MxMIndia

Category: PRODUCTS

  • The company aims to develop and foster its promise to celebrate the joy of beautifying one’s home and life

    Kansai Nerolac Paints signs Ranveer Singh as brand ambassador

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has roped in Bollywood actor Ranveer Singh as its brand ambassador. Said Anuj Jain, Executive Director – Kansai Nerolac Paints: “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality – a trusted actor, who is a rare combination of youthful exuberance and intelligence.”

     

    Commenting on the marketing approach, Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints added: “The decision-makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It’s a delight to have Ranveer Singh on board as brand ambassador.”

  • Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears

    Senco’s ‘Karigari’ finds a unique voice in latest campaign

    By A Correspondent

     

    In its new campaign, Senco Gold & Diamonds puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear.

     

    Said Sujoy Roy, Managing Partner (Creative) Ogilvy Kolkata: “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

    Added Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands.”

     

     

  • The Times of India’s flagship property becomes the longest running platform for young collegians to showcase their talent

    Times Fresh Face announces launch of its 11th season

    By A Correspondent

     

    The Times of India has bought on board Livon to partner for the 11th season of its talent-hunt platform – Livon Times Fresh Face powered by Set Wet.

     

    Commenting on the contest, Sanjeev Bhargava, Director of Brand TOI said: “The Times of India is not only a chronicler of change but an enabler of positive change. We attempt to impact positive change in many different ways through initiatives that empower the citizens of this country to impact the environment, the health issues facing the country, improving the economic and political awareness in the country. One of the key areas we have identified is to empower the upcoming generations of Indians with self-confidence and recognition, opening the doors to new opportunities for them. Livon Times Fresh Face is one such initiative. We believe that by reaching out to ambitious and talented youth in colleges around the country, and encouraging them to recognize and showcase the power of their talent and personalities, we are not only giving these bright future stars a big platform but also inspiring thousands of other fellow students through our events and amplification in media. The change their talent can bring about is what will contribute to defining the future of this country.’’

     

     

  • The objective of the campaign is to establish Honda CLIQ as a utility vehicle

    Honda unveils ‘Bade Kaam Ki CLIQ’ campaign

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest campaign ‘Bade Kaam Ki CLIQ’ for new Honda CLIQ. Developed by TBWA\India, the campaign is on air across all channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

     

    Added Ashwin Parthiban, Managing Partner, TBWA\ India: “Bunty is a clear depiction of India’s growth partners who are mobile & take pride in what they do for others and make a difference to their community. They are the real people of India who are pushing India forward every day.”

     

     

  • The new campaign reminds people to trust their doctor

    Abbott launches new campaign for Digene in India

    By A Correspondent

     

    Abbott has unveiled it #NoSecondOpinion campaign for Digene with the aim that people should trust a doctor’s recommendation over unsolicited advice.

     

    Commenting on the campaign launch, Ambati Venu, Managing Director, Abbott India Limited, said: “At Abbott, we want to help people live their best lives through good health. In talking with doctors and consumers in India, we realized that people receive multiple opinions on how to treat hyper acidity. Our new campaign for Digene reminds people to trust their doctor.”

     

     

  • Campaign focuses on benefits of motor insurance

    Coco takes on gender stereotypes with inaugural brand film

    By A Correspondent

     

    Coco by DHFL General Insurance has launched its first digital-only campaign #CareMoreHaveMore for its retail two-wheeler policy – Coco Ride. The digital campaign focuses on two key aspects – women empowerment and protection for one’s loved ones and prized possessions.

     

    Speaking about the campaign, Vijay Sinha, MD & CEO, DHFL General Insurance, said: “Brand COCO by DHFL General Insurance is built on the tenet of empowering individuals to learn and be able to take care of the things that matter to them, thereby helping them have more of those things. A little care now, a lot more gain in the future. Utilizing this one insight – the brand film for COCO Ride plays on two angles simultaneously. One is the more obvious one that is shown through the dynamics between the father and his daughter that caring for your bike also means readily being able to bank on your insurer. The second is more subtle and nuanced, which is of the father letting the daughter chart her own path in life without spoon-feeding her. This gives her a sense of achievement that is beyond him–but individually her own. In the end, when she’s handed the bike – it actually is a metaphor that she is now ready to take on the world because she has learnt the best lesson – to care more is to have more.”

     

    The #CareMoreHaveMore campaign has been conceptualized by Hypercollective. Added KV Sridhar aka Pops, CCO and Chairman, Hypercollective: “As an organisation, we’ve always believed that brands that live by a purpose are the brands that can truly thrive. Add cultural truths to this mix and you have a campaign that can break through the clutter and touch your audience. After all, we’re in the business of human to human connection. Through this campaign, we’re not just breaking the stereotype that biking is a men’s game, but also extending the human value of care by exploring the relationship of a daughter and her father. The narrative of the entire campaign is powerful and enriching, every time you go through it, it grows on you. And it’s a delight to work with a client like COCO by DHFL General Insurance who believe in taking higher grounds and giving freedom to explore something completely uncharted in this category.”

