MxMIndia

Category: PRODUCTS

  • Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services

    Truecaller moves to Happy mcgarrybowen for creative…

    By A Correspondent

     

    Truecaller has partnered with Happy Mcgarrybowen to roll out its new campaign for this year. Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services.

     

    Kartik Iyer

    Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen said, “We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India.”

     

    Manan Shah

    Speaking on the association, Manan Shah, Director Marketing India – Truecaller said, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”

     

     

  • The new TVC signifies the joy of redecorating one’s home

    Asian Paints unveils latest corporate campaign, #PeopleAddColour

    By A Correspondent

     

    Asian Paints has launched its new corporate TVC, #PeopleAddColour. Building on the brand’s existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC conceptualised by Ogilvy India signifies how people and the joy of redecorating one’s home can create colourful moments and memories to be cherished for years to come.

     

    Speaking about the new corporate ad, Amit Syngle, COO, Asian Paints Limited said: “With the new corporate TVC #PeopleAddColour, our core objective is to recapture the essence of how people who live under the same roof bring colour to each other’s lives while highlighting the emotional equity a home holds. Building on our positioning and expression of ‘Har Ghar Kuch Kehta Hai’, we aim to resonate with our consumers by instilling empathy and meaning into decor.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “People make homes beautiful. #PeopleAddColour celebrates this thought and encourages people to make their homes happier. The launch film for this campaign is a beautiful story of an empty nester couple, a story that will probably resonate with lots of people across India. When their son leaves to study abroad, the couple decides to redecorate their son’s room and open it for other children. Filling their life with joy. Making their home happier again.”

     

     

  • The campaign highlights the fund’s investment in a portfolio of the best companies in India

    ICICI Pru promotes benefits of Bluechip Fund in latest campaign

    By A Correspondent

     

    Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest campaign with ICICI Prudential Bluechip Fund.

     

    Conceptualised by Lowe Lintas, the campaign is supported by TV commercials, social media engagements and on-ground activations.

     

    Said Abhijit Shah, Head Marketing, Digital & Consumer Experience: “Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them.”

     

     

  • The actor will be endorsing the brand for the next three years

    BigMuscles Nutrition appoints Ranveer Singh as brand ambassador

    By A Correspondent

     

    BigMuscles Nutrition has announced actor Ranveer Singh as its brand ambassador. The actor will endorse the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

     

    Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said: “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”

     

     

  • This is the first time in its history that IDBI Federal Life Insurance has appointed a brand ambassador

    IDBI Federal Life appoints Sachin Tendulkar as its brand ambassador

    By A Correspondent

     

    Leading private life insurance company, IDBI Federal Life Insurance has announced cricketing icon Sachin Tendulkar as its brand ambassador.

     

    Commenting on the partnership, Vighnesh Shahane, CEO & Whole-Time Director, IDBI Federal Life Insurance said: “In its journey of a decade, IDBI Federal Life Insurance has witnessed both highs and lows; moments of victory and challenging times. But with each obstacle, the company has emerged stronger and tougher, recorded milestone after milestone, and has always chosen to #KeepMoving. We believe that Sachin Tendulkar is an icon who exemplifies this very spirit of IDBI Federal Life Insurance. After a truly legendary cricketing career, Sachin has been relentless in spreading his vision of a healthy and fit nation, which resonates strongly with our organisation’s purpose of empowering people to lead a healthy lifestyle in order to shape a better tomorrow. We are excited to have Sachin partner with us during the next stage of our incredible journey and welcome him to the IDBI Federal family.”

     

     

  • 'MeriReallife' is more than just a campaign; it is an idea, a contrarian way of thinking, says Idea

    Idea propagates responsible use of social media via latest campaign

    By A Correspondent

     

    Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

     

    Elaborating on the campaign thought, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited said: “People are constantly, looking for validation on social media for their behaviour – be it what they are eating or wearing or places they are visiting. The growing phenomenon of  ‘living to share on social media’, and not the other way around, is driving people towards a dual life – a ‘social life’ and their ‘real life’.”

