviction. Secret Temptation is the voice of change and the new TVC is aimed to inspire her to Own Her Temptation.”

     

    Added Sanjay Srivastava, Chief Business Officer, McNroe: “Secret Temptation’s progressive ideology and fragrances have observed growth through Consumer pull. While the female grooming segment is growing at 5x, Secret Temptation is driving a 10-fold growth for the category.”

     

     

  • The youth icon will feature in its latest MF’18 campaign

    Aurelia appoints Disha Patani as its brand ambassador

    By A Correspondent

     

    TCNS Clothing Co. Limited announced that it has signed Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year and would feature in the Monsoon Festive 18 campaign being launched soon.

     

    Announcing the association, Anant Daga, Managing Director, TCNS said: “Aurelia – contemporary ethnic women’s wear brand from TCNS stands for the fashion choices of the new age women at work as well as home.  Over the years the brand has been the market leader in its space.  And, associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos.”

     

    Sharing the synergies on the brand and its first ambassador, Aarti Ahuja, Head-Marketing at TCNS said: “It is a matter of great pride for us to be associated with someone who is dynamic and passionate about what she does with grit. Disha is a natural fit for being our first brand ambassador with her achievements as a popular youth icon, rooted in Indian tradition. Being a perfect blend of modernity and Indian-ness, she brings in a great connect with the brand Aurelia.”

     

     

  • The content provides a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer

    Asian Paints unveils its new series, ‘Live Stylishly’

    By A Correspondent

     

    Conceptualised, written and produced by Supari Studios, Asian Paints has launched another series of ‘How To videos’ around home décor ideas.

     

    Said Nisha Vasudevan, Director, Asian Paints Live Stylishly Season 3: “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalog by illustrating how colours transform a space. We went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn’t play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces. One of the other challenges included the time-frame – we had just three days to shoot 20 videos. To achieve the above, we’ve used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints’ Live Stylishly Season 3.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience. We have created a total of 20 videos that revolve around information that the consumers are constantly seeking for while doing up the house. As next steps we are looking to create more videos in the space making Home Decor synonymous with Asian Paints in India.”

  • Titled ‘no stress weekend with Rentals’, the TVC features actor, writer Sumeet Vyas

    Ola launches new brand campaign for Ola Rentals

    By A Correspondent

     

    Ola has launched a nationwide integrated campaign focusing on Ola Rentals. Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as the go-to weekend ride.

     

    Conceptualised and developed by Happy mcgarrybowen, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss.

     

    Said Pallav Singh, Senior Vice President at Ola: “Since its launch in 2016, Ola Rentals has been a favourite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”

     

    Added Samarjit Choudhry, Chief Operating Officer, Happy mcgarrybowen: “Ola Rentals is a very unique category. Unlike a point-to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”

  • It focuses on the insight on how one’s teachers have played the role of a mother to many

    Sunfeast Mom’s Magic and Ogilvy create a campaign for Teacher’s Day

    By A Correspondent

     

    On the occasion of Teacher’s Day, Sunfeast Mom’s Magic and Ogilvy India released a film that focuses on the insight on how one’s teachers have played the role of a mother to many.

     

    Said Mahesh Gharat, CCO South, Ogilvy: “There was such a simple but beautiful insight in the film that we wanted to tell the story in as simple a narrative as possible. We wanted to keep it real and focus on the nuances. Even the actors were free to improvise and interpret their parts and they did that with aplomb. I have always believed that magic happens only if you keep it real.”

     

     

  • The film celebrates mentors beyond the classroom

    Milestone Dentsu, RNR pay ode to teachers via latest campaign

    By A Correspondent

     

    Milestone Dentsu joined hands with Rock N Roll riders (RNR) to launch the #HappyLifeTeachersDay campaign this Teacher’s Day.

     

    Commenting on the campaign, D Jay, Founder and Lead Ride Captain of RNR said: “We noticed that most of our mechanics have stories to tell and one of the key life changing events for them, has been meeting their ‘Ustaad’. There is so much that they have learnt from their first Ustaad that somehow whichever stage the mechanics are in, they feel indebted, just like an IAS officer is indebted to his teachers/professors at school.”

     

    Said Ujjwal Anand, Country Head and Mayank Khattar, NCD Milestone Dentsu: “When we conceived the idea, we felt that it was meant for none other than RNR. We have worked with them in the past. As a group, RNR are not just after profits. They also want to give back to the society, to the community and to the environment. The campaign brings out the right emotion and urges people to think beyond the ordinary. We all have learnt a lot from different kinds of teachers. And while we always thank the classroom teacher, we often forget the most important teachers, our ‘Life Teachers’, and it’s about time that we start doing so.”

     

     

  • There are four ad films in the campaign, two of which feature Nawazuddin Siddiqui and Mandira Bedi

    Cars24 announces integrated brand repositioning campaign

    By A Correspondent

     

    Cars24 has launched ‘Car bechniho, toh Cars24’ – a new brand proposition, in  line with its ambition to own the category of used car commerce. The ad campaign features actors Nawazuddin Siddiqui and Mandira Bedi as they share their struggles of selling their used cars.

     

    Said Vikram Chopra, CEO, Cars24: “Cars24 has been around for a while, but we realised that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24.  We realized it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.”

     

     

  • Anushka will be promoting the brand across print, television and digital platforms

    Cox & Kings appoints Anushka Sharma as brand ambassador

    By A Correspondent

     

    Cox & Kings Ltd. has roped in Bollywood youth icon Anushka Sharma as the company’s first ever brand ambassador. The actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.

     

    Said Karan Anand, Head, Relationships, Cox & Kings: “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents  a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”