MxMIndia

Category: PRODUCTS

  • The Dil-Dimaag campaign features three different TVCs and be on air starting August 20, 2018 through the month

    Amazon India asks consumers to splurge in latest festive campaign

    By A Correspondent

     

    Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’. Aimed at preparing customers for the festive season, the campaign showcases the ease and convenience of shopping on Amazon.in.

     

    Conceptualised by Leo Burnett Orchard and directed by Jerald Packiasamy of Still Waters Films, the campaign brings alive the heart and mind through twin characters in the film and showcases the eternal debate between the two when it comes to shopping online.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil-Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on Amazon.in where customers can expect the widest selection, the best deals and maximum savings.

     

     

  • Liva from Aditya Birla Group group, has extended its contract for yet another year

    Liva extends its association with Kangana Ranaut

    By A Correspondent

     

    Liva from Aditya Birla Group, has extended its contract for yet another year with Bollywood actor Kangana Ranaut.

     

    Said Manohar Samuel, President – Business Development & Marketing, Birla Cellulose: “Kangana Ranaut embodies the true values of Liva with her effortless style, dynamic personality. Today she is by far the face that is reckoned with style, fashion and dynamism. The brand and its ambassador have a lot in common. Today Kangana has carved a unique space for herself among her fans. We are delighted to have her as the face of our brand. Kangana Ranaut has come a long way with her talent and passion towards her work. She has the ability to easily fit into any character with tremendous fluidity, just like Liva fabrics. Fashion for her is about being oneself and having a sense of spontaneity.”

     

     

  • He brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand

    Kapil Grover assumes charge as CMO of Domino’s Pizza

    By A Correspondent

     

    Kapil Grover

    Jubilant FoodWorks Limited has announced the appointment of Kapil Grover as Chief Marketing Officer of Domino’s Pizza.

     

    Speaking on the announcement, Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited said: “We are delighted to welcome Kapil to the Domino’s family. Kapil is a seasoned marketing professional with a proven track record of building brands and driving consumer relevant innovations. We are confident that Kapil will use his immense experience to deepen Domino’s connect with its customers and to drive growth”.

     

    Added Grover: “I am delighted to be a part of Domino’s Pizza, the most loved pizza brand in India. The new role presents an exciting opportunity to lead the brand’s endeavours to create a great pizza experience for the customers, strengthen the core delivery proposition and further expand its market share. I look forward to contributing significantly to its ongoing growth journey.”

     

    Grover took charge last month after a stint as CMO with Burger King India.

     

     

  • The campaign aims to get consumers to ditch their regular deodorants and try the new Nivea Men Duo

    Ranveer Singh new face of Nivea Men Duo

    By A Correspondent

     

    FCB Interface has launched a campaign for Nivea Men with the brand’s new face, Ranveer Singh.

     

    Said Robby Mathew, Chief Creative Officer, FCB Interface: “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

     

    Added Neil George, Managing Director, Nivea India: “Nivea India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you.”

     

     

  • The Gipsi team has designed a unique Hybrid approach to mine actionable insights from multiple data points

    Tonic Worldwide launches research arm, Gipsi

    By A Correspondent

     

    Digital agency Tonic Worldwide has launched its research division called Gipsi.

     

    This research division is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.

     

    Unmisha Bhatt

    Commenting on this new initiative, Bhatt said: “This initiative comes as a breakthrough for us and further reinforces our human philosophy and consumer-first approach. The way consumer behavior is evolving, an amalgamation of both the traditional and online way of gathering data was much needed, to arrive at actionable insights. We feel the time is right for Gipsi’s official launch after having gained confidence from our existing clients and tremendous response from the new clients.”

     

    Anjali Malthankar

    Added Malthankar: “Gipsi answers clients’ need to understand the consumer who is online and offline across many categories. While the Hybrid approach by Gipsi was designed to move away from fragmented views to holistic views, we were pleasantly surprised with the outcomes of some of the categories such as intimate wear and QSR, which went beyond the brief and delighted clients by throwing up unexpected questions and answering them. We realised the secret ingredient in Gipsi is the power to swiftly connect numerous dots.”