     

     

  • The film is shot with popular stars in West Bengal, Jisshu Sengupta and Nusrat Jahan

    Max Fashion’s latest film captures the real essence of Durga Puja

    By A Correspondent

     

    With the aim to connect with their audiences, Max Fashion has launched its latest campaign titled ‘Pujor Shuru Max E’. Thefilm is shot with popular stars in West Bengal, Jisshu Sengupta and Nusrat Jahan.

     

    Said Jiten Mahendra, Vice President- marketing at MAX Fashion: “Durga Puja season gives a great opportunity to connect with our primary TG which is family at an emotional level. Through this campaign we have gone one step closer to our audience by taking an emotional high ground. We have contemporized Pujo celebration through this film at the same time kept the cultural nuances intact. We have shot the film in the local streets of Kolkata and the song is in Bengali.”

     

     

  • The campaign will debut on TV with 30 and 50 second commercials, to be screened September 15th onwards

    Forevermark’s new campaign highlights the concept of self determination

    By A Correspondent

     

    Forevermark has launched the ‘The Better Half Within’ campaign which is a reflection of the poised, powerful, and self-determined personality of the woman of today.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “Diamonds are symbols of a wider range of emotions, including pride, joy and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”

     

    The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.

     

    Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson: “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio and digital, the campaign will urge every woman to let her better half shine.”

     

     

  • The campaign was initiated by impactful OOH advertising across India and the TVC is On Air from 15th Sep along with a full Digital marketing plan

    Dentsu One launches new campaign for Honda City

    By A Correspondent

     

    Honda City has launched a new campaign with the objective to drive consideration by re-affirming the leadership with its young patrons.

     

    Said Rajesh Goel, Sr VP and Director, Sales and Marketing, Honda Cars India: “The new campaign of Honda City has been rolled out during the peak festival buying season. The campaign celebrates the aura of the Honda City being the most aspirational car brand with a 20 year legacy, over 7.35 lakh customers and has been an epitome of quality. It resonates aptly with the City buyer who makes his smart choices and is more direct and assertive about them.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “I was standing in my office by the window when this idea struck me. When you look at the world below, you see that everything is so tiny. The ad then sort of wrote by itself. It’s a bold stance and we thought it’s time the brand had a clear perspective on the world around. Only Honda City could say ‘Forget the Toys”

     

     

  • The brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms

    Anushka Sharma appointed new face of Softline Leggings

    By A Correspondent

     

    Premium leggings brand Softline Leggings is set to revamp its brand identity with Anushka Sharma as brand ambassador. With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms.

     

    Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said: “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”

     

     

  • Campaign hits 170+ PVR cinemas’ screens in India marking the intermission

    Parryware brings back its ‘Loo Break’ campaign with a twist

    By A Correspondent

     

    Parryware has brought back its campaign ‘Parryware Loo Break’ with a twist. Building on the success of its maiden campaign, the brand has collaborated with filmmaker Nila Madhab Panda’s movie Halkaa for its second edition to deliver the communication in the immersive environment of cinema.

     

    Commenting on the campaign launch, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said: “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first ‘Loo Break’ campaign, the second phase of is aimed at strengthening brand’s popularity in the market, building continuity and increasing audience interaction in the most unique way making Parryware synonymous with loo breaks.”

     

     

  • The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice

    Fastrack gears up for more action with Reflex 2.O

    By A Correspondent

     

    Fastrack has announced the launch of Reflex 2.O. Following the launch, the brand has launched its latest digital film that shows how people react when they think they have lost their phones. The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice.

     

    Speaking about the idea behind the brand campaign for Reflex 2.O, Suparna Mitra, Chief Marketing Officer, Marketing said: “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature. While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

     

    Added Ayushman Chiranewala, Head Marketing, Fastrack: “In today’s world, an individual’s personality or appearance holds a lot of importance and everyone wants to maintain a certain image. This film shows how fumbling in search of things that you misplace, makes you look like a loser and that you can avoid it if you have a technological aid in your hand. Smart wearable technology is gaining rapid popularity among an increasing number of consumers globally. Reflex 2.0 is a product designed to cater to the needs of the new-age millennial who desires to keep up with the latest technology.”