     

     

  • Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising

    Vidya Balan stars in Senco’s latest campaign

    By A Correspondent

     

    Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising.

     

    Said Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to these craftsmen. We are fortunate to have them associated with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands as well as to the Indian women who are karigars of life”,

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: The task was to take Senco’s brand of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t overpromise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

     

  • Partners with Reliance Jio and Pratham Education Foundation

    Cadbury Dairy Milk announces launch of ‘The Wrapper that Gives’ initiative

    By A Correspondent

     

    Cadbury Dairy Milk has launched a new campaign centered around the theme ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. As part of this campaign, Cadbury Dairy Milk has introduced a social initiative called ‘The Wrapper that Gives’. The initiative has been conceptualised by Mondelez India and Ogilvy and being activated in association with Reliance Jio and Pratham Education Foundation.

     

    “This campaign aims at celebrating the generous instinct in everyone, showcasing as to how such moments go on to strengthen human relationships. Through this initiative we now want to explore the theme of Achhai (goodness), building on the strong proposition of ‘Kuch Meetha Ho Jaaye’. We are absolutely thrilled to partner with Pratham Education Foundation, that has been doing some great work in the space of education for children. This initiative will truly help us spread the goodness around,” said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India commenting on the initiative.

  • The brand’s message is to create a mix of style and comfort and is aimed towards the youth of India

    Tiger Shroff shows his moves for Macho Hint

    By A Correspondent

     

    Men’s inner wear brand Macho has launched its latest TVC featuring Tiger Shroff.

     

    Speaking on the occasion, Sandeep Seksaria, Director, Macho Hint said: “Macho is a leader today in the mid-segment innerwear market because of its quality, innovation and path-breaking communication. The company also has other popular brands such as Amul and Sporto in the innerwear and casualwear space. As part of our business strategy the brand is repositioning itself as a fashion led brand thus we are launching Macho Hint, a new range of men’s innerwear with a touch of fashion targeting the age group of 15 to 45 years. The product range stands for flexibility, colors, comfort, quality along with a feel of luxury.”

     

    He added: “We are also launching a new TVC featuring Tiger Shroff. In this interesting and entertaining TVC Tiger transits from one frame to another displaying the new range of Macho Hint. We are confident that the new range of products in different colors and designs will help us in reaching the masses, specially the customers who are looking for comfort and fashion.”

     

     

  • Flags it as its top branding job after Godrej, JIO, Infosys and Mahindra

    Interbrand successfully undertakes brand repositioning initiative for Britannia

    By A Correspondent

     

    Interbrand has successfully executed the brand repositioning exercise of Britannia this month.

     

    Ashish Mishra

    Speaking on partnering Britannia on this milestone, Ashish Mishra, Managing Director, Interbrand India, said: “When good and fun combine, new possibilities arise. The idea was to dispel the belief that what’s good will not be fun and what’s fun will never be good. Exciting Goodness not only provides a unique positioning for Britannia portfolio but also informs its purpose and its future innovations framework.”

     

    Providing the deeper perspectives behind the change, Manjunath Desai, Head – Consumer Insight, Media & Competitive Intelligence, Britannia Industries said: “For around a century now, Britannia has transformed itself at strategically chosen junctures in anticipation of changes in the consumer/business ecosystem and to reflect its renewed aspirations. 2018 forms such a cusp, for Britannia marks the completion of its first century of delighting India and prepares for the next by setting an ambitious goal and taking fresh guard. This identity make-over symbolizes its preparedness for the journey to its next stop, ‘Total Foods Company’, in a milieu that will be entirely different from its first 100 years.

     

     

  • The TVC highlights the promise of the shampoo as a dependable solution to hair fall issues

    Himalaya makes tall promise for its anti-hair fall shampoo

    By A Correspondent

     

    The Himalaya Drug Company has unveiled a new TVC under ‘Healthy Hair ka Vaada’ aimed at positioning Himalaya anti-hair fall shampoo as a trustworthy solution to tackle persistent hair fall problems.

     

    Conceptualised by SoHo Square, the TVC highlights the promise of the shampoo as a dependable solution to hair fall issues, leading to healthy hair.

     

    Said Naveen Raman, Senior Vice President and Branch Head of SoHo Square: “The Indian consumer is increasingly getting conscious about personal grooming, and hair care is right up there in terms of priority. Being appreciated for her healthy hair that looks great is a high for the common Indian girl. Speak to her to know how challenging it is for her to get her hair right and keep maintaining it. And the biggest fear is hair fall. Our latest film on Himalaya Anti-Hair Fall Shampoo aims to address this issue.”

     

     

  • The campaign will run across TV, outdoor and social media with a focus on the metros and key regional markets

    Tata Capital campaign highlights retail loans

    By A Correspondent

     

    Tata Capital has launched a new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of three TVCs that focus on Tata Capital’s key retail loan offerings – personal, home and business loans.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

     

    The advertisements were conceptualised by Cartwheel, Tata Capital’s Creative agency. Added D Ramakrishna, Founder and Creative Head, Cartwheel:”It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.”