     

     

  • Agency to plan and implement 360-dregress digital marketing for the company

    Nikulsan bags digital mandate for Somany Ceramics

    By A Correspondent

     

    Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.

     

    On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

     

    Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”

     

     

  • Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India

    Mivi announces Bhuvan Bam as its brand ambassador

    By A Correspondent

     

    Mivi, the electronic gadgets brand, has announced Bhuvan Bam, a popular YouTube personality, as its brand ambassador. As part of this association, Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

     

    Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said: “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.

     

     

  • The quirky campaign has been conceptualised and executed by incumbent agency, Publicis India

    SkodaAuto enhances launches ‘Peace of Mind’ campaign

    By A Correspondent

     

    Automobile brand Skoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

     

    The campaign comprises a TVC in which actor Boman Irani has played himself. Commenting on the films, Tarun Jha – Head of Marketing and Product, Skoda Auto said: “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

     

    Adding his views, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand – to highlight peace of mind that comes with every Å koda car. One look at the campaign, and you’ll know it is trademark Å koda in every way. It’s testimonial in nature but is also a warm and charming human story. Å koda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fencesitters and others will understand that Å koda not only offers great cars but a great after-sales experience too.”

     

     

  • He will endorse Volini Maxx, its strongest pain relief spray yet

    Sun Pharma gets Virat Kohli as its new brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced the launch of its pain relief spray, Volini Maxx. The company has signed cricketer Virat Kohlias its new brand ambassador.

     

    Speaking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma, said: “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

     

    Added Madhu Noorani, President, Lowe Lintas: “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportsperson’s life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”

     

     

  • The focus of the brand has been fashion forward youth who follow international trends

    Nargis Fakhri to endorse latest offering from Cadini

    By A Correspondent

     

    Fashion brand Cadini has signed on Nargis Fakhri to be the new face of its campaign in India.

     

    Said Ramesh Poddar, Managing Director of the company: “The decision to sign Nargis Fakhri as Cadini’s brand ambassador was arrived at after a lot of internal debate and discussion and is based on a consumer purchase behavior research commissioned by us. The results were not very surprising, women play the most crucial role in grooming men in their life. Women are found to be more creative, innovative and progressive in their outlook which makes them a better judge of fashion. This became a strong reason for us to position our brand from a woman’s perspective. Nargis Fakhri was the obvious name to represent today’s modern woman because she is intelligent, stylish and a fashion icon whose power of presence matches with the brand’s message.”

     

     

  • The campaign positions UrbanClap as #YourServiceExpert and gives customers a chance to win ‘Salon-at-Home’ vouchers worth INR 1,000 every day through its Instagram contest!

    Urban Clap encourages women to pamper themselves in new ad

    By A Correspondent

     

    Mobile services plat from Urban Clap has unveiled a new ad campaign targeting today’s busy women, urging them to pamper themselves with its ‘Salon-at-Home’ beauty services. Currently live on television and social media platforms, the campaign also gives Urban Clap customers the opportunity to win Salon-at-Home vouchers worth INR 1,000 every day.

     

    Commenting on the launch, Abhiraj Bhal, Co-founder, Urban Clap, said: “A visit to the salon can be quite a task for a lot of women. Especially those with babies or kids or those who are busy with work and just keen to spend their free time at home. We’ve aimed to address these pain-points in our new ads.”

     

    Created by Miss Malini, the new campaign by Urban Clap intends to highlight the platform’s reliability and superlative service delivery through four short videos.

     

     

  • The campaign comprises of a series of advertisement messages that share a single idea and theme

    Pretty Secrets urges consumers to #RedefineBasics

    By A Correspondent

     

    Pretty Secrets has launched its brand advertising campaign – #RedefineBasics using print and OOH as the key media combined with digital amplification in Mumbai.

     

    Said Nishrin Patanwala, VP Brand and Marketing, Pretty Secrets: “The eminence on print and OOH came from the understanding and research insights of what touch points are the most relevant in reaching out to the Pretty Secrets audience. The campaign theme is the central message that is communicated across the creative imagery through various promotional materials. The key thought of the campaign is based on the fact that one of the biggest misconceptions is that “pretty” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as everyday wear.”